E-commerce Business Strategy Report: A Photography Website Case Study

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E-commerce Business
Strategy Report &
Prototype Website

Contents
Executive summary and introduction....................................................................................................3
E-commerce business strategy...............................................................................................................4
E- Commerce business models..............................................................................................................5
Value proposition..............................................................................................................................5
Revenue Model..................................................................................................................................6
Competitive environment..................................................................................................................7
Online marketing & advertising tools....................................................................................................8
Conclusion and recommendations to the business...............................................................................10
References...........................................................................................................................................11

Executive summary and introduction
In the given report of E-commerce website of the photograph, there is five strategies of
business from these five strategies such as differentiation, cost competition, scope, and focus
& customer intimacy. The selected strategy of the business for the E-commerce website is
differentiation as the services & products are different in comparison to other websites this
makes the website unique. The models of E-commerce business are value propositions in
this required to explain how the E-commerce website of photography will fulfill the
requirements of the customer, second is the model of revenue in this the E-commerce website
require to tell how to obtain the revenue in the website & invest it in the positive form, third
is competitive environment it explains the competitor in the market. Now, how the E-
commerce website will advertise & marketing through social sites. The entire above topic
covers in the below report by selecting the proper approaches for the marketing of the E-
commerce website. For example, the social site will be chosen for the E-commerce website is
Pinterest firstly this site only has photography it will be beneficial for this website. In the
website provided the option of Pinterest through this customer will easily add the interesting
photographs on the board. And may follow by other customer & it may help to develop the
network among the customers. Somewhere it will generate the revenue & the revenue will be
used in the future for making effective & more attractive E-commerce website of
photography (Bones, 2015).

E-commerce business strategy
The strategy of the business is the place to achieve the plan for running the business in the
long term & on the investment of the firm of business. Therefore the strategy of the business
is the plan for making the profit in the long term. The term profit is something which tells the
difference between the price, the business will able asks for the product & the producing cost.
The strategy follows will depend on the business, product, market place & the environment of
competition (Torres, 2014 ). The internet is a market place which is uniquely defined where a
similar strategy & the business will follow. The E-commerce website strategy uses the
platform of mobile & internet to strengthen the business that exists already in the market.
This method used to develop the products that are different from another E-commerce
website, the content of proprietary, the process of distinguishing & the services are like
customized & personalized. As there are five strategies of business such as service/product
differentiation, cost competition, focus on the business, scope & the supplier/customer
intimacy. For the E-commerce website of photography, the strategy of the business used is
product/service differentiation. As the differentiation mention the ways that make the
products of the E-commerce website unique from other websites & make a difference from
the other competitors of the website of the photography. There is the term that is opposite to
the differentiation that is commoditization it is a state where there is no uniqueness in the
between the products & services of the E-commerce website. The only difference between
them is price & it is selecting on the basis of the price (Geah Pressgrove, 2015). As it is said
by the economist that if there will be no difference in the product/ service & it only has
uniqueness in the price then the competition will depend on the price. Then the prices of the
products/services will come down to produce a large number of customers. If the prices fall
down then it will be equal to the cost of the product at the time it produces. There will be no
profit in the E-commerce website & this the unsatisfactory condition for any E-commerce
website. So, to overcome this condition there is the only solution is to make uniqueness in the
services & product where there will be one supplier. There will be a number of ways to
differentiate the service & products (Wu, 2018). The E-commerce website may begin with
the general products & services, then develop the assumption between the customers for the
experience of absorbing the products & the services. The main objective of marketing is to
make the differentiation characteristics & make the customer familiar to the different services

