E-Commerce Business Skills: Core Commerce System Analysis & Design

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This report assesses the business skills related to e-commerce, focusing on Core Commerce as a case study. It evaluates the core business functions of Core Commerce, analyzes the impact of e-commerce including risks, and discusses the global impact of e-commerce on society. The report investigates market potential using research methodologies, evaluates current e-commerce systems used by competitors, and discusses the financial implications of e-commerce solutions. Furthermore, it designs an e-commerce solution to enhance Core Commerce's business functions, including a sitemap, storyboards, and structural design for the online payment system, and evaluates the suitability of the designed solution.
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Business Skills E-
Commerce
Student Name:
Student ID:
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Table of Contents
Introduction: -............................................................................................................................3
LO1.............................................................................................................................................4
P1.1 Assess the core business functions of your selected organisation....................................4
SMART Objectives of the Organisation:.....................................................................................5
1.2 Evaluate your chosen organisation’s business aims and show how they relate to their
stakeholders.............................................................................................................................10
LO2 Understand the impact of e- Commerce..........................................................................13
P2.1 Analyse the impact, including the risks, of introducing an e-Commerce system to the
selected organisation in task 1.................................................................................................13
P2.2 Discuss the global impact of e-Commerce on society..................................................15
LO3...........................................................................................................................................19
P3.1 using appropriate research methodologies, Investigate market potential for an e-
Commerce opportunity............................................................................................................19
P3.2 Evaluate current e-Commerce systems in use by similar organizations (competitors). .21
Payments:.................................................................................................................................21
P3.3 Discuss the financial implications of e-Commerce solution by considering the factors
such as technical requirements, hardware, software, security, maintenance requirements,
start-up capital and funding sources.......................................................................................23
3.4. Design an e-commerce solution to enhance the business functions of your chosen
organization. Your design should include a sitemap, storyboards for each page, structural
design for the online payment system....................................................................................25
P3.5 Evaluate the suitability of the e-Commerce solution which you have designed in task
3.4.............................................................................................................................................28
Conclusions: -...........................................................................................................................34
References................................................................................................................................35
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List of figure
Figure 1 Front Page of core commerce Website.......................................................................5
Figure 2 SMART Objectives........................................................................................................6
Figure 3 Sign-in Page of Core Commerce Website....................................................................7
Figure 4 Footer Page of core commerce Website.....................................................................8
Figure 5 PEST Analysis................................................................................................................9
Figure 6 Business Aims.............................................................................................................12
Figure 7 Stakeholders...............................................................................................................12
Figure 8 core commerce Payment Demo Page........................................................................17
Figure 9 Corporate Structure of Core commerce....................................................................18
Figure 10 Manufacture and New Product Design of core commerce Website.......................18
Figure 11 Market Share of core commerce with their Competitors.......................................21
Figure 12 Distribution of companies........................................................................................21
Figure 13 Home page...............................................................................................................26
Figure 14 Sign-In Page of Core Commerce Website................................................................27
Figure 15 Payment Page of core commerce............................................................................28
List of Tables
Table 1 Business Aim and their Responsibilities......................................................................13
Table 2 Stakeholders and their Responsibilities......................................................................13
Table 3 Technical Requirement................................................................................................25
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Introduction: -
This report consists, the Business aptitudes which are further characterized by internet
business. For the task, I have chosen Core Commerce Website which has payment option
and user choice. For payment or accessing the payment gateway, the Core Commerce portal
the client initially enrolled them on the site. The report is categorised into three sections
where part first portrays centre elements of web-based business with different points and
goal. The part second of the report characterizes the effects of E-trade with characterizing
the hazard, affect, client administrations, evaluating alternatives, worldwide market,
conveyance framework, and assembling within the new outline of items. The third piece of
the existing report characterizes outline of the payment page and another page of the Core
commerce portal Website online business site and furthermore characterizes the
exploration strategies, budgetary ramifications, security, and furthermore, assesses the
web-based business arrangement.
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LO1
P1.1 Assess the core business functions of your selected
organisation
About Organisation:
Core Commerce offers a couple of approaches to set-up the online store. In case, it is the
beginning starting with no outside help the user can utilize their stage to fabricate the whole
site. Nevertheless, if the user now has a current site then they enable to offer by means of a
subdomain and additionally by means of facilitated instalments page.
They have an expansive scope of valuing plans (considering offers volume), so the user pays
for what require. Regardless of which alternatives you pick you'll have to the accompanying
highlights. Core Commerce offers a couple of approaches to set-up the online store.
Investment Criteria: -
The Accomplice program is perfect for website composition firms, highlighting offices; Web-
based business administrations sellers, and Visa processors who are ready to effectively
advance Core Commerce on their sites, in promoting materials, and in client
communications.
Get a 25% repeating offer of the SaaS expense for referrals who wind up paying clients.
Geographic Focus:
E-commerce is a global business; Core commerce has a worldwide platform. It provides
support to Business to Business and Business to Customer.
Core Commerce Website Front Page: -
Figure 1 Front Page of core commerce Website
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SMART Objectives of the Organisation:
The SMART goal is a good idea for the organisation. The disclosure is always tracked weekly.
Tracking the goal weekly, it gives double executions and achievement of the goals.
Specific:
Its goal for a salesperson and they target the specific area in the marketing for
improvement.
Measurable:
In this measuring goal and count or compared to the standards.
Attainable:
In this require who will do this.
