Eco-Phone: Report on UK Mobile Market Analysis, Expansion, and Finance

This report provides a comprehensive analysis of the UK mobile phone market, focusing on the business strategies of Eco-Phone, a smartphone retailer. The report begins with an overview of the UK mobile market, examining smartphone usage trends and forecasting future adoption rates. It then delves into Eco-Phone's business operations, including customer satisfaction, product quality, and financial considerations such as commercial mortgage lenders. The report explores expansion opportunities, considering the potential for cross-border growth and evaluating the costs and benefits of opening new retail locations. Furthermore, it analyzes the suitability of the Poisson distribution in relation to Eco-Phone's operations. The report concludes with an evaluation of customer satisfaction and draws inferences from the data collected, providing valuable insights into Eco-Phone's performance and future prospects.

Analysing Information
and Data for problem
solving

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
UK Mobile Phone Market...........................................................................................................4
Forecasting the UK Adult Smartphone use ................................................................................6
TASK 2............................................................................................................................................7
Prediction of UK adult smartphone Utlization for 2018 and 2019 ...........................................7
TASK 3............................................................................................................................................8
Increasing Smartphone Popularity in older generation...............................................................8
TASK 4............................................................................................................................................9
To Expand or Not to Expand......................................................................................................9
TASK 5..........................................................................................................................................10
(a) Cost of getting new building................................................................................................10
(b) Popular Commercial mortgage lenders in the UK..............................................................11
TASK 6..........................................................................................................................................13
Putney as well as Richmond's Daily Comparative Study ........................................................13
TASK 7..........................................................................................................................................15
Evaluation of Customer Satisfaction along with drawing inferences thence...........................15
TASK 8..........................................................................................................................................17
Suitability of Poisson Distribution in relation with Eco-Phone................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19
Engage with the new generation of seniors. 2019. [Online]. Available through:
<https://www.mintel.com/blog/consumer-market-news/how-to-engage-with-the-new-generation-
of-seniors>.....................................................................................................................................19
APPENDICES...............................................................................................................................20

INTRODUCTION
Technology is dynamically changing with its fast phase and are becoming advanced with
increase in its efficiency. With the the most affected segment within which there is a drastic
impact of change in technology is smartphone. This segment is required to efficiently undertake
every bit of change that is formulating in marketplace (Sivarajah and et. al., 2017). Present
report has been conducted ion, Eco-Fone which is a smartphone business organisation.
Company operate their functions in Smartphone and accessories sector. Organisation is mainly
having two retail shop first one in Richmond's and second one is in Putney. In this report
formative discussions has been made on, overview of mobile phone marketplace within UK
along with expansion opportunities as well as challenges. In addition with this, report include
the quality assurance procedures. Report further covers the aspect of customer satisfaction,
product satisfaction and finance sources in context with Eco-phone.
TASK 1
UK Mobile Phone Market
As per the survey that has been conducted by the organisation Deloiotte in the year
2017 within UK. With the help of this survey company wants to evaluate the overall market
capturing and utilization of mobile phone in the marketplace of UK. It has been found out that
there is considerable rise in the use of smartphones. There is serious increase in the number of
individuals who take use of mobile phones on their daily basis life. In addition with this, it has
been identified that with the increase in consumer range who use mobile phone is mainly
include, young generation. Thus, in this it has been identified that, with the help of this mobile
phone industry within UK industry can gain high increase in their overall sales margin. Along
with this, this rise will lead towards high profitability in mobile segment range. Further by
analysing high increase in number of customer base in UK mobile phone market companies
within this structure can effectively able to have best effective form of profitability. In addition
with this, this significant increase in the number of customer base will lead present industry
towards high amount of profitability and productivity (Shi and et. al., 2016). With the help of
this, it has been found out that annual sale of of mobile handset has been increased by 1.5

million. It has been analysed that there is 58% of overall use of mobile phone by The Adult
population that lead towards increase in 90% till the year 2020 (Deloitte, 2017). In addition with
this, it has been evaluated that there are mainly 33.5 million users within which 32 million
individual take use of mobile phone for work related objective. With the help of smartphone
individuals can easily able to solve their personal as well as work related objectives and can
further lead towards rapid increase. Mobile phone provide the facilitates which is related to E-
Mail, Messaging, Calender, Video Conferencing with the help of which individuals can easily
able to perform high end work along with mobile entertainment. Thus, it has been evaluated
that there are number of measures in within Mobile phone segment that are undertaken by
customers as to effectively satisfy their needs and demand. With the help of all these measure
there is rapid increase in the sales margin with mobile phone industry. In addition with this, it
has been identified that with the significant increase companies within mobile phone segment
can effectively able to increase their market sustainable and profitability. Further it has been
evaluated that use of mobile phone is increased that significantly lead towards high turnover
and profitability.
With the help of above mentioned graph, which was presented by Deloitte, the numbers
within year of 2018 and in 2019 got improved of smartphone usage. This could be understood
with a good example where, around 10% of United Kingdom's adults has taken e-Reader as one
2012 2013 2014 2015 2016 2017 2018 2019
0
10
20
30
40
50
60
70
80
90
100
73 76 75 79 76 78 79 80
52
62 70 76 81 85 86 88
16
36
50
60 63 68 67 68
Smartphone, laptop and tablet penetration among UK
adults, 2012-19
Laptop
Smart Phone
Tablet

