E-commerce Systems: Benefits, Issues, and Prototype Development Report

This report delves into the intricacies of e-commerce systems, examining legal, security, and technical challenges. It explores the e-commerce landscape, focusing on audience targeting and the effective use of various media channels and technologies. The report analyzes the benefits of adopting an e-commerce approach and addresses potential implementation issues, culminating in the development of a paper prototype for a proposed e-commerce site. The report provides a comprehensive overview of e-commerce, focusing on the cosmetic products industry, and highlighting the importance of understanding the legal, security, and technical aspects of conducting e-commerce operations. The report discusses various strategies for reaching the target audience through appropriate communication channels, social media engagement, network building, and the creation of mobile applications. It also covers the importance of e-commerce search usability and the use of high-quality photographs and product descriptions to enhance the customer experience.

Ecommerce
systems

Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Legal, security and technical issues to conduct e-commerce operations ....................................3
Audience for e-commerce products and how the e-commerce implementation intends to use
various media channels and technologies ...................................................................................6
Benefits of adopting an e-commerce approach ...........................................................................8
issues around eventual implementation, develop a paper prototype of proposed site..............10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
The term e-commerce termed as the buying and selling the goods and products by the
communication of the information and data of electronic source of exchange. The authority of e-
commerce might not be undervalued as it remains to encompass the current
substantial prospects for small, medium, and large dealings and online venture capitalist. It term
as the activity of electronically purchasing and retailing of services as per to online basis or over
the internet. It concentrates on giving or contributing in online outlets by the procedure of third
party business to customer (B2C) customers to customers (C2C) deals. The physical product
consider in this report is cosmetic products. Cosmetics enterprises are usually depend on
interpersonal retail sales to influence new consumer and visitors for maintaining the present
customs (Azadeh, Roy, and De Koster, 2019). The COVID-19 pandemic has overturned the
cosmetics industry that brings new challenges and multitude of chances for businesses that are
responsive and innovative as enough to take benefits. As in cosmetic trades in e-commerce is
about trends in this dynamic and evolving sector of industry.
TASK
Legal, security and technical issues to conduct e-commerce operations
In the present period of auto updated application, several individual need to get on their task
completed as rapidly with less struggle. E-commerce presents an opportunity for doing trade
without reaching worldwide markets for selling and buying products without going away from
the home or work place. E commerce is able to give key chances for the progress of process of
business by the phones, faxes and phone communications have earlier. Hence, like as any new
professional tool it has associated to the issues and risks so that the e-commerce. It is essential to
understand the legal issues and probable risks to make certain the harmless, safe surroundings for
commerce with customers. Electronic Dealings : An electronic dealings is termed as the manner of the sale or
purchase of the product and their facilities that states between management, households,
respective, administration and other public or private sections to conducted the computer
facilitated systems (Bostani, and Grégoire, 2017). The products and facilities in respect
by those networks. The payment and the decisive distribution of the products and
facilities that might be conducted online or offline. Secure electronic transaction (SET) is

a arrangement to confirming the safety of monetary dealings on the cyberspace. It has
supported the initial terms like MasterCard, Visa, Microsoft, Netscape, and many more.
With Secure electronic transaction (SET) the operators is given an microelectronic wallet
(digital license) and the business deal to conducted and corroborated the manner for using
the collection of digital certification and digital manner as between the buyer, a
merchandiser and the purchaser's financial organisation in the way to assure the privacy
and secrecy issue in e-commerce. Privacy & Security : In outmoded and online commerce surrounding the customers are
get to be allowed to have their own secrecy as regards (Dhameliya, and Desai, 2019).
Internet site should provide the customers as with various choices for regarding the use of
their specific set of message and integrated safety of process to have the boundary that
approach to customer information by unauthorized collection . Privacy policies and
actions that should be clearly explained to consumers. Even though the respecting
consumer privacy rights is a legal requirement that is also represents the manner of good
business practice. If consumer trust a website and industry then they are more likely to
deal with them.
 Copyright & Trademark : The mark that might be held by a respective, an organisation
or any kind of lawful unit. As when other person is tries to use the trademark like
distinctive name or logo without approval then it might be considered as an illegal
erosion of the distinguishing logo. If a respective is utilising a logo in the way as to focus
the distinctive quality of the valuation or trade on the holder's goodwill then the
characteristic holder will engage the following harms. Trademarks are get registered as
under the Trademark Act, 1999 to ensure the trademark owner and the control of
authority to charge for the losses when violations of trademarks happen. Registered
trademarks are the logical property of the business that are used to maintain the
company’s investment in the brand or figure.
Online points, conditions, insurance and Laws : The issue of secrecy legislation is considered to
protect an individual’s personal source of data and information. The privacy rules of their
multitude nation will mark the overseas firms (Dirgantari, and et.al., 2020). As every
management might be very certain for relating position and policy for the electronic dealings for
the cyberspace users. Secrecy and safety strategies are not only reveal the administrative exercise

