Business Strategies: Knowledge Management, E-commerce for The Kitchen

This essay explores the critical role of knowledge management and e-commerce in enhancing the business performance of 'The Kitchen,' a restaurant. It delves into how knowledge management facilitates innovation, cultural changes, and improved customer satisfaction by enabling quick access to information and resources. The essay also examines the benefits of e-commerce, including reaching a wider customer base, streamlining operations, and providing various services like online ordering and support. The analysis highlights how these strategies can provide competitive advantages in the Australian restaurant industry, emphasizing the importance of adapting to modern business practices through technological advancements and strategic planning. The essay utilizes references to support its arguments, providing a comprehensive overview of the topics discussed.

Running Head: Management and business content
Management and business content

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Introduction
Internet technology and knowledge management is a key component of business strategy. A
large number of companies use e-commerce to reach the customers in and out of the country.
Further, when e-commerce has connected to business procedure and culture of the organization
then it supports to build the strategic growth. These plans can lead to the performance
improvement. Another essential part is knowledge management that is used as a major source to
get sustainable competitive advantages. Along with this, a company needs to acquire and update
their knowledge base to avoid the competitive strategy regarding discounting on price because,
intellectual assets in the business operation are difficult to copy (Bilgihan, et al. 2015). This
essay presents the different factors such as Knowledge management and e-commerce which
enhances the business performance of ‘The Kitchen’.
Knowledge Management and e-Commerce factors to enhance the business practice of ‘The
kitchen’
According to the Quast (2012), knowledge management is the procedure to capture, share and
efficiently use the knowledge. It is a discipline which encourages an integrated approach to
address, capture, assess, retrieve and distribute the information assets of the enterprise. These
information assets involve the documents, procedures, databases, and earlier un-captured
knowledge and experience of the individuals.
Zaied et al. (2012) argued that employees can enhance the quality and efficiency of judgment by
identifying knowledge for the whole management when it is required. Further, enterprise
teamwork strategy enables ‘The Kitchen’ to access the views and experiences of a large number
of individual and facilitates additional aspects related to customer’s choices. Knowledge
management leads to the innovation and cultural changes. It also encourages ‘The Kitchen’ to

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distribute its information and access to the current data. Consequently, it is stated that
knowledge management facilitates ‘The Kitchen’ to implement the innovation and cultural
modifications hence organization can attain the requirement of business and get the competitive
advantages in the restaurant industry.
In support to this, Sigala and Chalkiti (2014) evaluated that knowledge management can improve
the company’s efficiency and business procedures. Moreover, knowledge employees can respond
rapidly by quick accessing the information and resources across ‘The Kitchen’. Additionally, the
company can take interview of more than people and can select the knowledgeable individual
because it will help to enhance the business procedure and performance of the organization.
As per the view of Inkinen and Inkinen (2016), knowledge management is effective to increase
the customer satisfaction level. Furthermore, the knowledge distribution and cross- alliance is
effective to gain the value offered to the customers. The Kitchen could be enabled to provide
quick response in less time as it can enhance the customer’s demand towards product and
services.
In favored to this, Liu and Lee (2015) discussed that fast response time is essential for every
organization. Hence, The Kitchen can use the knowledge management strategy to do quick
response and to make an effective decision about the business growth. Because, this strategy
enables the people to directly access the required knowledge and techniques hence company can
get benefits in Australian restaurant industry. KM also helps to improve the products and
services for the organization. Because, it enhances the capabilities of the organization with
respect to team work and distributing knowledge in both virtual and physical atmosphere hence
‘The Kitchen’ can improve the business performance. By using the knowledge management
resource, the company can be more creative as it is a key source to enhance the offering product

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and services. Furthermore, ‘The Kitchen’ can facilitate better services and explore the new ideas
by using KM as it could be beneficial to improve the business practices and get competitive
advantages in Australian restaurant industry.
Chiu et al. (2014) argued that strategically organizes knowledge facilitates the organization to
create the profitability and deliver added value to their business process and operation. Further,
‘The Kitchen’ can execute an organized and mutual set of procedures and policies which could
be more dynamic and could decline a lot of errors from the business process. Consequently,
organization can be more creative, productive and well-organized while it will enable to
overcome the roadblocks.
In support to this, Wakefield et al. (2016) stated that radical cost cutting is also essential for each
and every organization. In this way, ‘The Kitchen’ can use the knowledge management
infrastructure and methodically reuse the knowledge by using the multidisciplinary approach
consequently organization and individuals can act more lucratively. Moreover, an effective
strategy facilitates the organization to organize their knowledge more successfully and declines
the inefficiencies and idleness from the business operation. These strategies also facilitate to save
the radical cost in both short and long run. Along with this, an effective strategy should consider
what could be done and where improvement could be required and where knowledge could be
used.
Hua et al. (2015) discussed that Electronics Commerce is a vital part of modern business
practices because it identifies the requirements of the company, customers, and vendors. It can
also help ‘The Kitchen’ to decline the expenditures and enhance the quality of product and
services together with raising the delivery speed. E-commerce practices can be used by ‘The
Kitchen’ to paperless exchange the information in a different manner such as electronic mail,

