This report presents an e-commerce proposal for Ballarat Trade Fair Consultancy (BTFC), analyzing the suitability of an e-commerce model for the company. It explores a B2C business model, outlining revenue models like advertising, sales, and affiliate marketing. The proposal details the necessary networking and communication infrastructure, including internet, intranet, and extranet, along with required applications such as web servers, databases, and payment gateways. It addresses crucial e-commerce security issues through firewalls, encryption, and SSL certificates. Furthermore, it covers e-marketing requirements, payment system choices, ethical and privacy concerns, legal issues, and customer service strategies. The report suggests metrics to measure the success of the proposed system and includes a mock-up proposal. The proposal concludes that e-commerce is suitable for BTFC, providing solutions to major challenges and offering various revenue streams.
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