but also the guidelines and principles for conducting business with the company. Some of the
major problems that relates for regarding the authorisation of electronic transactions that includes
like, make certain and proper online agreements, record holding duties, original certification as
in status of TAX and VAT necessitate, commodity and commodity regularize, interchange
relation standard, overseas information security legal document, e-business and judicial issues.
Purpose of using e-commerce
As there are a variety of determinations that the website can work for in the frequent
manner but most of them it can be mark out back to one mutual objective for generating the
profit (Fauzi, Candra, and Kasmi, 2019). There are certain of them points that shares the more
slightly field for choosing the highlight of the quality of a skills or to set the role of one
knowledge in the particular area of field. It relates to the e-commerce website that act as a virtual
stock through which the visitors can become customers walking down the digital passages of the
business and to get filling up their carts with the products.
 The investment of time is get reduced. The consumer can peruse various sort of sites and
options in seconds as without consuming their time or to drive from one place to other
place.
 There is a wider range of products and services as particularly the term for sightseeing
the specific brand, size, colour, feature, etc.
 The visitor or consumer can buy from virtually any country in the world. There will be no
limitations in the operational world for them (Gurney, Eveland, and Guzman, 2019).
 The consumer might get often find products at very cheaper prices than it would as by
visiting the outdated stocks as because websites do not requires building maintenance and
hundreds of sales workers for promotion and many more.
 Consumer set their trend for the market in the context of website growing trend as it takes
more and more shops that will allow for free returns and also the product not appropriate
it properly or meet the standards that have demanded the online website at worldwide.
 Ecommerce is simply a better method that has evolved from enlarged invention and
better consumer understanding. Consumer personally believes in it for not long before
trade will be destined to its unavoidable loss.

Audience for e-commerce products and how the e-commerce implementation intends to use
various media channels and technologies Choose an Appropriate Communication Channel : By selecting the wrong
communication channel the website of business will surely lose their targeted consumers
as from the business. If the business will choose wrong intermediate to determine and
unite with the target audience there will be high chances of risk issues in business. On the
contrary, by choosing the medium where most of the targeted consumer are present then
it will increase the chances of reaching out to the targeted consumers. As it will also
maximise the possibility of winning new consumers (Kirubakaran, and Murugaiyan,
2017). By choosing a suitable communication channel, it will be easier for the business to
deliver the message as easily and more visibly. When the projected message ranges the
consumers for whom it is planned, the chances of getting the response from the targeted
consumers and winning new customers for enhancement. Hence, it will be enough smart
to identify the suitable channel to connect with the targeted consumers and visitors. Be More Active on Social Media : It is not necessary that the columns on these social
media platforms are about to relates with the things that are related to the business. They
might also tweet or update the standard as about in the context of social issues or the
latest happening in the world of performing, industry news and many more. It make sure
that what the company is tweeting or posting something about that will be not about
something that the target audience will phrase as offensive. The company have clear
point is to creating the business page on social media for consumers to find and influence
from them (Malik, and Shakshuki, 2018). The cosmetic industry need to be active on it.
The more active industry will on social media hence, there will be more possibilities of
getting consideration on it. If company will get the attention then it will clearly shows on
social media. It should aim to get more consumer as out of the range. Build your Network : Trade is all nearly termed as making networks and support them
over time. The network works like a circle. They build one link and it will automatically
transported to another segment. The more individual they know, they get the better
chances of attainment of the target consumers. It is not important that the company set
their links to know the potential consumers. It can also make networks with people who
help them to range them as intended consumers. As in the context of company, it is the

