The Role of Ecolodges in Promoting Sustainability in Hospitality

This research report investigates the significance of ecolodges within the hospitality sector, emphasizing their role in promoting sustainability and enhancing business productivity. The study employs a mixed-methods approach, including a literature review, and quantitative research using questionnaires. The report analyzes the concept and importance of ecolodges, the advantages they offer, and the challenges faced by House on the Brooks, an ecolodge near London. Findings are presented through frequency data analysis and interpretations, leading to conclusions, reflections, and recommendations for improving sustainability practices. The research aims to identify how ecolodges contribute to a more sustainable hospitality industry and improve business performance. The report includes an executive summary, introduction, literature review, research methodology, main body, conclusion, recommendations, references, and an appendix with the questionnaire used for primary data collection.

Research Project

EXECUTIVE SUMMARY
Main purpose of this research was to understand importance of ecolodges in hospitality
sector with reference to its sustainability. Aims and objectives were formulated to conduct this
research. Literature review was accumulated from secondary sources such as books and articles.
Methodology was done by using quantitative research and primary data was used in
questionnaire formulation. This helped researcher in attaining research aim successfully.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
CHAPTER 1 – INTRODUCTION..................................................................................................4
Background of Research.........................................................................................................4
Rational of the research..........................................................................................................4
Overview of the organisation.................................................................................................4
Research Aims........................................................................................................................5
Research Objectives...............................................................................................................5
Research Questions................................................................................................................5
CHAPTER 2 – LITERATURE REVIEW.......................................................................................6
The concept and importance of ecolodges in Hospitality sector in reference to sustainability.
................................................................................................................................................6
The advantages offered by the idea of ecolodges to House on the Brooks in increasing their
performances through sustainable means...............................................................................6
The challenges faced by House on the Brooks an ecolodge for maintaining sustainability and
improvising their productivity................................................................................................7
CHAPTER 3 – RESEARCH METHODOLOGY...........................................................................8
Research Onion......................................................................................................................8
Questionnaire........................................................................................................................10
CHAPTER 4 – MAIN BODY AND FINDINGS..........................................................................11
Frequency data analysis........................................................................................................11
Interpretations.......................................................................................................................11
CHAPTER 5 – CONCLUSION & REFLECTION.......................................................................12
Conclusion............................................................................................................................12
Reflection.............................................................................................................................12
CHAPTER 6 – RECOMMENDATIONS......................................................................................14
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................16
Appendix 1 - Questionnaire..................................................................................................16

CHAPTER 1 – INTRODUCTION
Background of Research
Sustainability is a concerning aspects of businesses and industries nowadays with
incrementing approaches and popularity in the world. Ecolodges is one key solution which is
determined by hospitality industry for their accommodations sector. Ecolodge is a product of
accommodations sector similar to green hotels offering a unique experience to people by keeping
the sustainable objectives as basis for conducting their work and serving guests visiting hotels.
The research will be covering a thorough literature exploring the concept of ecolodges, along
with it primary research will be conducted with the help of varied resources and tools. The
research will be providing appropriate evidences for supporting the conclusions made on overall
basis with appropriate information and data collected. In order to examine the idea of
sustainability through ecolodges the chosen organisation is House on the Brooks. The aim of the
project is to determine the role of ecolodges in offering sustainable goods and promoting
sustainability in hospitality industry as well as increasing company's productivity alongside
(Abdulredha and et. al., 2018).
Rational of the research
The research is being executed with the prior motive of addressing the concerning notion
that is sustainability. Ecolodges are the solution which is found out by the hospitality industry to
pay keen attention to the problem of sustainability and the contribution they need to make to the
society. The reason for conducting this research is to explore the promotional aspects of
ecolodges in regards to sustainability in hospitality industry and the productivity and
attractiveness it brings up with it. Thus, the problem addressed is of sustainability and the
solution examined is a product that is ecolodge.
Overview of the organisation
The chosen organisation for this research report is House on the Brooks an ecolodge
which is situated near London and Brighton. The ecolodge is a self catering accommodations
service provider which is environmentally focused and promotes sustainability aspects. House on
the Brooks offers unique experience of stay having a unique boutique design quality of their
accommodation (Baum, and et. al., 2016). The property is award winning and have been working

