Eco-Fone 2019: A Comprehensive Business Performance Report

Desklib provides past papers and solved assignments for students. This report analyzes Eco-Fone's business performance and expansion potential.

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REPORT FOR ECO-FONE
Date: April ??, 2019

Report for Eco-Fone 2019
Table of Contents
Introduction................................................................................................................................2
1. Analysis of Issues for Eco-Fone Smartphones......................................................................3
1.1 An Overview of the Mobile phone market in the UK............................................................3
1.2 Forecasting the UK Adult Smartphone use...........................................................................4
1.3 Smartphones - A potential market for older customers.......................................................6
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table.............................7
1.5 Costs of a New Building.........................................................................................................9
A. Computation of monthly installment of EMI for the Loan required for expansion................9
1.6 Testing the Possible Difference in Net Takings in the Two Shops.......................................11
1.7 Customer Satisfaction.........................................................................................................13
1.8 Quality Procedures..............................................................................................................18
1.9 Conclusions & Important Findings......................................................................................19
2. References......................................................................................................................... 20
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Report for Eco-Fone 2019
Introduction
In this report, it discusses the Eco-Fone business performance in the market. The Eco-Fone is
selling smartphones in the United Kingdom market with the two shops. In the United
Kingdom smartphones is having a good market with the maximum numbers of the
competitors. It also discusses the last five years user's percentage that using the smartphone,
as per the BBC article it gives the report on the smartphone is more used by older peoples as
compared to the younger peoples. It has given the pros and cons of the Kingstone branch to
set up the new shop. It has the done hypothesis and use of poison distribution to effective
use.
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Report for Eco-Fone 2019
1. Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
In the United Kingdom, half of the peoples are working and they are doing their work with the
help of smartphones and they use to work in a simple method. The most of the work in the
smartphone is Emails and in percentage is 44 percent and second is using to voice calls among
all the peoples. There is also some unofficial work in the smartphone is to use in the daily
routine like chatting, gaming, and browsing. The most common thing in a smartphone is 44
percent of the worker is using the WhatsApp app. In the smartphone category, there is also
one product that is useful for only to run the workflow not for communicating; only 5 percent
of the public is using the smartphone (Consultancy, 2017). For the daily basis of works they
can’t use the laptop or tablet for retail shops, traffic wardens they can’t do the analysis or
process for doing a small thing and they want to do rapidly and for that, they are using the
smartphone.
Mainly smartphone is useful for the work purpose only, many people are using for the
unofficial and they are addicted to the smartphone for the use they are checking the
smartphone in a daily basis (Business today, 2013).
Usage 2016 2017
E-mails 41 37
Making standard calls 33 32
Calendar Management 3 0
Viewing Document 17 0
Managing my time/Workload 8 6
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Report for Eco-Fone 2019
E-mails
Making standard calls
Calendar Management
Viewing Document
Managing my
time/Workload
0 5 10 15 20 25 30 35 40 45
2017
2016
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Report for Eco-Fone 2019
1.2 Forecasting the UK Adult Smartphone use
Linear chat
Year Smartphones
2012 52
2013 62
2014 70
2015 76
2016 81
2017 85
The linear chat is showing the figures of a smartphone with a significant year. The
smartphone is having the percent with the continuing change and this is having the value of
the customer and giving the customer satisfaction.
Polynomial Trade line Method
Forecast year
Year Smartphones
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Report for Eco-Fone 2019
2018 87
2019 89
2018 2019
86
86.5
87
87.5
88
88.5
89
89.5
Smartphones
Smartphones
Polynomial (Smartphones)
In the leaner chat, the data is not showing the point perception to the public and this is
having a problem to show then it will use the polynomial method and then it will be
calculated in a proper method and this gives the proper information in the trade line method.
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Report for Eco-Fone 2019
1.3 Smartphones - A potential market for older customers
According to the Kelion, the smartphone is having a great market with a significant concept to
the customer. The smartphones are mostly like to the older peoples with the percent of 71.
The smartphones are usable at all the age group. Mostly older people are capable to buy the
premium and good feature smartphone. The study as given by Kelion from BBC article and 20
percent of the public said that they are checking the smartphone in 15 minutes and 50
percent of the public are using the WhatsApp to communicate with office work or family.
Mostly the public is using in the smartphone is face authentication to unlock the smartphone
this feature is more different from all the electronics devices.
The study is done from the 1163 peoples from different categories to get the overview of the
taste of the customers. In all the public from 50 percent are public has installed the Facebook
App. In the United Kingdom, there is having a difference from smartphone and in all the
electronics devices because the smartphones are fulfilling the need of the customers with the
upgrading the features of the smartphone (Kelion, 2017). The older people have done the
work with smartphones because this will do the work in an easy method.
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Report for Eco-Fone 2019
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table
Should we expand our business to Kingston?
Pros Score/10 Cons Score/10
Increased customer reach 10 Limited accessibility 8
Increased profit 9 Limited quality 7
Reduce competition 10 Loss of control 7
Increase resources 7 Increased capital requirement 5
New employees 7 Increased staff 6
Improve brand image 8 Increased pressure 7
Consumer awareness 9 More expenditure on infrastructure 6
Increased sales 10 More funds 6
Total pros 70 Total cons 52
Average pros 8.75 Average cons 6.5
In this pros and cons the Eco-Fone has to open the new branch, they will gate the maximum
profit and creates the goodwill among all the market. In the pros, mainly it gets the
customisation among the market. In the new branch, they will get maximum sales with the
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Report for Eco-Fone 2019
highest profit margin. The main cons are having that is used to decreases the cost of staff to
be maintained in the Kingstone.
The pros are having the difference of 2.25 and that is having a great chance to build and make
the expansion plan to the Kingstone.
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Report for Eco-Fone 2019
1.5 Costs of a New Building
A. Computation of monthly installment of EMI for the Loan required for expansion
Computation of Monthly EMI requirement for Eco-Fone
Loan amount 350,000
Loan term 15 year
Payment per year 12 year
Rate of interest 7%
Monthly Instalment payment – £ 3,146
This is the monthly cost of the mortgage value and it has defined from the 15 years of the
value and the loan amount is 350000.
B. different commercial mortgage lender in the United Kingdom
 Aldermore
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Report for Eco-Fone 2019
 Fleet Mortgage
 Interbay Commercial
 Lend invest
 Mast haven
 MTF Commercial
 ROMA Finance
 The Mortgage Works
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