& the products that E-commerce website having. In the E-commerce website make different
their services & products by providing the customer's free subscription for one year. By
providing the discounts on most of the photographs & by sell and buy the photographs easily
online. By developing the interactive content related to the photographs (Iancu, 2017).
E- Commerce business models
Value proposition
The value proposition is the promise of the materials that the client get by choosing these
services. The client will select us over others is as fulfill the emotional & functional
requirements, transfer the determined welfare & solve the problem. The value proposition is
required it clears the picture of the E-commerce website that will be offered & tells the view
of the E-commerce website to the clients as they approach this website over other. If the
value proposition is not attractive, not effective & the clients are losing the interest & will
move to other websites for important information. If the value proposition is best then it will
attract the client’s attention towards themselves (Topuz, 2018). The website of E-commerce
follows this steps for value proposition such as transfer the messages that are understand
easily so that it will reflect the clarity for the answers to the above questions (for example-
what this E-commerce website is offering?, How it will be beneficial?, For what it is? why
they prefer this website from others?. The second step is Uses those languages that will
understand by the client as a value proposition required to utilize the languages according to
the audience that is targeted (Bauboniene, 2015). To join the communication with the client it
is required to know the language of the clients, to express the E-commerce website. Through
communication states, the output the client gets by explaining to them what this E-commerce
website is offering is different & best will depend on the actual value that supply instead of
hype. Show the value proposition confidently on the E-commerce website homepage,
materials for marketing & while having words with clients that are prospective (Goldring,
2017). So, keeping this in mind this E-commerce website offers the clients to upload their
photographs, showcase their talents & allow clients to log in and like the photograph of other
clients and may comment on their photographs. This E-commerce website allows selling &
buying the photographs by the clients that are logged in the website and select any
photograph that is best for them.

Revenue Model
There are some sources of revenues in photography are:
Merchandise photography – by selling the photographs that already exist on the E-commerce
website & develop the new work respectively for goods is the source of income for the
website of the photography. The models of the business are changing rapidly in this market
place but there is the quite potential of earning here. It needed consistency in the work for
regularity (Anonymous 2016).
Increasing traffic on the website – Knowledge of monetizing is the viable option for the extra
income as if the website consists of the wide range of the categories & the website is
attractive (Chakrabortty, 2018). The clients will come to this E-commerce website, again and
again, it increases the revenue of the website. The revenue gain by the website will be used
for making the website more flexible, attracting & include more knowledgeable photographs
(Saridakis, 2018).
Editing the image- E-commerce website consists of various editing tools through which the
client may make the image more effective, flexible and enhance the image that is known as
post-production (Cai, 2017 ). This facility may be used by any client but the client requires
subscribing themselves on the E-commerce website. Through the subscription of the website
may get the revenue. It helps clients to interact with other photographers to make a network.
Image licensing – If the photograph is used with the approval of the owner of that particular
photograph that it will have to pay charges for that. The photograph may be used for ads of
the billboard, ads of the magazine, for packaging & for advertisement of the web banner. For
all of this kind of advertisements, the client requires to pay the valuable charges. It will
ultimately generate revenues (Rezarta, 2017).
Printing – Sell printed goods is the best option. As by having the exhibitions, by selling it
online, develop the series of limited editions. Discover the different size of print photographs.
The cost of the printing is not very high by selling it to a good price will generate revenue
(Zhang, 2018).

Competitive environment
Other E-commerce websites – the websites of photography that are providing the features
that are same or have additional features such as have many categories of including the all
types of flora & fauna, the photographs of youth, students, wildlife photography like that
gives competition to the website of E-commerce (Guercini, 2018). These websites have a low
subscription in comparison to the E-commerce website. So, it increases the traffic of clients
on their sites and will indirectly increase the ranking of their website. By maintaining the
price of subscription & by adding the valuable photographs on to the E-commerce website of
photography (Heuer, 2015).
Manufacturing company of camera – these companies may not directly give competition to
the E-commerce website of photography but somewhere gives indirectly to the website of the
photography. As if the companies of camera manufacturing involves more & more there will
be a decrease in the use of websites as modern camera involves almost all features like tools
for editing that helps to make the photograph more attractive. Now the days the camera
coming in the marketing has the high-resolution pixels and with this, they are providing the
extra features & tools to enhance those photographs for making them effective. According to
the technology, the cameras are improving day by day (Wang, 2018).
Apps – There are a lot of applications coming in the market related to photography almost
every week. Applications are used by almost everyone. These apps provide similar features to
clients like the website. Applications also have the tools for editing the photographs to make
them charismatic towards the clients (Ribeiro, 2014). It also involves the marketing facility as
by selling & buying the photographs by the clients. Some of the application provides a free
subscription to the client for one year for attracting the clients towards their application. And
sometimes provide discounts on their first purchasing. They apply more techniques for
inviting the clients towards them. The applications are not directly given completion to the
website of E-commerce but indirectly they are giving competition (Ballestar, 2018).
Online marketing and advertising tools

