Eco Villageois: A Business Plan for Integrated Waste Management UK

The Eco Villageois business plan outlines the company's mission to become a leader in the UK's integrated waste management industry by providing sustainable and value-based solutions. Targeting 65% of the Manchester market with a 15% ROI expectation, the company aims for a 30% market share and profitability through municipal waste disposal. Funding sources include government grants, bank loans, and NGO partnerships. The plan details the company's strengths, including advanced technology and waste collection networks, while addressing weaknesses such as limited capital and skilled labor. It further analyzes the industry, market opportunities, and competitive landscape, emphasizing the importance of customer awareness and strategic investments. The business model, marketing plan, operational plan, and financial projections are all detailed, projecting long-term profitability and environmental benefits.

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the Student:
Name of the University:
Author Note:

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Executive Summary
Eco-Villageois has their mission of the company to capture the leading position in the national
integrated waste management industry. The company focuses on working in the best competitive
environment for delivering the sustainable waste solutions and value based services that meet the
needs of UK market. The business is targeting 65% of the market in Manchester. The business is
expecting 15% return on investments on this market. The company is also focusing on receiving
at least 30% of market share ensuring business profit level.
The company can raise funds from the government, bank loans developing awareness programs,
municipal corporations, and local NGOs. The company might ensure a onetime investment on
establishing the bio gas plans and waste truck. The profitability of the business is ensured from
the municipal disposals in the city. The company does not need to pay amount for collecting the
disposals as these will be collected from the garden bins and the city disposal areas.
The company can be positioned in the supermarket area and the nearby location of the grocery
shops. People in UK are more likely visiting the departmental stores from get the products of
their choices. The products offered by the company can be placed on these stores to make them
available to the customers. It is assumed that if the awareness is not developed properly, this
could be a major challenge for the waste management companies to enter. On the other hand, the
current advanced world has been promoting new business ideas due to which the competition is
extremely higher. A high level of investments on infrastructure, technologies, and human
resources are essential.

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Table of Contents
1. General Company Discussion......................................................................................................4
1.1 Name of the Company...........................................................................................................4
1.2 Type of Legal Entity..............................................................................................................4
1.3 Ownership..............................................................................................................................4
1.4 Significant Assets..................................................................................................................4
1.5 Mission Statement.................................................................................................................5
1.6 Goals and Objectives.............................................................................................................5
1.7 Company Strengths and Core Competencies........................................................................5
1.8 Industry..................................................................................................................................6
2. Opportunity, Industry and Market...............................................................................................8
2.1 The Opportunity.....................................................................................................................8
2.2 The Industry...........................................................................................................................9
2.3 Market..................................................................................................................................11
3. Strategy......................................................................................................................................12
4. Business Model..........................................................................................................................13
5. Team- Management and Organisation.......................................................................................14
6. Marketing Plan...........................................................................................................................16
7. Operational Plan........................................................................................................................18

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8. Financial Plan............................................................................................................................19
Start Up Expenses......................................................................................................................19
Profit and Loss Forecast..............................................................................................................0
Cash Flow Forecast......................................................................................................................2
Balance Sheet...............................................................................................................................0
Reference List..................................................................................................................................1

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1. General Company Discussion
Companies associated with the waste collection services industry generally collect both
hazardous and non-hazardous wastes and recyclable materials. The non-hazardous waste often
includes the industrial and commercial waste as well as the municipal solid waste.
1.1 Name of the Company
Eco Villageois is a start up waste management company, which is located in Slateford
Road in Manchester. It deals with the recycling and reuse of the wasted products and selling
those more innovatively to earn profits.
1.2 Type of Legal Entity
The company is a separate legal entity owned by the entrepreneurs and the shareholders.
The board of managers manages the decision-making process and associated officers and
employees perform the operational functionalities. The company is licensed under the regulatory
rules of UK government. The company pays one-time tax directly to the government. The
associated shareholders maintain their taxation process separately.
1.3 Ownership
The company is fully owned by the CEO of the company, who is an entrepreneur. The
CEO takes the active participation in the decision-making process related to the business
decisions and operational confirmations.

