Book House Ltd: E-commerce Website and Mobile Apps Re-engineering Plan

This document outlines the project plan for Book House Ltd.'s e-commerce website and mobile application re-engineering project. The primary objectives include enhancing the appeal and interactivity of the website and mobile apps, aiming to establish Book House Ltd. as a leading book retailer in Australia and New Zealand. The project scope encompasses developing an interactive online retail platform using modern tools and technologies, with key stakeholders including the CTO, CEO, head of marketing and sales, and the project manager. The plan details success criteria such as increased annual returns, redesigning the user interface, database, and web pages, and incorporating user preference profiling with machine learning for personalized recommendations. The project budget is $800,000, covering project management, developer costs, resources, and other expenses. The project employs Scrum within an Agile framework, utilizing sprints for iterative development. Key milestones include project kick-off, checkpoints, and releases, with clear roles and responsibilities defined for the project manager and team leaders to ensure successful project delivery within specified timelines and budget.

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Project Management
Student’s Name
Course Code and Name
Instructor’s Name
Institution’s Name
City State

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Project Title: Book House Ltd. - E-commerce Website and Mobile Apps Re-engineering
Project
Project authorisation date: 11 August 2018
Approved by: Chief Executive Officer (CEO) Mrs. Sally Furgerson and Chief Finance
Officer (CFO) Mr. Ravi Sharma.
Project start date: Monday 13 August 2018
Project finish date: Friday 19 April 2019
Project manager’s name: Student’s Name
Project manager’s contact details: Student’s Contacts
Project team: The project team consists of the project manager, four project developers, two
project testers, project stakeholders, and software as well as hardware developers.
Project objectives
The overall objectives for Book House Limited project include:
1. To provide customers and visitors with a more appealing interactive website and
mobile apps
2. To become a leading book retailer in Australia and New Zealand.
3. To build a website platform that will allow individuals to search for any book that
they need to read at any time.
4. To make the make the company website and apps more appealing and interactive with
customers.
5. To design an interactive and dynamic e-commerce site and mobile apps for the
company book retailer.

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Book House Limited Vision and Mission
Vision: The vision of Book House Limited is to become a leading book retailer in Australia
and New Zealand.
Mission: The mission of Book House Limited is committed to seeing to it that it built a
modern interactive retail book website whereby each person can easily access and search for
a book they want at any time of the day.
Project scope
The project scope for Book House Ltd. is to develop an interactive online retail book website
and mobile application that will provide its users with a more appealing and interactive
platform, which will enable them to search for any book at any time of the day. The relevant
requirements to make this applications possible include the use of modern tools and
technologies which can support both Andiron and IOS software (Brioso, 2015, p.77). The
success of the project will solely rely upon the project manager, Mr. White who is a Chief
Technology Officer together with other stakeholder’s support from the company’s CEO, Mr.
Sharma, and Mrs. Xie Wang the head of marketing and sales and myself as the project
manager. Some of the expected constraints during the project course include cost and
maintaining the project schedule (Davis, 2014, p.193).
Background
Book House Limited is an online retailer of books both hardcopy and electronic operating in
Australia New Zealand. However, in the recent past, the company sales have been dropping
consistently this according to a comprehensive analysis of its customers and visitors behavior
both interacting with their website and mobile apps. The rate of visitors turning into
customers has been falling while the number of customers making transactions as repeated
customers has drastically come down for the past one year. As a result, the Chief Technology

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Officer (CTO) Mr. White he believes the fall in the company’s transactions is as a result of
the company’s unappealing website and mobile applications which are not attractive to
customers as well as visitors. Therefore, there is the need to re-engineer the electronic
commerce as well as the mobile applications to make them more attractive through the use of
machine learning to enhance their recommendation engine and user preference profiling.
Success criteria for the project
Accordingly, for Book House limited to become a leaders in the industry it is supposed to
build a website platform that will be more appealing with good recommendation mechanisms
that will allow users to search for any book that they need at any time of the day (Book
House Ltd. – E-commerce website and Mobile Apps Re-engineering Project, 2018). Thus, the
first step towards the realisation of Book House Limited becoming a leader in the industry it
should re-engineer its e-commerce site as well as mobile applications to support both
Android and IOS by making them more interactive and appealing to customers and visitors.
In order to increase the company’s annual returns and profits by at least 5% in the next five
years, Book House Limited has to re-engineer its sites from scratch using a more dynamic
and appealing content with the help of modern technologies and tools (Badewi, 2016, p.765).
Indeed, this calls for the redesigning of the user interface the database as well as the web
pages. According to the Chief Technology Officer Mr. White, he suggests that to give the
website a more appealing it has to include a user preference profiling. Accordingly, in doing
so, this will aid to give more personalised recommendations through machine learning as well
as customer loyalty programs to help retain the existing clients.
Summary Budget