Realistic:
It is the part of Attainable, it explains the outcome achieved after the resources given.
Time-Based:
It is the part of Specific, in this the organisation check that when the result is achieved
(Graves, 2016).
The vision of Corecommerce Organisation: Best e-commerce engines for small business.
The mission of Corecommerce Organisation: Making your online business click.
Figure 2 SMART Objectives
In this website, the user first views all website features which are provided on the page:
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The user can choose the free trial option for making their product website. The core
commerce gives 14 days for the free trial.
Product and Services: - In this, the product and services are the components of this
websites. The user can only view this component without login or register into the website.
When the user clicks on the product and services, the dropdown list will open, in the
dropdown list, there is an option of Free Themes, Platform Feature, Payment Services,
Additional Product and Services and onboarding Program.
Pricing: - In a pricing, the user can view the pricing plan of their website theme such as
Personal Pricing plan- $19 (for monthly), Pioneer- $41, Progressive- $71, Pro- $144, Premier-
$203 and Enterprise- $540.
Partners: - The partners and the user can view the application and integration and, they can
view the website partners.
Resources: - In the resources, in this, the user can choose the option of the resources such
as customer support, six steps to set up a store and support centre.
Blog: - In the blog page, the user can calculate the shipping and fill their zip code and
location.
About Sign-In Option: -
When customer sign in Core Commerce then they directly redirected to their profile.
Further using their assigned Username, in username the client or say a customer can easily
use their email ids. After this, the need to fill the password they assigned at the time of sign
up, for a stronger password the should use at least one upper and lower-case alphabet. This
maintenance of the password for making it strong and Core Commerce further provides
website domain to the user, by this the user can directly access the website.
When the user signed in their profile they can see all the features of the website they use
Free Theme for their product, Help centre Support and Online Payment options. When the
operator signs, then they can use the free trial theme for 14 days.
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Figure 3 Sign-in Page of Core Commerce Website
At the bottom page, the core commerce websites provide their all details such as contact,
about us of the company, additional links, and recent posts. The user can also follow on the
Facebook, Twitter, Pinterest, and LinkedIn.
Figure 4 Footer Page of core commerce Website
In Contacting the domain in this there are all possible solutions given in this page and
support of customer care is also there (CoreCommerce, 2018).
PEST ANALYSIS:
Political Factors: -
In the political factor, business to need to understand that what effect on the current
political policy, the policy can shift to short terms, midterms and long term.
Political factors question be like
1. How much the organisation expects to pay taxes?
2. Which Labor laws can affect the workers?
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Economic Factors:
There are many organisations focus on the issues such as exchange rates, inflation.
Economic Factors question be like
1. Explain the acquiring capital cost?
2. Explain the current financial position of the company?
Social Factors:
The social factors allow the stores to provide their whole business to the current position of
the society.
Social factors question be like
1. What makes people feel conscious about their health?
2. The population is growing faster day by day. Explain?
Technological Factors:
It allows the organisation plan to scale their marketing growth and they confirm about cost-
effective manufacture.
Technological factors question be like
1. What are the different ways to improve user experience?
2. What are the expectations of customers from the company in coming years?
(Smartdraw, 2017).
Figure 5 PEST Analysis
M1
The Core Commerce Theories and Techniques are given below:
For Growing e-commerce beautiful segments, there are many exclusive ways to involve new
and possible customers are given below:
Start a Blog:
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It is an easy way to introduce and promote the organisation site is starting a new blog.
When the organisation posts the good content on the site blog, it provides help drive site
traffic and develops the review of the product and template, describes them about the
product and how to use the product.
Add samples in with Orders:
It is the good way to introduce the customer to the product and provides sample product by
this it boosts the numbers of the customer. And it the good way to provide sample product
to this the customer will attract more.
Work with Beauty Bloggers:
Introduce the brand of the company to the new customers by present with beautiful
bloggers who have a large following. Providing free or trial product, special discounts and
any other creatives etc. Bloggers give to protect their organisation brand, so this they get
relation point of view.
Make how-to videos:
Provide some videos of the brand it’s a good way to introduce the brand to the new
audience and it is the perfect medium to shows new audience that how to use the product
and their best techniques and good video help to close the sale.
Post Shareable Content:
In this posting good content, creative photos of the product, images with their tips,
customers feedback, and other content by this the customer will share with their friends
also.
Offer Reward Points
When the customer buys the product repeat then organisation give the reward points to the
customers such as free product and exclusive access.
D1
In undertaking this task, I have already mentioned the risks of introducing an e-commerce in
task M3. In this, I have described the various risks that are Spoofing, Trojans and other
viruses that affect the security of e-commerce website.
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1.2 Evaluate your chosen organisation’s business aims and
show how they relate to their stakeholders.
Positive Points about Business Aim:
Customer friendly:
In this organisation, where customer satisfaction is directly given the profitability. The
Customer care support is the smart business.
Refund:
It means payment back those customers who are not satisfied with organisation services
and their product.
Reward and Bonus:
When the customer repeat buys the product then the organisation offers the rewards and
bonus point to the customer on the product.
Negative Points About Business Aim:
Cost Reduction:
An e-commerce organisation can deduct the cost of customers and manages their record
better.
Security:
In this, the hacker steals the card number of the customer and their personal information
and data.
Privacy:
In the privacy, any information is stored by the visitors on the websites.
The Business aims are: -
1. Measurable
2. Achievable
3. Realistic
4. Time
5. Specific
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