MKG201 Group Project: EcoEnclose B2B Marketing Plan

This report presents a B2B marketing plan for EcoEnclose, a company specializing in eco-friendly packaging and shipping supplies. The plan outlines marketing objectives, aiming to enhance the B2B service's marketing and increase customer satisfaction. A SWOT analysis is provided, detailing the company's strengths (e.g., use of recycled materials), weaknesses (high operational costs), opportunities (growing market for eco-friendly products), and threats (increasing competition and regulations). The marketing mix, including product (eco-friendly packaging bags), price (value pricing), place (physical premises and retail stores), and promotion (publicity through CSR), is discussed. The STP (Segmentation, Targeting, and Positioning) strategy focuses on manufacturing organizations as the target market, aiming to position EcoEnclose through supermarkets to attract consumers. The report concludes by emphasizing the importance of marketing for business success and its direct link to profitability. The document is a group project submitted to Desklib, providing students with resources for their studies.

B2b

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing objective.....................................................................................................................3
SWOT analysis............................................................................................................................3
Marketing Mix.............................................................................................................................4
STP..............................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Ecoenclose is a company that is dealing in eco-Friendly Packaging and Shipping Supplies. The
following report is based on this business to business company. This service provides sustainable
recyclable packaging to customers (Fondy, 2019). Following report includes the marketing plan
of this B2b service. It includes SWOT analysis, STP and product mix.
MAIN BODY
Marketing objective
 To enhance marketing of the b2b service among customers
 To increase customer satisfaction across the world
The marketing of this b2b service is essential as it will help to create awareness regarding
qualities to people who can buy it. For, this following is SWOT analysis of this service.
SWOT analysis
Strengths
One of the major strengths of the organization is that they are using recycled waste which is a
noble cause. All the promotion to the organization is brought through the help of this publicity.
Weaknesses
Weakness of EcoEnclose is that the organization needs to spend much on their operational costs.
Due to this the profits margin of firm is reducing (Gusai, 2018).
Opportunities
The growing opportunities in the market for recycled and eco friendly products is benefecial for
the organization. Along with this awareness in people about recyling waste is also enhancing
revenues for organization and they have expansion opportunities.
Threats
One of the major threat for organisation is growing rules and legislatures towards this sector.
Also a number of companies are entering into market through recycling products which bring
competitive threat to EcoEnclose.

Marketing Mix
Marketing mix refers to an important strategy for marketing products and services of an
organization in the marketplace. It consists of four different elements that includes products,
price, place, and promotion. Below described as these four elements for EcoEnclose
Product
It consists of the products and services which the organisation is providing in market. For the the
following organisation the eco friendly packaging bags which are provided by them are included
into products for the organisation (Manjula, 2019). The benefit of these products for the
organisation is that they are eco friendly and produced through recycled materials.
Price
There are a number of different pricing strategies which can be adopted by Organisation. In order
to market the product in in target place the organisation is using value pricing for the following
products. They do not believe in competition for competitive pricing and the organisation
charges the customer according to the value they have gained through their product.
Place
Place for the following organisation are physical premises from where the business is being
operated. The organisation sell their products through a number of different retail stores which
are spread throughout the country. They are also contacting big supermarkets who can use their
products.
Promotion
The organisation is successfully using publicity as one of their major promotion methods. In this
the organisation gains promotion through various newspaper articles which are printed about
their corporate social responsibility (Nedumaran, 2019).
STP
Segmentation
The organisation has successfully segmented its target market towards the manufacturing
organisation. This manufacturing organisation and manufacturing different kinds of products and
need packaging products for their produced goods.
Target

The major target market in the manufacturing industry is the organisations which are dealing in
high economy of scale. These organisations have a number of goods which are required to be
packaged and this need for packaging can be fulfilled by the organisation successfully.
Positioning
In order to position themselves in the market the organisation is taking help from supermarkets.
The supermarkets are successfully displaying the packaging produced by the organisation
through which they can attract huge number of consumers and can so deal in b2b market
(Mayekar and Sankaranarayanan, 2019).
CONCLUSION
From the above report, it is concluded that marketing is necessary for all companies. It helps in
enhancing the sales and performance of company. There is direct link between the marketing
campaigns done by company and the profit they are making.

REFERENCES
Books and Journals
Fondy, D.R., 2019. Scratching for a cause and a better tomorrow: Cause related marketing in
scratch-off tickets (Master's thesis, University of Twente).
Gusai, O.P., 2018, May. Green Marketing in India: Emerging Opportunities and Challenges.
In Proceedings of the XXIII World Congress of Philosophy (Vol. 11, pp. 115-121).
Manjula, M., Factors Influencing Green Marketing-A study among Gen Y People of Coimbatore
City.
Mayekar, M.R. and Sankaranarayanan, K.G., Consumer Response to Green Marketing in India.
Nedumaran, G., 2019. Green marketing: Impact of the agriculture products.
Porral, C.C. and Stanton, J.L., 2017. Principles of marketing. ESIC Editorial.
Tarofder, A.K., Imran, A.N.F.B.M., Yeap, S.A.B.S.A. and Afendy, M.D.B.Z., 2020. Factors
Influencing Malaysian Universities Students’ Biodegradable Products Purchasing
Behaviour. Psychology and Education Journal, 57(9), pp.2532-2540.