E-Commerce Business Plan: Strategies, SWOT, and Design in Saudi Arabia

This report presents an e-commerce business plan for Saudi Arabia, detailing the processes, tools, and technologies required for success. It covers the business's introduction, products, services, mission, vision, and objectives. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats facing the business. The report also outlines the e-commerce website design, system functionality, software and hardware requirements, and security measures. Recommendations include marketing strategies, demographic targeting, social media engagement, local marketing, and multichannel approaches. The report concludes by addressing ethics and laws relevant to the business, providing a comprehensive overview of establishing and managing an e-commerce venture in Saudi Arabia. Desklib provides past papers and solved assignments for students.

Running head: E- COMMERCE
E- Commerce
Name of Student
Name of University
Author Note:

1E- COMMERCE
Table of Contents
Introduction:....................................................................................................................................1
About the E- Commerce Business:..............................................................................................1
Introduction about Business:...................................................................................................1
Product and Type of Service:..................................................................................................2
Business Statement:.................................................................................................................2
Business Vision:......................................................................................................................2
Business Objective:.................................................................................................................3
Business E- commerce process................................................................................................3
SWOT analysis of the business:..................................................................................................3
Strength....................................................................................................................................3
Weakness.................................................................................................................................3
Opportunities...........................................................................................................................4
Threats.....................................................................................................................................4
Design of E- commerce website:.................................................................................................4
E- commerce system functionality:.............................................................................................5
Software And Hardware Requirement:.......................................................................................5
Security of the website:...............................................................................................................7
Type of security:......................................................................................................................7
Potential threats to website:.....................................................................................................8

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Recommendation.....................................................................................................................8
Marketing strategies:...................................................................................................................9
Demographics:.........................................................................................................................9
Social media:...........................................................................................................................9
Local Marketing:.....................................................................................................................9
Multichannel Marketing:.........................................................................................................9
Ethics and laws in the business:.............................................................................................10
Conclusion:....................................................................................................................................10
References:....................................................................................................................................11

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Introduction:
The report presents the business of E- commerce that will be started in Saudi Arabia. The
report discusses about the process that the organization is carrying out and the various tools that
is used by the organization (Turban et al. 2018). The report helps in understanding the
importance of E-commerce and how the use of the various technologies can be made in order to
achieve the business of E- commerce. The internet has changed the way people looked into the
world. Now, everything is available on the internet and people seek the help of the internet for
meeting of all the requirements. The use of the internet has been made by people for the
establishment of the business. There are a large number of successful business with huge
turnover that are solely dependent on the internet. The E- commerce is basically the use of the
internet for the buying and the selling of the product. The businesses in E-commerce include the
various transactions that are taking place or the use of the mobile for the carrying out of the
business. The people also makes the use of the E- commerce to make the lives easier. People get
any product that is required sitting back at home.
About the E- Commerce Business:
Introduction about Business:
This new E- commerce business deals with the various products that are related to
clothing. The E- shop has the various range of clothes ranging from formal clothes to the sports
clothes. This business will help the people in obtaining the various range and variety of clothes at
the same place. People may search a large number of clothes at the same place. The website has
the clothes of people of the various ages. There is option of customization of the clothes that is
the color and the design of the cloth can be given as per the choice of the buyer.

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Product and Type of Service:
The products range from formal clothes to the sportswear. The website has the option of
clothes of the people of various age. The other accessories that are related to wearable are also
involved in the website such as the shoes or the belts. The E- commerce shop has products of
kids to aged people. The shoes and the other wearable such as watches are also available for the
different ages. There are large number of products in the various sectors.
The type of service involve the selection of the products that the buyer wants to buy. The
buyer can add multiple products before the payment is made. The payment can be made as
online mode or the buyer may opt to make the payment in cash after the product is delivered.
The address of the delivery is given after the mode of payment is selected and made. The product
is then delivered based on the distance from the office. There are people who are hired for
carrying out the delivery. This is the type of service of the business.
Business Statement:
The business lays down the motto to serve the maximum number of people with the best
possible products. The organization is looking forward to make the products reach the customers
as soon as possible. The organization takes the review of the customers in order to improve the
service keeping in mind the grievances that the customers has put forward in the reviews.
Business Vision:
The long term vision of the business is to include more number of products of the
different accessories. The organization aims to include more number of products in the section of
household products, the various gadgets such as phones, tablets and the various other products in
the section other than clothing.

