E-commerce's Effect on Business Management: An Amazon Case Study

This report explores the effectiveness of e-commerce in contemporary business management, focusing on its impact on business performance through a case study of Amazon. It analyzes the concept of e-commerce and Amazon's business operations, assesses the importance of e-commerce and its effects on Amazon's performance, and examines the issues faced by e-commerce along with trending solutions implemented by Amazon. The report also includes a research proposal presentation, detailing the subject area, aims, objectives, research questions, and methodology. It highlights the importance of avoiding plagiarism, methods of data analysis, challenges faced in research, and reflections on learning techniques. The conclusion presents key findings and recommendations related to e-commerce strategies and their impact on business management within the context of Amazon's operations.

Business management

Table of Contents
INTRODUCTION...........................................................................................................................1
Research topic.............................................................................................................................1
Research aim...............................................................................................................................1
Research objectives.....................................................................................................................1
Research Question.......................................................................................................................1
Research Background..................................................................................................................1
Task 1: Literature Review................................................................................................................2
Concept of E-commerce with its business operations in Amazon..............................................2
Importance of E-commerce with the impact on Amazon's performance....................................2
Issues faced by the E-commerce with its trending solutions in Amazon....................................2
Task 2: Research Proposal presentation..........................................................................................2
Explanation of subject area, aim, objectives and questions........................................................2
Ways of formulating research aim, objectives and questions.....................................................2
Benefits of different sources used to collect information...........................................................2
Importance of avoiding plagiarism and academic misconduct...................................................2
Research methodology................................................................................................................2
Methods of analysing and collecting data...................................................................................3
Challenges faced in research.......................................................................................................3
Reflection on learning techniques to complete the research project...........................................3
CONCLUSION................................................................................................................................3
Findings.......................................................................................................................................3
Recommendations.......................................................................................................................3
Covered in report.........................................................................................................................3
References:.......................................................................................................................................3

INTRODUCTION
Research topic
E-commerce and its effect on business management
Research aim
To examine the effectiveness of E-commerce in today's era with its impact on business
performance - A study on Amazon
Research objectives
 To analyse the concept of E-commerce with its business operations in Amazon
 To determine the importance of E-commerce with the impact on Amazon's performance
 To assess the issues faced by the E-commerce with its trending solutions in Amazon
Research Question
1. What is the concept of E-commerce with its business operations in Amazon?
2. Explain the importance of E-commerce with the impact on Amazon's performance?
3. What are the issues faced by the E-commerce with its trending solutions in Amazon?
Research Background
E-Commerce can be defined as the exchanging of goods and services electronically over
the internet in an online manner. Not only buying and selling of goods and services are done but
also the transacting of funds and data using networks. Such transactions can occur in many forms
that are business to business, business to consumer, consumer to business, consumer to consumer
and many more (Chaffey, Edmundson-Bird and Hemphill, 2019). It provides ability to wider
reach to the customers with the help of digital marketing. It is one of the fastest growing retail
market now a days because people prefer more of online services with comfort due to the Covid-
19 pandemic. This is the reason, E-commerce is most demanded by the customers as well as the
businesses also in today's era as it is not only helping the businesses to earn but also customers
to provide them the satisfaction and comfort level in shopping every type of product relating
clothing, home accessories, electronic, food, groceries and many with different types of payment
methods available such as cash, online payment application, bank transfer and many more.
Therefore, the following discussion is based on the literature review which includes the
concept of E-commerce with its business operations in Amazon, importance of E-commerce with
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the impact on Amazon's performance and issues faced by the E-commerce with its trending
solutions in Amazon. Research proposal presentation which includes explanation of subject area,
aim, objectives and questions, ways of formulating research aim, objectives and questions,
benefits of different sources used to collect information, importance of avoiding plagiarism and
academic misconduct, research methodology, methods of analysing and collecting data,
challenges faced in research and reflection on learning techniques to complete the research
project. Conclusion includes findings and recommendations.
Task 1: Literature Review
Concept of E-commerce with its business operations in Amazon
Amazon is one of the leading internal E-commerce company headquartered in United
States and established in 1994. It is a technology company which provides services such as e-
commerce, cloud computing, digital streaming and artificial intelligence. Concept of e-
commerce with its operations in Amazon are such that designing of goods and services and
quality management along with the process and capacity design and location strategy which is
followed by the layout design and strategy and job design and human resources. Supply chain
management and inventory management along with the scheduling and maintenance are some of
the operations performed by the company using e-commerce concepts as it provides the platform
for the same (Bhatti, Akram, Basit and Naqvi, 2020).
