E-commerce Consultancy Report for MyToys (Pvt) Ltd - ESOFT HND

This report serves as an e-commerce consultancy for MyToys (Pvt) Ltd, a toy company seeking to expand its online presence. The report begins with an organization profile, assessing MyToys' core business functions and identifying stakeholders. It then analyzes the impact of e-commerce on MyToys, including benefits, negative impacts, and global societal implications. The report investigates the market potential for an e-commerce solution for MyToys and evaluates various e-commerce systems. A key component involves evaluating the financial implications of implementing an e-commerce solution and designing a tailored e-commerce solution, including illustrations of its components. Finally, the report assesses the suitability of the proposed e-commerce solution, considering security issues and applicable legislation, providing a creative and innovative approach to support MyToys' business goals and offering a well-structured, academically sound consultancy report.

E-commerce Consultancy Report
for
MyToys (Pvt) Ltd

Higher National Diploma in Computing & Systems Development / Business
Management
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General Guidelines
Unit Assessment Information
Qualification : Higher National Diploma in Computing and Systems Development
Unit Code & Title :Unit 1–Business Skills for E commerce
Assessment Title & No’s : E-commerce Consultancy Report for MyToys (Pvt) Ltd - (ECOM – 16 – 001)
Learning outcomes and grading opportunities:
LO 01: Understand the structure and aims of business organizations
Learning Outcomes LO1.1 LO1.2
LO 02: Understand the impact of e-Commerce
Learning Outcomes LO2.1 LO2.2
LO 03: Be able to design e-Commerce solutions
Learning Outcomes LO3.1 LO3.2 LO3.3 LO3.4 LO3.5
Merit and Distinction Descriptor
M1 M2 M3 D1 D2 D3
Assessor : Date Assessed:
Internal Verifier (IV): Date of IV:
Date Issued : Date Due :
Date of Submission:
Assignment Brief
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Chapter 1 – Organization Profile
Assignment Brief
MyToys (Pvt) Ltd. is a Toy company which started its functions in early 2015. They sell variety of toys for
children of all ages. Currently they are operating in Colombo and have branches in Bambalapitiya, Nugegoda
and Dehiwale.
They are looking forward to expand their operations in different regions in the country and their long-term
business goal is to step into regions around Asia in order to build their customer base and reputation over
time.
To accomplish their goal, the management of MyToys is thinking of introducing an online platform where
they could publish all their product information and make available the information to customers at all times
to attract a huge customer base. But there is an issue in that they lack technological resources and staff to
help them in the process and they are not very confident whether they will be able to achieve their target.
They wish to hire an Ecommerce consultant to advise them and help them on this matter.
Assume that you have been hired by MyToys as their Ecommerce consultant and prepare a documentation
based on the tasks given below.

1.1 Assess core business functions of MyToys (Pvt.) Ltd. making assumptions where it is necessary.
(LO 1.1)
1.2 Identify the stakeholders involved in the operations of an organization such as MyToys and by using a
suitable tool, evaluate the organisation’s business aims in relation to their stakeholders. (LO 1.2) (M1.3)
Chapter 2 – Background of E-Commerce and its impact to the Society
2.1 Analyse the impact of introducing Ecommerce to MyToys by analyzing the benefits and negative impacts
it would have both on the customers and the business. (LO 2.1)
2.2 Discuss the global impact of e-Commerce on the society by taking different examples with appropriate
references (LO 2.2)
Note: Your overall chapter must reflect the background of e commerce and its wider impact to the
society through a range of sources of information with appropriate references. Please avoid using
unreliable data sources such as wikis, answer web sites, blogs etc. (M2.3)
Chapter 3 – Market Potential and Different E-Commerce Solutions
3.1. Investigate the market potential of introducing an ECommerce solution to an organization such as
MyToys. (LO3.1)
3.2. Currently there are different types of e-commerce systems in use. Evaluate e-Commerce systems which
are being used by organisations in current context. You are encouraged to provide screen shots to support
your answer (LO 3.2 and D 1.1)
Chapter 4 – Proposed E-Commerce solution
4.1. Though it would generate revenue, implementing e-commerce solutions would require substantial
investment. Evaluate the overall financial implications of implementing an e-commerce solution for an
organization such as MyToys. (LO 3.3)
4.2. Based on the above justification on the market potential and the varieties of e-commerce solutions
available in the world of e-commerce solutions design an e commerce solution for MyToys that would
support the achievement their business goals. (LO 3.4)
Note: You are encouraged to use illustrations to show how different component of the proposed system
would interrelate.
4.3. Taking into consideration the security issues and applicable legislations, evaluate the suitability of
the proposed e-commerce solution for an organization such as MyToys. (LO 3.5)
Note: The above proposed e commerce solution must be creative and innovative in terms of
applicability to the organization that you have selected. (D3.5)
Note :
a.) The report should be well structured and presented confirming to academic writing standards. (M3.3)
b.) Overall work is a managed study and submitted the report within the assigned time duration. (D2.3)

