Eco-Fone Business Expansion in Kingston Market: A Comprehensive Report

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Analyze the data and information for the business
1

Table of Contents
Introduction....................................................................................................................................................3
Task 1.............................................................................................................................................................4
Task 2.............................................................................................................................................................5
Task 3.............................................................................................................................................................7
Task 4.............................................................................................................................................................8
Task 5...........................................................................................................................................................10
Task 6...........................................................................................................................................................14
Task 7...........................................................................................................................................................15
Task 8...........................................................................................................................................................17
Task 9...........................................................................................................................................................18
Task 10.........................................................................................................................................................19
2

Introduction
Every organisation wants to achieve success and efficiency to reach their business goals. For this
reason, the business tries to expand business in the new market with better strategies and the
proper solutions. In this report, the Eco-Fone company has been considered that is very popular
for selling the smartphone including the attractive accessories, has two branches in the two
different cities. The company of the smartphone is trying to expand the business in the Kingston
market. The report delivers the actual necessity of the Eco-Fone to enter the Kingston market to
achieve the demands of the customer and it evaluates the important factors that are needed for
the Eco-fone.
3

Task 1
For identifying the reputation and usability of smartphones in the UK market, research reports
are presented. The research report of the Deloitte is showing the various views of the UK market.
From this report, it is shown that the 50% of persons of the staff of the total population of the UK
are using smartphones for their office work as well as personal use (Deloitte.co.uk, 2019). The
total number of population in the UK is 32 million and among this population, 44% of the staff
or employee uses the smartphone to send and receive the mail. 34% of them are using the
smartphone to video call as well as in the video conferencing and some other percent person uses
the smartphones to handle and check the details of the calendar (Ameen and Willis, 2018). With
the help of the smartphone, many employees of the organization use instant messaging
applications such as WhatsApp. This report also shows how the market of the country increases
the daily sale of smartphones it increases the improvement of the country. The people of the
country find the smartphone very effective in their daily life.
4

Task 2
Figure 1: comparative tables about the usability of PC, smartphone and table in the
UK market
(Source: created by Learner)
The above table is showing the report analysis for the personal computer, smartphones, and
tablets by the Deloitte. The Deloitte made this compared table within the time of 2012-2017. The
Deloitte has done the research on the market of the UK about this and based on the previous data
they prepared the comparison table for the year 2018 and 2019. According to the above table, the
forecast of the 2018 and 2019 is created with the help of forecast function, which is shown in
below section:-
5
2012 2013 2014 2015 2016 2017 2018 2019
0%
20%
40%
60%
80%
100%
120%
Values Forecast
Lower Confidence Bound Upper Confidence Bound

Figure 2: Forecast Report
(Source: created by the learner)
The Forecast function is a suitable function for finding the penetration of the market of the year
2018 and the year 2019. This is very advantageous for any of the companies to expand the
forecast method when the data variables of this method are digressive or progressive (Jiang, et
al., 2017). From the above table, it is shown that the usability of the PC is increasing from 2012
to 2013 (Pivetta et al., 2019). However, the decrement of usability of the PC from the year 2013
to the year 2014 is shown in the above table. This method is mainly beneficial when the data
variables are inconsistence in nature.
6

Task 3
The BBC conducts research regarding the Smartphone popularity among the customers and it
defines how the Smartphone is helping the people in their daily life. The BBC News states that
the aged person such as 55 to 75 aged people uses different types of applications in the
Smartphone. 70% of the people belong to this class (BBC News, 2019). This BBC News
research shows that most of the people among the entire individual are using smartphones
because there is some recommendation is coming from their family members and others. There
are some important reasons for which the people are more interested to use the Smartphone
(Prakash et al., 2016). The reasons are as follows which are found from this research report:
 To book the cab within a few minutes is very easier
 The improved operating system with the best functionality and features becomes very
helpful for daily life
 Online purchase, booking tickets, and other online payment is clearly and easily done
with the help of this Smartphone
 The daily News, any kind of videos and movies are seen by the people at home or
anywhere anytime on the Smartphone
 Some smart features like face lock, figure prints lock is very effective for the elder aged
people
7

Task 4
To define that if the Eco-Fone is expanding its business with its effective advantages and
disadvantage in the Kingston market or not, the advantages and disadvantages table is shown
below. Based on the performance of the company, it makes their advantages and disadvantages
to expanding their business and popularity in the Kingston market (Shaw et al., 2016.).
Should Eco-Fone expand their business in the Kingston?
Advantages/prons Score out of 10 Disadvantages/cons Score out of 10
Reach the demand of
the market
9 The amount of
turnover between the
employee of the
company
7
Increase the
resources
9 Control distribution 6
Strong consumer
base
8 The expenses of the
purpose of the
logistics
5
Effectiveness of the
market price
7.5 The external funds 7
Band name and
band value
8.5 Lack of adequate fund 6.5
The gained turnover 7
The benefits 8
Total of
advantages/pros
57 Total of
disadvantages/cons
31.5
Average 8.142 Average 6.28
Table 1: The advantages and disadvantages of the Eco-Fone for expanding the business in
the Kingston market
(Source: created by the learner)
8

Form the above table, it is shown that the chances of Eco-Fone to enter in the Kingston market is
high because the amount of the average pros is better than the average cons. The average pros are
8.142 and the average cons are 6.28. The Eco-Fone company has some benefits and potential to
expand their business in the Kingston market with its better advantages. The company has to
enter to Kingston with better strategies and improved decisions.
9

Task 5
a) Calculate the mortgage repayment amount of the 15 years
L
oa
n
a
m
ou
nt
In
te
re
st
ra
te
Lo
an
ter
m
in
yea
rs
Pay
men
ts
mad
e
per
year
Loa
n
repa
yme
nt
start
date
Opti
onal
extr
a
pay
men
ts
Sc
he
dul
ed
pa
ym
ent
Sche
duled
numb
er of
paym
ents
The
actua
l
numb
er of
paym
ents
Years
saved
off the
origin
al loan
term
Tot
al
earl
y
pay
men
ts
T
ot
al
in
te
re
st
V
A
L
U
E
S
LO
AN
SU
M
M
AR
Y
PM
T(ra
te,n
per,
pv,f
v,ty
pe)
$3
,5
00
,0
00
.0
0
0.
0
7 15 12
2/18/
2019
$10
0.00
$31
,45
8.9
9 180 179 0.08
$17,
800.
00
$2
,1
48
,9
22
.6
7
Table 2: mortgage repayment amount
(Source: created by the learner)
10

b. Represent an appropriate graphic containing any of the eight logos of well-known
commercial mortgage lenders in the UK.
Companies of the UK Logos of the companies
1. Principality
2. Lloyds
3. Santander
4. Accord mortgage
11

5. Barclays
6. Royal Bank of Scotland
(RBS)
7. HSBC
12