E-commerce System Analysis for DMUIC: A Comprehensive Report

This report provides a detailed analysis of an e-commerce system, likely for a university or college setting, focusing on distance learning. The report begins with a SWOT analysis, identifying the strengths, weaknesses, opportunities, and threats associated with the system. It then applies Porter's Competitive Forces Model to assess the competitive landscape, considering factors like buyer power, supplier power, industry rivalry, threat of substitutes, and threat of new entrants. Critical success factors are outlined to ensure effective implementation of the e-commerce platform. The report also addresses cultural and trust issues, emphasizing the importance of a user-friendly and secure online environment. Recommendations include strategies for enhancing communication, student engagement, and overall system effectiveness. The report concludes with a comprehensive list of references.

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Contents
Part 1................................................................................................................................................1
SWOT Analysis...........................................................................................................................1
Summary and Recommendation..................................................................................................1
Part 2................................................................................................................................................2
Porters Competitive Forces Model..............................................................................................2
Critical Success Factors...............................................................................................................3
Part 3................................................................................................................................................4
Culture and Trust Issues..............................................................................................................4
Use of Communication Tool.......................................................................................................4
References........................................................................................................................................5

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Part 1
SWOT Analysis
Strength: attractive area is the strength of the organization as the location is one of the important
aspects that the students look for before stepping in a college. Secondly, it should be noted that
the college also provide several courses to the student so they can willingly choose the best
option for them and study abroad in economic rates as well (Yu, et. al., 2019).
Weakness: The weakness of distance learning from the college is that this type of learning might
not satisfy the students present in different parts of the world. Students attending the physical
classes at DMUIC get to understand the concept from the body language of tutor and peer if they
do not understand the language of tutor. However, difference in language and pronunciation can
give rise to several problems in the college (Wang, Li, and Cao 2018).
Opportunities: increment in the number of students is the biggest opportunity for the company in
the business environment. The college welcomes students from abroad to come and study from
the DMUIC staff, so now using distance learning the staff can train the people who are unable to
live in UK and study due to their personal reasons (Qiu 2017).
Threats: The threat of this type of learning program is that it might reduce the success rate of the
university. Initially the college use to personally train the students but now due to online learning
then cannot connect with every student and ask them to study regularly. Thus, the success rate of
the company might reduce due to this type of learning format (Xiong 2018).
Summary and Recommendation
Summarising the situation, it should be noted that the college would attain both strengths and
weaknesses by confronting the digital learning techniques in the environment. This type of
expansion strategy will help the college in multiplying their number of students and increasing
sales in the environment. The strength of distance learning mode is that it will provide
opportunity to the international student to study with the institution at low cost (Wang 2019).
Further, the opportunity that the college gain is that it welcomes people from different parts of
the world to study with them in economic rates. This aspect increases the brand recognition of

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the college. Apart from this, the weakness of the college is that difference in the accent and
language of tutor can create a difficulty for the international students to understand the concept.
Lastly, the threat of distance learning process for DMUIC is that this type of training process
might reduce the competitiveness of the company in the external market as it can reduce the
focus of the students towards the studies as well (Lavis, et. al., 2003).
Further, it should be noted that it is recommended to the college that they should make use of
distance learning platform to increase their brand recognition in the international market, but
they should also implement several strategies to manage the change as well. The college should
develop an online portal that would analyse the growth of the students on the basis of their login
hours on portal and weekly test results as well. Further, the college should provide regular
counselling sessions so as to understand the issues of the students and increase their attention
towards the course as well. The distance-learning platform should segregate different activities
on the portal and ask for feedback on a regular basis so as to analyse the interest level of students
and keep them focused as well. This platform display the marks of all the students transparently
and they college should also conduct group seminars where the students can talk to each other as
well (Almarashdeh 2016).
Part 2
Porters Competitive Forces Model
Bargaining power of buyer: HIGH
High power in the hands of buyer reflects that that there is low switching cost so the customers
easily switch if they find similar product at low rates in the market. Today the customers is well
informed about the product and the market so they wisely choose the organization with which
they want to initiate sales.
Bargaining power of supplier: LOW
Low power vested in the hands of the suppliers reflect that the supplier do not get to choose the
organization with which they want to interact in the market. Also, number of supplier have
grown in the industry due to which the competence of existing suppliers have reduced. The e-