Assessment Criteria
Outcomes/Criteria for PASS Possible Possible evidence provided by the learner Achieved
evidence
LO1 Understand the structure and aims of business organisations
1.1 assess an organisation’s core business functions Chapter 1.1
Assessment of functional areas
of should take place
1.2 evaluate an organisation’s business aims and show
how they relate to stakeholders Chapter 1.2
Clear linkage between specific
aims of the organization and
how stake holders are being
affected by the same but be
evaluated
LO2 Understand the impact of e- Commerce
2.1 analyse the impact, including the risks, of
Chapter 2.1
Analysis of the positive and
negative impacts such as risks, of
introducing e-commerce
solutions to organisations
introducing an e-Commerce system to an
organization
2.2 discuss the global impact of e-Commerce on
Discussion on global impacts of
e-commerce, positive and
negative, should take place with
citations to contemporary
researches on the theme be
presented
society

3.1 investigate market potential for an e-Commerce
opportunity
Market potential for an e-
Commerce to an e-commerce
solution for an organization such
as MyToys be presented
3.2 evaluate current e-Commerce systems in use by Chapter 3.2
organisations
Evaluation of e-commerce
solutions which are currently in
use by different organisations be
presented
3.3 discuss the financial implications of an e-
Commerce solution Chapter 4.2
Financial implications such as
cost of funding for e-commerce
solutions in the given context
and justification of return on
investment should be discussed
3.4 design an e-Commerce solution Chapter 4.1
Applicable design of an
ecommerce solution for the
given organizational context
should be evidenced through
illustrations and written
descriptions of mechanisms of
the proposed system

3.5 evaluate the suitability of an e-Commerce Chapter 4.3
solution. Evaluation of suitability of
proposed e-commerce system in
the light organizational context
should take place

Grade Descriptor for MERIT Possible evidence by the student Feedback
M1 Identify and apply M1.3 An effective approach to study and research has been
applied
The Learner should have use effective approaches on defining the
business sector and background of business and identifying the
organisation’s aims and objectives with clear explanation on the
involvement of interested parties to the business and their
contribution variations for the rapidly growing & developing
business industry.
strategies to find
appropriate solutions
M2 Select / design M2.3 Range of sources of information has been used
In Chapter 2 the learner has reflected the background of e
commerce and its wider impact to the society through a range of
sources of information with appropriate references.
Not used unreliable data sources such as wikis, answer web sites,
blogs etc.
appropriate methods
/ techniques
M3 Present and
M3.3. A range of methods of presentation have been used and
technical language has been accurately used
communicate
Overall report should be word processed, using Times New Roman
font (12-body, 14-sub headings, 16-headings, 18-titles) with 1.5-
line spacing, justified, uniform while written in report writing
using appropriate Harvard referencing (both in text citations and
end text reference list) wherever appropriate.
It must contain appropriate Executive Summary, Table of
Contents,
Body, Conclusion, References and Appendices in accurate page
numbers. The report must be printed single sided and bound
along with the completed assignment brief on the top as the
cover page.
appropriate findings

Grade Descriptor for Possible evidence Feedback
DISTINCTION
D1 Use critical reflection D 1.1 Conclusions have been arrived at through synthesis of ideas and
have been justified
Chapter 3 critically evaluates e-commerce systems currently in use for
similar business purposes in the world, the learner has justified the
market potential for an e commerce solution for the selected
organization through an effective SWOT and PESTEL analysis while
synthesizing own ideas in to an effective conclusion on why this
organization must select e-commerce solutions
to evaluate own work
and justify valid
conclusions
D2 Take responsibility for D2.3. Activities have been managed
Overall work is a managed study and submitted the report within the
assigned time duration
managing and
organising activities
D3
Demonstrate
convergent / lateral /
creative thinking
D3.5 Innovation and creative thought have been applied
In Chapter 4, the proposed e-commerce solution is creative and
innovative in terms of applicability to the organization selected.

