BM 565 - E-commerce Impact on Organizations: Digital Business Report

This report examines the impact of e-commerce on organizations, detailing its development from the 1960s to present day. It highlights the importance of e-commerce in enhancing organizational performance, productivity, and customer reach, while reducing geographical limitations. The report identifies key technologies and platforms used in e-commerce, such as online transaction processing systems, EDI, and software like Shopify and BigCommerce. It further explores how various organizations, including Amazon and Flipkart, utilize e-commerce to achieve strategic goals and expand globally. The document concludes by discussing the relationship between digital technologies, including AI, and their influence on modern business management practices, emphasizing their combined potential to drive sales, growth, and overall success.

BM 565 DIGITALBUSINESS
& NEW TECHNOLOGIES

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
A- Importance of chosen technology. .........................................................................................3
B- How e-commerce is developed...............................................................................................3
C- Detailed description of selected technology and what it is utilized for..................................4
D- What technological software and platforms are used in e-commerce....................................5
E- What types of organization and business utilized technology................................................5
F- How it is utilized as a business tools and is this effective?.....................................................6
Discussing nature of relationship between digital technologies, both old and new emerging
theories on venture and management practices & structures.......................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital business utilized different types of new and advanced technologies, which enable
it to obtain several advantages. It has contributed to enhance their performance, productivity and
profitability level, even better than key rivals. The current assignment will be based on specific
topic and that is to identify the impact of e-commerce on organizations. The study will explain
the importance of chosen technology, its development, and detailed description. Furthermore, the
report will justify technological software and platforms utilized in selected technology and also
define what kind of venture and company utilize it. Lastly, the assignment will explain how e-
commerce is utilized as a business tool and is it effective.
TASK
A- Importance of chosen technology.
In the world of business, organizations whether it is large or small, public or private
adopt different types of technologies, for purpose of achieving set aims, objectives, increasing
productivity, etc. Intense competition in the corporate world may also drive their attention
toward developing plan to utilize the best and most beneficial technologies. In today's era, the
most trending and advance technology is E-commerce (Karabašević and et.al., 2020). It is one of
those effective and useful tools that a company may use to gain benefit of competitive market.
The chosen technology is quite important for companies to use, because it may provide them
unexpected benefit in bulk. It may make selling and buying products process easier. Just because
of this technology, organizations may take pleasure of increasing customer base by providing the
unexpected satisfaction in term of delivering goods on time at specify location. It may enable
users to easily and effectively reach target market, without conducting too much effort, which is
essential for them to conduct to as it may allow gaining competitive benefit. Furthermore, there
are several reasons exist which drive the attention of organizations toward using e-commerce as
it is important for them to utilize in effective manner (Šaković Jovanović and et.al., 2020). Usage
of this tool may provide firms wide space of market, due to that they may do not face issue of
geographical limitation. It can be said that e-commerce is a huge and most important part of
economy as it is essential to ventures that sell organizational goods.
B- How e-commerce is developed.
The utilize of e-commerce as advance technology is begun in the 1960s, with
development of electronic data interchange. Before this era, organizations and ventures utilize

