E-Commerce Website Implementation and Marketing Report for Techtree

This report provides a comprehensive overview of the development of an e-commerce website for Techtree.com, detailing the implementation plan using the Joomla content management system and the application of the Software Development Life Cycle (SDLC) methodology. It explores the various phases of SDLC, including system analysis, design, development, testing, and maintenance. The report further examines social media marketing strategies, outlining steps such as fan acquisition, engagement, amplification, community building, and brand strength. Additionally, it addresses the privacy concerns associated with integrating social media features, such as account hacking, stalking, and the balance between effective marketing and privacy. Finally, the report concludes with a discussion of challenges in online retail and offers recommendations for improvement.