E-commerce Business Report: Small Business Management and Analysis

This report analyzes an e-commerce business, 'At your door', providing domestic luggage delivery services. It covers the business overview, mission statement ('To provide a hustle free travelling'), and purpose, which is to raise high financial gain. The report identifies key competitors like 'Luggage Forward' and discusses their strengths and weaknesses. It targets students as the primary market and suggests sole proprietorship as the suitable ownership form. The business aims to minimize carbon emissions by using electric trucks. The report concludes that 'At your door' will be a profitable venture, targeting a specific market and offering a unique service.

RUNNING HEAD: E-COMMERCE BUSINESS
MANAGEMENT
SMALL BUSINESS MANAGEMENT

E-COMMERCE BUSINESS 1
Contents
Introduction................................................................................................................................2
Business overview......................................................................................................................2
Mission statement.......................................................................................................................2
Purpose.......................................................................................................................................3
Key competitors.........................................................................................................................3
Strengths.................................................................................................................................3
Weaknesses.............................................................................................................................4
Target market.............................................................................................................................4
Ownership..................................................................................................................................4
Conclusion..................................................................................................................................5
Bibliography...............................................................................................................................6

E-COMMERCE BUSINESS 2
Introduction
The report reflects on an e-commerce business in United States. With the rise in usage
of digital media, many people are initiating their own business enterprise on the digital
platform. It is an easy and economical approach and it is enabling many people to emerge as
a successful business entrepreneur (Koellinger & Roy , 2012). Considering the report
structure, the initial section includes the brief information about the business. The next
section comprise of various competitors of the business and their respective strengths and
weakness. The passing part focuses on its target market, and form of ownership for the
successful execution of the e-commerce business. The key purpose of the report is to
emphasize on a profitable and distinct e-commerce.
Business overview
The e-commerce business is named ‘At your door’ service. It provides domestic
luggage delivery services at reasonable prices. Conducting the business on digital platform
will help the business to cut the fixed cost involved in land and building of the business. It
will reach its potential customers by social media marketing as it is highly used by the present
generation. It will enable the business to reach the mass population and easily connect with
its customers, and consider their queries and suggestions.
The customers can easily avail the benefit of this service by entering their ‘current
location’ and ‘destination’ via its personal website. The service person will collect the
luggage and bags from the current location and it will deliver on the entered destination. The
ecommerce business will fulfil its social responsibility by developing the use of electric
trucks to deliver luggage to their customers and owners.
It will employ aboriginal people of the country because it does not require special
skills and knowledge performance of the work. The workers have to simply follow the route
and deliver it on the set location. However, it will employ only native population as they will
have clear knowledge about the locations and landmarks of the country for the smooth
delivery of the luggage.
Mission statement
The mission of the company is ‘To provide a hustle free travelling’.

E-COMMERCE BUSINESS 3
The mission statement aligns with the business operations as it helps the customers to
minimize their physical efforts engaged in carrying their heavy luggage and bags.
Purpose
The key objective of ‘At your door’ is to raise high amount of financial gain by
offering service at domestic level. There are other purposes as well:
1. To provide employment opportunities to socially and economically backward
aboriginal people of the United States.
2. To emerge as a sustainable e-commerce business by minimizing the carbon emission
through the usage of only electric and hybrid trucks.
3. To help the new visitors in residing in the United States.
Key competitors
‘At your door’ is a unique business enterprise but there are some companies offering
similar services in the United States. These include ‘luggage forward’, ‘LugLess’, ‘send my
bag’ and ‘ecbo delivery’ (Lugless, 2020). All these companies provide luggage delivery
service at distinct prices. Considering ‘Luggage forward’ as a key rival, following are the
strengths and weakness:
Strengths
The ‘Luggage Forward’ has fine recognition in the market because it is offering
services since 2005. Therefore, it is highly trustable company among the customers.
It has received high number of positive reviews and a rating of 4.8 stars on digital
platform. Therefore, it finds an ease in attracting the new customers.

E-COMMERCE BUSINESS 4
Figure 1: Customer reviews on ‘Luggage forward’ company’s website
Source: (Luggageforward, 2020)
It offers services in international market as it offers luggage delivery service in more
than 200 countries. Therefore, it has an access to huge customer base and it has high
recognition and reputation in the domestic market.
Weaknesses
The company charges heavy amount for its service. This will benefit the ‘At your
door’ company to attract the price sensitive customers.
It covers high market and finds it difficult to devote sole attention on customers from
the United States. This will help the ‘At your door’ company to lay higher attention on its
customers.
Target market
A high population of students visit to peruse higher education from the United States
(Beine, Noël, & Ragot, 2014). They carry high luggage with a purpose of spending number
of years according to their chosen course. They do not possess adequate knowledge about the
United States and find difficult to carry high voluminous luggage. Therefore, the target
market of the ‘At your door’ company is students travelling to United States for educational
purpose.
Therefore, its low pricing strategy will suit the target market as students do not
possess high financial resources. Its marketing media will also collaborate in the promotion
of luggage delivery service because the youth population is highly active on social media and
show high engagement rate as well.

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Ownership
The suitable form of ownership for the company will be ‘Sole proprietorship’. Under
this form of ownership, a single owner controls the business activities and avail profit. The
owner is personally responsible for the business debts and liabilities (Baik, Lee, & Lee,
2015). This form of ownership will be appropriate for the business as it is a small business
enterprise. This will help the owner to devote full attention towards the business activities. In
the presence of sing loner there will be low chances of conflicts (Sitarz, 2011).
Conclusion
The report summarizes on a small scale business offering ‘luggage delivery service’
in the United States. From the above discussion, it is analyzed that it is a distinct service
offering door delivery of luggage within the United States. It is acknowledged that profit
building is not the only goal of the ‘At your door’ company. Its main rivals are luggage
forward, LugLess, send my bag and ecbo delivery. Among all these competitors, luggage
forward will offer high competition to the company as it has high number of strengths and
low weakness. The company will target ‘students’ and opt for ‘sole proprietorship’. Thus, it
concludes that it will be a profitable venture.

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Bibliography
Baik, Y., Lee, S., & Lee, C. (2015). Entrepreneurial firms’ choice of ownership forms.
International Entrepreneurship and Management Journal, 11(3), 453-471.
Beine, M., Noël, R., & Ragot, L. (2014). Determinants of the international mobility of
students. Economics of Education review, 41, 40-54.
Koellinger, P., & Roy , A. (2012). Entrepreneurship and the business cycle. Review of
Economics and Statistics, 94(4), 1143-1156.
Luggageforward. (2020, January 18). Ship luggage internationally. Retrieved January
https://www.luggageforward.com/ship-luggage-internationally/?
adw=GPRNTCMWQ77P&adw=GPRNTCMWQ77P&gclid=Cj0KCQiA9orxBRD0A
RIsAK9JDxSh-
xznKlk_P3FeoBWgdYXoFK6mWptiiCxhE_EMvVrfmPW3lRgrLp8aArFOEALw_w
cB, 2020, from Luggageforward.
Lugless. (2020, January 18). Skip the stress. Retrieved January 18, 2020, from
https://www.lugless.com/
Sitarz, D. (2011). Sole Proprietorship: Small Business Start-up Kit. Nova Publishing
Company.