The Impact of Eco-Friendly Policies on Consumer Choices at IHG Hotel

This report investigates the influence of environmentally friendly policies and strategies on consumer decision-making within the hotel industry, using IHG as a primary case study. The introduction emphasizes the crucial role of sustainability in business, highlighting how firms can gain a competitive edge by adopting eco-friendly practices. The research aims to assess the impact of IHG's environmental policies on consumer choices, identifying specific benefits and strategies that attract customers. The study explores the importance of environmental awareness and the challenges faced in implementing eco-friendly initiatives, such as cleanliness concerns. The methodology involves secondary research, drawing insights from online sources and a case study of IHG. The report concludes with recommendations for enhancing eco-friendly practices and their impact on consumer behavior, emphasizing the significance of sustainable growth and customer loyalty. The report reflects on the effectiveness of the research methods and suggests alternative methodologies, considering the outcomes to improve environmental policies and consumer attraction.

Topic: “The criteria of environment friendly policies, strategies and insights
based on the decision making of consumer while making choice in hotel”.
Introduction
Environment and its customers play vital role into the planet that needs to be stable with the
impact of business performances and activities they implement in gaining customer attention. Sustainable
development is a factor through which business firms could get meaningful opportunities to be valuable
and efficient towards environment and society. Organisations are not only run on their own welfare but
have as sensible role into society. Nowadays, organisation has taken this concept in a serious aspect
which has shown into their function. Hospitality industry play vital role into economic development due
to their large and wide operations that enables pools of opportunities for the public. There have much
competition aspect has made into market and people are being more genetic into selecting appropriate
services. Many organisations using eco friendly materials, like air free chimneys, paper bags, solar gases
and other material which does not harm into the environment. Through seeing these initiative of the
company consumer gets attracted towards their concerns and make more purchase by being loyal. The
report is been carried out on the hotel IHG. The hotel is the most popular and stand into leading firm of
hospitality sector based on England. It has 5900 hotels in around 100 countries. the report consisting
relevant factor of methods and strategies which have significant for customers by considering
methodology and recommendations.
MAIN BODY
Research Aim
To undertake environments friendly outcomes provided through implementing policies and
strategies that causes impact on consumer decision making. A study on IHG.
Research Objectives
 To identify environment benefits by which policies and strategies has formulated BY
IHG.
 To draw customers with the benefits of environment well being by identifying more
effective strategies
 To regulate awareness of being environmental friendly into society.
 To rectify the issues faced by IHG in undertaking strategies and eco-friendly
development.
P5 Communicate research outcomes in an appropriate manner for the intended audience.
This has estimated through several number of strategies and policies may be adopted by
health organization and firms for promoting as well as influencing the theory of decision making
of users or costumers so that they are able to attain and grab the positive and beneficiary
advantages that may facilitate through them. As the eco friendly tactics, initiatives including
policies majorly play a vital role in order to influence the decision making of consumers and to

choose or select hotel for vacations or purpose of business. Hence in the recent times, each
individual are much oriented and focused toward environment as well as most likely to be a eco -
friendly aspects so they generally adopt those hotels that are performing some effective efforts in
aspect to the concept of echo friendly. In respect of this context, they also undertake number of
eco friendly strategies and policies as well as initiatives and rest of all elements and factors as
well. Hence it may prove to be beneficial to enhance and improve their brand image and as well
its image in a current situation which may provide to grab a number of new consumer's attention
and interest as well. In addition, this also may promote the advantages for the rate of
sustainability of entity and may be proved to be helpful to established favorable condition and
affects on the large amount of customers base. It may also promote the growth of firm and along
with the growth it may also promote the brand image and it can provide profit effects to
organization. In addition to this, it has also been determined that in respect of IHG, these
individual initiatives is termed to be vital and significant element in the business industry as well
as it may play a effective role in order to establish the factors such as brand image, sustainability
etc. Also there are various and several kinds of hotel that may have potential to influence and
promote the better understanding of decision making in relevant context. The concept may derive
the adaption of new and latest technologies such as Green Technologies, water, energy
conservation, the process of recycling, origination of biodegradable gases by use of waste
products and garbage, recycling steel and other items in construction sites. As these concepts
promote the concept in life of earth and save the greenery of earth. As well as the concept of
planting more and more trees in area is also been determined by number of hotels and
organization. In addition, there are many hotels are present in a country those follow the concept
of saving energies through solar technologies in street lights. This enhance the image of a brand
as well as it also provide benefits and cost saving as well. It has also been analyzed that there are
number of challenges as well as problems which are faced through hospitality firms in order to
influence customers in regards to services and facilities. Most common problem which can be
considered to be prior is cleanliness by customers.
P6 Reflect on the effectiveness of research methods applied for meeting objectives of the
research project.
This report gave me insights if g=having significant development to know the impact of
environmental friendly policies and insight to gain large number of customers attention. It has
provided me thoughts of having polluted free air that positively influence on people health. Also,
i have analyzed that hotel IHG which have wide operations have effectively undertaken their
duties towards environment. The research method applied into this reports are secondary under
which all the information gathers through internet sources and taking case study of the hotel. I
have gain knowledge of significance of strategies in running successful business moreover,
retaining customers by treating them the most valuable part of their organization are all the

actions taken for them only. Treating customers health as a priority is the first step towards
taking sustainable growth.
500
P7 Consider alternative research methodologies and lessons learnt in view of the outcomes.
500
Recommendations
600
CONCLUSION
150