Report: E-commerce Adoption Strategies in Large and Small Enterprises

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Added on 2024/06/28

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This report explores the adoption of e-commerce in both large and small enterprises, highlighting its growing importance due to increased internet usage and the competitive advantage it offers. It reviews literature emphasizing e-commerce's crucial role in various business functions, enabling sustainability and market dominance, as well as facilitating economic growth and international market expansion. The report also outlines the research methodology, including primary and secondary data collection methods, and provides a timeline for the research activities. It concludes by stressing the importance of effective e-commerce implementation for achieving better performance and profitability in today's dynamic business environment, with references to relevant academic sources.

Part 1
Topic: Adoption of E-commerce in large and small enterprises.
Introduction
E-commerce is an emerging aspect that involves trading of the business activities on the medium
of the internet. In the recent times, the use of the internet has drastically improved leading to
greater and advanced operations in both the small and medium-term enterprises. E-commerce
has provided a suitable platform through which the business firm tends to have a better and
advanced position over the rival firms. With the changing conditions of the business
environment, it has become a prerequisite to adopting the changes that are prevailing in the
environment with respect to the e-commerce. This is because the e-commerce provides ample of
the opportunities to both the small and medium-term enterprises. In addition the E-commerce has
number of varied features that tends to provide great factors of uniqueness through which the
varied firms can get a value addition in the operations and working leading to better and
enhanced position. Apart from that the implementation of the concept related to the E-commerce
supports in relatively low cost which in addition leads to high degree of interrelation between the
parties. Besides E-commerce for the purpose of responding the competitor’s situation, better and
enhanced services and improved relation with the parties associated with the small and large
enterprises the concept of E-commerce act as a driving force in improving the level of
performance and thereby increase level of profitability. As such it is advisable by the
management of the small and medium enterprises to make proper measures for the adoption and
implementation of the subject matter so that effective growth and success can be attained in an
easy and elaborated manner attaining a better and successful position in the market (Clair, 2016).
Literature review
In the words of Jusoh & Ling, 2012 E-commerce has gained popularity over the last several
years. As such, businesses corporate are using the advantage of e-commerce for its promotion of
business activities. Thus, it has become a crucial part of the organizations operating in a dynamic
environment. All the organizations are adopting e-commerce in their organizational structure. E-

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commerce is applied or implemented in almost all the functions like production/ manufacturing,
administrative, selling and distribution marketing functions.
Without the serious application of e-commerce, an organization cannot achieve sustainability or
dominance in the relevant market share. Thus, business organizations are adopting at the larger
scale and have made it mandatory for employees or personnel working at the all the levels in the
concerned business enterprise. With the assistance of e-commerce, every business organization
can perform its business operations in the desired direction and that too in the right and ethical
manner.
E-commerce has facilitates the accomplishment and promotion of the economy of the nation as
well as that of the international markets. E-commerce has made it possible to target the new
customers residing in an untouched area or a niche market. All these factors have made it
possible to achieve a strategic and competitive advantage. Further provided, the author elaborates
that the implementation of the e-commerce will enable the small and medium enterprise not only
to gain a better and secured in the domestic market but will also assist in expanding the
operations in the international market. The author in this respect elaborates that the main reason
for the emergence of the e-commerce is the globalization. With the emergence of globalization,
the work operations have observed a significant change that demands the management of the
small and medium enterprise to manage its level of operations as per the changes that are
prevailing in the dynamic environment (Shahriari & Shahriari, 2015).
Methodology used
There are various methods that can be used in the process of the research for the purpose of the
collection of the data so that it can provide support in the attainment of the desired outcome
leading to the better procedure of the decision making. The numerous methods that can be used
by the researcher in relation to the collection of the data elaborate as a primary and secondary
method of data collection. The primary method of the data collection focuses on the collection
of the data from the first source so that it can provide better and enhanced reliability and
accuracy so that more accurate and desirable outcome can be added (Kaur, et. al., 2015). The
primary method of data collection will support the researcher in attaining flexibility in its
operations as per the requirements. Further, secondary data will enable the researcher in the

collection of the data from various secondary sources that involve magazines articles, journals
etc. The method can assist the researcher in the attainment of the objectives in an easy manner.
However, the researcher is required to make a proper evaluation of all the methods so that a
suitable method can be used leading to better and effective results (Clair, 2016).
The author in this respect suggested that the authorities just make a proper focus on the
implementation of the concept of e-commerce effectively so that all the aspects associated with
the subject matter can be easily understood leading to better and advanced operations.
Timeline
Activities Opening Date Closing Date Duration
Identification of the
subject-matter
July 1, 2018 July 2, 2018 2 days
Research layout July 3, 2018 July 6, 2018 4 days
Literature review July 7, 2018 July 8, 2018 2 days
Research
methodology
July 9, 2018 July 13, 2018 5 days
Data analysis July 14, 2018 July 20, 2018 7 days
Data interpretation July 21, 2018 July 24, 2018 4 days
Conclusion July 25, 2018 July 28, 2018 4 days
Recommendations July 29, 2018 July 31, 2018 3 days

Gantt chart

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References
Shahriari, S., & Shahriari, M., 2015. E-Commerce And It Impacts On Global Trend And Market.
International Journal Of Research –Granthaalayah.
Jusoh, Z. M., & Ling, G. H., 2012. Factors Influencing Consumers’ Attitude Towards E-
Commerce Purchases Through Online Shopping. International Journal of Humanities and Social
Science
Kaur, P., Sharma, S., Kaur, J. and Sharma, S.K., 2015. Using social media for employer branding
and talent management: An experiential study. IUP Journal of Brand Management,12(2), p.7.
Clair, A., 2016. Employer Branding: The role of Social Media in Attracting and Retaining Talent
“A study of Indian IT companies”.Business Dimensions,3(8), pp.93-101.