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The projected project budget is $800,000 which caters to the project management costs,
developer costs and charges for all other costs such as resources, labor, risks advertising,
licensing and equipment.
Summary schedule
Project
objectives
Deliverables
Deliverable 1
Deliverable 2
Success Metrics
Cost savings +/-
20%
Stakeholder sign-off
Budget and Team
Steering committee:
Mr. White, Mrs.
Fugerson, Mrs.
Wang, and Mr.
Sharma
Project lead: Project
manager
Project team: A, B,
C, and D
Timeline
August -
September
October - November December -January February – April
Major Meetings
Project kick-off
(13 August 2018)
Steering Committee
(10th September 2018)
Steering Committee
(16th November
2018)
The steering
committee (21st
January 2019)
Key Milestones
Project kick-off Interim findings
(20th August)
50% Design
Complete (23rd
Final Design and
Report 29th March

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November 2018) 2019
Activity Groups
Start and end dates of each
The project will entail two sprints that is for developing the website, and mobile application
both sprints will start on 13th August 2018. The website sprint will be completed after 60 days
while that of mobile will be complete after 75 days. The remaining time shall be used for
product testing and implementation and report compiling.
Objectives of each sprint
The objective of the website sprint is to develop a dynamic and interactive platform that will
be user-friendly such that it allows the use of any browser to access the website with a lot of
easy.
Detailed Design
Prototypes Development
Develop Complete
Version
Data Collection
Quality
Control
Benefits Case
Develop Report
Review
Laun
ch

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Deliverables of each sprint
The deliverable for website sprint is to deliver a responsive website, and the mobile app is to
deliver a responsive mobile application that allows both IOS and Android mobile
applications.
Millstones for each sprint
Date Activity
13 August 2018 Project Kick-off
14 August 2018 Data Collection
23 November 2018 Checkpoint 1
29 March 2019 Checkpoint 2
11 March 2019 Release 1
1 April 2019 Release 2
8 April 2019 Checkpoint 3
15 April 2019 Project Wrap-up
Summary of the project management methodology
The project uses Scrum project management in the delivery of the project product while
comes under the extensive umbrella of agile project management (Prashar, 2014, p.108).
Scrum offers a lightweight procedure framework which embraces an iterative as well as
incremental practices. The project develops in a series of iterations known as sprints whereby
at the end of each process the project team developers a potentially deliverable product in an
incremental manner (Machado, Pinheiro, and Tamanini, 2015, p.300)
Governance

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The project will be led by the project manager, and project team leaders for each sprint to
ensure that every print is successfully delivered within the specified project cost time and
meet the client’s specifications.
Role and responsibilities
The project manager will be in charge of the entire project while each project team will be
under the leadership of a project team leader who will be tasked with ensuring the success of
each project task.
Sign-off section for all stakeholders
Project Name: Project Manager:
Start Date Completion Date
Project Duration Sponsor
Project Cost
Clients:
Project manager Name and Signature: Sponsor Name and Signature:
Date: Date:
Remarks
Bibliography

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Badewi, A., 2016. The impact of project management (PM) and benefits management (BM)
practices on project success: Towards developing a project benefits governance
framework. International Journal of Project Management, 34(4), pp.761-778.
Book House Ltd. – E-commerce website and Mobile Apps Re-engineering Project. (2018).
Brioso, X., 2015. Integrating ISO 21500 guidance on project management, lean construction,
and PMBOK. Procedia Engineering, 123, pp.76-84.
Davis, K., 2014. Different stakeholder groups and their perceptions of project
success. International journal of project management, 32(2), pp.189-201.
Machado, T.C.S., Pinheiro, P.R. and Tamanini, I., 2015. Project management aided by verbal
decision analysis approaches a case study for the selection of the best SCRUM
practices. International Transactions in Operational Research, 22(2), pp.287-312.
Prashar, A., 2014. Adoption of Six Sigma DMAIC to reduce cost of poor
quality. International Journal of Productivity and Performance Management, 63(1),
pp.103-126.