This report provides a comprehensive analysis of the UK smartphone market, focusing on the business operations of Eco-Fone, a company trading in smartphones and accessories. The report begins with an introduction to the dynamic nature of the smartphone market and the challenges faced by businesses in adapting to technological changes. It then delves into a detailed overview of the UK smartphone market, including user demographics and application usage, supported by data from the Global Mobile Consumer Survey. The report includes a mixed bar chart comparing smartphone usage in 2016 and 2017. Forecasting techniques are used to predict future smartphone usage rates. The report further examines the market for existing customers, including key features that attract older customers. The feasibility of business expansion, specifically to Kingston, Canada, is evaluated using a pros and cons analysis. Financial aspects, including monthly cost calculations for a mortgage, and the logos of UK commercial mortgage lenders are also presented. The report also includes a statistical analysis of daily takings at Eco-Fone's two shops, and an analysis of customer satisfaction based on a questionnaire. Finally, the report discusses quality procedures and concludes with key findings and recommendations.
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