Ecological Aids Pty Ltd: Globalization's Impact on Business (2018)

This report provides a comprehensive analysis of Ecological Aids Pty Ltd, examining the impact of globalization on its business operations. It begins with an introduction to globalization and its relevance to the company, which provides green services focused on environmental sustainability. The report explores potential opportunities, such as market expansion in Asia and America, skill improvement of employees, and increased market share. It also addresses potential challenges, including legal factors, climate change, and customer support issues. The report offers strategic recommendations to mitigate these challenges, such as effective marketing and promotional strategies, and concludes by emphasizing the importance of adapting to globalization for business success. References from various sources, including management guides and environmental analysis reports, are included to support the analysis.

Ecological Aids Pty Ltd.
1/9/20182018
Management and Business Context

Management and Business context 1
Contents
Introduction......................................................................................................................................1
Globalisation....................................................................................................................................2
Potential opportunities.....................................................................................................................2
Expansion in different markets....................................................................................................2
Improvement in Skills of Employees..........................................................................................3
Increase in market share..............................................................................................................3
Strong Political terms..................................................................................................................4
Potential Challenges........................................................................................................................4
Legal factors................................................................................................................................4
Climate and environmental changes............................................................................................4
Getting support from the customers............................................................................................5
Recommendations............................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Management and Business context 2
Introduction
Globalisation is the process by which all the communities and the people come together to
experience an increasingly common social, economic and cultural environment (Beck, 2015).
The report includes the description which shows how globalization one of the contextual factors
can improve the business idea of Ecological Aids Pty Ltd. Further, the paper includes the
capitalizing on the potential benefits and challenges that are associated with globalization.
Ecological Aids Pty Ltd will be providing green services to the customers who would save the
environment. The company provides the guidelines to the customers for the effective use of the
resource that helps in generating the sustainability. To improve the business idea of Ecological
Aids Pty Ltd the company can make use of globalization as a contextual factor.

Management and Business context 3
Globalisation
Globalisation refers to as the free movement of the goods, service, and people globally in a
seamless and integrated manner (Management Study Guide, 2017). The spread of globalization
is increasing and maximum numbers of companies are making use of this factor to expand their
products and services in other markets (Crane & Matten, 2016). The whole world is affected due
to the changes that are taking place related to the resources and environment. The service
provided by the Ecological Aids Pty Ltd is unique and essential because there are many countries
that are facing the problems of the increased pollution level and wastage of resources at large
scale. The resources available across the world are limited and threatened by pollution and
consumption patterns of people globally. Each and every people are contributing to the
environmental degradation (International Federation of Social Workers, 2012). The company can
help in resolving the problems that can affect the present and future. It is essential for the
company to globalize their service of generating awareness about the use of the energy and
resources because this is the only way to generate the sustainable resources and energy.
Potential opportunities
In the initial stage, the company is trying to capture 20% of the industry but the company is
going to increase its size to 40% because the industry is growing rapidly in the current scenario.
Globalization is offering a platform to many companies in order to expand the business.
Similarly, Ecological Aids Pty Ltd can make use of this platform to generate the awareness about
their services.

Management and Business context 4
Expansion in different markets
The company will be having an opportunity to expand the business in other countries like Asia
and America because these countries are facing the problem of the increased level of pollution.
In this condition, the company will be able to offer its services to a maximum number of
customers. The company will be able to form the customer base in the countries of Asia and
America (Analysis of environment, industry and SWOT analysis, 2017). Ecological Aids Pty Ltd
will contribute to improve the environmental conditions and promote sustainability. The
sustainability of resources and energy will bring the development of the country in the near
future (WIRE, 2017). The expansion of business in countries of Asia will be beneficial for the
company because some of the countries in Asia are dealing with the economic factors which
include inflation and scarcity of jobs.
Improvement in Skills of Employees
The main asset of the company will be skilled employees of the company who will contribute in
generating the awareness. The company will be able to get the skilled and knowledgeable
employees in different countries where they will expand the business. The culture of the different
countries will help the company in generating the diverse skills of the employees (Dancygier &
Walter, 2015). Skilled employees will work effectively and enhance the business idea of the
company. Skilled employees are going to help the company in facing the competitor and in
making a competitive advantage.
Increase in market share
Globalisation will open a way for the company to generate the awareness about the effective use
of the resources and energy that is essential in the present scenario. The customer and business