one of the extreme way to shape and grow the business. The internet has made it very
relaxed for everyone to generate awareness about the business, a product or a service or
spread the impact as in positive manner or in negative manner (Naicker, and Singh,
2019). Hence, it make networks of both offline and online as the connections that will act
as the supporters and sponsors of the business at any time and anyplace. It make this easy
to reach at the targets of the audience as effectively. Create an App and Spread the Word : It create a business app and influence the system
that have figured to spread the word about the app. Everyone have smartphone whether it
is android or iOS, the smartphone delivers the user with an application store by which he
or she can take all sorts of applications from gaming applications to shopping
applications or to various sort of applications of different businesses. The orientated
objective is to get influence as many of individuals by such application. More people
having contact with the application that means the more individual will know about the
trade and it will turn means the better chances of reaching the target audience that
involves the objectives. Increase E-commerce Search Usability : Consumers who know exactly about the terms
that they are viewing for their need to determine the accurate source of data as quickly as
manageable. Planning a high activity operation that has experience to the important
attributes for the individual as because it manage that can not find what they are
considering the purchase it from other stores. The other concept is applicant of the
customers who want to peruse by the online store and relate with the items (Nwogugu,
2019). The management will use direction finding options to move into the product
categories and the pages. Use High-Quality Photographs and Good Product Descriptions : It involves the
beautiful creation of product by the pictures and snapshots to influence the attention of
the potential consumers. In the context of the business, consumers can not touch the
product by making their purchasing decisions as completely that are dependant on the
product descriptions and reactions. As by showing good and appropriate templates in the
search marks the page to help the consumer to find the chosen product by just one click
and get the better idea of what are the company is offering them.

 Try Personalizing the Home Page : Personalization is the manner of method and
technique that proceed the term as what the consumer noticed or visited on their last term
on their own websites and makes them new for purchasing the propositions on every
subsequent appointment that are based on their past experience in the store (Prashanti,
and Narendra, 2018). It can be a personalization that are based on their previous
behaviour like former buying that are based on real time source of data like the location
or time.
 Focus on Consistent and Unique Content : The main thing is to concentrates on the
satisfied making as by the consumer’s problems and what the values they might deliver to
them. They had to lead the target audience in the manner of their interests that are up to
their demographic data, etc. As the next task is to figure out the plan for the posts.
Benefits of adopting an e-commerce approach
E commerce increases the product appearance of the company in the market place. E-
commerce helps the management to provide better consumer services. As it also helps to
simplify the business procedures and makes them faster and effectual. The product range in the
market will reduces the paper work in the organisation. No geographical disadvantage : As the matter comes to traditional commerce, the
organisation can exclusive do manageable task where they have set up their own physical
store. This is not the manner with E-commerce websites in the market. As per to them,
the entire world is their playground that has planned the course of planning and
strategies. Respective from one point of the global that can easily manage the respected a
definite merchandise from another area of the globe in a second. Easy way to gain customer by search engine visibility : Traditional business works is
depend on classifying and relations that drives more consumers to set their shop but on
the contrary, e-commerce drive most their traffic from search engines. Almost 40% of e-
commerce circulation comes from biological searches on search devices (Ramampiaro,
and et.al., 2019). It is just the change of location from adoptive searches and then they
have as an publicize on the social media levels. Lower cost investment : As the best motive is to open an e-commerce website is because
it needs a low asset of investment as compared to the physical store. To cut down the
values for the e-commerce website, that they can make use of the best marketing plan of

action for involving the organic search, payment within second or social media
circulation. And the personnel and property that required to get the trade up and
consecutively is much less in comparing with the physical store. Locate product quickly : The organisation have all been done the disturbance of locating
a particular product in the enormous stock for running up and down the lanes and asking
an individual in charge to help them. This is not the matter with e-commerce stages, as
the consumer just has to connect by native direction finding or just type the particular
product in the search box to directly find their options. Save travel time and cost : The main motive for every individual is shifting from the
traditional commerce to e-commerce is because it keeps travel time and cost. For the
physical store, the consumer has to stay the channel to buying the things as whereas for
an e-commerce website that can just do it within few seconds. Enables deal, bargain, coupons and group buying : Many of the individual follows the
traditional commerce proposals, deals, bargains, and many more. But e-commerce
website sorts it in more suitable and relaxed manner for consumers to avail them (Ruan,
and et.al., 2019). The individuals will get the coupons for cosmetic products in one store
and discount voucher also for other item in the manner to complete different store. It
states the mannered segments to mention the various structure for mentioning the
orientation in the business for its growth and development as effectively. Abundance of information : It mannered that the shopping store that have the only
source of information to see in written on the product and the price of the item for
consumption. In an e-commerce collection, additional material that is easily available to
the consumer within seconds. Typically this information is arrived in to the organisation
by an individual sellers that need no added their extra efforts or cost of the e-commerce
owner. Remains open all the time : As per to the major factor by them the consumer has shifted
from the traditional commerce to the e-commerce websites is that they can buy at unusual
time too. E-commerce store is open for 24 hours for every individual (Sokolov, and
Kolosov, 2018). An e-commerce website has no responsibility that is why they can
remain open all the time. The sellers have advantages from them as they increase more
and more profit in respect of the consumers.