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Business Objective:
The main objective of the business is to expand by providing the best possible service to
the customers. The managers look forward that the best possible service is available to the
customers. The organization looks to stand out from the other organizations and provide the best
quality dressing to the customers. The organization looks forward to the providing the best
quality clothing at an affordable price.
Business E- commerce process:
The process of the E- commerce is taking place in this case as the products are being
ordered online and the products are being sent to the customers based on the requirement of the
customers (Wang, Wang and Liu 2016). This is the process of E- commerce that is applied to
the online shopping module. The product customization can also be done in the online form also
on the requirement of the customer. The customization process also comes under the E-
commerce process. The completion of the process involves the delivery of the product to the
customer.
SWOT analysis of the business:
Strength: The main strength of the business is that the business can provide a large variety of
clothes and the business can provide the clothes in a small amount of time. The design of the
clothes are an unique design that is not available in the market and the design can also be
customized as per the requirement of the customer.
Weakness: The organization yet does not have the facility of three dimensional application of
the wearable on the customer. This is the feature that the business is trying to implement in order

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provide a better experience to the customers. This will allow the customers to try the clothes on
the picture of the customer.
Opportunities: The business have a huge chance of expanding if the company continues to
provide the service that it is providing. The organization should also look forward and try to
increase the range of the products. This will be another strategy to increase the business. If the
business already creates a good reputation by selling of the wearable then the people will trust
the organization with the other products as well.
Threats: The main threat is the rise of the number of number of the E- commerce business in
today’s world. The increasing users of the internet may both serve as an opportunity and as a
threat as well. If any other organization has a better marketing strategy then that organization has
a higher chance of gaining the reputation more than this business.
Design of E- commerce website:
The first page shows the details of the offers that is available for the week. There is a
search bar where the various products may be searched. There is also a bar at the left side of the
screen that shows the various products that are available. On the right side o the screen is the
notification and the messages regarding the status of the various products that are on the way for
the customer. After the search is made on the search bar the results most likely matching to the
search is presented. This page has a view that shows the picture and the most important details in
short. If the customer wants to see the details of the product then the customer should click on
the product. Then all the specification of the product is displayed. The buyer then have the option
to add the product to cart and make the payment of the product. The buyer may add the other
products after adding all the products to the cart. The payment page appears when the payment is

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made and after processing of the payment the window gets refreshed. A message is displayed in
the message section regarding the successful order of the product and the status of the product.
The window gets automatically refreshed to the home screen.
E- commerce system functionality:
The various functionality of the E- commerce website may involve the various
specification of the products that are involved (Shiu and Prakash 2015). The dropdown list of the
product shows the variety of the products that is the various wearable, which include the shirts,
trousers, tie, t- shirt, watches and the other products. On the basis of the requirement of the
customer the wearable is selected. The size and the color of the wearable is selected by the
buyer. According to the specifications the choice of the wearable is made and the order is
booked. For the purpose of the increasing the visibility of the website there is a link that leads to
the page of the Facebook and the twitter sites. These functionality of the website help in the
increase of the reputation of the organization. The links can also be used for knowing the
various offers that are presently active (Fang et al. 2014). The links can also be used for finding
the contact of the organization. The contact is required for a number of times for various reasons.
The customer may require to contact the organization in case of any of the issues that is arising.
In case the status of the order is not been shown or there is discrepancy in the product that was
ordered and the product that was delivered then the organization has to be contacted. These are
the basic functionalities that are involved in the E- commerce business.
Software And Hardware Requirement:
Due to the large number of products and the large number of specifications of each of the
products the use of big data has to be made in order to store the information about the products.
However, the use of the big data may lead to the crashing of the device as there are large number

