E-Commerce Digital Communication Plan: Sunflower Solutions Strategy

This report presents a digital communication plan for Sunflower Solutions, a company focused on health products, as it expands into e-commerce. The plan addresses the need for digitization, outlining strategies to establish a strong online presence, improve customer communication, and compete effectively. It identifies target audiences, including children, young women, and middle-aged individuals, and proposes using various media channels and online marketing techniques to reach them. The implementation involves planning, message creation, online campaigns, and feedback mechanisms, utilizing both internal teams and third-party companies. Monitoring and evaluation are crucial, focusing on audience reach, feedback, and conversion rates. Recommendations include simple language, a secondary communication plan, and flexibility to adjust based on customer input. The plan emphasizes consistent messaging around 'making lives better' to ensure effective communication and achieve business objectives. This assignment solution is available on Desklib, a platform offering a wide range of study resources for students.

DIGITAL BUSINESS
COMMUNICATION
PLAN
E-COMMERCE

INTRODUCTION
• The communications plan is focused towards forming an effective digital communications concept plan
for an organization that currently does not have any significant digital presence
• The organization is considered to be Sunflower Solutions
• The e-commerce department has been only recently opened
• Significant amount of digital promotion can be actually effective in drawing online customers

INTRODUCTION: BUSINESS OVERVIEW
• The company focuses on providing customers with products that help them towards leading healthier
lives
• Sunflower Solutions sells health drinks, healthy sugar supplements, health beverages, weight gain
supplements, organic honey and herbal body care products

NEED FOR DIGITIZATION OF THE
BUSINESS
• Digitization of businesses has become very important in the currently existing scenarios across the
corporate world
• The product oriented businesses are realizing much better profitability after taking their business online
• Transactions, complaints handling, business optimization and communications would improve greatly
through the internet platform

NEED FOR DIGITIZATION OF THE BUSINESS
• multifaceted benefit proposition creating a strong online presence necessary for the company
• Effective communication with customers
• Presence of competitor firms in online platforms
• Online plan effective in strengthening relationships with stakeholders and gaining new customers

FORMATION OF DIGITAL STRATEGIES

FORMATION OF DIGITAL STRATEGIES:
TARGET AUDIENCES
• Children between the ages of 8-14
• Women between the ages of 20-35
• Middle aged people between the ages of 40-55
• They have significant need for using various kinds of health products

FORMATION OF DIGITAL STRATEGIES:
MEDIA CHANNELS AND TOOLS
• The communication plan should be made to reach the customer bases
• It becomes important that the organization pays much importance to using
multichannel communication strategy
• Informing of the company’s digital presence
• newspaper and print media, audio-visual mediums , mobile messages, emails,
posters

FORMATION OF DIGITAL STRATEGIES:
ONLINE MARKETING
• The message becomes the most important part of the online marketing
• Message could be “making lives better”
• Better value over synthetic or artificially enhanced products that are available

IMPLEMENTATION OF DIGITAL
STRATEGIES
• Implementation of the digital strategies need to take place through various stages
• The first phase would need to be the planning phase
• Deciding how the online presence of the company would be communicated to the potential customers
and existing stakeholders
• Customer segmentation of children, young women and middle aged people

IMPLEMENTATION OF DIGITAL STRATEGIES
• The second phase would be the creation of the message
• The third phase would be the online campaign
• The fourth phase would be to create a feedback mechanism
• In order to accomplish the implementation objectives it is important that both an organizational digital e-
marketing team and third party companies are used

MONITORING AND EVALUATION PLAN
• This would define whether or not the communication plan has been effective
• The main factors that need to be monitored is the audience reach and the audience feedback
• Monitoring techniques are aligned with the various communicational channels