Importance of Personal Gadgets Development in E-commerce Business

This report explores the increasing importance of personal gadgets, such as mobile phones and tablets, in the development of e-commerce. It highlights the significance of these gadgets in modern business communication, enabling greater interaction among workers, customers, and vendors. The report discusses how mobile commerce has gained popularity, leading to online shopping via personal gadgets. It also elaborates on the technological platforms and software, including AI, chatbots and voice assistants, used to enhance the e-commerce experience. Furthermore, it identifies various businesses and organizations leveraging mobile technology, such as hospitality, healthcare, and online retail, and examines how mobile technology serves as a business tool, improving customer experience, workplace collaboration, and marketing strategies, ultimately enhancing worker efficiency and production levels.

The importance of personal
gadgets (mobile phones,
tablets) development in e-
commerce

CONTENTS
INTRODUCTION......................................................................................................................1
IMPORTANCE OF THE TOPIC..............................................................................................1
HOW THE TOPIC IS DEVELOPED?......................................................................................1
DESCRIPTION OF THE TECHNOLOGY UTILIZED...........................................................2
TECHNOLOGY PLATFORMS AND SOFTWARE USED....................................................3
TYPE OF BUSINESS AND ORGANZIATION THAT MAKES USE OF THIS
TECHNOLOGY........................................................................................................................3
WAYS IN WHICH IT IS USED AS A BUSINESS TOOL AND ITS EFFECTIVENESS.....4
CONCLUSION..........................................................................................................................5
REFERENCES...........................................................................................................................6

INTRODUCTION
Because of the development of technology, there has been generation of the
requirement of the modern business to effectively obey with such technologies for making
improvement in the quality and working efficiencies. The present research work will be going
to focus on the topic “the importance of personal gadgets such as mobile phones and tablets
development in ecommerce. The report will explain the mean reason behind selecting the
topic, its importance along with the description of the technology being used. Further, it will
also throw some light on the technology platforms and software used and the kind of business
that adopts and use it. The later part of the report will discuss the ways in which it is used as a
business tool with further emphasis on its effectiveness.
IMPORTANCE OF THE TOPIC
The selected topic “The importance of personal gadgets such as mobile phones and
tablets development in ecommerce” is considered quite significant in the modern era as it is
being regarded as the form of technology which is utilized mostly in cellular communication
and many other related aspects. It is of prime importance in the current times as it helps in
driving business communication which allows the companies to have greater interaction
within the workers, customers and vendors. With the internet as a sensation today, selling by
the internet is being regarded as the most important and famous trend (Jain and Yadav, 2017).
There are approximately 1.2 billion people who have the habit of using smartphones to access
the internet daily. Tailing the ecommerce, the concept of mobile commerce has also gained
popularity which has ultimately resulted in online shopping via personal gadgets such as
mobile phones and tablets. Thus, the main reason for deeming such kind of topic is to explain
the significance of personal gadgets development in ecommerce and the manners it
accelerates the growth of business in this mobile world. Ecommerce business whether it is
small or large, finds the mobile technology as one of the most beneficial tools for marketing
their business to a wide set of audience (Nadkarni and Prügl, 2021). Thus, it becomes quite
essential to understand more in regards with this technology.
HOW THE TOPIC IS DEVELOPED?
There are different reasons to which the current topic is being developed. Firstly, in
the present time and modernized world, the utilization of personal gadgets such as
smartphones, tablets and mobile phones have gained huge attention in the altering landscape
of business with main concern to the ecommerce market growth all across the world.
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Secondly, personal gadgets development has given a bigger platform to the business
developers to enter in to the market and grow their business especially for the electronic
commerce. Furthermore, in the present time, mobile technology is being regarded as a crucial
means of communication which is being used by the people both for the professional as well
as personal purpose (Haseeb and et.al., 2019). This drastic utilization of mobile phones and
smart phones has evolved its identification as the greatest technology equalizer throughout
the globe. In addition to this, it has contributed in regards with the growth and evolution of
ecommerce. Thus, it can be said that the utilization or development of personal gadgets has
helped in increasing the growth of electronic commerce. These are some of reason due to
which this topic has been developed.
