BBQ Fun E-commerce Strategy: Operational and Project Management

This report provides an analysis of BBQ Fun's e-commerce strategy, focusing on operational and project management aspects. It covers legislative and regulatory contexts, policies and procedures related to the operational plan, and the role of the operational plan in achieving business goals. The report details the development of the operational plan, resource requirements (both physical and human), and includes role-playing scenarios with the sales and marketing manager and a technology consultant. It also addresses human resource requirements, indicators of performance, a balanced scorecard for the e-commerce strategy, and identification of business risks along with contingency plans. Furthermore, the report discusses intellectual property application, human resource development, interview processes, planning for monitoring performance, budgetary and financial performance, employee performance management, and strategies for coaching underperforming employees. Desklib offers a platform for students to access similar solved assignments and study resources.

Running head: OPERATIONAL AND PROJECT MANAGEMENT
Operational and Project Management
Name of the Student:
Name of the University:
Author’s Note:

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OPERATIONAL AND PROJECT MANAGEMENT
Table of Contents
Assessment Task 1...........................................................................................................................3
Legislative and Regulatory Context............................................................................................3
Policies and Procedures related to Operational Plan...................................................................3
Role of Operational Plan.............................................................................................................4
Development of Operational Plan...............................................................................................4
Resource Requirement.................................................................................................................5
Role Play......................................................................................................................................5
Human Resource Requirement....................................................................................................7
Indicators of Performance for the Business.................................................................................9
Balanced Scorecard of e-commerce Strategy............................................................................10
Identification of Risks of the Business......................................................................................10
Proposal to Operation Manager.................................................................................................12
Assessment Task 2.........................................................................................................................14
Application of Intellectual Property..........................................................................................16
Plan for Human Resource Development...................................................................................17
IP Requirement..........................................................................................................................17
Interview Process.......................................................................................................................18
Assessment Task 3.........................................................................................................................22
Planning for Monitoring Performance.......................................................................................22

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Budgetary and Financial Performance.......................................................................................24
Productive Performance.................................................................................................................24
Employee performance in accordance with performance management policy:........................25
Dates for Monitoring Activities.................................................................................................25
Resources available Monitoring................................................................................................26
Progress Reporting.....................................................................................................................26
Online Staff’s Performance Management.................................................................................26
Employee’s Underperformance Plan.........................................................................................27
Coaching of Underperformed Employees.................................................................................29
Operational Plan Analysis.........................................................................................................30
Reference.......................................................................................................................................35

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Assessment Task 1
Legislative and Regulatory Context
The main purpose of the assessment is to analyse the business of BBQ Fun which is
engage in the business of manufacturing the products of the business. The products which is
offered by the business are through the stores of the company. The management of BBQ is
planning to expand the operations of the business by introducing an e-commerce system which
has the capacity to increase the sales of the business which can enhance the sales of the business
(Friend and Jessop 2013). The management of the company needs to ensure that the business
adheres to the legal requirements in the business. The management needs to consider the
regulatory framework and also cyber security protocols of the business so that the setting of e-
commerce can be established in the business (Laudon and Traver 2016). The management of the
company needs to consider the cyber security for the customers who are engaged with the
business and ensure that their personal data is maintained by the business at all costs (Chadwick
2013). The privacy of data of the customers need to be protected by the business so that
customers feel secure while trading with business online.
Policies and Procedures related to Operational Plan
The policies and procedures of BBQ Fun aims at promoting the best practices in the
business which would aid the e-commerce facility which the management of the company wants
to implement in the business (Nosair and Bouffard 2015). Some of the policies which can be
implemented by the management may relate to better structure of business, providing better
services to the clients, improving the refund policies of the business. These forms an integral part

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of the operational plan and the same needs to implemented so that the overall business structure
is maintained.
Role of Operational Plan
The operational plan is formulated by the management of the company aims to achieve
the goals and objectives of the business. This is also done with the intention that the management
can also take appropriate decisions which take the company closer towards achieving the goals
of the business. In the case of BBQ Fun, the management of the company is trying to expand the
operations of the business for which the management is planning to incorporate e-commerce
facilities which would be requiring a solid operational plan. The operational plan would be
formulated in such a way that the plans identify which activities the business needs to undertake
and how the same can be undertaken by the management of the company.
Development of Operational Plan
In order to appropriate set the new e-commerce system which the management of the
company is planning to implement, the management needs to develop a new operational plan and
take necessary steps for the purpose of replacing the old plan (Frazzon et al. 2014). In order to
formulate the e-commerce strategy of the business, the management of the company would be
requiring assistance from different departments of the company. The main objective of the
business will be to develop the operational plan so that the e-commerce facilities can be
implemented successfully.

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OPERATIONAL AND PROJECT MANAGEMENT
Resource Requirement
In order to establish the e-commerce facility, the management of the company needs to
have access to resources which can be used for developing and maintaining the e-commerce
facility. The management of the company would be requiring both physical and human resources
for implementing the e-commerce facility. The human resources which the business would be
requiring for the new e-commerce facility comprises of technicians and engineers. In addition to
this, the e-commerce facilities would also be requiring the judgements of the CEO, CFO,
operational general manager (Di Minin and Faems 2013). In addition to this, the management of
the company would also be requiring physical resources which would be aiding the business and
further help to enhance the revenue which is generated by the business. The physical resource
requirements of the company will be comprising of system of computer, delivery trucks,
forklifts, software installation. These physical resources would help in the online sales activity of
the business and increase the revenue generation capacity of the business.
Role Play
Roleplay with Sales and Marketing Manager
You: Hello, how are you today?
Sales Manager: I am fine, thank you. What do you want to discuss about?
You: It is concerning the operational plan which I have developed and as you are aware that e-
commerce setting is being implemented in the business. I was hoping to discussing a key
component regarding the role of sales team in such a system.