Managers who manage the operational concept of the company related with the e-
commerce have major roles and responsibilities in shopping experience of the customers. They
owned the process in order to motivate the employees and perform continues improvement in
their processes and strategies for succession. Moreover, there is a difference of operations and
management between traditional and online business such as operations and management are
highly physical in traditional business in terms of each and every resource used by the
organization whereas operations and management are highly online in e-commerce business in
terms of resources they are owning such as technology maintenance and safety and security
issues are the major concerns with big data and other technical devices as well. Talking about
Amazon, they have merged the operations and management of e-commerce and traditional
business by collaborating their business with traditional one also such as Amazon also holds the
production department as they produce some goods and services by themselves only and some
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they sell of another brand via website so that is why the company follows both the methods of
operations and management of traditional business and online business as well (Fatonah,
Yulandari and Wibowo, 2018).
Importance of E-commerce with the impact on Amazon's performance
Increasing reach is one of the importance of e-commerce with the impact on Amazon's
performance which means that e-commerce provides the wider reach towards the customers that
is there is no restrictions to reach out and sell the products. This broadens up the target market of
the company hence, resulting in enhanced productivity. Lower operational cost is an another
importance of e-commerce with the impact on Amazon's performance which means that handling
business over the internet cost low as compared to the handling of business on a traditional
business. Therefore, cost saving results in better investment in other areas. Competitive
advantage is also one of the importance of e-commerce with the impact on Amazon's
performance which means that advertising and promotional activities of marketing are
innovative and creative over the internet which provides the company to fight against the
competition in the industry (Moriset, 2018).
Communication flow is also an another importance of e-commerce with the impact on
Amazon's performance which means that interaction between the company and stakeholders are
becoming efficient due to the fast feedback systems and continuous communication. Moreover,
Amazon has also introduced the new feature of virtual dressing room which has led the
communication at next level. Quick process is one of the importance of e-commerce with the
impact on Amazon's performance which means that process from production to the delivery of
the order to the customers has reached to its advanced level in terms of its speed (Gregory, Ngo
and Karavdic, 2019).
Issues faced by the E-commerce with its trending solutions in Amazon
Some issues which are associated with the e-commerce and Amazon are such that the
security issues in context of cyber crime and technical glitches. Site crash can result in the loss
and expense of redevelopment and maintenance of the website. Late delivery can spoil the
customer relationships and loyalty as well. Lack of privacy in regards of big private and
confidential data can spoil the image of the company in the market place due to data breaching.
Tax and legal issues are the major concern as well. There is a high technical cost at the time of
installation and maintenance also. Lack of personal touch with the customers can reduce the
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influencing and convincing power of the company. Frauds of credit cards is the major issue
along with the high dependency on website and severe competition existence over the internet
(Mohd Satar, Dastane and Ma’arif, 2019).
Trending solutions in Amazon against all such issues are the sustainability concerns
which includes packaging, returns, manufacturing, shipping, values and transparency. The global
consumer based is a strong point for the solution and using of video and interactive content are
also in the list of trends. Moreover, the rise of business to business commerce has an effective
impact on the company trends. Selling through social media and omni channel ads spends along
with the customised packaging and the rise of voice shopping which is followed by the
minimalist design are the solutions for the issues. Furthermore, the growing importance of user
generated content and the needs for mobile e-commerce sites are also in trend which can resolve
the issues raised previously discussed (Štefko, Bačík, Fedorko, Oleárová and Rigelský, 2019).
Task 2: Research Proposal presentation
Explanation of subject area, aim, objectives and questions
Subject area, aim, objectives and questions are taken on the concept of electronic
commerce which is the trending topic now a days and the most growing industry in today's era.
Therefore, it is important to conduct the research based on the online business over the internet
because survival of businesses is impossible without adopting the technology and hence, the area
of study is highly essential in business management which helps to focus on the strategies and
cost saving methodology. Thereby, the research area and aims along with the objectives and
questions are formulated on the basis of electronic commerce taken Amazon as a case study
because Amazon is is fastest growing e-commerce company as per the current research
conducted (Snyder, 2019).
Ways of formulating research aim, objectives and questions
Ways of formulating research aim and objectives along with the questions has some
specific characteristics which is significant to follow while formulating the same such as it
should be clear which means that the clarity is the primary target for formulating the aims,
objectives and questions. It must be complete which means that the statement must have the
sense of completeness so that proper meaning can be extracted out. It must be specific which
means they should not contain any useless phrases which makes no sense instead every word has
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to make a sense so that overview can be understood easily. Proper variables and relationship
must be created among the objectives so that it sounds meaningful (Kumar, 2018).
