This report provides a comprehensive analysis of eco-tourism, defining it as a combination of social, economic, and cultural phenomena involving travel to natural areas. It identifies key organizations like Steppes Travel and G Adventures, known for their eco-friendly tour packages. The report highlights various destinations such as Pagham, Kenfig, Smardale, Hawaii, and Colombia, along with activities like wildlife viewing, sailing, and hiking. It also discusses sub-types like eco-lodging and mass tourism. Key facts, statistics, and impacts are examined, including the growing popularity of eco-tourism among socially and ecologically conscious individuals, its market size generating over $77 billion, and its socio-cultural, economic, and environmental impacts. The customer profile is analyzed using STP (Segmentation, Targeting, and Positioning), focusing on demographic, geographic, and environmental factors, as well as motivations and behavior. Future trends, including environmental, economic, social, and technological aspects, are explored. Finally, a SWOT analysis identifies strengths, weaknesses, opportunities, and threats, concluding that eco-tourism offers numerous benefits and can sustain itself by addressing weaknesses and leveraging strengths, all while positively influencing the environment. Desklib provides access to this and other student-contributed assignments.
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