Sirius Pvt Ltd: Comprehensive Business Plan for Eco-Friendly Candles

This business plan outlines the strategy for Sirius Pvt Ltd, focusing on the development and marketing of innovative, eco-friendly hybrid candles. The plan includes a detailed overview of the product, its unique features (hybrid technology, scent diffuser), and its competitive advantages within the candle industry. Market research highlights growing demand in spa centers and religious programs, along with consumer preferences. The plan presents a SWOT analysis, industry analysis, and a business model targeting institutional customers. It also covers marketing strategies, including attractive product images and social media promotion, along with details on location, product development, legal requirements, operational plans, and financial projections. The funding will be sourced from a bank loan and personal savings. Overall, the business plan provides a comprehensive roadmap for launching and growing the Sirius Pvt Ltd venture.

Business Plan
Hybrid & Eco Friendly Candles
Light for life
Sirius Pvt Ltd

Business concept
Brief overview
What is our product?
Eco friendly candles with hybrid technology
Where do we compete?
Candles industry and Bed & Reading Lamps
Why customers buy our products?
Eco friendly, aromatic, religious, economical, easy to use, hybrid
technology
How does product like?

 WHY IS THIS PRODUCT INNOVATIVE ?
 In the current market different sort of candles are available to customers such as container
candles, floating candles, utility candles, ritual candles and therapeutic candles. Here, we
produce aromatic LED Candles which does not need batteries or a power output.
 The energy source is from a cup candle which is lit under the dome.
 The dome converts heat energy to Electrical energy which in turns powers the led lamp which
lasts for 8 hrs. This unit has also a scent diffuser and an inlet to fill aromatic oil. This is a
portable and eco friendly product.
 The candles are exclusive products of our company, which comes in specific sizes.

Market Research
 Research results reflects that demand of candles is growing in spa centers and religious
programs. Demand of different sort of candles is increasing at fast rate and due to this
reason it is estimated that high amount of revenue can be earned in the business.
 Candle users say they most frequently burn candles in the living room (42%),
followed by the kitchen (18%) and the bedroom (13%).
 Approximately one in five women say they use candles to decorate the yard, patio or
other exterior areas, as well as the interior of their home.
 Both men and women consider candles to be an always-acceptable and highly
appreciated gift for a wide variety of occasions.
 Candle purchasers say they view candles as an appropriate gift for the holidays (76%),
as a house warming gift (74%), a hostess/dinner party gift (66%), a thank you (61%)
and as adult birthday gifts (58%).

Market Analysis
 Market is segmented on the basis of two parameters
which are region and type of candles.
 By following these two parameters it will be ensured
that right product will be available to people at right
place and distribution system will be optimized

SWOT table and changing strategy

Industry Analysis
 Candle industry grow at rate of 6% on year on year
basis globally and UK is its major market. In future also
industry will grow at fast pace. Business environment is
favorable to business. There are less manufacturers in
industry and number of buyers. It can be said that there
are lots of growth scope in industry.

Environmental Analysis
 Business environment is favorable to business
along with economic and political environment.
Technology environment is improving which
create lots of challenges for firm. Hence, on this
front firm may face threat.

Business model
 Firm will follow specific business model and the contact
will be established with spa owners and hotels as well as
other institutional customers.
 Distribution centers will be built in those areas where
number of customers are high so that goods on demand
can be made available in short time period.
 Direct sales model- Direct selling is marketing and
selling products to consumers directly, away from a
fixed retail location

The Executive Board
 Abdul Hadi - CEO
 Jesmon Francis - Director
 Anoop - Finance
 Palash & Dominic - Marketing
 Nimra - HRM

Marketing Plan
 Attractive images of candles will be bring in market so
that people can be informed about product. Apart from
this, through social media also product will be
promoted.
 Free samples will be given to corporate customers so
that good start can be given to business.

Location
Bromley high street
This place has been choose because low rental for making & easy transportation.
Elizabeth whiller, Bromley, Kent
BR1 1TT.

Product development
 In order to develop products separately small
unit will be established where candles will be
manufactures of different types according to
demand that will be received from customers

Legal Requirements
 To take all safety measures
 Trademarks, copyrights and patents
 To have fire extinguishers
 To have basic first aid kit in the campus
 Staying on the right side of the trading laws
 Understanding your tax liabilities

Operational Plan
 Moulds of different sizes and
shapes
 Fragrance agents
 Wax
 Wax Melters
 Wax filling machines
 Colouring agents
 Walk in refrigerators
 Chilled rooms and cabinets
 Temperature controlled
environment
 Work stations
 Storage areas
 Employee facilities
 Lighting
 Utility cabins
 Fire safety equipment’s

Financial Plan
 Moderate portion of total investment will be
finance from bank loan and remaining amount
will be financed from personal savings
 The money which we are investing is shared
equally between us.

Financial Plan

Continued

Continued

Funding

Thank
You