Benefits of different sources used to collect information
There are different source used in the research in order to collect the information which
provides benefits such as it helps in improving the experiences of the respondents so that
accurate and evidenced data can be gathered for better results and outcomes. It enhances the data
quality which is used in the research report which is quantitative and qualitative in nature along
with the specific authors writings involved in it. Moreover, the sources used in the report has
helped in getting the whole picture of the report so that better understanding can be created along
with the explanation of each and every fact involved in the research (Nayak and Singh, 2021).
Importance of avoiding plagiarism and academic misconduct
It is important to avoid plagiarism and academic misconduct as it is unethical and can
also prove illegal attempt by a person by copying someone else originality and making their own.
Therefore, importance of avoiding plagiarism and academic misconduct are such that it prevents
the people from generating their own ideas and opinions on a specific topics, it looses the
relevancy and reliability of the research area, hence, it is considered as the cheating which can
have the bad consequences in future. Thereby, it is essential to maintain the academic integrity
and avoid plagiarism and misconduct (Babii, 2020).
Research methodology
There are different types of research methodology available through which the type of
research is conducted as per the given topic and research resources available. Types of research
methodology includes the experiments, surveys, questionnaires, interview, case studies,
observation, focus groups and many more as per the needs and requirements of the sources
available of the research topic. In the above conducted research, chosen methodology are the
case studies and observational analysis. In which the case study of Amazon has been taken which
describes the operations and management of the company along with the observation with the
help of secondary research conducted (Basias and Pollalis, 2018).
Methods of analysing and collecting data
There are various methods of analysing data such as quantitative analysis, qualitative
analysis, text analysis, statistical analysis, diagnostic analysis, predictive analysis and
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prescriptive analysis. There are various methods of collecting data and information relevant for
the research topic are such as interviews, questionnaires, surveys, oral stories, books and
journals, internet data and many more sources. In the current research report, qualitative analysis
is used because this approach answers the questions like why and what or how. Moreover,
secondary method of data collection is used that is the internet data to conduct the research on
Amazon and e-commerce (Ragab and Arisha, 2018).
Challenges faced in research
There was a poor time management because the problems was faced in completion of the
report on deadline. Focus and direction was lacking due to the insufficient availability of data but
managed any how by conducting the in depth research on the topic. Support was limited because
lack of knowledge in e-commerce industry so problems faced in relating the Amazon with it.
High comfort zone lacks hard work, this is an another problem faced. Moreover, lack in relevant
experience as per the needs and requirements of the research has resulted in less factual
information in the research report.
Reflection on learning techniques to complete the research project
I have learn so many things while preparing the research report such as writing skills and
communication skills along with the research skills and cognitive skills which is followed by the
problem solving skills and presentation skills. Moreover, fostering critical thinking and
analytical skills and defining academic, career and personal interest. Expanding knowledge and
understanding on the topic on a practical basis. Furthermore, developing connections with the
faculty as well and building community with peers and organizations outside the campus. It
helped in enhancing my knowledge and clarification of any confusion related to the topic along
with the learning about the methods and issues which is followed by the understanding of the
published work and creating the balance between collaborative and individual work.
CONCLUSION
Findings
E-commerce is an important concept to learn and study so that its application can be
applied in a real world organizations with practical implementation of it. Hence, it is important to
analyse the research aims, objectives, questions and background. It is essential to examine the
literature review which includes the concept of E-commerce with its business operations in
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Amazon, importance of E-commerce with the impact on Amazon's performance and issues faced
by the E-commerce with its trending solutions in Amazon. It is necessary to determine the
research proposal part which includes the explanation of subject area, aim, objectives and
questions, ways of formulating research aim, objectives and questions, benefits of different
sources used to collect information, importance of avoiding plagiarism and academic
misconduct, research methodology, methods of analysing and collecting data, challenges faced in
research and reflection on learning techniques to complete the research project. It is significant to
gain the knowledge about the recommendation and findings of the entire research conducted.
Hence, this report covers all such findings in order to better understand the conception of e-
commerce.
Recommendations
It is recommended that research conducted must have the quest of truth and academic
freedom along with the quality and voluntary informed consent which is followed by
confidentiality and impartiality. It is also suggested to maintain the integrity and good reference
practice along with the collegiality and institutional responsibility which is followed by the
availability of results and social responsibilities. Moreover, global responsibilities and laws and
regulations are required to be maintained while conducting the research. All these are the
recommendations which is crucial to follow so that future research can be can be conducted
without any limitations.
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References:
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