DESCRIPTION OF THE TECHNOLOGY UTILIZED
Personal gadgets such as mobile phones, smart phones and tablets are becoming an
integral sub-section of the lives of people in the current times. The mobile technology
industry is expected to grow to a massive sale in the near future. It is being referred as that
technology which goes where the user goas and it involves portable two-way communication
devices, networking technologies as well as computing devices that connects them
effectively. presently, mobile technology is typified by the internet enabled devices such as
tablets, mobile phones, watches and smart phones. The communication networks that help in
connecting these devices are loosely termed as wireless technologies. There are different
technological platforms being used such as Android, IOS, Windows phone 7 which has
enabled the mobile devices to share information, voice, videos and applications (Cascio and
Montealegre, 2016). Thus, it can be said that mobile technology is pervasive along with this,
it is growing as well. moving further, there are different benefits and uses of this technology,
however it has a special role to play in the context of ecommerce.
Personal gadgets development is very important in ecommerce. This is due to the fact
that with the increase in the number of mobile phone users, the growth of the ecommerce
business has also been increased. Further, as more and more people are spending their most
of the time on these gadgets, the online store sellers have to be present in these places.
Secondly, mobile technology is helping people to make fast purchase. With such technology
in place, people don’t have to go to the physical stores which saves their valuable time.
Moreover, ecommerce websites offer the same kind of functions which the people prefer
while purchasing product and services. Other than this, the utilization of smartphones for
electronic commerce has progressed the users to get information of transactions anywhere at
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any time. The easy approachability of the utilization of personal gadgets has allowed the
people to contact virtually at anytime through also limiting the accessibility to specific people
(Pagani and Pardo, 2017). Additionally, the mobile technology development in ecommerce
have been very beneficial in offering localization details which in turn allows the customers
to get pertinent data and perform based on that.
TECHNOLOGY PLATFORMS AND SOFTWARE USED
The technological platform being used in the topic is ecommerce. It is being regarded
as one of the most important and popular platforms which is referred as selling and purchase
products and services through utilization of internet along with the transfer of money as well
as information for implementing these transactions. There are different types of electronic
commerce such as business to business, business to consumers, consumer to consumer and
consumer to business (Bayo-Moriones, Billón and Lera-López, 2018). Other than this, mobile
technology such has smart phone and mobile phones are bringing pocket friendly shopping
experience to the customers. single click and one the side buy options are some of the
prominent characteristics which are executed by the electronic commerce websites. Through
this, each and every client belonging to different age group can have an ease of payment
which is discouraging the utilization of laptops as well as desktops for shopping. There are
different software’s which are being integrated in the mobile phones, smart phones and
tablets for offering better experience to the customers such as chatbots, artificial intelligence
and voice assistants. Artificial intelligence helps in revealing valuable insight into the
preferences of the consumers which helps in guiding the marketing campaign. It also helps in
offering automation along with transfer of information management operations for increasing
the level of performance (Schwertner, 2017). Furthermore, chatbot are being referred as the
software application being utilized for conducting an online chat conversation text and text to
speech. Voice assistant is a voice recognition technology that does not involve searching
information via keyboard or mouse. All these software is harnessing more and more clients to
purchase from their personal gadgets. When these software and technology are integrated
with application and phones, they help in bringing in ease of shopping.
TYPE OF BUSINESS AND ORGANZIATION THAT MAKES USE OF
THIS TECHNOLOGY
Talking in relation with the mobile technology, in the present time, almost each and
every individual are making use of their personal gadgets for conducting commercial
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transactions such as online banking, purchasing, shopping and paying bills. Like individuals,
there are many businesses and organizations who are making use of mobile technology
(Flyverbom, Deibert and Matten, 2019). Different businesses such as hospitality, healthcare,
law firms, charities, government contractors, airline and educational institutions are making
use of this technology for the effective functioning of their business and operations. there are
many different industries who are buzzing in relation with the mobile technology, artificial
intelligence and chatbots for achieving the goals and success. One such example is of Conrad
Hotels & Resorts which is being owned by Hilton Worldwide. They have developed a brand-
wide enterprise mobile application known as Conrad Concierge which helps in meeting the
digital needs of the guests. Another example is of Myntra an online shopping electronic
commerce company that makes use of only mobile application for providing one-of-a-kind
experience by fashion as well as beauty platform (Adamopoulou and Moussiades, 2020).