over the initiative for changing the hospitality sector by adding sustainability aspects in it and
with the focus of contributing back to the society.
Research Aims
“To identify the role played by ecolodges in promoting sustainability in Hospitality sector
for better productivity of business.” A study on House on the Brooks.
Research Objectives
 To determine the idea and importance of ecolodges in Hospitality sector in reference to
sustainability.
 To recognise the advantages offered by notion of ecolodges to House on the Brooks in
increasing their performances through sustainable means.
 To explore the challenges faced by House on the Brooks an ecolodge for maintaining
sustainability and improvising their productivity.
Research Questions
 What is the concept and importance of ecolodges in Hospitality sector in reference to
sustainability?
 What are some of the advantages offered by the idea of ecolodges to House on the
Brooks in increasing their performances through sustainable means?
 What are some of the challenges faced by House on the Brooks an ecolodge for
maintaining sustainability and improvising their productivity?

CHAPTER 2 – LITERATURE REVIEW
The concept and importance of ecolodges in Hospitality sector in reference to sustainability.
According to Camilla Hallstrom, 2018. The Ecolodge and green base hotel are kind of
similar; there is one different which difference is accommodation types. An eco lodge can better
size natural setting which typically allows green environment. Some of hospitality venture are
allows beaches, mountains in order to provide effective guests is truly net worth in surroundings.
Some of hotel who are involves eco lodge accommodation which is prevails less rooms but apart
from it, generate more advanced level of services. In context of House on the Brooks is
infrastructure is overall environment base in which it covers to build greenery which prevail
more positivity and effective sustainability. There is importance to implement Ecolodge in
hospitality that allows ample of services which can better prevents more sustainability in terms
of cleaning, pour air freshener and toxic for non-green. Some of product seal products which is
assort Toilet papers, facilities tissues which effectively provide for better service with seal
certified. In current situation of tourism and hospitality are focuses on eco lodge services. The
concept of this hotel to reduce, rescue and recycle which is strictly applies to implement water
management. On consumer perspective they demand about the better sustainable goals while
using of plastic like straws to better adopt where business get to fails within visiting competitors.
As sustainability is more essential trend in hospitality industry where 19% of travellers in which
travellers and allows to pay more vacation with green electricity that prevails more positive
energy.
The advantages offered by the idea of ecolodges to House on the Brooks in increasing their
performances through sustainable means.
As per opinion of Hamish Kilburn, 2018. On the perspective of consumer where they
seeking for advanced level of services which creates enhance advance level of services in
positive outcomes. For House on the Brooks, some of benefits which prevails by generating
opportunities to submit in blogs for better effective manner. High promotional activities might
elaborate more business opportunities for hotels as customer attraction in effective manner.
The another benefit for House on the Brooks allows principles of tourism where it effectively
operates for better business tourism in such a manner that increase customer expectations. Within
internal premises of Green Hotel enhance to follows strict guidelines where guests are available