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electronic fund transfer, electronic bulletin board, electronic data exchange, and other network
based technologies. Business has increased the uses of e-commerce to standardize the operation.
It consists to the provision of products and services through the electronic system like internet,
emails, computer networks, and mobile phones.
In favored to this, Zhang et al. (2013) stated that the internet facilitates a large number of
avenues to companies to endorse their products and services. In this way, ‘The Kitchen’ can
build the websites to increase the awareness of its brand, shows the whole detail of inventories,
and facilitates the product literature and release online press. It can also do advertisement
through online and deals with direct interested customers to certified dealers with the intention of
selling the goods and services. The kitchen may also provide the wide categories of product and
services through online stores rather than using the physical store. It will provide the benefits to
both customers and the kitchen because customers can get wide categories of product and
services and can demand high as it would ultimately positive impact on the business profitability.
Bilgihan et al. (2015) stated that e-commerce facilitates the different services through online
such as music, publishers of the book, software, and photos. But, the kitchen has tangible
products that cannot be delivered through online hence it can use the supply chain management
solution in which it can ship the physical products. Further, it can use automated inventory
management system and online tracking system to ship the product and services. Along with this,
the kitchen can use the e-commerce to make a financial transaction. The different application can
be used by ‘The Kitchen’ to sell their products and services through online channels such as
electronic fund transfer, and credit card payment processing.
Zhang et al. (2013) argued that companies can deliver the product and services, and can provide
support through online. At the basic level, the company can distribute the electronic edition of

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the product such as product manuals on its website. Together with, it can issue a forum for their
users to resolve the troubleshoot issues. Moreover, the kitchen can facilitate the free online chat
application for their customers to contact regarding buying the product and to get support with
personnel.
In support to this, Wakefield et al. (2016) explained that e-commerce can be used via using the
different applications named online catalogs, email, shopping carts, file transfer protocol, EDI,
and web services. It entails the B2B activities and reaches to the customers via emails. Through
this application, the kitchen can deliver an unsolicited advertisement to their consumers and
another business scenario. Along with this, it can send the e-newsletters to their subscriber as it
would be beneficial to create a positive image in the customer’s mind. Consequently, the
company can get competitive advantages in the Australian restaurant industry. Along with this,
‘the kitchen’ can entice the consumers directly through online channel and digital tools. These
tools are social media marketing, digital coupons, and targeted ads.
Hua et al. (2015) exemplified that e-commerce is beneficial for companies because it provides
high speed to access, a wide choice of products and services to customers, easy accessibility and
can reach the customers at the international level. But, at the same time, it could be
disadvantageous such as sometimes customers are not able to see the products prior to purchase
and wait time for shipping of the products.
Conclusion
From the above discussion, it can be concluded that knowledge management and e-commerce is
an essential component for performing a business activity. It can be evaluated that knowledge
management is beneficial for improving the company’s efficiency and business procedures and
increase the customer satisfaction level. It can be also summarized that e-commerce is beneficial

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to facilitate a large number of avenues and helps to reach at large number of customers. Hence,
both factors are essential to improve the business practices of ‘The Kitchen’.

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References
Bilgihan, A., Nusair, K., Okumus, F., & Cobanoglu, C. (2015). Applying flow theory to booking
experiences: An integrated model in an online service context. Information &
Management, 52(6), 668-678.
Chiu, C. M., Wang, E. T., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers' repeat
purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and
perceived risk. Information Systems Journal, 24(1), 85-114.
Hua, N., Morosan, C., & DeFranco, A. (2015). The other side of technology adoption: examining
the relationships between e-commerce expenses and hotel performance. International
Journal of Hospitality Management, 45, 109-120.
Inkinen, H., & Inkinen, H. (2016). Review of empirical research on knowledge management
practices and firm performance. Journal of knowledge management, 20(2), 230-257.
Liu, C. H., & Lee, T. (2015). Promoting entrepreneurial orientation through the accumulation of
social capital, and knowledge management. International Journal of Hospitality
Management, 46, 138-150.
Quast, L. (2012). Why Knowledge Management Is Important To the Success of Your Company.
Retrieved from: https://www.forbes.com/sites/lisaquast/2012/08/20/why-knowledge-
management-is-important-to-the-success-of-your-company/#794145143681
Sigala, M., & Chalkiti, K. (2014). Investigating the exploitation of web 2.0 for knowledge
management in the Greek tourism industry: A utilization–importance
analysis. Computers in Human Behavior, 30, 800-812.
Wakefield, K. L., & Blodgett, J. G. (1994). The importance of servicescapes in leisure service
settings. Journal of Services Marketing, 8(3), 66-76.

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Zaied, A. N. H., Hussein, G. S., & Hassan, M. M. (2012). The role of knowledge management in
enhancing organizational performance. International journal of information engineering
and electronic business, 4(5), 27.
Zhang, Z., Zhang, Z., Wang, F., Law, R., & Li, D. (2013). Factors influencing the effectiveness
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