E-commerce Implementation Report: Organic Food and Beverage Company

This report examines the implementation of an e-commerce system for an organic food and beverage company based in the UK. It begins with an introduction to the benefits of e-commerce, such as increased flexibility, improved marketing capabilities, and reduced overhead costs. The discussion section analyzes the impact of e-commerce on the company, considering both positive and negative aspects. The report identifies required organizational changes, including technological integration, employee training, and management adjustments. It also addresses the challenges of implementation, such as technical expertise, marketing, security, and customer satisfaction. The report further outlines strategies to mitigate risks associated with e-commerce and concludes with a summary of key findings and recommendations for successful implementation.

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Impacts on the organization...................................................................................................3
Required changes in the organization:...................................................................................4
Measurement of benefits:.......................................................................................................8
Strategy to mitigate the risks:.................................................................................................9
Conclusion................................................................................................................................11
References................................................................................................................................13

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Introduction
The use of the technology is bringing the new scopes in the business of the
organization. It has been seen that the use of technology is applied through the application of
the e-commerce in the business organization. The main objective for the application of the e-
commerce is that it can bring the flexibility in the business of the organization. Apart from
that the consumers can choose the products accordingly (Soto-Acosta, Popa and Palacios-
Marqués 2016). The organizations can also enjoy some of the advantages like mitigation of
the overhead cost and the showcasing large number of products to the consumers.
The main objective of this paper is to evaluate the perspective of the business
organizations where the implementation of the e-business system has to be developed from
the scratch. There are some advantages and challenges regarding this implementation. The
conclusion is drawn from the factors derived from the discussion.
Discussion
The organization selected for the migration in the e-commerce is the organic food and
beverage company operated in UK. The company is run by a family. The food items are
delivered to the local customers. As the organization delivered food and beverages of
standard quality the products of the organization is getting popular. Apart from that the
company is getting famous locally. In this context, the organization is thinking to expand the
business in the other parts of the country. In order to expand the business the organization is
taking the step for that will allow the organization to conduct the business through e-
commerce platform (Vysotska, Hasko and Kuchkovskiy 2015). Certain things are needed to
be considered during the development of the e-commerce business. It has been seen that the
selected organization does not have any existing e-commerce business planning , in this

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situation, there are certain challenges those can be faced by the organization while
development of the e-commerce business.
Impacts on the organization
The impacts of the e-commerce organization can be both positive and negative for the
organic business. Farm. Before the starting of the business, there are certain things those are
needed to be considered for the organization. As the organization is conducting the business
through the e-commerce platform for the first time, the organization has to indulge some of
the technical experts. Apart from that it has been seen the operations of the organization is
conducted among the locality.in this case, the organization producing the organic products
does not have a proper name. At the initial stage the organization has to choose a name of the
organization so that the name can represent the organization in the e-commerce platform. The
impacts of the e-commerce system on this business organization are-
Flexibility in the business: Through the implementation of the e-business, the
organization can showcase the products to the large number of the consumers. Apart from
that the consumers can choose the products through the e-commerce business site of the
organization. The access can be done at any time and from any place. The order can be
placed at any time and the time of the delivery will be informed to the consumers through the
portal. This will make the whole business process flexible enough.
Better marketing : From the implementation of the e-business in the organization, the
company can do better marketing. This can be done through the digital marketing process.
The organization can showcase its products through the social media platform and the digital
media. This will help the organization to reach to the large number of consumers within a
small time span. Apart from that, the consumers can access the products and place the orders

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from the sites after seeing the advertisements. This will help this organic food manufacturing
organization to expand the business and earn a good amount of profit.
Mitigation of the overhead cost: It has can be assumed that with the implementation
of the e-business in the organization, the organization can mitigate the overhead cost for
running the business. The products will be shown through the online portal. This will help
the consumers to see the products through the website. There is no need for the organization
to showcase all the products in the shop. Apart from that the business accountability of the
business organization can be improved through the implementation of e-commerce (Alrousan
and Jones 2016). The business of the organization can be expanded as the products will be
showcased to the consumers from around the country and the orders can be delivered to the
consumers.
Managing the accountability and information in the business. Through the application
of the e-commerce in the business, the implementation of the business accountability can be
done. Apart from that the managing data and information can be achieved through this
system. Apart form that the organization can track the transactions of the money through the
system.
Required changes in the organization:
Some of the changes are required for the proper implementation of the project
regarding the e-commerce in the organization. The main change is regarding the
implementation of the technology in the organization. It has been seen that he for the proper
implementation of the e-commerce in the organization, there is a need for the digital
disruption.
Apart from that the purchasing process while doing the business through the e-
commerce is needed to be changed. In this context, the organization has to learn about the