to ensure where safe and toxic and energy accommodation. By renewable source of like solar or
wind energy, bulk energy within soap and amenities instead of individual packages in which
different sort of natural foods, organic drinks, beautiful landscape and green mountains. Through
Solar panel helps to assort generate electricity and resolving waste, saving energy and cutting
down usage. Sustainability in the House on the Brooks where world is essentials to
accomplishing growth and satisfying customer. Increasingly, consumers are seeking for mainly
green or eco friendly product and services. One of three sustainable brands which prefers brands
in green leader program which tend to showcase friendly base practises. House of the Brooks can
expect to enhance save goods deal about green by implementing for better sustainability means
towards reducing water, electricity and staffing like maintenance for guests service.
The challenges faced by House on the Brooks an ecolodge for maintaining sustainability and
improvising their productivity.
In perspective of Victoria Lim, 2020. As the people or guests are faces more issues and
their complaints creates dissatisfaction within service where they effectively flows to grown in
expect. Furthermore people tend to travel where they get to enhance high quality service and
occurring towards better chances for attain better customer reputation. There are some of
challenges in which House on the Brooks on unclean rooms to having common complaints
where it generates more grievances between staffs and guests. The level of disappointment and
reputation of destroy in hospitality sector as it comes to gain high competitive advantages. There
is best possible way to enhance better train where staff deals within hygienic on very high level.
By not providing warm water at the time of guest arriving can creates more disadvantages to
keep engage. This type of issues makes clear the path to prevail better guest’s advantages by
providing them overall specification rooms in natural way to transfer product and quality. To not
having appropriate behaviour of staff not get to better afford within an attitude where arguments
with hotel guests are happening in overall days. This could create high experience which comes
trained to properly. Others are uncomfortable rooms; bad quality of food can be more
challenging factor towards House on the Brooks. To overcome from this challenges House on
the Brooks need to implement renewable resources, solar panels, plants and greenery
environment creates more sustainability for customer where they can attain better positive way
of outcomes in effective.

CHAPTER 3 – RESEARCH METHODOLOGY
Research Onion
Research Methodology is a procedure which is used for determining, selecting and
analysing respective information about a certain topic with appropriate process and
phenomenons. Research methodology is a selected approach which helps the researcher in
making critical evaluation of all the data collected and to check over the validity and reliability
of the information collected. There are number of stages and processes involved in completing a
research effectively and those processes are follows:
 Research Philosophy- This refers about set of principles concerning the worldwide
stance that commence towards better conducted. It is contains two types like Positivism
and Interprivistism. In which researcher is selected Positivism, it is address towards
factual and knowledge where it helps to gained information through observation as the
information generates through form of statistical analysis and factual knowledge to
gained observation. The another reason of selecting Positivism research philosophy is
used phenomenon for critically and without and basis. The data is scrutinised in graphical
and statistical with testing critically analysation (Book, Gatling and Kim, 2019).
 Research Approach- As per this framework is depicting about specific plans and
procedure for specific research where different broad assumption through detailed
methods of data collection for better analysation. It consists two types of approaches like
Deductive and Inductive. In which researcher is assorting to selects Deductive approach,
it is a research for one people that typically associate with scientific investigation. As the
research studies approaching for existing theories and it helps to implement hypothesis.
The only motive is to conduct deductive approach through scrutinize information from
theory perspective.
 Research Strategy- According to this aspect, it depicts about to conducting productive
base plans or procedure towards research study. A research strategy is guided to enhance
planning, executing and monitoring for outcomes. There are four types of research
strategy are Case Study, Qualitative interview, Quantitative Survey and Action oriented
research. As per researcher opinion it selects Survey method, because it contain ample of
questions and facts related with research topic as well as objectives (Desore and Narula,

2018). It majorly allows to effectively assort for access within significantly high number
of participants. As per the online sites which enables the wide range of gathering
information through responses from participants. The availability of online sites that
enables to gather lots of information that support to create productive survey
questionnaire. A questionnaire is written document where set of questions are highlight in
the form of survey related with particular research topic. Thus, survey method helps to
identified different assumption of participants’ responses to evaluate outcomes.
 Research Choice- This is a framework which inform about data that is collected from
researcher. The information is collected on researcher's perspective such as offline or
online sources. In most of times researcher use to approach online sources to rectify
information in effective manner. It involves tow types of research choices are Qualitative
and Quantitative research method. As for researcher point of view, Quantitative research
method is suitable for this research. Because, this research method consists about
objective assessment and the statistical or mathematical or numerical that effectively
analyse through collected trolls polls, questionnaires or surveys. According to these
elements it helps to scrutinize the data in primary source and in numerical way. Thus, this
easy to create information in better way to accommodate for evaluating data in effective
manner (El-Gohary, 2020).
 Time Horizon- It comprises about time frame for research while needed and assort by
researcher or investigator to complete overall study in best and suitable effective manner.
Generally, there are two types of observation made on basis for calculating time horizon,
cross sectional and longitudinal. The Cross-sectional data is chosen about study and
assort for information scrutinize at the time of observation of data is conduct on single
point such as surveys. On longitudinal data is implied and utilised on observation towards
particular variables present in long time perspective. The further data base is emphasis
through observation of different multiples variables at a particular financial position
within two factors
 Data Collection: According to this process towards get accumulating data through assort
within methods and tools. To enhance effective analyse is last stage of research onion
where it use to collect for assessing in appropriate evidence where the facts to collected
from research (Filimonau, and Mika, 2019). It consisting two kinds of method that