There are many marketing & advertising tools in marketing such as Twitter, Google,
Pinterest & Facebook etc. From the following tools, two tools will be used for the marketing
of the E-commerce website of photography.
Online marketing & advertising tools
Pinterest marketing – It is the site of social networking that allocates the client with the
board of online from which they may pin the interesting photographs. The success behind
Pinterest is constructed on the area when there is a shift in the behavior of clients authorized
by the technologies that are new. Clients discuss the latest trends by using photography
instead of using the words. Nowadays most of the clients are pinning their photographs on
Instagram & Pinterest about their personal life using the photographs (Brown, 2018). The
Pinterest are highly effective & interactive for the clients that have an interest in photography
as most of all the clients are using Pinterest have interest in pictures. This site having
categories like 36 on the board includes the arts, cars & fashion etc. Clients may pin to the
boards & develop their board and may follow other boards. Pinterest now creating the boards
private so it will allow clients to do registration before accessing it (Anonymous 2012). The
aim of Pinterest is to share the interesting photographs & it is the largest site for sharing the
photographs. For advertising & marketing the E-commerce website of photography, there is
the” P” button on the website through that client may add they're interesting photograph on
the board of the Pinterest (Howard, 2014).
Facebook marketing - Facebook is one of the famous & most useful social networks
almost from every age group (Chandler, 2014). There is a number of clients spending many
hours in a day on this site, most have approx. thousands of friends and some have less. All
the clients know a little bit of Facebook & have basic knowledge about it. Facebook deals
with a number of clients that more than Google. Its features are developing to increase the
connection between the people as by tagging the photographs, by posting the photographs or
by sharing the photographs (Milder, 2013). Facebook provides a large opportunity for
marketing & also provides the tools for developing the E-commerce website on this site.
Facebook add its platform for marketing daily to run the revenue. Through the ads on the
marketplace will increase the marketing as Facebook sell the ads on the right column of the
client like on the homepage, on the interface of the Facebook such as apps, profiles &
photographs. The aim is to deliver to the clients by the website of Facebook or the Facebook

page. Facebook tracks the history of the clients and according to that, they enable the ads.
Because of all the above reasons the marketing & advertising of the E-commerce website of
photography generates ads on the page of Facebook as most of the people post their photos
so, the Facebook generate ads accordingly (Kuhikar, 2013).

Conclusion and recommendations to the business
In the report above discuss that the E-commerce website of photographs follow the business
strategy as there are five strategies that are differentiation, cost competition, scope, and focus
& customer intimacy. From these, the E-commerce website uses the differentiation strategy
as it will help to make the products & services different from the other websites of the
photograph. There are models of the business that are used by this website, value proposition
explained how the E-commerce website will fulfill the requirements of the customer & how
they interact with the customers. Another is the revenue model this explained how the
website gains the revenue, what are criteria followed by the E-commerce website to gain the
revenue. The website provides the one-year free subscription, in addition to the discount on
the photographs. The last is the competitive environment it told us the website which gives
the competition to this website & the plans they are using for achieving success. After this
marketing & advertisement of the E-commerce business, it allowed the website to choose the
social sites for the advertisement of the website. As the website uses Pinterest & Facebook
for marketing the E-commerce website as these are the trendiest sites in today’s generation.
Customers spend most of their time on these sites only. Pinterest is the most famous for the
photographs & it mostly used by peoples. All of the above strategies used for the E-
commerce website ,for making it, more attractive, more flexible & more effective towards the
customers.