human resource to sell and buy goods in the specific market, which in return provide them
benefit of increasing profits margin (Goldman and et.al., 2021). E-commerce is supposed to
replace fax and mail because it may make data exchange process easier via digital transfer
without need for human engagement. Due to technology advancement, people may start use of
this technology, which drive their effort to sell a quality item across national boundaries. It can
be said that easy and quick access may made this technology preferred and most effective way of
doing and running ventures today. Not long after 1960s, in the 1979 an English entrepreneur or
inventor was attributable with developing concept of online shopping. In the recent time e-
commerce, is running and using non stopping, especially with importance of technological
advancement.
This concept grows rapidly in use of companies in 1995, when two websites put online
shopping on map for better (Albashrawi, 2021). For example, Amazon is considered as the
biggest e-commerce platform in the world, as it perhaps the most excellent online retailer in the
recent time. The developer of this technology are usually webbed developers who may have
additional skills which they used to be innovative and creative. They utilized set of key skills for
platforms and effective tools that are commonly utilized in e-commerce ventures.
C- Detailed description of selected technology and what it is utilized for.
E-commerce is one of the best and most beneficial technologies that utilized in the world
of business, for varied purpose whether it is personal or professional (Xie and Wang, 2021). It
encompasses different types of platforms and digital tools that provided benefits to users in
varied manner. It also considered as the most effective and strategic business model that enable
organizations to interact directly with target market and drive their attention toward buying
quality products which they tend to purchase from longer time, but unable to do so as it may out
of their reach.
In the recent time, it is used to sell the quality items which contribute to enhance
satisfactory level of consumers. It defined as online selling network or technology that allow
individual to buy a item or service in a bulk via using online tools and websites in a bulk. By
using this technology, companies may gain a lot of edges (Tolstoy and et.al., 2021). For
example, they may gain the attention of internal buyers and retain them with current consumers
forever, which is quite challenging for any company to do so in effective and successful manner.
It can be said that wholesale may reduce prices of goods that permit consumers to buy more

stock at affordable price. They may sell more items with reduce cost but may gain profits from
that as it allow them to take pleasure of working with those parties such as customers and
wholesaler. It is one of the best online shopping site or store.
D- What technological software and platforms are used in e-commerce.
There are different types of software and platforms are utilized in chosen technology,
which may support to enhance organizational performance and productivity level. Online
transaction process, electronic data interchange, wireless Lan, ADSL, integrated services digital
network and wireless networking as well as other technologies are utilized to run a e-commerce
business and gain benefit of this (FURHAD, SADIK and AHMED, 2020). Along with these,
Looker, Shopify, big commerce, etc. are considered as one of those software's that utilized
effectively and productively in e-commerce. Each technology and software may this tool more
effective for brands that are using it for purpose of increasing sales and generating revenue more
than last few years or months. It can be said that e-commerce is the best technology, because it
covers varied forms of electronic elements that drive online outlet procedures, contribute firms to
manage inventory and remove or add goods that in the recent era, customers seek to purchase.
Electronic commerce draws on varied technologies as discussed above that may cater benefit of
enhancing satisfaction level of buyers and increasing organizations strengths to sustain business
for longer in specific market, by giving tough competition to key rivals.
Along with above HTML, JAVA, and Web technologies are also utilized to run and
manage e-commerce venture successfully (Dhanalakshmi and et.al., 2020). For example, JAVA
technologies play crucial role to make technology effective and useful in term of adding concept
of Artificial Intelligence (AI) that drive venture toward success and unpredictable progress,
which in return open new ways for organizational growth.
E- What types of organization and business utilized technology
In this competitive business world, there are several firms may exist who utilized e-
commerce as emerging digital technology, which drive their focus and attention toward cross
national boundaries and entering into international market where growth chances are available in
bulk. Amazon, Flip kart, Nayka, Snapdeal, Jasper Infotech PVT Ltd, etc. has been successfully
using e-commerce platform, which may enable these brands to reach global market and achieve
strategic goals appropriately (Djatmiko and et.al., 2020). For example, Amazon by using this
technology is becoming the multinational technology firm in the world which concentrates on e-

