Strategic E-commerce System Recommendations for Barry's Bean

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Added on  2023/01/05

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This report provides a detailed analysis and recommendation for Barry's Bean to implement an e-commerce system. It explores the benefits of both Business-to-Consumer (B2C) and Business-to-Business (B2B) models, outlining the steps for effective implementation, including design preparation, communication strategies, and feedback collection. The report also compares e-commerce service providers like Shopify, WooCommerce, and Squarespace using a KT-DA comparison table, ultimately recommending Shopify due to its high ratings, attractive templates, strong customer support, and robust security features. Furthermore, it discusses the advantages of B2C and B2B systems, such as reaching potential customers, building strong retailer relationships, and increasing sales. Finally, the report addresses potential issues related to e-commerce, including promotional medium selection, ethical considerations, security risks, legal compliance, and internet dependency. The conclusion emphasizes the vital role of information systems and e-commerce in modern business, advocating for ethical and legal practices in electronic trading.
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INFORMATION SYSTEMS FOR BUSINESS
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Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Recommendation for Barry's Bean to use e commerce system..................................................1
CONCLUSION...............................................................................................................................6
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INTRODUCTION
The information system for the store, collect and communicate reliable information and
trade within the overall organization structure. With the changes in time, new technologies develop
for trading in the global market. E-commerce is one of them. To understand the concept of an e-
commerce system relevant to the information system, Barry's Bean had chosen. It is a small
organization that trades the business of coffee beans and their products in a small market. To
enhance their target market, they use an e-commerce platform. This report is prepared to define the
types of e-commerce systems used by organizations. It also includes benefits as well as issues
organizations face when they use an electronic platform for systematically trading their products.
MAIN BODY
Recommendation for Barry's Bean to use e commerce system
E-commerce is a new innovative tool use by business organizations to sell their various kinds
of products through electronic mode. It is the most effective way of trading in the global market as it
helps in saving time as well as the cost of the organization because all the trade transaction had done
through online mode. Barry's Beans is a small trade entity. To explore the business of Barry's Beans, its
management needs to upgrade its trade by using an effective e-commerce system. Business to
consumer is the best commercial system adopted by this organization.
By applying this system, Barry's Beans will be able to trade their business locally as well as the global
market they can offer their robusta bean Arabica beans online. The organization also show all the
relevant coffee product they sell through this mode to their commerce. They can sell Affogato,
Americano, cold coffee, Doppio, and Caffe mocha to their customer (Yablonsky, 2016).
Customer needs not to go any local market to purchase it rather this system help them to take
their coffee product to the designation they sleeted in through online mode. Barry's Beans also
adopt another e-commerce system which is business to business. Barry's Beans the organization
trade their beans not only to the customer but the local retailer also. Thus to spread the product
market they can easily use a business-to-business system. Their product list is shown on their
market portal and it is easy for retailers to according to the rate and their choice they can easily
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order for beans or coffee products required by them. It is the most effective way through which
business organizations as well as retailers can contact each other.
For using business to business e-commerce system manager of Barry's Beans need to follow this
procedure
Preparation of effective design for offering: For selling products online. The first step required
to prepare an attractive design in which all the information regarding products define
systematically, with their price, benefits, and use of products.
Selection of communication way: After designs offer presentation, in the next step it is required
to choose the best method of communication through which Barry's Beans can easily spread their
message to their clients. It is really necessary to decide on the communication method according
to the suitability of business because most issue regarding business to business is arising due to
lack of communication problem (Ribadu and Rahman, 2016).
Send emails to clients: Before selling products, it is required for Barry's Beans to send emails to
their relevant client it helps them to take all the relevant information about the product.
Take feedback after delivery: This is the last stage, which is completed after delivery of the
product. Taking feedback from client help Barry's Beans to identify the requirement of customer
as well as they got the idea for changing products which help in satisfying their customer a. This
is also useful in building positive relations with customers.
For the implementation of business to the business model, the manager requires to follow the
same procedure. The only difference in this process is that in business to consumer, Barry's
Beans deals with final consumers, and in business to business, organizations deal with retailers.
To run the business through the electronic way it is required for Barry's Beans to choose the best
e-commerce service, provider. It is an organization which helps other trade entities to proved
them the best software and communication system as well as gives them direction and
guideline regarding one-time trade market. Shopify, Woo-commerce, and Squarespace are
some of the best service providers. But Barry's Beans need to choose one service provider
for their organization. To select the best one among three, a KT-DA comparison table is
used for decision making purpose:
Particu
lar
Details Cost-
effectiv
Price Design Stock Market
ing and
Payme
nt
Securit
y
Custo
mer
Rating
2
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eness
of use
SEO support
shopify Provid
es free
trial at
only 29
$ and
providi
ng
applica
tion
facility
for 24
hours
(Yang,
Chen,
Chen.
and
Wu,
2019).
9 8 9 8 9 9 9 10 5 star
Woo
comme
rce
Provid
es
analyti
cs
discou
nt and
also
give
free
service
6 6 7 6 7 7 6 5 4.5 star
3
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of SEO
Digital
product
s are
coded.
