Eco-Fone Market Analysis: UK Smartphone Market and Kingston Expansion

Desklib provides past papers and solved assignments. This report analyzes the UK smartphone market and explores Eco-Fone's expansion into Kingston.

Eco-Fone Summative Assessment

Table of Contents
Introduction................................................................................................................................3
Task 2.........................................................................................................................................6
Task 3.........................................................................................................................................8
Task 4.........................................................................................................................................9
Task 5.........................................................................................................................................9
Task 6.......................................................................................................................................13
Task 7.......................................................................................................................................13
Task 8.......................................................................................................................................14
Task 9.......................................................................................................................................16
Task 10.....................................................................................................................................17
Conclusion................................................................................................................................18

Introduction
The report will outline the information on the compilation and collection of the data that will
be used for the evolution in the market of UK in relation to the smart phones. This will help
the management of Eco-fone to understand the market in Kingston so that they can expand
their business there. The important perceptions will be provided here in the report.

Task 1
Brief overview of the mobile phone market in the UK
There has been an increase in the market of mobile phones in today’s world throughout the
world. It is not only the young generation that is buying the smart phones but the old people
are crazy towards buying smart phones that will help them to use different kinds of
applications that will help them to ease their life. According to the recent reports that are
provided by Deloitte is that there are presently 33.3 million of smart phone manufacturers in
the United Kingdom. The main reasons for the market of UK to invest in the manufacturing
of mobile phones are for instant messages, purposes related to the office use and
collaborative sessions. The market of mobile phones has improved due to the use of the
product for the recreational purposes.
Summary statistics of mobile market in UK
There are a number of uses that smart phones provide. There have been a number of
statistical reports that suggests that the smart phones are used for different purposes like the
emails, management of calendars, purposes related to the offices, and even calls. A brief
survey was also held to check the percentage of use of the different types of activities in the
phone. The calculation was done for two years that is of 2016 and 2017. The result of the
calculation is being provided below:
Options 2016 2017
Emails 35 28
Calls 23 34
Calendar management 20 15
Official purposes 22 23
Table 1: Statistic for use of smart phone for work related activities
(Source: Created by Learner)

Emails
Calls
Calendar management
Official purposes
0 5 10 15 20 25 30 35 40
35
23
20
22
28
34
15
23
Mixed Bar chart for 2016- 2017
(Source: Created by Learner)

Task 2
Utilisation of Smart-phone in 2012- 2017
According to the information that was provided by Deloitte in their report is that there are a
number of things for which the smart phones are used within the period of 2012-2017. A line
chart representation will help the management of the organisation to understand about the
market condition and the use of the phone for the given period of time.
Options 2012 2013 2014 2015 2016 2017
Laptop 73 76 75 79 76 78
Tablet 52 62 70 76 81 85
Smart phone [phone]
Table 2: Excel Spreadsheet
(Source: Created by Learner)
1 2 3 4 5 6
2008
2010
2012
2014
2016
2018
2020
2012
2013
2014
2015
2016
2017
Smart phone
Tablet
Laptop
Options
Figure 1: Line chart for use of mobile phones in UK
(Source: Created by Learner)
Forecast of similar use of smart-phones in 2018-2019

Hence, according to the data that is being collected from the report of Deloitte, it can be said
that the use of smart phones have increased to a record rise, which is due to the boost in the
technological advances in the mobile smart phones. Thus, it can be said that if there is proper
innovation in the market then the use of mobile phones will further increase, which will be
good for the organisation Eco-fone.
Options 2018 2019
Tablet 56 66
Laptop 23 20
Smart phone 21 14
Table 3: Forecast of smart phone evolution in 2018-2019
(Source: Created by Learner)
Options Tablet Laptop Smart phone
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Figure 2: Forecast of smart phone evolution in 2018-2019
(Source: Created by Learner)
Thus, it can be seen that there has been an increase in the use of the smart phones if the
technology gets more advanced as because now a days the things that the mobile phones can
do are very much of surprise to a lot of people. The applications that are being used in the
mobile phones are of high quality and bring in recreation in the life of the people.

Task 3
Features that make use of smart phone popular among old customers
There are a number of different features that attracts the people and especially the old people
to use the smart phones. The reason behind this is that the applications that are found in the
smart phones are of very high quality and the old people get everything that they need. From
recreation to different kinds of songs each and everything is present on the mobile phone.
This is very much important for the old people. According to the different reports, it is seen
that there has been an increase in the utilisation of the use of the smart phones in the old age
group. There are about 71% of the old population that are into the use of the smart phones.
It is seen that the smart phones are used by the old age people for video calling and chatting
with the people that stays far away from their places. There are certain families where one
part of the family stays in different parts of the world. This is used at that time so that they
can talk over the phone. These are very much important for the organisation to grab the
opportunity so that they can utilise the situation and bring in more technologies that will
increase the use of the phones.

Task 4
Expansion of Eco-fone business operation in Kingston
As it is seen that there has been an increase in the use of smart phones, this can be used by the
organisation Eco-fone to expand their business in the place of Kingston. This will give them
more customer base. The added advantage for them will be to bring in more new and
advanced technologies for the phones that they will produce in Kingston.
Should we expand our business to Kingston?
Pros Score/10 Cons Score/10
Boost in the Revenue
potential of tge
9 Cost in the expansion 9
New Customer base 9 Loss of prime customers 5
Learning new business
culture
8 Foreign trade conduct 9
Foreign Investment 7 Different time zones 6
Diversification of market 8 Rise in Currency
Evaluation
7
Improvement in operation 9 Political interference 9
Acquisition of new talent 7 Communication 8
Total Pros 57 Total Cons 53
Average Pros 7 Average Cons 7
Table 4: Pro and Cons for expansion of Eco-fone in Kingston
(Source: Created by Learner)
According to the table given above, it can be seen that the company needs to expand their
business in the place of Kingston. This will give them more profits as there has been an
increase in the sales of smart phones in the country of United Kingdom. This is a very high
market for the production and selling of smart phones. There is a lot of demand in the market
which is needed for the organisation to occupy.
Task 5
a. Calculation of mortgage repayment for 15 years
VALUES
Loan amount $3,500,000.00
Interest rate 7.00%
Loan term in years 15

Payments made per year 12
Loan repayment start date 2/18/2019
Optional extra payments $100.00
LOAN SUMMARY
Scheduled payment $31,458.99
Scheduled number of payments 180
Actual number of payments 179
Years saved off original loan term 0.08
Total early payments PMT(rate,nper,pv,fv,type) $17,800.00
Total interest $2,148,922.67
Table 5: Mortgage repayment calculation
(Source: Created by learner)
b. Represent an appropriate graphic containing any of any of the eight logos of well-
known commercial mortgage lenders in the UK.
Companies Logos
1. Lloyds

2. Santander
3. Nationwide
4. Barclays
5. Royal Bank of Scotland
(RBS)