University E-Business Systems: E-commerce Marketing Report

This report delves into the realm of e-commerce marketing and advertising, exploring the strategies used to attract online shoppers and drive sales. It examines the relationship between e-commerce and marketing, highlighting the opportunities and challenges. The report covers various aspects, including customer engagement, website traffic, and the impact of online advertising, such as programmatic advertising and VR advertising. It also discusses the importance of search engine optimization (SEO) and the role of blogs in e-commerce. Furthermore, the report emphasizes the significance of understanding customer behavior through big data and the need for online marketing managers to develop effective strategies. It also provides insights into the functionalities of a website, including shaping customer experience, establishing brand identity, and informing consumers.

Running head: E-BUSINESS SYSTEMS
E-Business Systems
Student:
University:

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Week 6: E-commerce marketing and advertising
E-commerce marketing involves guiding online shoppers to the e-commerce websites and
facilitates them to purchase products online. The online advertising market influences the
ecommerce as well. The context advertising can prove to be quite effective.
There are similarities between the ecommerce and the marketing. The marketing associates
several opportunities and challenges. Online shopping is easier and faster and it facilitates the
customers in several ways. The tech savvy customers also find it quite easy to perform shopping
online. The tools involve customer engagement and facilitate the users to complete their
transactions. It is quite beneficial since the e-commerce requires comparatively less overhead to
run the projects efficiently. There are several e-commerce marketing companies invests much
less in the online retailing. The website traffic has risen. The ecommerce business is under the
category of the consumable category. Here one can explore the several active platforms for
advertising and featuring business products. In this case, one can study about the posts of
products, proper hashtags as well as the proper fillers. This approach assists in creating
appropriate audience and it follows the product. The customers will purchase the products and
will provide necessary reviews. In this way, the social media will engage more and more
customers. The ecommerce advertising is very crucial in the point of view of marketing. The
present e-commerce trends of advertisement must be identified. The ecommerce advertisement
comprises of programmatic advertising, VR advertising, programmatic advertising. The variables
need constant evaluation and those evaluation results must be well documented. Several
advertising source comprises of tracking features that helps the business to ad outlets.
The marketers are more interested in the big data. It gives them the opportunity to link huge
amounts of data from several sources. Previously it was not possible, however, now a days with

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the advent of big data they can be able to recognise the customer behaviour. Evrything provides
an IoT platform and it partners with the Trueeffect to develop a new way of marketing. This give
them the opportunity to connect with the customers and advertise with the customers.
The online marketing managers need to address three strategies- i. which of the marketing
platform must be targeted first. ii. how to incorporate several marketing platforms to the single
coherent branding message iii. resource allocation.
The website performs four important functionalities- shaping of customer experience,
establishment of brand identity and the consumer expectations, informing the consumer and
educating the consumer. There are several issues associated with the search engine advertising.
The search engine has the power to crush the small business ads on the back pages of the search
results. The merchants through effective search engine technique to gain access to the online
marketplace. The online access is governed by Google. Blogs is one part of a mainstream online
culture. They are ideal platform for ads for several products. Blogs are created on the basis of
personal opinions of the writers. The blogs are also ideal platform to start viral marketing
campaign.

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References
Evans, M. (2017). From Section 8 to Living Great: Time is a Terrible Thing to Waste Join the
ECommerce Marketplace Today [A Step-by-Step Report].
Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., & Hartsell, E. (2014). Mitigating risk in
ecommerce transactions: perceptions of information credibility and the role of user-
generated ratings in product quality and purchase intention. Electronic Commerce
Research, 14(1), 1-23.
Neacsu, T., Woods, L., & Sheldon, D. (2015). Ecommerce SEO: An advanced guide to on-page
search engine optimization for ecommerce.
Sisodia, S. (2016). Identification of growth driving factors for ecommerce 2.0 at Tata unistore
ltd. NIFT.