Square
space
Give
free
trial
facility
at
8$.This
app is
mobile
friendl
y and
provide
s
service
of free
custom
er
domain
(Sugun
a
Vithy,
and
Eunaic
y,
2016).
This is
social
3 5 7 6 5 8 6 7 4 star
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integrat
ion and
goals
give 24
hours
facility
to their
custom
ers.
From the analysis of this KT DA table, it identified that the manager of Barry's Beans needs to choose
Shopify as their organization's e-commerce service provider. Because this organization got a 5 rating of
the star, it is the highest among Woo-commerce and Squarespace. This corporation is famous for
providing reliable and accurate facilities to its relevant consumer. And Using the platform of Shopify
may be highly expensive and this is provided, attractive template facilities through which Barry's Beans
can attract their customers by listing their products. They also have strong support from their customer.
As compare to other organizations, retailers give high ratings to Shopify. Their stock and template
design are also more attractive. Barry's Beans joins new in e-commerce market Shopify need to attract
their online customer. Shopify not only good for its feature and facilities. But it also gives security
facilities which help the organization to save from any kind of cybercrime. They ensure their customers
to save personal information and not misuses. Their marketing strategies and platform is comparatively
strong as compare with Woo-commerce and Squarespace. Manager of Barry's Beans doesn't have any
kind of knowledge regarding working in online marketing field thus Shopify service provides help
them to guideline in the right path as well as they also giving them security and facilitate them with
right content through which they can build a strong position in e-market by sharing their product on an
online platform (Walker, JSaffu and Mazurek, 2016).
Benefits of Business to Consumer e-commerce system
By adopting business to the business system, Barry's Beans can easily reach to their
potential customers. Without using unnecessary marketing strategies. It will use in saving
their costly.
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This is a reliable platform and direct contact with customer help in gaining efficiency and
transparency in the transaction.
There is no need for brokers for selling the product to final customers.
Business to customer system useful in increasing sales ratio by attracting customers
through providing various kinds of offers.
Benefits of Business to business system
It will help an organization that they can access their business from any location.
This will help to build strong relations with retailers and organizations as they can contact
at any time and anywhere.
this will useful in finding new retailers (Yang, Shi, and Yan, 2016).
Issue related to e-commercial system
uses the wrong medium of promotional
it may be a possibility that the organization uses the wrong platform for promoting its
market.
during selling products to customer through online mode it may be a possibility that
organization face issue related to ethics as many of times organization sell a different
product they offer at their online portal.
Organizations also have an issue regarding safety and security due to the revaluation of
technologies, at present time the case of cybercrime, theft of personal information,
various has been increased.
The issue regarding the violence of legal rules and regulations is also faced by the
organization.
The manager is depending on the availability of the internet as they can connect and
communicate and trade products only when there will be a strong network of internet
connection.
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CONCLUSION
From the above analysis, it has been identified that the information system plays a vital role in
every corporation. To enter into digital platform there will be many kinds of information
system has been available through which organization can easily contact with their
customers. For this purpose e-commerce system has been applied through which
corporations whether it was small or large can able to run business by electronic mode.
Business to Customer is the most relevant system in e-commerce which an organization can
adopt as it Wil help business entities to direct made contact and delver them product legally
and ethically. Using business to business platform reliable for increasing sales as this
platform help in finding out new retailers for products. For starting e electronic business,
managers need to select service to provide which help the proving best facilities of the
online platform by delivering them various kind of service through winch they communicate
with their relevant customers.
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REFERENCES
Books and journal
Yablonsky, S., 2016. Intermediaries in e-commerce. In Encyclopedia of E-Commerce
Development, Implementation, and Management (pp. 48-73). IGI Global.
Ribadu, M. B. and Rahman, W.N.W.A., 2016, July. A generic framework for e-commerce
requirements to comply with Sharia in business-to-consumer perspective. In 2016 SAI
Computing Conference (SAI) (pp. 752-757). IEEE.
Yang, C. N., Chen, Y. C., Chen, S. Y. and Wu, S. Y., 2019, March. A reliable E-commerce
business model using blockchain based product grading system. In 2019 IEEE 4th
International Conference on Big Data Analytics (ICBDA) (pp. 341-344). IEEE.
Suguna, S., Vithya, M. and Eunaicy, J .C., 2016, August. Big data analysis in e-commerce
system using HadoopMapReduce. In 2016 International Conference on Inventive
Computation Technologies (ICICT) (Vol. 2, pp. 1-6). IEEE.
Walker, J. H., Saffu, K. and Mazurek, M., 2016. An empirical study of factors influencing e-
commerce adoption/non-adoption in Slovakian SMEs. Journal of Internet
Commerce, 15(3), pp.189-213.
Yang, Z., Shi, Y. and Yan, H., 2016. Scale, congestion, efficiency and effectiveness in e-
commerce firms. Electronic Commerce Research and Applications, 20, pp.171-182.
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