E-commerce Operational Plan: BBQfun Website Development Report

This report outlines the operational plan for BBQfun Company's e-commerce website launch, detailing resource requirements, staff recruitment and training, warehouse procurement, and engagement with website design and marketing agencies. It covers market analysis, SWOT and PESTLE assessments, and budget development for investor presentation. The plan emphasizes transparency through consultations with sales, marketing, and technical managers, and establishes key performance indicators (KPIs) such as visitor targets and conversion rates. Contingency plans address potential staff misunderstandings and IP ownership risks, with information sourced from social media, journal articles, government documents, and surveys. The plan requires approval from financiers and chief executives, highlighting its importance for any organizational change. Human resource management includes recruiting drivers and warehouse managers, prioritizing experienced candidates while embracing diversity. Physical resource acquisition involves purchasing warehouses, forklifts, and trucks, alongside hiring external agencies for technical and marketing support. Intellectual property rights are protected through knowledge management policies and confidentiality agreements, while responsibilities are assigned based on individual capabilities within specialized workgroups. Performance is monitored at both individual and group levels, with incentives for achieving targets and budgetary prudence. Regular performance appraisals and coaching address underperformance, culminating in the plan's final implementation with appropriate training and potential assessor negotiations. Desklib provides access to similar solved assignments and study resources.

Running head: OPERATIONAL PLAN DEVELOPMENT
Operational plan development
Professor name
Word count

2
Operational plan development
Executive summary
This report is prepared with regard to the development of an operational plan of BBQfun
Company. The company has two offices but planning for launching an e-commerce website. The
physical and human resources will be assessed and accordingly, procurement or recruitment will
be done. There will be monitoring and reviewing of the performance of employees. At the end of
the plan, fiscal prudence will also be checked.
Contents

3
Operational plan development
Activity 1......................................................................................................................................................3
Resources requirement............................................................................................................................3
Operational plan development.................................................................................................................4
Consultation process................................................................................................................................4
Key performance indicators.....................................................................................................................5
Contingency plan.....................................................................................................................................5
Sources of information............................................................................................................................5
Approval of the plan................................................................................................................................6
Activity 2.....................................................................................................................................................6
Human resource management..................................................................................................................6
Requirements for intellectual property rights..........................................................................................7
Responsibilities in the acquisition of physical and human resources.......................................................7
Activity 3.....................................................................................................................................................8
Development, Monitoring, and reviewing of performance system..........................................................8
Analysing budgetary performance..........................................................................................................8
Areas of underperformance.....................................................................................................................8
Final implementation...............................................................................................................................9
References...................................................................................................................................................9
Activity 1
Resources requirement
Following resources are required
1. 8 customer service person
2. 6 delivery trucks
3. 3 forklifts

4
Operational plan development
4. 6 drivers
5. 4 additional warehouse workers
6. Website designing agency
7. Marketing company
Operational plan development
First of all different kind of analysis like market analysis, SWOT and PESTLE analysis,
population analysis etc. will be done to identify the target population and their needs. These
analyses will give a better picture of the organization in a nutshell. After this, new staff will be
recruited and existing staff will be provided necessary training. New warehouses will be
purchased along with procurement of other physical resources. A website designing and
marketing agency will be hired to handle technical processes. The budget will be made and
presented to the investors (Michael A. Hitt, 2016). Once the budget is approved, the plan will be
implemented. Mid-term follow up will be done to tackle contingencies.
Consultation process
As part of the consultation process, sales and marketing manager, and the technical manager will
be appraised of the developments going into the organization. This will maintain transparency in
the working of the organization.

5
Operational plan development
Key performance indicators
 The target of 2000 visitors per day in 3 months
 67% Conversion rate of visitors to customers
 Increase in turnover by 6 %
Contingency plan
The contingency plan will be prepared for the risk of staff misunderstanding. There will be
alternate staff members available but the priority will remain to convince the already hired
customers to work in the organization (Liu, 2015). There are chances of loss of IP ownership so
all the new and old staff members will be appraised of the knowledge management policy of the
BBQfun company.
Sources of information
The information gathered for the purpose of a different kind of analysis is taken from
 Social media sites
 Journal articles and periodicals
 Government documents
 Random sample survey