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of departments of which the data and information needs to be stored (Hashem et al. 2015). The
information regarding the various products have to be stored. These are the products that are of
primary importance. The use of the big data has to be made also for the storage of the
information about the products that were bought by the customers. The information regarding
which customer is assigned in the department of the cash on delivery and the customers who
have already made the payment. This information is also stored in the big data. Thus, there is a
large number of information which may be stored in the big data (Becker 2016). There may be
problem as the big data may crash without being able to handle the large number of information.
The use of the cloud computing can be made for the storage of the all the information. The
uploading of all the information in the cloud will help in the storage of the information and will
not consume the storage space of the system. There can be another advantage of the usage of the
cloud computing technology that is the cloud computing method can be used for the prevention
of the data loss and the prevention of the leak of the information of the organization to the
hackers. The use of the concept of the IAM roles in the cloud computing technology helps in the
cyber security part of the organization. The other ways how the use of the cloud computing
technology can be made in order to protect the information of the organization is the use of the
snapshot technique. The use of the snapshot technique helps in the creation of the data and that is
stored. This helps when the occurrence of the data loss takes place. In case of any data loss then
the information is automatically stored as the snapshot in the system (Wei et al. 2014).
Introduction of a risk management system will help the organization in keeping the information
and the data of the E- commerce business safe and sound. The use of the risk management
system will help in the cyber security part of the organization. If the data and the information of
the organization is not protected the hacker or the rival organizations may hack the system of the

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organization and may lead to a number of situations such as the loss of the data or the problem in
the system of the organization that may lead to the prevention in the work flow of the
organization (Boulianne 2015). The use of the firewalls can be another process which can be
used for the protection of the important information.
The use of the strategic information system can also be made by the organization as the
organization is a new organization it requires the proper management of the business and the
proper planning of the business. The use of the strategic information system helps in the storage
of the information of the various fields (Madison, 2017). The use of the strategic information
system also helps in the identification of the various threats that may occur in the future. The use
of the information can be made for the future use as the result of the problems are stored by the
information strategic system. The various solutions related to the cyber security also may be
stored in the information strategic system (Abrahamsson et al. 2017). If any case of cyber
security appears in the future then the use of the solutions stored in the information strategic
system can be made for the viewing of the solutions and the application of the solutions in order
to get rid of the issue that has arisen. For the customization or the use of the three dimensional
application of the wearable to the buyer, which the organization is soon trying to implement may
be done by the help of the artificial intelligence.
Security of the website:
Type of security:
The security of the website involves the use of the firewall so that not only the systems
are protected physically but the network of the organization is also protected. The use of the
firewall helps in the protection from the network hacks, which comprise the most dangerous

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form of hack (Joe and Ramakrishnan 2014). The use of the cloud computing concept is also
made as the cyber security concept of cloud computing is put to use. In the cloud computing the
use of the IAM role and the snapshot concept is used.
Potential threats to website:
The type of the security issues that may arise is the issue concerning the website are the
physical hacking of the system or the entering of the system by the hacking of the network of the
organization. If the network of the organization is hacked then the hacker will have the access of
the whole of the system of the organization. The network hack is the most dangerous form of
hack that may occur (Gillman et al. 2015). The hacking of the network also involves the getting
hold of the transactions of the organization that is going on. The hacking of the network not only
involve the getting the access of the system of the organization whose network has been hacked
but also getting the access of the system with whom the organization is carrying out the
transaction.
Recommendation:
The only recommendation in the field of the cyber security is that the use of artificial intelligence
can be implemented by the organization as that will help in the identification of the cyber
security threats that is going to occur in the future. The possible identification of the cyber
security threats will help in the application of the solution at a faster rate and will help in the
prevention of the attacks.

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Marketing strategies:
Demographics:
The use of the demographics of a particular place and the location accounts for the
marketing of that particular place (Stelzner 2014). The use of the demographics can be helpful in
the marketing of the products as the location with a large number of people will help in the better
marketing of the product.
Social media:
The social media is the strongest form to increase the visibility of any organization and is
the bet marketing practice for the marketing of any of the product of the organization. The
release of the poster in the social media helps in the reaching of the large number of people
(Scott 2015). The use of the social media helps in spreading the information to a large number of
people at the same time. This can lead to the highlighting of the information and the products of
the organization.
Local Marketing:
The local marketing involve the marketing of the product by the use of the various
posters and the carrying out of the various programs (Costa et al. 2014). The advertising in the
television is another form of the local marketing. The distribution of the pamphlets is another
form of the local marketing, which helps in spreading the information about the organization and
its products.
Multichannel Marketing:
The use of the multichannel marketing can also be used as a tool for the purpose of
marketing. The multichannel marketing method involves the use of the various sources for