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commerce companies have competitive advantage in the environment as they get to choose the
suppliers from whom they will purchase the goods in the market (Aghamirian, Dorri, and
Aghamirian 2015).
Industry Rivalry: HIGH
There is high degree of rivalry in the industry because of the competence of the industry. The e-
commerce industry is in the boom period currently so large number of players in the market
increases the level of competition as well. Increasing number people in the environment is also
increasing the competition in the industry. People also get the advantage to switch easily due to
which rivalry between companies increase.
Threat of substitute products: MODERATE
The brick and mortar business model is the substitution of the e-commerce system in the
business environment. The e-commerce system gives learning to the people using online medium
whereas the brick and mortar make use of physical infrastructure to offer goods and services to
people.
Threat of new entrants: HIGH
There is high degree of threat of new entrants as if an organization will enter in the e-commerce
segment by introducing new features in the market. The e-commerce industry is diversified and
it provide opportunities to companies to explore resulting in which threat of new entrants
increases in the e-commerce environment (Razak, and Vattikoti 2018).
Critical Success Factors
Below mentioned are the CSFs for the DMUIC so that they can effectively make use of distance
learning platform in the external international:
 Focus on Customer’s Queries
 Retain Students for Long Term
 Attract people through Marketing Techniques
 Maintenance of High Quality Services

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Part 3
Culture and Trust Issues
The website of DMUIC should be created in basic manner so that every person can clearly look
at the different functions present at the website. The domain of the organization should clear
show all the features on the first page itself so that the students do not struggle in finding the
options. Secondly, the website should be convertible into different languages on the basis of the
preference of the student. For instance, if a Chinese student wants to read in Chinese language
then the website should provide such options so that they can study without facing any kind of
difficulty. Further, in order to increase the trust level, the board of college to encrypt the website
and should make it available for one-person use only so that no other person can login the
website portal on their respective laptop. The login should be conducted only through OTP
securely so that no other person can login using the password of the student. Thus, in this way,
the college can focus on both culture and trust issues prevailing in the institution (Kaye, and
Rumble 2018).
Use of Communication Tool
The college should make use of online tools and platform to increase the level of communication
in the environment. They should make use of social media platform to communicate with the
students and they also introduce another chat board where the students can communicate with the
teachers individually and in groups as well. The chat board should be the official portal to chat
with the tutors of the college.

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References
Xiong, Q., 2018. College English MOOC Teaching on SWOT Analysis. Kuram ve Uygulamada
Egitim Bilimleri, 18(6), pp.3529-3535.
Lavis, J.N., Robertson, D., Woodside, J.M., McLeod, C.B. and Abelson, J., 2003. How can
research organizations more effectively transfer research knowledge to decision makers?. The
Milbank Quarterly, 81(2), pp.221-248.
Almarashdeh, I., 2016. Sharing instructors experience of learning management system: A
technology perspective of user satisfaction in distance learning course. Computers in Human
Behavior, 63, pp.249-255.
Kaye, A.T. and Rumble, G., 2018. Distance teaching for higher and adult education. UK:
Routledge.
Razak, A. and Vattikoti, K., 2018. Critical Evaluation of Value Chain Analysis for Assessing
Competitive Advantage-A Study on Select Companies of E-Tailing Industry. Academy of
Strategic Management Journal.
Aghamirian, B., Dorri, B. and Aghamirian, B., 2015. Customer knowledge management
application in gaining organization’s competitive advantage in electronic commerce. Journal of
theoretical and applied electronic commerce research, 10(1), pp.63-78.
Qiu, X., 2017, May. SWOT Analysis of Private College Library and Its Development Strategy.
In 2017 International Conference on Culture, Education and Financial Development of Modern
Society (ICCESE 2017). Atlantis Press.
Wang, X., Li, M. and Cao, J., 2018, June. SWOT Analysis of the Old and New Campus of the
University and Its Countermeasures. In 2018 2nd International Conference on Education,
Economics and Management Research (ICEEMR 2018). Atlantis Press.
Wang, X., 2019, April. Research on the Professional Ethics of Counselors in Higher Vocational
Colleges. In The First International Symposium on Management and Social Sciences (ISMSS
2019). Atlantis Press.

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Yu, X., Wei, F., Yang, X., Wang, C. and Kou, T., 2019, August. A Study on the Strategic Path of
High-quality and Characteristic Independent College Running Based on SWOT Analysis.
In 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019).
Atlantis Press.