emphasis are Primary and Secondary research. In this research, investigator is opted both
method primary and secondary because for current study in both of form about data
collection that is used to complete the research objective. In other phrase, secondary
method is assort is to collect the information for literature review and better conducting
knowledge from opinion and experts (Floričić, 2020).
 Sampling- It is process to conduct through statistical analysis where predetermined
number of observation are taken from the larger population in order to identify and
collects enough data. The sampling practise is used to sample for wider population
depending upon types of effective analysis where it performed for better assessment. In
this research, researcher selects Probability Sampling, it defines about to effective
technique in which researcher to choose better samples from wide population that is used
to method on theory of probability. As participants is selected for 50 respondents from
House on the Brooks employees.
Questionnaire
Questionnaire
Q1 Are you aware about the concept of Eco lodges in Hospitality sector
a) Yes
b) No
Q2 What are the importance of Eco lodges in Hospitality sector in reference to sustainability?
a) Good control of operational expenses
b) Improvement in the value of the business
c) Greater profitability
Q3 What are some of the advantages offered by the idea of Eco lodges to House on the Brooks in
increasing their performances through sustainable means?
a) Lower operating cost
b) Bringing awareness to nature
c) Helping to conserve wildlife
Q4 What are the ways that would be essential in promoting of sustainability within hospitality
industry?
a) Furnish rooms sustainably

b) Focus on efficiency
c) Create a green team
Q5 What are some of the challenges faced by House on the Brooks an Eco lodge for
maintaining sustainability and improvising their productivity?
a) Unclean rooms
b) Uncomfortable rooms
c) Bad quality of food
Q6 What activities do House on the Brooks offer to support sustainability?
a) Limit water waste
b) Have Guests Reuse Linens
c) Serve Local and Organic Food
Q7 What are some ways for reducing the challenges faced by House on the Brooks an Eco
lodge for maintaining sustainability and improvising their productivity?
a) Providence of training to staff
b) Implement renewable resources
b) Implement renewable solar panels

CHAPTER 4 – MAIN BODY AND FINDINGS
Frequency data analysis
Q1 Are you aware about the concept of ecolodges in Hospitality sector Frequency
a) Yes 40
b) No 10
Q2 What are the importance of ecolodges in Hospitality sector in
reference to sustainability?
Frequency
a) Good control of operational expenses 20
b) Improvement in the value of the business 18
c) Greater profitability 12
Q3 What are some of the advantages offered by the idea of ecolodges to
House on the Brooks in increasing their performances through
sustainable means?
Frequency
a) Lower operating cost 17
b) Bringing awareness to nature 13
c) Helping to conserve wildlife 20
Q4 What are the ways that would be essential in promoting of
sustainability within hospitality industry?
Frequency
a) Furnish rooms sustainably 15
b) Focus on efficiency 15
c) Create a green team 20
Q5 What are some of the challenges faced by House on the Brooks
an ecolodge for maintaining sustainability and improvising their
productivity?
Frequency
a) Unclean rooms 18
b) Uncomfortable rooms 12
c) Bad quality of food 20
Q6 What activities do House on the Brooks offer to support
sustainability?
Frequency
a) Limit water waste 16