A Study of Moderate Growth of Online Retailing (E-commerce) in UAE

This report summarizes a research paper that analyzes the moderate growth of online retailing (e-commerce) in the UAE. The study, conducted by Seetharaman, Niranjan, Saravanan, and Balaji, explores the determinants of this growth, including transaction costs, lack of trust, lack of awareness, cultural factors, and local regulations. The research involved both primary and secondary data collection, including a pilot survey with 35 respondents and face-to-face interviews. The data was analyzed using SmartPLS 3.0 software, revealing insights into the performance and efficiency of the online retailing market in the UAE. The research highlights the importance of e-commerce in the business sector and the challenges faced, such as consumer trust issues, while also pointing to the positive growth of the online channel in the region.

Summary of article

MARKETING 1
A STUDY OF THE MODERATE GROWTH OF ONLINE RETAILING (E-COMMERCE) IN
THE UAE
This paper was written by A.Seetharaman, A.S. Saravanan and Dinakaran Balaji in the
year 2017. The aim of this research paper is to analyse the moderate growth of online
retailing and demonstrate the importance of E-commerce in the field of marketing and
business sectors (Seetharaman, et al., 20187). According to the researchers, E-
commerce is defined as a process which is used by companies and online retailing
industries in order to improve their performance and productivity. The research
question of this paper is how E-commerce changes the market of online retailing in the
UAE and what is the significance of E-commerce in business sectors (Kim, and Peterson,
20170). In this article, the role of E-commerce approach is measured and evaluated
moderate growth of online retailing. In this paper around 35 samples were involved and
these samples are collected by using a survey conducted by the researchers. For
analysing obtained data or information the researchers used Smartpls 3.0 software.
Moreover, the authors used various types of research methodologies such as primary
and secondary data collection method, qualitative research design, sampling technique
and data analysis approach. From this paper, it has found that E-commerce sites are not
perceived as genuine by numerous consumers that result in a lack of trust. Moreover,
the online retailing market in the UAE increased its performance and efficiency by using
E-commerce techniques. The researchers also identified that the improving growth of
the online channel in the UAE indicates effective signs for online retailing.

MARKETING 2
References
Kim, Y. and Peterson, R.A., (2017) A Meta-analysis of Online Trust Relationships in E-
commerce. Journal of Interactive Marketing, 38(2), pp.44-54.
Seetharaman, A., Niranjan, I., Saravanan, A.S. and Balaji, D., (2017) A Study of the
Moderate Growth of Online Retailing (E-commerce) In the UAE. The Journal of
Developing Areas, 51(4), pp.397-412.