Comprehensive Analysis of Eco-Tourism: Trends, Impacts & Providers

This essay provides a comprehensive overview of eco-tourism, defining it as a combination of social, economic, and cultural phenomena involving travel to natural areas. It identifies key providers like Steppes Travel and G Adventures, which offer eco-friendly travel packages focusing on environmental conservation and community empowerment. Popular destinations such as Pagham, Kenfig, and Hawaii are highlighted, along with activities like wildlife viewing, hiking, and voluntourism. The essay also discusses the growing popularity of eco-tourism, its socio-cultural, economic, and environmental impacts, and the importance of STP (Segmentation, Targeting, and Positioning) in creating customer profiles. Future trends, including environmental awareness, economic growth, social media influence, and technological advancements, are examined, along with a SWOT analysis identifying strengths, weaknesses, opportunities, and threats. The essay concludes that eco-tourism offers numerous benefits to companies and communities, emphasizing the need for strategic planning to ensure sustainability and success in the future.

UNDERSTANDING THE
WORLD OF TOURIS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Key providers...............................................................................................................................3
Destinations, activities & sub-types.............................................................................................3
Important facts, impacts and statistics.........................................................................................4
Customer profile..........................................................................................................................5
Future trends................................................................................................................................6
SWOT analysis............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism is defined as combination of social, economic and cultural phenomenons that
entails any movement of individual person to specific nation or location outside their national
boundaries or environment. The world of tourism encompasses different types of factors that put
either direct or indirect impact on growth of this concept. The current assignment will be based
on Eco-tourism, which falls under the category of top most trending forms of tourism. It will
explain key organizations, destinations, sub-types and activities related to chosen form of
tourism. It will also define key facts, impacts, statistics, customer profile, further trends and
SWOT analysis to ecotourism.
TASK
Key providers
Ecotourism refer to responsible travel behaviour and decision of people that drive their
attention toward travelling natural areas that includes environment, beauty of nature, and other
key aspects. In the world of business, there are different types of travel & tourism companies
available that provide ecotourism package to each customer, according to their choice which
include foot, stay and other form of services. Steppes Travel, G Adventures, Intrepid,
Responsible, Audley, etc. are those eco-friendly tour firms that are capable to provide the best
travel packages to customers, after considering the needs and requirements of target market. As
in the recent time people prefer to travel those areas where they may feel the beauty of nature
and take fresh air to breath, which is not possible to do that while living in a city, regions and
other locations with higher extent population. The best things about one the above company such
as Steeps Travel that it may collect fund from its travel trips and invest to empower women's and
in the context of wildlife conservation systems that contribute to prevent animals, land and other
environmental aspects, which is essential for it to do so.
Destinations, activities & sub-types
There are varied destinations accessible in the world, where people may travel in the
future, as per their need, in order to take pleasure of ecotourism, which in return provide multiple
benefits. For example, Pagham is the best location where eco-tourism exist and people may
conduct environmental friendly practice. It is a small village where Pagham Beach available, and
individual customer may take pleasure of refreshing their mind, because of keeping themselves
away from hectic work schedule. Kenfig, Smardale, Hawaii, Colombia, etc. places are also

included in categories of ecotourism destinations, where varied forms of activities might be
conducted.
Activities-
In today's period, wildlife viewing, sailing, hiking, voluntourism and trekking, are the
best and most trending ecotourism practices that customers or visitors prefer to conduct in
effective manner, that in turn provide unforgeable travel experience to them.
Sub-types-
Eco-loging is the best example that may falls under the category of sub-forms of
ecotourism. It may drive the attention of target audience toward selecting accommodation
service that may build with environmental awareness in the customer mind. Mass tourism is
another sub-type of tourism that occur when number of individual visit the same location at any
time, in appropriate manner.
Important facts, impacts and statistics
It is fact that in the recent time eco-tourism is becoming increasingly popular, because
travellers prefer to travel those areas that covered greenery and nature beauty, with key aspects
that put positive impact on their health.
Eco-tourism may appeal to socially & ecologically conscious individuals as it may
include travel to protected and pristine areas, where cultural heritages, faunas, and flora are the
main influencing aspects as well as attraction elements.
Market size-
Ecotourism may generate more than 77 billion and make up 5 to 7% of overall tourism
and travel market. By considering revenue generation, the chosen sector falls under the fastest
progressing industries in the world with a progress rate of ten to thirty percent. Just because of
trend, more than 101 million eco-tourist arrive each year.
Socio cultural impacts-
The growth and development of ecotourism may put positive impact on socio-cultural
factor in term of generating excellent awareness about environmental sustainability. It may
provide a lot of benefits to environment or environmental sustainability in form of developing
better understanding among individual person about environment sustainability benefits for
themselves as well as in the context of wild life.
Economic impacts-

It may also affect positively upon economic factor, in form of developing job
opportunities in the eco-tourism companies, where management may take approach to hire
skilled and talented people, who may have good interpersonal skills. It may also help to generate
more revenue that improve local community growth status.
Environmental impacts-
Eco-tourism may put positive impact on local natural as well as animal habitats in form
of conserving natural resources and preventing the same.
Customer profile
For purpose of targeting people or building a customer profile, it is important for eco-
tourism companies to utilize STP concept, which may drive their attention toward specifying and
understanding needs of individual traveller. By referring to segmentation approach, they may
target people by following below tactics such as;
Demographic-
According to this term, management may concentrate on segmenting customers on the
basis of age, gender, income and interest, which is quite essential and beneficial for them to do
that. It may enable them to take further actions accordingly in form of planning for ecotourism or
travel package that provide unexpected travel experience of individual customer in appropriate
manner.
Geographic-
Along with above segmentation approach, they may utilize current as well in systematic
manner, which may drive the concentration toward targetting people one the basis of certain
elements consideration such as areas where they come form. The main motive of eco-tourism
organizations is to target everyone in the world as their potential customers, because they are
living in populated areas where no natural aspects exist.
Other-
While creating customer profile, the best thing that management may do is the
appropriate consideration of individuals behaviour and motivation level. As people may have
huge concern about environmental sustainability, which enable them to conduct each practice
accordingly. They may highly motivate and influence to make environment pollution free that is
good for their lives.

