Marketing Report: Smith Chips' Eco-Friendly Product Launch Strategy

This report analyzes Smith Chips' marketing strategy for launching a new eco-friendly product. The company aims to use sustainable packaging and green marketing methods throughout the product life cycle, focusing on health and environmental benefits. The report details a SMART approach to marketing, traditional marketing methods (television, newspapers, telemarketing, radio, billboards), and a social media marketing strategy. The traditional marketing schedule includes placements in Vogue, Facebook, Instagram, and YouTube. The report emphasizes the benefits of social media marketing for enhancing brand image, increasing customer engagement, and driving sales. The report references relevant academic sources to support its marketing recommendations.

MARKETING SCHEDULES

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
REFERENCES................................................................................................................................7

MAIN BODY
While introducing new product of smith chips packet wherein their motive is to launch the product by using eco-friendly
material which are not harmful to the health of customers and do not destroy the environment. Furthermore, they will provide the
chips in the cardboard based packaging which will be easily usable, reusable and will be friendly for the environment. Moreover, they
focus on the green marketing methods in the process of their product life cycle that from the manufacturing of the chips to the
disposing the waste materials because unsustainable production methods can be harmful to the health of humans and to the
environment as well (Menon and et.al.,2015). Moreover, promoting healthier residing with fewer chemicals is also adopted while
producing chips as it is amazing selling point for clients in particular those that have pets or kids. Thus, this advertising idea will work
for them and help them to increase their sales and brand image of the company. Furthermore, they will follow smart approach in order
to promote their product which stand for specific, measurable, achievable, realistic, time specific wherein they will make that their
stated objective of green marketing helps them achieve success and increases their sales and their employees towards to the production
of goods that are eco-friendly and is hygienic for the people.
Moreover, they will promote their product using traditional marketing methods which are inclusive of television, newspapers,
banners, tele marketing that is they update customers by calling them and explaining the features of the products, radio telecast where
they provide information about the ingredients of the product and how they are hygienic to the health of people and they will also use
bill boards through which they will aware people about the product. However, through traditional marketing the company can reach
large number of local customers and make them aware about the product.
Traditional media scheduling:
program/ title placement Format Jan-19 Feb-19
Traditional 30 3
1 1 2 3 4 5 6 7 8 9 1
0 11
FTA television w
e th fr st su mo t
u
w
e
t
h fr s
t
s
u
m
o

Today morning 30 seconds 3 3 3 1 2 3 2 2 3 1 1 1
A current affair morning 30 seconds 1 1 1 1 1 1 1 2 2 2
Service morning 30 seconds 1 1 1 2 1 3 1
the project morning 30 seconds 2 2 1 1 1 2 3 3 3 3
nine news morning 30 seconds 1 1 1 1 1 1 3 3 3 3
ABC news morning 30 seconds 2 2 2 2 2 2 2 2
Today Evening 15 seconds 1 1 1 2 2 2 2 1 1 1 1
A current affair Evening 15 seconds 2 2 2 1 1 1 1 2 3 2
Service Evening 15 seconds 1 2 3 2 1 1 1
the project Evening 15 seconds 2 1 3 4 1 2 1 3 3 2
nine news Evening 15 seconds 2 1 3 1 2 1 1 1 2 1
ABC news Evening 15 seconds 2 3 1 2 2 2 3 2 1
Magazine
The national trust
magazine Consecutive pages full page
colour 2 1 2
Cosmopolitan Consecutive pages full page
colour 2 1 2
instyle Consecutive pages 1
Vogue Consecutive pages 1 1 1 1 2 1 1
New Idea Consecutive pages 1 1 2 2 2 1
Digital media marketing
Twitter
Every time
when user
click on a
specific link 1 1 1 1 1 1 1 1 1 1 1 1 1
Facebook collaboration with pages
Every time
when user
click on a
specific link 1 1 1 1 1 1 1 1 1 1 1 1 1

Instagram collaboration with pages
Every time
when user
click on a
specific link 1 1 1 1 1 1 1 1 1 1 1 1 1
Telegram Group advertisement
Every time
when user
click on a
specific link 1 1 1 1 1 1 1 1 1 1 1 1 1
YouTube
Collaboration with
subscribers
Every time
when user
click on a
specific link 1 1 1 1 1 1 1 1 1 1 1 1 1
Banners and graffiti
Market side Media partnership
banners
regarding
products
Malls Media partnership
banners
regarding
products
On the other, they may also promote their product through new marketing methods that is with the help of social media
platform like Facebook, Instagram, twitter, online banners, content marketing, viral marketing etc., as today more and more people are
active on social media platform thus, through such platform they can aware large number of people about the product which not
enhances the image of the company but also increases the profitability and sales of the chips (Morgan and et.al., 2019).
Social media scheduling:
Channels Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Facebook 2 minute Blog on eco Images Content on Weekend blog Weekend images Weekend video

– evening
post
video friendly
products
products
Instagram
-
afternoon
post
Images 5 minute
video
Content posting Sale on
products
Weekend
discounts
Weekend offers Weekend updates
YouTube
morning
post
Offer on
products
Videos of
products
Blog posting Images on
products
Weekend blog Weekend post Weekend offers
However, the new marketing method that is promoting of product through social media platform is more beneficial for the
company because people prefer to get the information about the product through online system as they are more active on such
systems. However, through social media marketing the company's brad image also enhances and more people became aware about the
products of the company and further, more customer get engage in the purchase of eco- friendly products which in turn increases the
customer base of the company. Therefore, the social media marketing eventually increases the sales and revenue of the company
which in turn helps the company to provide its products internationally (Baltes,2015).

REFERENCES
books and journals
Baltes, L.P., 2015. Content marketing-the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov.
Economic Sciences. Series V.8(2).p.111.
Menon, A and et.al.,2015. Effective Marketing Strategy-Making: Antecedents and Consequences. In Proceedings of the 1997
Academy of Marketing Science (AMS) Annual Conference (pp. 224-224). Springer, Cham.
Morgan, N.A and et.al., 2019. Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1). pp.4-29.