Management and Business context 5
will get an opportunity to select the suitable sustainability services that are created to reduce the
energy cost and environmental footprints (Porter & Heppelmann, 2015). People will get to know
that not only they will be able to generate the sustainability but they will be able to save money.
Ecological Aids Pty Ltd will be able to make the place in the mind and heart of the customers
after generating the awareness and this result in the increase in the market share of the company
which helps in enhancing more customers. Currently, in Australia, the market share is acquired
by the Green Movers Australia. Green Movers is a competitor of Ecological Aids Pty Ltd and
going to give strong competition because the company is also having the operations in other
countries which shows that the company is making use of platform provided by globalization.
Strong Political terms
The company will get an opportunity to show the ways which they are using to bring the changes
in the country and maintaining a sustainable environment. The company will form the good
terms with the government as they have the similarly in their objective. Both work to maintain
the sustainable environment in the country. The government forms the policies and regulations
related to environmental protection and resources conservations. The company will be having the
good connection with the government which will be essential to improve the business idea and
structure of the company (Altru-Energy, 2010).
Potential Challenges
The platform of globalization not only provides the potential opportunity but also leads to some
of the challenges. Similarly, Ecological Aids Pty Ltd will also face some of the challenges which
are discussed below: -

Management and Business context 6
Legal factors
The legal factors include the laws and regulations introduced by the government on particular
industry or sector. The company will find the risk of changes in the policies and regulations by
the government related to the environment. The changes in the legislation will affect the
expansion of the business in other countries (Payne & Askeland, 2016).
Climate and environmental changes
The climate change will be one of the factors that will create the impact on the resource
conservation and will be a huddle for Ecological Aids Pty Ltd. The shifting in the weather
patterns and the variations in climate might affect the resources of the country. Environmental
hazards include storms, tsunami, and earthquakes which lead to the major damage to the water,
air and land resources (Long, 2014). The company will try to offer resource conservation
facilities which get affected due to the climate and environmental changes and create the impact
on the strategies of the company.
Getting support from the customers
The company will find lack of support from the customers across the world. Different countries
have different cultural values which they don’t want to change or upgrade which might affect the
working of the company in those countries. Sustainable energy or resource conservation is
important for every country and each country make use of different ways to maintain that in their
country (Reason, Løvlie & Flu, 2015). The Ecological Aids Pty Ltd will find a problem in
convincing the customer for making the use of the services that they are offering. Along with
that, the company will find it challenging to form a customer base or loyal customers. Loyal
customers will help Ecological Aids Pty Ltd in making the position in the market.

Management and Business context 7

Management and Business context 8
Recommendations
The company will be able to improve the business idea due to contextual factor. Though, the
contextual factor (globalization) can lead to the opportunity and challenges for the company. It
will be recommended to the company to make use of the effective marketing or promotional
strategies. These promotional strategies will help the company in creating the strong customer
base and leads to the loyal customers who are a concern for environmental sustainability. This
will help the company to tackle the challenge. Climate and environmental changes will also
affect the services of the company. Ecological Aids Pty Ltd should try to reduce the impact of
these changes.

Management and Business context 9
Conclusion
It can be concluded from the report that the Ecological Aids Pty Ltd will be having the potential
opportunities that are associated with the globalization factor. This factor will help the
Ecological Aids Pty Ltd in improving the business idea. Though, the company will also face
some of the potential challenges that are associated with the contextual factor. These potential
benefits and challenges will affect the strategies and structure of the company. At the end, the
report includes the recommendation for the company.

Management and Business context 10
References
Altru-Energy. (2010). PEST ANALYSIS – Solar Energy Sector in Australia. Viewed on 9th
January 2018, http://altru-energy.com/2010/02/17/pest-analysis-solar-energy-sector-in-
australia/
Analysis of environment, industry and SWOT analysis. (2017). Free Essays - PhDessay.com.
Viewed on 9th January 2018, https://phdessay.com/analysis-of-environment-industry-and-
swot-analysis/
Beck, U. (2015). What is globalization?. John Wiley & Sons.
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Dancygier, R. M., & Walter, S. (2015). Globalization, labor market risks, and class cleavages.
International Federation of Social Workers. (2012). Globalisation and the environment. Viewed
on 9th January 2018, http://ifsw.org/policies/globalisation-and-the-environment/
Long, T. (2014). Climate change and its effects on natural resources. Viewed on 9th January
2018,
http://msue.anr.msu.edu/news/climate_change_and_its_effects_on_natural_resources
Management Study Guide. (2017). What is Globalization ? - Meaning and its Importance.
Viewed on 9th January 2018, http://www.managementstudyguide.com/what-is-
globalization.htm

Management and Business context 11
Payne, M., & Askeland, G. A. (2016). Globalization and international social work: Postmodern
change and challenge. Routledge.
Porter, M. E., & Heppelmann, J. E. (2015). How smart, connected products are transforming
companies. Harvard Business Review, 93(10), 96-114.
Reason, B., Løvlie, L., & Flu, M. B. (2015). Service design for business: A practical guide to
optimizing the customer experience. John Wiley & Sons.
WIRE, B. (2017). Research and Markets: PEST ANALYSIS - Renewable Energy Sector in
Canada. Viewed on 9th January 2018,
https://www.businesswire.com/news/home/20100223006187/en/Research-Markets-
PEST-ANALYSIS---Renewable-Energy