Eco-Fone Smartphone Market Analysis and Expansion Strategy Report

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REPORT FOR ECO-FONE
Date: April ??, 2019

Report for Eco-Fone 2019
Introduction
Insert text(short scene setting paragraph) approx. 100 words
The overall report focuses on the technology of smartphones. A case study (research of
Deloitte report on smartphones in the UK) is taking as the base to complete this assignment and
make a single report considering the fact related to the smartphones. A company is taken which
is related to the same industry i.e. technology and business of manufacturing smartphones for
complete assignment. This company is want to expand its business into the other part of the
country, for this finding whether taking decision expansion is good for the organization it
considers pros and cons and using z test along with Poisson distribution.
1. Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
Insert text approx. 250 words
This task is based on the Deloitte report, it suggests that using of smartphones by the people of
UK is hike every day and uses entire age group people irrespective of age differentiation for
their respective purpose such as student use for their study purpose while aged group people
use for their fun purpose. The increased in the use of smartphones is due to the use of
technology and provides the best features considering entire generation trough which
smartphones increased towards there. According to the given report i.e. Deloitte, it was showed
that 32 million people are busy to work because of earning money and survive in life. This
figure is provided by Deloitte report which is approx 95% of the total population of the UK.
Out of the total, half is busy with their mobile phones but use for official purpose and some of
the total use phone but once in a day for just seeing any material fact comes or not. The
smartphone provides various facilities of applications which can be used. The use of
applications is based on their work skills but as the worker is not fully educated so they found
difficulties using such smartphone applications such as providing legal information. But
workforces are comfortable to use various other applications like how to send and receive the
email, managing of the calendar, make calls to anyone. Uses of the increased smartphone are
also the reason as it provides job vacancy information which can easy to the job seeker to
search job and also receive material information within a moment which assists in making
decisions.
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Report for Eco-Fone 2019
Email Making standard calls Calendar
management Viewing documents
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10
20
30
40
50
60
70
80
90
2017
2016
1.2 Forecasting the UK Adult Smartphone use
Insert text approx. 150 words
Items 2012 2013 2014 2015 2016 2017
laptop 73 76 75 79 76 78
Smartphone 52 62 70 76 81 85
Tablet 16 36 50 60 63 68
2012 2013 2014 2015 2016 2017
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50
100
150
200
250
Tablet
Smartphone
laptop
Uses of technology product such as laptop, tablet, and smartphone are shown by the above line
chart which represents using of these electronic devices for the 5 years. The chart produces a
hike in using these devices every year. This is done due to now each people of the UK and
parents are felt that in modern life smartphone are necessary and also has various benefits such
as aid in search job, make assignment by searching and then implement of their report and
other factor such as easy to carry and use anywhere, anytime (Burtini, et. al., 2013). The line
linear chart is not suitable to this suitable and considered not appropriate. For this bar chart is
best and show good presentation for the upcoming changes in the year of 2018 and 2019.
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Report for Eco-Fone 2019
1.3Smartphones - A potential market for older customers
Insert text approx. 250 words
According to the BBC report, it aid in finding the boom in the sale of smart phone in the
country of UK. BBC report is based on the people of UK which is taking 1163 and asks
different questions for different purpose. The inclusion of people is all age category so that
each age perceptions and thinking can be obtained regarding the smart phone. The age group
between 55 to 75 years, almost seventy percent people use their phones which are purchased by
them from their own income. New and even old age group generations are increased towards
the brightness of smart phones and they also used smart phone and even old generation age
group are not face any difficulties in order to accept new features of smart phone because they
are now familiar with the use of smart phones and their technology (Appiah, et. al., 2017). As
seen from the given report, over the last five years use of smart phone by member of
demographic is decreased to their own personal dilemma creation. In the modern day, various
social website are coming and this will increased use of smart phone among entire generation
that’s why almost fifty percent use smart phones for using of Facebook because it is the most
trustable and easy application which can anyone use in simple steps. This application offer
various facilities like post any video, photos, documents and other and start conversation with
anyone from the entire world. Buying of premium branded smart phone is increased and the
purchase made by this age group which is already considered.
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Report for Eco-Fone 2019
1.4Feasibility of Expanding business to Kingston using Pros and Cons table
Insert text approx. 200 words
The Eco-Fone organization which is based in the UK mobile phone industry considered above
pros and cons for taking decision of expanding their business in Kingston is beneficial for the
company. The use of pros and cons is beacsue of evaluating whether expansion create profit
and able to increase business efficiency and performance overall. The company can achieve its
all objectives if it expands business activities of selling smart phone and accessories in the
market of Kingston. This is recommend given based on the value of pros and cons because
pros are more than cons (Henderson, and Sheehan, 2018).
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Report for Eco-Fone 2019
1.5Costs of a New Building
Insert text approx. 150 words
The price of the building in the eyes of owner = £ 400,000
But the price is payable by the company = £ 350,000
The amount of installment is not high money for the company paying at the end of every
month because the company having sufficient capital in the business which can be used for
making such payment. As seeing that company having enough capital in the business and it
makes the expenditure of infrastructure so it can spread business by taking the new building
and start new business operation in the new building which is taken on lease for 15 years.
Through the expansion of business, it might be successful or not depend upon the circumstance
and business productivity (Mooij, et. al., 2016).
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1.6Testing the Possible Difference in Net Takings in the Two Shops
Insert text approx. 250 words
From the above formula, z-test has been calculated and the outcome comes from such formula
is 1.41
Based on the value of z-test and hypothesis value, a recommendation is to the management of
the Eco-Fone that thinking over the expansion of business is not good and should be drop as
soon. This is because the company did not come in a situation to meet and achieve its
expansion objectives and even it may incur a loss in future (Chen, et. al., 2015).
A z-test is a method related to the statistic which is taken into consideration by the organization
when it needs to calculate the value of appropriate among the provided values. This method is
applicable in case two variables are given because it works on two variables. The purpose of
using this is because it provides an advantage to the firm on the point of decision for expansion
of the business. Following are the values of the hypothesis which shows the relationship exists
between the value or not.
0.05>H0<0.05 = indicate no relation exist between the variable
0.05<H1>0.05 = indicate relationship exist between the variable
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1.7Customer Satisfaction
Insert text approx. 250 words
Mean: A mean is the value which is calculated and from this it provides outcome average of
the given number. This is calculated to find the mid value of central number from the sets of
numbers.
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From the above, mean value is calculated and find the two mean values are obtained which is
same one another. The mean of the values are 20.6 and 25.75.
1.8 Quality Procedures
Insert text approx. 200 words
Poison probability = (2.71828-2) (23) / 3!
Poison Probability = (0.13534) (8) / 6
Poison probability = 0.180
10,000 invoices/ month
Average of 2 error/ month
P (X>3) should be <15% = 1 – P (X≤3)
P (X≤3) = P (X=3) + P (X=2) + P (x=1) + P(X=0)
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