E-Commerce Implementation Strategies: A Comprehensive Guide

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E-commerce implementation
strategy
Task 2

Three strategies
 Internet
 Marketing
 Supply chain
 Electronic payment systems

Internet strategy
 The purpose of the strategy is to bring the
business online and establish a website or
mobile application for effective selling.
 It has the implementation of the internet-based
tools and techniques those can help to reach
the target customers.

 Domain name:
• It is the name for the website purchased from the
registrars so that the name can be used to present the
site and attract the customers.
• For example, example.com is the domain name of a
website.

 Hosting:
• It is the space on the servers and purchased for storage
of the files according to demand.
• For example, a basic hosting might allow several
gigabits for storage and email services whereas an
expensive hosting might be available for years with
large and faster storage.

 Design website:
• Once the hosting and website name is selected, the
organisation has to design the website.
• A good website has proper use of navigation, images
and graphics, product categories, contact details,
testimonial and easy to use interface.

 Maintenance:
• Changes in the technology might need updates on the
web interface and implementation.
• Also, the issues and problems on the website are
required to resolve to ensure high availability.

Marketing strategy
 It is required to aware the people about the
online presence and products so that effective
sales can be achieved.
 The marketing helps to engage the customers
in the purchase with high influence.

 Targeting market segments and interest
groups:
• The organisations have to determine the target market
and interest groups for the particular products to
empower the returns on marketing strategy.
• Targeting to particular market segment helps to achieve
effective sales and profitability.

 Developing electronic ‘web-
communities’:
• Web forums and communities are
required to market the business and
products.
• Such platforms are required to
empower the customers to share their
experience on the product usage.
• Also, it helps to communicate product
features to other customers.

 Promotion strategies:
• Online advertisement, offer, discount and referral are
used for the promotional purpose.
• The product and business can be promoted through the
digital platforms.
• Google Adwords is an effective tool for product
promotion and marketing.
 Search engine optimisation:
• The overall visibility and rank to the Google and Bing
like search engine can be improved. I
• t has consideration of proper configuration of the Meta
tags, links and other details to drive customers when they
search from a search engine.

 E-marketing software:
• The use of the e-marketing software can help to
optimise the cost and time of the marketing activities.
• It also can automate the activities of ad posting and
share to multiple channels.