E-Business Systems Report: Marketing Strategies for E-Commerce

This report examines the crucial role of social, mobile, and local marketing in e-business. It begins by highlighting the importance of social media marketing, emphasizing the vast user base on platforms like Facebook and Twitter and how businesses can leverage these platforms for customer engagement and brand awareness. The report then explores mobile marketing, detailing the shift towards mobile platforms, SMS, and e-commerce applications. It stresses the need for businesses to create mobile-optimized websites and utilize mobile search to reach a wider audience. The integration of local marketing is also discussed, showing how local content and listings are essential for attracting customers searching on mobile devices. Finally, the report acknowledges the challenges of integrating these marketing channels and concludes with a call for businesses to focus on a cohesive marketing strategy. The report also references several sources to support its claims.

Running head: E-BUSINESS SYSTEMS
E-Business Systems
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Week 7: Social, Mobile, and Local Marketing:
Social media marketing requires proper time. For the effective use of the social media marketing,
the enterprises must create a customer base. The company then must create band awareness.
Facebook comprises of 550 million users. In case of twitter account, the twitter consists of 140
million tweets. There are countless number of stories which assures that the social media
enhances the business growth. Both Facebook and Twitter are free to use and the users stay
connected in these social networking sites all day long. The enterprises those who want to carry
out marketing through these sites can be able to carry out their advertising through these sites.
Facebook takes minimal charge. The enterprises create pages in Facebook and share their
product details. The customers like and share the posts. In this way a product is reached to
millions of customers worldwide. The enterprises with help of all the networking sites can gain
knowledge about the customers. They can track the customers’ age, customers’ locations. Their
comments help to know where the enterprises should make the necessary improvements.
Mobile Marketing:
The mobile marketing trend has grown up exponentially. Due to the advent of mobile marketing
the enterprises are reaching to the customers. There are several mediums through which they can
reach to the millions of customers. SMS and MMS are the medium through which they can reach
to the millions of customers. The enterprises can send messages over phone and can promote
business and can send awareness. The ecommerce retailers must develop a software. The
marketing applications and mobile searches are part of the application. The ecommerce retailers
should invest create mobile websites. The customers are stay attached to their smartphone. The
retailers can reach to millions of customers very easily. There are several web hosting tools. The
customers view the products online and purchase the products. The local marketing stay

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connected to the mobile marketing. People search for local business on the mobile devices.
Statistics shows that the tasks that have been conducted online has the tasks that are conducted
online has been connected to local contents somehow or other. This is the indication that the
some businesses never gets listed on the Google Places and business is missing out some 70%
users from the Internet. The main difficulty that is associated with social mobile and local
marketing is the overlap of different types of channels. The mobile channel involves
communication on mobile device. And it may be locally related or the social network related.

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References
Evans, M. (2017). From Section 8 to Living Great: Time is a Terrible Thing to Waste Join the
ECommerce Marketplace Today [A Step-by-Step Report].
Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., & Hartsell, E. (2014). Mitigating risk in
ecommerce transactions: perceptions of information credibility and the role of user-
generated ratings in product quality and purchase intention. Electronic Commerce
Research, 14(1), 1-23.
Neacsu, T., Woods, L., & Sheldon, D. (2015). Ecommerce SEO: An advanced guide to on-page
search engine optimization for ecommerce.
Sisodia, S. (2016). Identification of growth driving factors for ecommerce 2.0 at Tata unistore
ltd. NIFT.