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delivery process of the goods to the consumers (DeLone and McLean 2016). Apart from that
the organization has to decide regarding the payment of the cash and the mode of delivery.
Apart from that the organization has to maintain the cloud storage for maintaining the
large amount of customer information and the product information. In this case, the
organization has to maintain the security of the cloud storage. The selection of the right cloud
storage is needed to be considered in this case.
The employees in the organization are needed to be trained for handling of the new
system implemented in the organization. Apart from that the change in the management
process is needed to be maintained in a proper way. It can be assumed that during the change
in the management process there is a chance that the employees in the organization can
oppose the change. There are reasons for this type of behaviour from the employees. There
are some uncertainty regarding the change in the management process. In this context, the
employees in the organization may become afraid regarding their job security. Along with
that they may feel that the change in the management process will make them unable to
handle the process. It is the responsibility of the management to make the employees
understand that the changes are necessary for the organization. Apart from that there is a need
for assuring the employees that their job will not be unsecured due to the implementation of
the technology.
Apart from the advantages of the e-commerce system in the organization, there are
certain challenges regarding the implementation of the e-commerce system in the
organization. Some of the identified challenges are-
Implementation challenge: As the organization has no existing e-commerce system at
present, there is no in-house technical experts for the organization. For the implementation
and the maintenance of the e-commerce website technical experts are needed. In this

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situation, it there are two options for this organization. For implementation and launching of
the e-commerce website, the organization can outsource the technical part to the other
software company, other than that, the organization can recruit in-house technical experts for
the proposed implementation (Popa, Soto-Acosta and Loukis 2016). In case, if the
organization recruits the new employees for handling the technical matter, the capital for
running the business will be increased. On the other hand if the organization outsource the
services, there is a chance that the organization can face some of the security issues. In this
situation, the organization manufacturing thee organic food products should negotiate
properly with the third party organization.
Proper training regarding the marketing and handling the orders: As the organization
is running the offline business and there is no existing system of e-commerce present in the
organization, the organization can face certain problems regarding this digitization. There are
no technical experts in the organization who can help in the implementation of the e-
commerce website. Apart from that there is no proper business model for the organization, on
the basis of which the implementation can be done (Sun, Strang and Firmin 2017). Apart
from that the marketing of the organization is needed to be improved. In case, if these steps
are not followed in a proper way, there is a chance that the organization can face the failed
implementation of the system.
It has been seen that the organization is conducting the business through offline
mode. Regarding this, the employees in the organization have the experience of conducting
the business offline. However, they do not have any experience of managing the business
through online. In this situation, the organization has to train the employees regarding the use
of the online e-business system.

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Maintaining the security: It has been seen maintaining the security is one of the
important factors regarding the conduction of the e-business. In this case, there is a chance
that the system implemented for the organization, may have security breaches (Sun, Sun and
Strang 2018). The breaches in the security can be a threat for both the organization and the
consumers. Apart from that, there is a chance that the data breaching is occurred from the
exploitation of the vulnerability in the system. This will become a threat for the organization
as the e-commerce system will hold the data regarding the organization and the consumers
which are confidential in nature.
Generation of the targeted traffic: Generation of the required traffic for the e-
commerce website by the organization is important to get the more consumers. This will also
in the analysis of the marketing strategy. In case, if the traffic is increased this will indicate
that more consumers are accessing the website (Popa, Soto-Acosta and Loukis 2016). This
will be an indirect indication that the consumers are aware about the organization. The
information regarding the gap between the consumers visiting the websites and the people
actually buying from the website will provide important information regarding the business
situation of the organization. In case, if the business organization are not aware about the
target traffic in the website, the organization may not be able to identify the consumer’s
interest and the existing of the online business will not be successful.
Providing the consumer satisfaction: Another challenge regarding the use of the e-
commerce system in the organic food delivery organization is that proper customer service is
needed to be provided to the consumers. In this context, the use of the proper website tools
are needed to be implemented in the e-commerce website. Along with that the e-commerce
website should be user friendly and the design will help the consumers to use the system
effectively.