WAYS IN WHICH IT IS USED AS A BUSINESS TOOL AND ITS
EFFECTIVENESS
Personal gadgets, tablets, smart phones, mobile phones and other mobile technologies
are of greater significance in business because it is being utilized as a business tool. This is
due to the fact that mobile technology has the ability to encompass every worker for a more
robust as well as well-informed model. Rather than being out of the loop, both the remote
along with the desk-based employees can remain in continuous communication through
seeking help from different mobile platforms and wireless networks. Other than thus, current
developments in the mobile technology have created massive enhancements in different
business areas. Extensive utilization of mobile technology has also had an important
influence on the ways in which the business communicates, alerting the manner in which the
business deals with the clients, stakeholders and third parties. There are different ways in
which the business is being utilized as a business tool and these are as follows:
 Enhanced business experience – With the increasing significance of personal gadgets
such as mobile phones, smart phones and tablets, each and all businesses are
continuously searching for the novel manners for making improvement in the
experience of the clients (Chauhan, 2019). Companies are now reaching to the clients
anywhere in the world through making use of mobile application. Moreover, there has
been increase in the standards of customer service. Now, with the help of this
technology, they can answer to any issue, doubts and request of the clients
instantaneously.
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 Augmented collaboration with the workplace – Mobile technology has also allowed
the business organizations for expanding their workforce to an international network.
It has helped in removing the communication barriers as it has enabled the workers to
collaborate from any location of the globe. Smart phones along with the mobile
devices has made it possible to perform teleconferences, video conferencing and
online meetings (Bozeman, Rimes and Youtie, 2015).
 Enhanced marketing strategies – The growing utilization of mobile phones has
resulted in development of more effective marketing strategies. Most of the
corporations have united the utilization of beacons in their daily activities as a
strategy for ensuring that the clients can have right to entry of personalized data in
relation with products and discounts in their mobile devices.
Moving further, articulating in relation with the effectiveness of the mobile
technology, it can be said that it is indispensable in the current workplace. Because of its
adaptability, it provides a range of advantages, however it also come along with consolidate
risks to the business. It is quite effective business tool as it helps in higher level of efficiency
of the workers and also result in enhanced production level of the staff. through this, quality
as well as flexibility of services can be improved (Aydalot and Keeble, 2018). In addition to
this, this technology also possesses a capability of communicating in and out of the
workplace. Thus, from the above evaluation it can be said that mobile technology offers
greater level of accessibility to modern applications and services and helps in improving the
networking capabilities of the business.
CONCLUSION
Thus, from the above analysis in a nutshell it can be said that technology plays a very
crucial role in each and every business in the future which can result in sustainability by
offering experience to the customers. the report has effectively discussed the importance of
personal gadget development in ecommerce. Even the technology along with the software
being used in personal gadgets with that of the management practices have been analysed
effectively in the present research work.
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REFERENCES
Books and journals
Adamopoulou, E. and Moussiades, L., 2020. Chatbots: History, technology, and applications.
Machine Learning with Applications. 2. p.100006.
Aydalot, P. and Keeble, D., 2018. High technology industry and innovative environments: the
European experience. Routledge.
Bayo-Moriones, A., Billón, M. and Lera-López, F., 2018. Perceived performance effects of
ICT in manufacturing SMEs. Industrial Management & Data Systems. 113(1).
pp.117-135.
Bozeman, B., Rimes, H. and Youtie, J., 2015. The evolving state-of-the-art in technology
transfer research: Revisiting the contingent effectiveness model. Research Policy.
44(1). pp.34-49.
Cascio, W.F. and Montealegre, R., 2016. How technology is changing work and
organizations. Annual Review of Organizational Psychology and Organizational
Behaviour. 3. pp.349-375.
Chauhan, B., 2019. The impact of mobile commerce in m-commerce. Journal of the Gujarat
Research Society. 21(14). pp.329-336.
Flyverbom, M., Deibert, R. and Matten, D., 2019. The governance of digital technology, big
data, and the internet: New roles and responsibilities for business. Business & Society.
58(1). pp.3-19.
Haseeb, M., Hussain, H.I., lusarczyk, B. and Jermsittiparsert, K., 2019. Industry 4.0: A
solution towards technology challenges of sustainable business performance. Social
Sciences. 8(5). p.154.
Jain, E. and Yadav, A., 2017. Marketing and technology: role of technology in modern
marketing. IOSR Journal of Business and Management. 19(5). pp.49-53.
Nadkarni, S. and Prügl, R., 2021. Digital transformation: a review, synthesis, and
opportunities for future research. Management Review Quarterly. 71(2). pp.233-341.
Pagani, M. and Pardo, C., 2017. The impact of digital technology on relationships in a
business network. Industrial Marketing Management. 67. pp.185-192.
Schwertner, K., 2017. Digital transformation of business. Trakia Journal of Sciences. 15(1).
pp.388-393.
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