Proposal: E-Commerce Opportunities for International Plastics Inc.

This report presents an e-commerce proposal for International Plastics Inc., a company specializing in flexible and protective packaging. The proposal outlines the integration of e-commerce into the company's business strategy, including a detailed list of anticipated functional requirements such as a responsive website, sales and support chat, clear checkout flow, and personalized user experience. Three strategic options are suggested: online ordering of new products, personalized customer approach, and real-time inventory management. The report recommends real-time inventory integration as the best option, emphasizing its benefits for data recording, inventory control, and supply chain management. The conclusion highlights the significant opportunities for International Plastics in e-commerce, suggesting that implementing the recommended option will lead to long-term success in the market.

Running head: E-COMMERCE OPPORTUNITIES
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Name of the Student
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Introduction
The main aim of this paper will be to discuss the e-commerce opportunities for the
business that is performed by International Plastics Inc., which is an American business
corporation that manufactures, supplies and imports all types of flexible and protective
packaging. A proposal will be drafted in this paper to integrate the e-commerce business
operations into the strategy of this company. A list of anticipated functional requirements for the
e-commerce business will be given here along with three options for integrating the e-commerce
into the strategy of this business house. A recommendation will also be provided based on the
best option from the anticipated list. A brief conclusion will end the discussion of this paper.
Integration of E-Commerce Business
International Plastics Inc., which belongs from the region of the United States and
manufactures, supplies and imports all types of flexible and protective packaging
(www.interplas.com, 2020). The internal proposal for integrating the e-commerce in this
organization need to have list of anticipated functional requirements, which are described as
follows:
 The first and foremost thing that the list of anticipated functional requirements for
integrating the e-commerce business fore this business corporation is to build a
responsive website. It can be said in this context that a responsive website can be
opened from both Android and iOS versions. Most of the people across the world
has become tech-savvy and uses smartphones, whi will be able to use this e-
commerce website of the organization of International Plastics Inc. from their
mobiles. The responsive website will automatically adopt the screen size,

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resolution and scripting abilities and people can order packaging orders according
to their requirement of them.
 There should be a separate sales and support chat, which will help to fast access to
the inquiries of the customers along with live agent help. Fastness of the website
with these features will help to increase the customer satisfaction level. This will
also have customer login section, account info, order tracking, order scheduling,
live agent support and inventory options, which will also help to have a successful
overall customer experience for this e-commerce platform.
 Another important requirement, without which the e-commerce business of this
business entity will not start is to have a smooth and clear checkout flow. More
easy and fast the checkout process will be, more it will be able to increase the
customer satisfaction level, and they will possess a desire to re-visit the website
and buy the finished product that is manufactured by International Plastics Inc.
The checkout flow also need to have clarity, so that the overall experience of the
customers of visiting the website will take less time and possess exact details and
requirements, which will help to satisfy the requirements of the people.
Accessibility along with personalised usage is another two criteria that the e-
commerce website need to possess before launching it for public use (Du & Tang,
2014).
Three Suggested Options
The three suggested options for integrating the e-commerce into the strategy of this
business house are given as follows:

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 The organization is engaged in flexible and protective packaging, so new products
can be ordered online if the business operations is integrated into e-commerce
business. As the modern world is becoming more tech-savvy, usage of
smartphones has increased and this can be a good opportunity for International
Plastics Inc. to capture the opportunities available in the market places.
Personalised approach will help to add different value to different customers and
will help to retain them by providing them their requirements through online
platform of e-commerce business (Mitra, 2013).
 Real time inventory will also be another recommended step that can be followed
through integration of e-commerce business by International Plastics Inc. It will
help to record all the data of purchase and sales through the software platform that
will help to integrate e-commerce business, and will help the management to
possess a close look on the inventory and react faster to the needs and
requirements of the supply chain process of the finished products (Raghunath &
Panga, 2013).
 Automatic re-order through the e-commerce platform will also help the
management of International Plastics Inc., as the re-order system can happen
when the stock will come down to a certain amount. The management will get
aware about the current level of stock and can re-order the materials that can be
sold to the customers to maintain the revenue earning system of the company
(Niranjanamurthy et al., 2013).

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Best Option
The best option will be to follow real time inventory, that is, to integrate of e-commerce
business by International Plastics Inc. It will help to record all the data of purchase and sales
through the software platform that will help to integrate e-commerce business, and will help the
management to possess a close look on the inventory and react faster to the needs and
requirements of the supply chain process of the finished products.
Conclusion
From the above discussion, it can be said that the organization of International Plastics
Inc. possess a healthy opportunity in the e-commerce business, and if the best option
recommended is followed, then long-term success can be met by the management of this
business corporation in the market place of the United States.

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Reference
Du, Y., & Tang, Y. (2014). Study on the Development of O2O E-commerce Platform of China
from the Perspective of Offline Service Quality. International Journal of Business and
Social Science, 5(4).
Mitra, A. (2013). E-commerce in India-A Review. International journal of marketing, financial
services & management research, 2(2), 126-132.
Niranjanamurthy, M., Kavyashree, N., Jagannath, S., & Chahar, D. (2013). Analysis of e-
commerce and m-commerce: advantages, limitations and security issues. International
Journal of Advanced Research in Computer and Communication Engineering, 2(6),
2360-2370.
Plastic Bags and Packaging Manufacturer | International Plastics. (2020). Retrieved 29 February
2020, from https://www.interplas.com/
Raghunath, A., & Panga, M. D. (2013). Problem and Prospects of e-commerce. International
Journal of Research and Development-A Management Review (IJRDMR), 2(1), 59-68.