Research Report: E-commerce Impact on British Retail, Argos Case Study

This research project investigates the impact of e-commerce on the British retail industry, focusing on a case study of the Argos, Wood Green branch. The introduction highlights the increasing prevalence of e-commerce and its benefits for both businesses and consumers. The research aims to understand e-commerce's impact on the retailer, with objectives including defining e-commerce's conceptual framework, analyzing its impact on Argos, investigating related issues, and offering recommendations for improvement. The methodology involves random sampling of 15 managers, data collection through questionnaires and secondary sources, and thematic analysis for data analysis. Ethical considerations and research limitations are also addressed. The conclusion emphasizes the significant impact of e-commerce on the British retail industry, acknowledging security risks while highlighting the benefits for Argos, such as increased brand image and wider audience reach. Recommendations include adopting advanced security measures and providing employee training to enhance e-commerce performance. The report includes a list of references supporting the research.

Research Project

Introduction
• In the modern era most of the organizations are engaged in the E-
commerce. Its an online transaction business which provides multiple
benefits to the consumers and entities both.
• In the globalized era consumers take much interest in purchasing through
online stores rather than traditional mortal stores.
• Business to business (B2B) is the fast growing business in which
companies exchange information and goods to consumers via internet and
other advanced technologies (Coiro and et.al, 2014).
• Online trading has increased the revenues of most of the organizations to
great extent.
• Present report will discuss the concept of electronic business and its impact
on the British retail industry will be discussed.

Research Title
Research Aim
To understand the impact of E-commerce on the British retailer; Case study of
Argos, Wood Green branch.
Research Objectives
• To understand the conceptual framework of E-Commerce.
• To analyses the impact of E-commerce on Argos, Wood Green branch.
• To investigate the issues related to E-Commerce on the British retailers.
• To provide recommendation for improving e-commerce business of Argos,
Wood Green branch.

Research Methodology
Sampling: For the present study random sampling have been selected by the
scholar. The rationale behind choosing this technique is that it gives every
individual equal opportunity so researcher can collect best information by
this method. For the research 15 managers have been selected from the
Argos as sample
Data collection methods: For collecting primary data, researcher has taken
support of questionnaire and has designed some questions. Some previous
statistical facts and figures have been selected from books, journals and
internet articles by the researcher for this study.

RM
Data analyses methods:Thematic analyses is the best method through which
scholar can identify the positive and negative impact of online trading on
the overall business performances. As managers are the key persons in the
organization they can tell effectively about the reasons of growth and
decline sales.
Ethical considerations:thical consideration is one of the important part of
research, if researcher miss this part then overall dissertation may get
failed. By concentrating on the ethics scholar can maintained the accuracy
and reliability on the research work. Scholar has maintained the privacy
and all data are used only for the present study (Leavy, 2015). Data will
not be liked for commercial purpose. Researcher has maintained high level
of objective while carrying out the research.

RM
Research Limitations:
• Limited time
• lack of financial resources

Summary
• Frequency of customers to purchase products of Argos online

Method for the payment people used for online purchasing

Sales of the Argos is being increased or not after engaging in the e-commerce
business

Major benefit of Argos with engaging in the e-commerce business

Main issue which is faced by the entity in the e-commerce business?

e-commerce has reduced the operational cost of the Argos