Future trends
Environmental-
It is now in trend that travellers may take approach and tend to explore new areas where
they may find out eco-tourism aspects. It may put positive impact on growth of chosen tourism
form, in effective manner, in form of increasing individuals travel concern about the same day by
day.
Economic-
Another trend that put impact on similar concept as above trend may put on that. Local
people may take interest to become essential part of eco-tourism sector and this trend may
increase industrial productivity, performance and profitability level, even better than last few
years or months when it may have affected due to pandemic.
Social-
Online reservation is the best example of social trend that put direct impact on ecotourism
in form of increasing number of booking and travel packages. It may contribute to increase
profits margin and generate a lot of revenue of overall sector in unpredictable manner.
Technological-
Technology utilization is also the best trend that people may prefer to follow, because
they have advanced systems such as laptop, smart phones, etc. which provide them all the
information about ecotourism. They may collect data via using internet and consider reviews
about the same concept.
SWOT analysis
Strengths-
The skilled workforce and effective plan related to environment protection are the best
strengths of ecotourism that may help to grow in effective manner and rapidly. With experience
holders chosen sector may take more steps to move ahead in form of generating awareness
among people about the same concept.
Weaknesses-
Lack of technology implication is the worst things about ecotourism as it may do not
promote the concept all over the world and use few resources to do that. It may lead to decrease
customer base and eliminate the effectiveness of grabbing further opportunities.
Opportunities-

Technology advancement and customer trends may put positive impact on eco-tourism in
form of increasing operational effectiveness or efficiency, which is important and beneficial for
continuous success of industry. They may grab both chances in effective manner that play vital
role in ecotourism growth and success in the future.
Threats-
Pandemic and regulatory framework changes are the biggest threats that may put negative
impact on eco-tourism in form of decreasing profitability, revenue and eliminating success
factors. It is important for chosen industry to consider each threat that drive their attention
toward develop plan that overcome the worst impact of all threats.
CONCLUSION
On the basis of above discussion, it has been concluded that ecotourism has provided a
lot of benefits to the companies that are accountable to offer the same services and products to
customers. Organization has considered the further trends, that enable it to make effective plan
that aid to sustain in the future. Furthermore, from above study, it has been identified that
implication of SWOT analysis allows company to overcome its weaknesses, by using strengths
and success factors. It has builds wide customer base in form of offering sustainable products
and services that influence environment positively.

REFERENCES
Books and Journals
Chi, N. T. K., 2021. Understanding the effects of eco-label, eco-brand, and social media on green
consumption intention in ecotourism destinations. Journal of Cleaner Production. 321,
p.128995.
Gabriel-Campos, E. and et.al., 2021. Community eco-tourism in rural Peru: Resilience and
adaptive capacities to the Covid-19 pandemic and climate change. Journal of Hospitality and
Tourism Management. 48. pp.416-427.
Ilkhanizadeh, S. and Ogbolime, U., 2021. Employee Perception of Corporate Social
Responsibility in Ecotourism Destinations. Co-Editors. p.168.
Ismail, F. and et.al., 2021. Past, present and future of ecotourism, a systematic literature review
from last decade. Studies of Applied Economics. 39(4).
Jamali, A. A., Tabatabaee, R. and Randhir, T. O., 2021. Ecotourism and socioeconomic
strategies for Khansar River watershed of Iran. Environment, Development and Sustainability.
23(11). pp.17077-17093.
Kia, Z., 2021. Ecotourism in Indonesia: Local Community Involvement and The Affecting
Factors. Journal of Governance and Public Policy. 8(2). pp.93-105.
Lee, C. K and et.al., 2021. Sustainable intelligence, destination social responsibility, and pro-
environmental behaviour of visitors: Evidence from an eco-tourism site. Journal of Hospitality
and Tourism Management. 47. pp.365-376.
Litheko, A., 2021. Small Tourism Business Growth Through Eco-tourism in Mahikeng, South
Africa. African Journal of Hospitality, Tourism and Leisure. 10(1). pp.256-269.
Serra-Cantallops, A., Ramón-Cardona, J. and Vachiano, M., 2021. Increasing sustainability
through wine tourism in mass tourism destinations. The case of the Balearic Islands.
Sustainability. 13(5). p.2481.
Yoon, H., Sauri, D. and Rico, A., 2021. The water-energy nexus in hotels and recreational
activities of a mass tourism resort: the case of Benidorm. Current Issues in Tourism. pp.1-19.
Online
5 eco-friendly tour operators. 2020. [Online]. Available Through:
<https://www.wanderlust.co.uk/content/best-eco-friendly-tour-companies/>

Number of eco-tourist arrivals. 2022. [Online]. Available Through:
<https://www.theworldcounts.com/challenges/consumption/transport-and-tourism/eco-tourism-
statistics/story>

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