Nepal Commerce Campus: E-commerce Study of SmartDoko - Project Report

This project report, submitted by a group of BBM 7th semester students from Nepal Commerce Campus, analyzes the e-commerce operations of SmartDoko, a prominent online shopping platform in Nepal. The report begins with an introduction to the e-commerce landscape and SmartDoko's business model, followed by an overview of the website's objectives and limitations of the study. The methodology section details the data sources and the process of buying goods, including payment methods like cash on delivery, credit card, and eSewa. A significant portion of the report is dedicated to a SWOT analysis, evaluating SmartDoko's strengths, weaknesses, opportunities, and threats. The conclusion summarizes the findings, highlighting the evolving nature of online shopping and SmartDoko's role in the Nepalese market, while the recommendations suggest improvements such as implementing a tracking system, introducing digital payment options, and enhancing security measures. The report includes references, a questionnaire, and photographs.

PROJECT REPORT OF E-COMMERCE
STUDY OF SMARTDOKO
Submitted To:
Mr. Kumar Lohola
Lecturer
Nepal Commerce Campus
Submitted By:
Sapana Gurung
Kripa Sunuwar
Prasiddhi Budathoki
Rakshya
Prakriti Gimire
(BBM/7th Sem/Sec-A/Group-p7/2076)

ACKNOWLEDGEMENTS
This study has been carried out and the report is presented on topic
“Smartdoko”.One of the leading organization in online shopping market of Nepal.
Study were conducted to find out the system and procedures to conduct
ecommerce sites. There were many helping-hands to be found for the completion
of successful field research. We would like to acknowledge Director and Nepal
Commerce Campus family and also our respected teacher Mr. Kumar Lohola sir
for giving us such a valuable opportunity to use the theoretical knowledge in the
particular field in the course of our study.
We also express our gratitude to the staff of smartdoko for helping us staff were
good co-operation where the study was conducted.
We would also like to thank our valued teachers and colleagues and all other
helping hands who were directly or indirectly involved to our study. And, finally
we would like to dedicate this study report to our parents, who is an inspiration in
our personal life.
Group p7

TABLE OF CONTENTS
Chapter I Introduction
1.1 Background
1.2 Introduction to websites
1.3 Objectives of the websites
1.4 Limitations of the study
Chapter II Methodology
2.1 Sources of data
2.2 Process of buying goods
2.3 Modes of payments
Chapter III SWOT ANALYSIS
Chapter IV Conclusion and Recommendation
4.1Conclusion
4.2 Recommendation
References
Annexes
Annex 1: Questionnaire
Annex 2: Photographs

CHAPTER I
INTRODUCTION
1.1 Background
With the speed of technological advancement in 21st century, there is development
of ecommerce. The research is conducted about the online shopping trend which is
spreading throughout the world using various shopping applications. One of the
earliest form of trade conducted online was IBMs online transaction processing
developed in the 1960s.
online shopping is the process of purchasing products by using electronic medium
where customer is connected to seller via internet .for instance smartdoko is an
online shopping destination in Nepal offering wide range of products where the
customer can purchase the product in a click rather than reaching to the shopkeeper
. smartdoko has been operating since two years.smartdoko discourage order via
social medias instead it ask for sign up to keep record of product order.the main
target of smartdoko is to provide digital supermarket in Nepal.
1.2Introduction to website
SmartDoko is an online shopping Destination in Nepal offering a wide range
of products whereby the customers can enjoy a hassle-free purchase of products
which is now just a click away from reaching to their doorsteps. Smartdoko has
over 18 product categories,including numerous sub-categories where customers
can easily shop products ranging from mobilephones,electronics,fashion
items,food&beverages and many more.

1.3 Objectives of the websites
 To bear an unbeatable price.
 For prompt delivery
 To provide wide selection of products
 To provide strong distribution channel
1.4Limitations of the Research
Having a research, facing new peoples of varieties of nature isn’t an easy task so
there were many limitations of study during our research. Some of those
limitations are enlisted below;
1. Few of the staff whom I interviewed weren’t co-operative and supportive.
2. The site was too far from our starting point, so we were already tired while
reaching there.
3. They do not provide us sufficient information as we need.
4. It was difficult for us to communicate with them.

Chapter II
Methodology
Methodology implies the basic research method to be carried out through the entire
study. Methodology is the important part of the research study. It includes nature
and sources of data, process of buying goods, and terms and condition of payments
modes.
2.1 Sources of Data:
Methodology can be a different every research is based on data which is analysed
and interpreted to get information. Data sources are broadly classified into primary
and secondary sources of data. We have used both types of methods i.e primary
and secondary sources of data for our research study. Primary sources of data in
the sense that we visited the office to collect direct information which is first-hand
information along with this we have used secondary sources of data to collect
information Google , websites , Facebook e.t.c.
2.2 Process of buying Goods:
The process of Buying goods From the Website are as follows:
Step1: At First you have to login or create a account.

Step2: you have to select the category of the product that you are searching for.

Step3: After selecting the product,you have to add that product in the Cart.

Step4: When you add the product into cart , you have to press the ‘Confirm’,fill up
the required form and select the ‘mode of payment’.

Step5: Here, the final confirmation is needed to be done,to check the detail
information about the order.

2.3 Mode of payments:
The payment mode choose by smartdoko is according to the convenience odf
clients. They have offered various payment modes i.e.esewa,cash on delivery ,debit
card ,credit card etc. Though payment should be made as per agreed policy of the
shopping site.
Cash on delivery: It does not ,matter if there is no debit card or credit card .one
can use cash on delivery to purchase the goods.
Credit card machine: The delivery person carries the credit card machine ewith
him .the person who have credit card can make payment through credit card.
Esewa: Esewa is also the online payment system where customer should make
payment by transferring fund to the account of shopping site.

CHAPTER III
SWOT Analysis
3.1 Strengths:
Followings are the strength of smartdoko:-
 Smartdoko easily functions in mobile or desktop without any problem.
 Smartdoko offers regular and express delivery options within the
Kathmandu valley as well as outside.
 Customers can earn points on every purchase which can be used to buy from
the entire range of products .
 Smartdoko has over 4500products with new products being added everyday.
 The website also provides the Privilege to compare the products.
 Along with ‘cash on delivery’ , Smartdoko has also come up with ‘Card on
delivery’.
3.2Weakness
Followings are the weakness of smartdoko:-
 As Comparison with other online website products,I found smartdoko a
little bit expensive.
 Even after you purchase the product it still shows you the pending deleivery
status.