 Create e-commerce store for niche product : As there are frequently niche products that
are difficult to discover them in the physical world. There are various things that do not
have a marketplace in the physical world or they are unusual. In the online range, every
type of the particular product in a search engine will get with the list of websites that
trade with the product (Tanwar, and Khatri, 2018). It states the mannered segments to
mention the various structure for mentioning the orientation in the business for its growth
and development as effectively.
 Creates targeted communication : To create a targeted communication with targeted
consumer in the market place the only thing they require is their personal information and
relation of habits of the potential consumers. To gather this information they create a
registering sheet and allowing cookies on their website for purchasing and shopping to
make it as more important. It states the mannered segments to mention the various
structure for mentioning the orientation in the business for its growth and development as
effectively.
issues around eventual implementation, develop a paper prototype of proposed site
Paper Prototyping is a practice that involves the manner of creating hand drawings of
operator lines in respect to allow them to be fast intended, replicated and verified. As simple as
this method might look like it has been efficiently that is used many years before and is probably
to get continue to be get used with a certain grade of achievement for many more ages to come.
Paper prototypes are used: To convey ideas: It states as along the designers, developers, respective and other
shareholders in the first phase of operator pin point plan procedure.
 As serviceability methods: It involves the methods to detect the quality course of contact
with person surface as before these program are get planned and formulated as easily.
Usability testing using paper prototypes
Commonly termed the various sort of the screens that are outlined with the prior to the
difficulty (Turban, and et.al., 2017). Distinctive practise circumstances that are to be created and
the individuals are demanded to attempt and get achieve them by interrelating with the prototype
manner. It has based on the manner to create and press to select the human computer that will
change or modify the prototype by presenting the whole screens or snippets that depends on how
the system is planned to get responded. It states the mannered segments to mention the various

structure for mentioning the orientation in the business for its growth and development as
effectively. As it will be notice that at times the enabler and the human computer is the same one
for creating the wrong imprint that the human computer is talking as during the usability
testing meeting (Vialon, Tei, and Aknine, 2017). It is an important manner that these sessions are
well familiar for using the video camera in respect to be able to measure the individual reactions
after the test session.
Advantages of Paper Prototyping User involvement at an early stage : It modify the connection of creators, designers,
operators and other shareholders at very advance in the design procedure and as before
any plan or writing that have been applied. It is the interface that is created to set up the
manner step by step that it usually meets the prospects of all team members in the
business. Cost-effective : Paper prototyping is very low priced to implement and test in the
business place. Moreover, paper is inexpensive than the software that could want to be
used to make the orientated simulations of design mock ups. Paper prototyping is also
price operative in the long run of business as because of the circumstance that it ascertain
the course of problems as before any design or growth has started. Encourages creativity : Creativity and sharing of thought of ideas as across the
multidisciplinary team that should be else that have the great difficulty in doing such
frequent thing in the business. It states the mannered segments to mention the various
structure for mentioning the orientation in the business for its growth and development as
effectively. No design or coding skills needed : The prototypes that are not implicit in the manner as
they are simply pointer drawn on the paper (Yargic, and Bilge, 2017). Hence, removing
the necessity to be get drawn by the way of graphic designer in the fluent course to cover
the form of business. Less resource consuming : Creating and usability skill of testing and then using the
paper prototypes that requires the less human and financial capitals than other in the
prototyping and interfacing the testing techniques and methods in the business. Rapid evaluation and testing : The manner of the business in the form of ecommerce
operator to get interfaces as quickly in the way of the prototyped and tested. Hence, they

have also get enable the quick overview of changes and improvements that are needed to
report any usability of the issues and problems that have been determined in the business. Assists in documentation : Comments and remark in the sort of form that can be written
on sticky notes that are trapped to the prototypes (Zygiaris, 2018 ). As these will help the
varied type of designers and developers to develop the new orientated perspective that
creates the outflow when they are generating the actual system in the business.
 Endorsed by several usability professionals : As the frequent term of the usability in
the professional has the course of manner that have the successful impact on the term that
are successfully applied for the past 20 years in the business. Paper prototyping is
probable to keep on procedure for might many years to come since it is not technology
inevitable in the management of the business. It states the mannered segments to mention
the various structure for mentioning the orientation in the business for its growth and
development as effectively.
CONCLUSION
From the above report it has been concluded that, creating more chances for profit and
progressions for businesses for creating more options for customers. However, just like anything
e-commerce has its drawbacks that includes the customer worries, but nothing that can not be get
resolved or evaded by good decision making and business performs. The beginning of the
internet and e-commerce and their possibilities that have become boundless for both businesses
and customers. Creating more chances for earnings and developments for businesses for creating
more options for customers.