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1.4 Significant Assets
The company is entirely depending on the financial and the human resource capitals for
developing the entity and make profits. These financial and human resources are the significant
assets of the company are adjusted according to the needs and demands of the market.
1.5 Mission Statement
The mission of the company is to capture the leading position in the national integrated
waste management industry. The company focuses on working in the best competitive
environment for delivering the sustainable waste solutions and value based services that meet the
needs of UK market. The mission statement of the company also specifies the dedicated focuses
towards providing professional, caring, and responsive services by using the most of
technological innovations. These advanced technicalities are ensured for preventing the
environmental hazards and protecting the environment from wastes.
1.6 Goals and Objectives
Having a vision of responding more effectively and quickly to the environmental
incidents, the company is utilizing the advanced technological equipment and making the
positive movement towards protecting the environment. It is expected that the fist twelve months
of the business may not ensure the profit. However, the objectives are set to make profit
thereafter. The determined objectives for the business are as follows:
 To develop the waste management concerns among the customer base
 To ensure growth of the profit by 10% in the second year of the business
 To estimate 15% return on investment in next few years

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1.7 Company Strengths and Core Competencies
The identification of the strengths and weakness as well as the competency level would b
helpful in understanding the business potentiality. One of the major strengths of the company is a
strong waste management system, waste collection network services, and fleet operations. The
increasing number of the food wastes in UK is one of the most significant problems in current
time. The company utilizes such waste products and recycles them to make the future profits
afterwards. Another major strength of the company is the highly advanced technologies and
equipment. The company is utilizing the most advanced methods for collecting waste and
recycling the products to create a new insight to the business. However, in insufficient capital
resources and lack of skilled employees for the waste management operations are the major
weaknesses at this point. It is thus essential to develop the business excellence for mitigating this
challenge and develop the stronger employee strength.
It has been observed that the companies in UK and Ireland have been struggling with the
inflexibility that is formulated to the waste disposals. The company offers a complaint and
innovative solution for recycling these wastes. The cradle to cradle model followed by the
company is used for collecting the waste material. These materials are then recycled and
processed for the reuse. The effective operational process and the innovative procedures to
recycling the waste product are the core competency level of the company.
1.8 Industry
The increasing rate of the food waste in UK is quite observable nowadays. It is reported
that the waste management industry in UK has a total annual turnover of almost £9billon. almost
70000 people are employed with the waste management industry in the sector across 3000
companies. In UK, waste is treated as one of the most important materials for energy, security,

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environmental protection, and climate change. The report ensures that almost 40% of the entire
household waste is being recycled. On the other hand, at least 52% of the industrial and
commercial waste is reused or recycled. Approximately, 55% of the local waste is used in the
landfill sites (Thi, Kumar and Lin 2015). The government is supportive towards providing
intermediate infrastructure that is essential for the legislative and the regulatory requirements.
With the help of such investment and infrastructure opportunities, there is a chance of deriving
profit from this waste management business. The study of the waste management industry
indicates that it has benefited from the recovery of construction, industrial and commercial
business sectors. Mostly the wasted foods from the events all household can be reused to
generate more profitable products, which will be utilized for different purposes. Considering
such benefits, the business is foreseeing the future profitability by organizing the appropriate
operational plan. With the help of the highly advanced technological equipments, the business
can accomplish the goals in a significant manner.

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2. Opportunity, Industry and Market
The establishment of a start-up business starts with a clear and concise idea that
determines the relevant operational activities to be undertaken. It is thus necessary to conduct the
extensive market research to identify the opportunities, market potentiality, and the industry
overview. The identification of these specific segments would help in understanding the market
needs and accordingly, the business operations are needed to be structured (Walker et al. 2017).
The following section of this business plan will identify these following segments and based on
the information the further plans would be formulated.
2.1 The Opportunity
Food waste has been one of the most significant problems nowadays in UK. The most
problematic aspect is found in the food wastage that ends up in landfill. As a result, it turns out
with a problem of greenhouse gas emissions, which leads to climate change. Some of the UK
dwellers received the Council supplied food waste bins at their home whereas others place the
wastes in the compost bins in their Garden. However, the waste like rotten vegetables, fruit,
chicken, and food scraps go straight to the landfill. In the supermarket area, higher level of food
waste is observable (Burns 2016). It is noticed that the super markets are highly selective
whenever they sell any vegetables or fruits. They usually reject ‘ugly’ foods and vegetables if
these are too large, small, or misshapen. Mini food products are reached to the people with the
tag of ‘use by’ dates. Therefore, these foods are harmful to consume and indeed up to be thrown
out in the bins. Similarly, in the restaurants and the public food outlets are producing a large
amount of food wastes, which are creating the issues with the landfill. These issues are creating
the environmental degradation in a considerable way.

