This project report focuses on the design, marketing, and promotion of the EasyRetail e-commerce mobile application. It begins with an introduction to the evolving mobile technology landscape and the importance of e-commerce. The report then outlines a high-level design for the EasyRetail app, followed by a detailed marketing strategy proposal. This includes an analysis of Porter's Five Forces to assess the competitive environment and an analysis of the 4Ps of marketing (Product, Price, Place, Promotion) to define the marketing mix. The report also identifies the target audience and proposes marketing communication channels and tools, including Facebook, Twitter, LinkedIn, Google+, and Snapchat. A storyboard for an online advertisement is also included. The report concludes by summarizing the key findings and recommendations for the successful launch and promotion of the EasyRetail mobile application.