commerce, digital streaming, cloud computing, etc. concepts successfully. This brand is known
for its wide distribution of well-developed sectors through advance technologies such as chosen
one, which enable it to become number one online shopping platform. Each firm by using this
technology may take benefit of growing ventures productively as it may give them essential and
beneficial chance of expanding venture without going out of nation in term of selling goods
online from one location to another. It may also give opportunity to build trustworthy
relationship with those suppliers who may conduct sustainable and ethical practices in effective
manner. Grofers is an emerging company that also use e-commerce and offer satisfactory
services to target market. Zomato and many more brands are developing their businesses and
building great ventures image, which is quite important for companies to do so. It may provide
more advantages in a bulk that are beyond management expectations.
F- How it is utilized as a business tools and is this effective?
Electronic commerce is the best business model that allow companies and ventures as
well as consumers to make sell and purchase products online. B2B, B2C, B2G, C2C and C2B are
the different types of E-commerce venture concepts that are utilized by many firms whether it is
large or small. By using this concept, companies may gain benefit of increasing productivity and
generating revenue more than rivals. It may permit firms to reach potential buyers all over the
world and a particular nation along with home town (Llanes, 2020). It may enable companies to
make purchasing easier for all the consumers who always make sacrifice of their needs relating
to goods as they are out of stock or not available at a physical store. Along with above benefits,
usage of this effective tool may allow firms to gain insight of target market throughout tracking
and analytics. Whether a firm may send visitors to e-commerce website via PPC advertisement
and SEO or a better old postcard there is a method to track their buyers and traffic and get
insights into keywords.
It may make companies capable to give fast response to individual person who tend to
become their loyal consumers and also promote venture after obtaining great satisfaction that
they never obtain by becoming a consumer of other brands. E-commerce is effective in term of
saving money and efforts as well which a marketer and seller spend to work harder.

Discussing nature of relationship between digital technologies, both old and new emerging
theories on venture and management practices & structures
Digital technologies such as e-commerce and social media marketing as well as newly
emerged concepts like AI are interrelated with each other. These concepts are related to business
management and practices, which drive the attention of administration toward conducting
practice of generating brand awareness and selling goods direct to target market, without
including third party (Hervé, Schmitt and Baldegger, 2020). Artificial intelligence is the newly
emerge concept of business and management practice which may give benefit to firms in term of
managing operational activities in effective manner. This technology work just like other
technologies such as e-commerce but the way to utilization is quite different. These two methods
provide benefit in several ways that may put direct effect sales, success, growth, etc. AI and
electronic commerce are beneficial in varied terms (Chalmers, MacKenzie and Carter, 2021). For
example, it may contribute to make success easy and drive growth of ventures beyond
expectations of management. Just because of these, administration may effort to chance their
structure as it may get widen.
CONCLUSION
By summing up above discussion, it has been summarized that organization increased its
profits margin and enhanced customer base, by using the best and effective technology that is e-
commerce. It has provided firm chance to grow rapidly and expand venture globally, which is
not that easy for any firm to do so as it required a lot of hard work and efficiency as well as
implementation of strategic resources, like current chosen one. Furthermore, from above
analysis, it has been identified that by using e-commerce and platforms related to this
technology, firm has taken pleasure of increasing profitability. It has been identified that by
using e-commerce site and technologies, firm has established their business images across home
boundaries and successfully entered into global market. They have taken pleasure of increased
profits margin and generated revenue more than key competitors, which is quite important for
company to do so in effective way.

REFERENCES
Books and journals
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Developed and Developing Economies. The African Journal of Information Systems.
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Chalmers, D., MacKenzie, N.G. and Carter, S., 2021. Artificial intelligence and
entrepreneurship: Implications for venture creation in the fourth industrial
revolution. Entrepreneurship Theory and Practice. 45(5). pp.1028-1053.
Dhanalakshmi, A. and et.al., 2020. Technological Advancements in E-Commerce and Customer
Relationship Management. International Journal of Engineering and Management
Research (IJEMR). 10(6). pp.9-20.
Djatmiko, M.B. and et.al., 2020. A RESEARCH STUDY ON LOGISTIC AND E-COMMERCE
OF AMAZON AND FLIP-KART. PalArch's Journal of Archaeology of
Egypt/Egyptology. 17(6). pp.7863-7882.
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Xie, J. and Wang, L., 2021. Collaborative innovation of E-Commerce enterprises based on
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