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Indulging technical experts: As the organic food delivery organization does not have
the existing e-commerce system, it can be assumed that there is no technical experts
employed in the organization. In order to implement the e-commerce system in a proper way
and to enhance its performance, there is a need for the organization to recruit the technical
experts in the organization. Regarding this the recruitment has to be done in a proper way.
Measurement of benefits:
The measurement of the benefits from the implementation of the e-commerce website
can be done through the positive changes in the organization. In this situation, it can be
assumed that through the implementation of the e-commerce website selected organic food
manufacturing company can reach to the large number of consumers. Apart from that there is
a chance that the products of the company can be reached to the different parts of the country.
Another benefit that can be achieved from the implementation of the e-commerce
business plan in the organization is that the expansion of the business can be done
(Mohtaramzadeh, Ramayah and Jun-Hwa 2018). Moreover the company can expand the
business without increasing the overhead cost. This will provide the company extra benefits.
From the analysis of the website traffic the organization can measure the review of the
consumers. Apart from that it has been seen that with the digitization of the business the
advertisements of the company can be given on the digital platform (Yu et al. 2016). This
will help the organization in the marketing process.
Identified major risks: There are certain risks those are involved in the implementation of
the e-commerce system in the organization. Some of the identified risks in this context are-
 Security risks: The security for the implementation of the e-commerce system will be
challenging for the organic food manufacturing company as the company currently
does not have the existing e-commerce system. Security of the e-commerce system is

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needed to be maintained in a proper way and it is the responsibility of the
organization to maintain the overall system (Awa, Ojiabo and Emecheta 2015). In
case, if the proper negotiation is not done between the third party organization and
organic food manufacturing company, the implemented project may not deliver the
proper outcome for the organization. Moreover, there will be a chance for the
breaching of the data which is not desirable for both the organization and the
consumers of the organization.
 Managing the transactions of the system: The organization has to decide the mode of
the money transaction. In most of the cases it has been seen that there are two ways
for the transaction of the money- cash on delivery and online payment mode. In case
of cash and delivery, the organization does not have the any problem . However, in
case of online payment, it is the responsibility of the organization to make the secured
transaction and provide proper payment method to the consumers.
 Managing the business of the organization: There is no initial e-commerce business
plan in the organization. In this situation, the organization is currently operating the
offline business. In case, if the organization is adopting the online business through
the implementation of the e-commerce, there are some business management issues
those can be faced by the organization. In this case, if the organization does not have
the proper online e-commerce business management and marketing plan , the business
through e-commerce may fail.
 Raising of the price: The implementation of the e-commerce website will cost the
organization more capital investment. There is a possibility that this increase in the
capital investment will make the prices of the products manufactured by the
organization. The increase in the price will make the position of the organization in
the competitive market difficult.

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Strategy to mitigate the risks:
The organic food manufacturing company has decided to adopt the e-commerce as the
platform to promote the products. There is no existing e-commerce system present for the
organization. The migration of offline system to online system is occurring first for this
organization. In this context, the identified risks those can be faced by the organization can be
mitigated through the implementation of the right strategy. Some of the strategies for the
mitigation of the risks are-
 Proper planning: Proper planning is needed to be made for the further improvement of
the implemented e-commerce system in the organization. In this case, proper planning
for the implementation is needed to be made. Apart from that the organization has to
do proper analysis of the requirements so that the outcome of the project can be done
in a proper way.
 Recruitment of the technical experts: The technical experts are needed to be recruited
from the organization’s end. As there is no existing e-commerce system in the
organization, it can be said that there is no technical experts available for the
organization (Choshin and Ghaffari 2017). In this context, it is necessary for the
organization to recruit new technical experts so that they can plan the e-commerce
implementation for the organization in a proper way. Apart from that the maintenance
of the system is needed to be done in a right manner.
 Proper risk assessments: The proper assessments of the risk are needed to be done by
the technical experts. It has been seen that there are lots of challenges for the
organization as there is no current technical systems. Quick response planning is
needed to be adopted so that the system can overcome from the unexpected damage
quickly. It can be said that the risk cannot be eliminated from the system However,

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proper assessment of the risks can be helpful for the mitigation of the risks in the
overall system.
 Giving proper training to the employees: As the system is implemented for the first
time in the organization, the employees in the organization are not familiarized with
the business process through the e-commerce system (Alrousan and Jones 2016). In
this situation if the proper training to the employees are not given there is a chance
that the handling of the system cannot be done in a proper way. In order to mitigate
this risks the organization has to give proper training to the employees in the
organization so that the handling of the process can be done in a proper way.
 Maintaining the security measures: The maintenance of the security measures is
important for the proper running of the business. In this context, the proper
negotiation process is needed to be done between the company and the organization
from which the technical service is taken by the company. Apart from that the
security measures are needed to be maintained in a proper way. For maintaining the
security of the business and the information regarding the consumers, there is a need
that the organization has to follow certain security standards. Apart from that it is
necessary for the organization to make proper rules and regulation for the running of
the business. These rules and regulations are needed to be maintained by the
employees in the organization so that the business functionality has proper quality and
the standards along with the ethical aspects in the organization.
Conclusion
The discussion is regarding the migration of the offline business of an organic farm to
the online business through the use of the e-commerce platform. The paper has discussed
different aspects of the e-commerce business in the organization The selected organization
does not have existing e-business process. In this situation the organization may face certain