of a crucial electronic tool, which is being utilised by individuals on daily basis. It can be said
that, approximately 31% that belongs to the age category of 18-75 year has owned one e-
Reader, and here this could easily be assumed that 31 out of 100 respondents, uses electronic
device for different reasons (Engage with the new generation of seniors, 2019). This could be
comprehended with a genuine model where, approximately 10% of UKs individuals considered
tablet as one of a pivotal electronic apparatus, that is utilised by people on consistent times (in
day to day life). It is very well said on the report that, roughly 31% that has a place with the age
class of 18 year has possessed one tablet, and here this could without much of a stretch be
accepted that 31 out of 100 respondents, utilizes electronic gadget for various reasons.
Forecasting the UK Adult Smartphone use

Considering the above mentioned information, users in present time utilises
smartphones as their primal tool (91%). In near future, this percentage is also having a good
chance of increasing. On the other hand, there is a high possibility of laptops too, that majorly
carries heavy engagement of individuals and spends their time as well (Smartphone sales boom,
2019).
TASK 2
Prediction of UK adult smartphone Utlization for 2018 and 2019
As per the report of Deloitte, (2017), in context with Adult Smartphone it has been
analysed that 17% of population take use of smartphone 100 times in within a day. It mainly
covers that age of individuals of the age group of 16 to 24 years. In addition with this, it has also
been evalauted that 12% of individuals of same age group take use of their mobile phone 200 in
a day. Further 34% of smartphone users falls in the age group of 16 to 75 years they are
considered as an mobile addict as they use their mobile phone handset even in food and social
gathering. In addition with this, it has been analysed that customers from the age group of 16
to 24 age group those who falls in within same trait. Along with this, 11 % of individuals those

who falls in the age group of 16 to 75 year use their mobile phone even while crossing the road.
53% or more than people exhibited this habit while walking through side-walks. From this, it
has been evaluated that 16 to 75 age group of individuals take use of their handset more as
compared to others (Livi and Sadeghian, 2016).
TASK 3
Increasing Smartphone Popularity in older generation
Increasing dependence on smartphones for daily usage has made an uproar not only
among the millennials but also older consumer base (Sata, 2013). This has resulted in an
increase in sales of smartphones in recent years. It has been evaluated that, 71% of the
consumer falls within demographic range of 55 to 57 years. Along with this, it is increasing with
high that mainly in last five year, because large number of customers is tending to have digital
revolution. This, utilization rate is still decreasing behind comparatively from young
demographic segment. It can be further evaluated that customer check phone in every 15 min.
Only 20% of the older consumers admitted to this habit in comparison to a national average of
56%.
Mentioned below there are some key features which is required to be evaluated:
 Younger generation is more tech-savvy, they continuously change their handset with the
innovation in technology in marketplace. This depicts that by replacing older models can
lead towards increase in sales among old customers.
 Increase in the digitalisation, payment mode there is simultaneous increase in mobile
phone demand. This lead towards increase in sales within marketplace (Moreno,
Serrano and Fernández-Medina, 2016).
 With the increase in the popularity of Facial Recognition. This lead towards increase in
sale of smartphone.
 Possession of great extent of wealth in within older customers hands as compared to
younger, this may turn out as an factor within which company is required to invest in
this demographic sector.

TASK 4
To Expand or Not to Expand
Cross-border expansion acts as an one of the most crucial asset that effectively helps an
business organisation for their survival. If it seen in Eco-Phone, company operate their business
in two shops of Borough of Richmond. As per according to the anecdotal evidence that has
been accumulated by organisation. It has been evaluated that Eco-Phone is leading towards
their growth aspect in product life cycle. That lead towards defying that by engaging
organisation in cross-border organisation can have numerous set of opportunities (Liu and et.
al., 2017).
In context with this, company have selected Kingston as an potential area for their
operations within Canada. As to evaluate critical success of new business venture mentioned
below there are some pros an cons:
As per the given take, Kingston provide numerous developmental opportunities that
include, attractive investment incentive in the form of tax deductions, highly skilled labour, free
trade zone and more. With the help of all these opportunities Eco-Phone can effectively able to
expand their business operations while enjoying high customer recognition as revenue. In
addition with this, the two major challenges that can be faced by company include cultural
barriers in terms with vale and beliefs of Canadian Society and Currency Risk. All these
challenges can be effectively measure by company with the help of pricing strategies, targeting,
segmenting as well as positioning.

TASK 5
(a) Cost of getting new building
Eco-Phone expand their operations in Kingston. In order to effectively serve this purpose
there is a requirement of highly suitable premise. As company will pay equal monthly
instalments, it offer affordability and flexibility to their expenses in order to pay debts as on less
burden (Kulkarni, 2016). Mentioned below there is a brief break up of lead which is being
provided along with a detailed description mentioned in Appendices 1 :

(b) Popular Commercial mortgage lenders in the UK
(1) THINK Business Loans Commercial Mortgages:
(2) Principality
(3) NatWest Commercial Mortgages

(4) Royal bank of Scotland Commercial Mortgages
(5)
(6) Together Commercial Mortgages
(7) Alliance & Leicester PLC
(8) Bank of Ireland