6
Operational plan development
Approval of the plan
Finally, the plan will be presented to financier and chief executives s that they can take the
suitable decision. The importance of the operation plan will be highlighted. The operational plan
is the soul of any change in the company. No change can be made without developing the
operational plan.
Activity 2
All the stakeholders will be explained the plan and supporting information. The approval for the
plan will be taken and all stakeholders will be taken into confidence.
Human resource management
The additional number of drivers and warehouse managers will be recruited. There will be the
face-to-face interview and the person with desired traits will be selected. A form will be prepared
for candidates so that they can fill this form and their skills can be evaluated. Experienced
persons will be given the priority but freshers will also be welcomed if they have the capability
to manage the work of the organization according to the policy and procedures of BBQfun.
Diversity management policy will be followed; thus no person will be discriminated against on
an arbitrary basis (Jack R. Meredith, 2018).
Acquisition of physical resources
Additional warehouses will be purchased to increase the office space. The lowest bidder will be
given priority but there will be no compromise with the quality of equipment. Three forklifts will
be purchased and 6 more trucks will be added to the total physical resources of the organization

7
Operational plan development
(Yann B. Ferrand, 2018). In addition to this, for technical purposes, a website designing and
marketing agency will be hired. Traditional, as well as modern means of communication, will be
used for the marketing of the website created for the purpose of e-commerce.
Requirements for intellectual property rights
There are chances that the company may lose its IP ownership so knowledge management policy
will be taken into consideration. An adequate level of transparency will be maintained along with
the desired secrecy in the working of the organization. All the staff members will be asked to
sign the confidential agreement so that they do not pass secret information to competitors of the
company. This will also prevent the company from legal controversies. An effective balance of
transparency and secrecy is very important for running the company successfully (Guanyi Lu,
2017).
Responsibilities in the acquisition of physical and human resources
The responsibilities will be assigned depending upon the capability of the individual. The work
groups will be formed like technical workgroup, marketing, and recruitment workgroup (Gopesh
Anand, 2017). Each group will be headed by the leader who will guide other employees in each
field.

8
Operational plan development
Activity 3
Development, Monitoring, and reviewing of performance system
The performance of each group will be evaluated collectively as well as individually; thus the
best performer individual in each group will be rewarded along with the best performing group.
There will be incentives in the form of prizes to motivate the employees to meet the desired
targets and work efficiently. In addition to employees’ performance, budgetary and productive
performance will be evaluated. The fiscal prudence will be kept in each expenditure done for the
implementation of the operational plan (Frank Wiengarten, 2017). The monitoring will be done
by the leader of the group and there will be a mid-term follow-up. The contingencies plan will be
implemented in case of any deviation from the desired goal.
Analysing budgetary performance
As mentioned above, the fiscal prudence will be maintained and at the end of the plan, the
budgetary analysis will be done. There will be an audit of all expenditure done for the purpose of
developing an e-commerce website. There will be the separate audit for each workgroup and the
best workgroup will be rewarded.
Areas of underperformance
The leaders will be asked to identify the weak employees and give them the necessary coaching.
The regular performance appraisal will be done to maintain efficiency in the working of the
organization. If the employee is not improving his or her performance after coaching and
repeated warnings, a suitable action will be taken against him or her (Mikko Ketokivi, 2017).

9
Operational plan development
Final implementation
Appropriate coaching and training will be provided and the plan will be implemented on the
planned date so that it can end within a reasonable time period. The negotiation with the
assessors will be done if any need of variation in the plan arises.
References
Frank Wiengarten, D. F. (2017). The differing impacts of operational and financial slack on
occupational safety in varying market conditions. Journal of Operations Management,
34-45.

10
Operational plan development
Gopesh Anand, J. V. (2017). Strategy and organization research in operations management.
Journal of Operations Management, 45-56.
Guanyi Lu, G. S. (2017). Impact of supply base structural complexity on financial performance:
Roles of visible and not-so-visible characteristics. Journal of Operations Management,
45-56.
Jack R. Meredith, A. P. (2018). Assessing the exchange of knowledge between operations
management and other fields: Some challenges and opportunities. Journal of Operations
management, 45-54.
Liu, S. (2015). Effects of control on the performance of information systems projects: The
moderating role of complexity risk. Journal of Operations Management, 46-62.
Michael A. Hitt, K. X. (2016). Resource based theory in operations management research.
Journal of Operations Management , 23-56.
Mikko Ketokivi, C. N. (2017). Addressing the endogeneity dilemma in operations management
research: Theoretical, empirical, and pragmatic considerations. Journal of Operations
Management, 34-38.
Yann B. Ferrand, M. J. (2018). Managing responsiveness in the emergency department:
Comparing dynamic priority queue with fast track. Operations of Journal Management,
55-60.