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The gaps are thus quite harmful for the environment and create the climate change issues.
If these products are to be reused for some needful purposes, it would be helpful enough to
reduce the waste that creates environmental hazards. The veggie waste can be used for preparing
organic fertilizer. The wasted meats can be used for making the animal foods. The wasted plastic
products and steel wastes would also be recycled. Crushing and heating the wasted glass
products can be produced again for reusing purposes. Developing these ideas would bee much
helpful in managing the wasted products in UK. The appropriate investments and the human
resources supports would be necessary to fulfill these identified gaps through initiated ideas.
2.2 The Industry
The waste management industry in UK has the opportunistic values due to its innovative
approaches towards society. The motto of the companies dealing with the waste management is
to reduce environmental degradation rate and recycle the waste products in a comprehensive
way. In spite of the benefits derived from the waste management industry, the companies
sometimes even have to face some of the barriers to entry. One of the major obstructions is the
perception of the customers regarding the use of waste products. It is quite difficult to make the
customers aware of the usefulness of using recycled products that can help in protecting the
environment. People usually dump away their waste materials as they are concerned about their
health. If the awareness is not developed properly, this could be a major challenge for the waste
management companies to enter. On the other hand, the current advanced world has been
promoting new business ideas due to which the competition is extremely higher. A high level of
investments on infrastructure, technologies, and human resources are essential. Therefore it is
necessary for the company to ensure a huge amount of capital that can be invested on these

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aspects. Especially, it is necessary to train the associated workers while preparing the new
product from waste. The specific market entry barriers are quite threatening for the company.
The customers have higher power in these aspects. It is quite difficult to make the
customers aware of the necessity of reusing products. If the customer relationship management is
not managed properly, this becomes a difficult role for the business marketers to ensure business
success and sustainability. The suppliers also have the high power in such case. Not everyone is
ready to deal with the waste products and work on the operational process to recycle. It requires
proper level of safety assurance due to which the power of the customers and suppliers are quite
higher. Customers are more likely choose to give household foods to their pets that are
considered as a substitute for the pet foods created from the wasted meats. Farmers usually used
the handmade fertilizers for their crops. These substitutes are also decreasing the needs for
recycle products.
Many of the industrial businesses that have their own inventory for waste management
are the major competitors for the business. In current business world, it has been observed that
maturity of the industrial businesses follow the advanced technicalities and develop CSR process
to maintain their sustainability issues. These companies develop the waste management
procedure for taking care of the environment and strengthen their competitive position in the
market. Therefore, the waste management companies may face the considerable challenges and
potential threats from their competitors in UK. The emerging advancements in the supermarket
in UK is quite dominating the industrial business and current time. The corporate social
responsibility initiatives undertaken by these Supermarket chains are quite competitive for the
startup waste management company. Their biggest chain of commands and skilled employees
are efficient enough to manage the operational activities when it comes to recycle the waste it

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products themes it can be implied that the business can face potential challenges due to the high
level of market competition.
The changes in the waste management policies in UK are affecting the companies in a
significant manner. One form of Brexit sometimes disrupts the trade in waste management
process. It leads towards higher cost of waste products as well as the producers like businesses
and councils. In fact due to the changes in policies, the waste management businesses need to
invest more capital amount for the regulatory purposes. These changes in the policies are
sometimes affecting the waste management business is in UK.
2.3 Market
The service and products offer by the company is beneficial for both the customers and
the suppliers. In fact, the municipalities will also be benefitted for having another place for the
waste disposals. The business is thus targeting 65% of the market in Manchester. The business is
expecting 15% return on investments on this market. The company is also focusing on receiving
at least 30% of market share ensuring business profit level. The current business world is driven
by technological innovations and more unique approaches for using the products and services.
The targeted customers are quite fond of the effective promotions. Therefore, the business
requires concentrating on developing the effective promotional strategies to make the people
aware of the recycling product usages. It will be helpful in drawing their attention towards the
products offered by the company. Following the trends of innovative technologies, the business
can derive much benefit for the business.