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Sales Manager: Ok, let’s hear this plan and then I can add or remove certain elements and even
give you certain suggestions regarding the same.
You: The sales team would be undergoing drastic changes as new members would be joining the
teams and they will be looking after online sales team. It is estimated that a total of 8 additional
employee would be required for handling the online sales department. In addition to this, it is
also anticipated that the volume of clients that you will be handling will enhance as well.
Sales Manager: We can also train some of our old staff member to handle the e-commerce
system that way we can rely on the efficiency and creditability of the old staff members.
You: Yes, I was thinking of that also but you need to undertake the training yourself so that a
level of efficiency can be maintained. You will also be given a basic idea regarding the new e-
commerce setting as soon as the plan is implementation stage.
Sales Manager: Yes of course, I would be overseeing the training phase as well. I think it would
be better if I am also on the interview panel when new employees are recruited.
You: This is the whole plan for now, any changes in the same would be communicated to you.
Thank you for your time.
Roleplay with Sales and Technology Consultant
You: Hello, how are you today?
Technology Consultant: Hello I am fine. You wanted to discuss some times with me which I am
guessing is about the e-commerce plan.

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You: Yes, it is about the e-commerce system which is being implemented in the business. Now,
here the main thing which I needed to draw your attention to is that the management does not
want a common e-commerce system which is used by all. The company wants to develop a
unique one whatever, the costs may arise.
Technology Consultant: Yes I had a discussion with the CEO and he wants the most modern
technology which is available in the market.
You: Exactly, what are the physical resources which would be required in developing and
assisting the system?
Technology Consultant: Some hardware products would be required, programs for operating the
system which I am being told will be installed already, cyber security firewall system. Apart
from this, some of the physical resources which would be aiding in enhancing the sales of the
business are system of computer, delivery trucks, forklifts, software installation. I have prepared
a checklist and provided the same to designer and a copy of the same I will mail you as well.
You: Have you asked for a budget for such resources, as finance team needs to be ready with the
funds?
Technology Consultant: Yes, I already asked for it and they will provide it by tomorrow itself.
Human Resource Requirement
The management of the company also needs to consider the human resources for the business so
that appropriate support can be provided to the e-commerce system in order to ensure that the
expansion process of the business is undertaken without any hindrances.
Action Plan

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Milestone: Action and/or objective
(to achieve strategic aims of physical or
human resourcing)
Date Person
responsibl
e
Budget or
resources
(where applicable)
Approval of E-commerce project 15th
Feburary
2018
Manager
responsible
for the
project
Documents,
presentation,
Charts and plans
along with
PowerPoint
Presentations.
Development of Plan 25th
February
Departmental
organisers
Planning Charts
and basic
requirement details
as were approved.
Incorporation of E-commerce Functionality
in the website of the company
20th April Online sales
and
operations
manager and
technical
staff.
Designing of the
Website tools and
systems developers
kit.
Promotion of E-commerce Facilities
available
15th May Marketing
and Sales
team
Marketing
Manager and use
of different kinds
of promotional

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tools.
Launching of Website with E-commerce
Facilities
20th
August
Technical
and
Information
Technology
Team
Websites IP, login
ID, General
Settings,
Configurations.
Project is Completed and Successfully
Implemented
10th
October
Senior
Managers
and Top
level of
Management
Various
Documents and
Project Reviews.
Indicators of Performance for the Business
The performance indicators which are associated with the business are considered so that
appropriate decisions can be taken on the basis of the performance indicators of the business. It
is anticipated that the e-commerce facility would enhance the revenue and profitability of the
business and also help the business to reach out to new target markets so that the business can
build a brand name for itself.

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Balanced Scorecard of e-commerce Strategy
KRA (key
result area)
Target KPI (key
performance
indicator)
Result
Financial Enhancement of profit earning
capacity of the business and
achievement of better return on
investment by the management
Cost-Benefit Increase in profit
and Returns of the
business
Sales Increment in the annual sales of the
business region wise and overall as
well
Sales Turnover High sales revenue
Human
Resource
Effective training plans for staff for
enhancing their efficiency and skills
Competent Staff System is operated
successfully
Identification of Risks of the Business
Contingency Plan
Company name: BBQ fun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified:
Fall in the operational efficiency due to underperformance of the
employees

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OPERATIONAL AND PROJECT MANAGEMENT
Strategies/activities to minimise the risk By when By whom
The management can takes steps for the
purpose of minimizing such risks such as
ensuring that the employees of the business get
trained properly so that the efficiency of the
business is not compromised
After
planning
Stage
Manager.
Contingency Plan
Company name: BBQ fun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified:
Protection of the Intellectual Property of the business
Strategies/activities to minimise the risk By when By whom
The risks which are associated with intellectual
property of BBQ Fun being copied by third party
needs to be dealt with effectively. The
management can effectively take legal rights
such as patents and copyrights so that the
same is protected.
Before
Planning
Stage
Top level
managem
ent