Strengths: Weaknesses:
Future Improvements & Assessor Comment:
Assessor: Signature: Date: ____/____/______
Internal Verifier’s Comments:
Internal Verifier: Signature: Date: ____/____/______

Acknowledgement
I would like to thanks my ecom lecturer MRS. Saranki for her support and time in helping
me understand subject and there for successfully complete the assignment. Secondly, I would
like to thanks and appreciate my family and classmates for their new ideas to making this
assignment.
Shavindra Peiris

Task 01
Assess core business functions of MyToys (Pvt) Ltd. making assumptions where it is
necessary. (LO 1.1)
MyToys (Pvt) Ltd main goal is to expand the operations in different regions in the country
and countries around Asia in order to build their customer base and reputation. With a
specific end goal to achieve the achievement their business procedure is separated among
different functional areas. Under each functional area they have taken skilled and trained
workforce with the goal that they can perform out their most extreme.
MyToys (Pvt) Ltd functional areas are;
1. Sales and Marketing department
2. Manufacturing and Production department
3. Finance and Accounting department
4. Human Resource department
5. Administration department
1.1.1 Sales and Marketing department.
“Marketing are activities of a company associated with buying and selling a product or
service. It includes advertising, selling and delivering products to people” (Investopedia
2017). Functions of MyToys (Pvt) Ltd marketers are;
1. Obtain a feedback about the products through Market Research.
2. Organizing sales promotions.
3. Advertising the product through advertisements.
4. Promoting the Company website
1.1.2 Manufacturing and Production department.

MyToys (PVT) Ltd make various types of toys for various age gatherings. Manufacturing and
Production is the process of converting raw materials into finished goods, according to
customer's expectations and satisfaction. The main stakeholders who involve in
manufacturing and production are Workforce and Production Manager, their main functions
will be;
1. Operate the machineries.
2. Checking the quality of the product.
3. Packing the products.
4. Maintaining the machineries
1.1.3 Finance and Accounting department.
Finance and accounting department records and summarized business transactions over a
period of time. These transactions are summarized for financial statements and etc. The
functions of Finance department are;
1. Maintaining Financial records.
2. Reporting the finance records to administration.
3. Arrange salary payments for the employees.
4. Credit controlling.
1.1.4 Human Resource department.
All the employees in Bambalapitiya, Nugegoda and Dehiwale branches are handle by Human
Resource department. The functions of Human Resource department are;
1. Monitoring the working conditions of the staff.
2. Handling employee records such as employee history, attendance and etc.
3. Recruitment and Training of employees.
4. Ensure Compliance with Labour Laws.
1.1.5 Administration department.

The business administration covers all aspects of managing daily operations and decision
making for an organization. Administration keep and handle the organization documents and
ensure smooth running towards organizational goals. The functions of Administration
department are;
1. Develop suitable assets management strategy.
2. Handling and storing organization documents.
3. Leading the employees in a manner that achieve goals of the organization.
4. Organizing meeting to discuss about organization plans.
All the above mentioned business functional areas are impacts on the MyToys (Pvt) Ltd
organization workflow. Through the finical reports which are made by finance and
accounting department it helps sales and marketing department to get the information about
most sold toys and the toys which have low demand. And also, the Human resource
department can recruit skilled employees for the manufacturing and production department to
make the toy manufacturing process faster. Administrative Department links with other
departments to ensure the smooth flow of the business process. Likewise, all the functional
areas are connected to one another to run the business process smoothly.

Identify the stakeholders involved in the operations of an organization such as MyToys
and by using a suitable tool, evaluate the organisation’s business aims in relation to
their stakeholders. (LO 1.2) (M1.3)
1.2.1 Stakeholders.
“A corporate stakeholder is an individual or group who can affect or be affected by the
actions of a business.” (Boundless, 2016). There are two types of stakeholders, internal
stakeholders and external stakeholders. Internal stakeholders are involved in the operational
process within the organization such as Owners, Managers and Employees. External
stakeholders are not inside a business itself but rather influenced by its execution, such as
Government, Suppliers, Customers, Society, and Lenders.
1.2.2 SMART objectives.
All organizations need to set objectives, objectives are essential they centre associations. A
successful approach to set objectives is through the mainstream acronym SMART.
Organizations that have SMART objectives are fruitful in light of the fact that they are clear
about what they are attempting to accomplish and how they will do it. SMART Objectives
can be set in every aspect of the business e.g. deals, generation, back and showcasing.
Specific - A target that takes after SMART will probably succeed in light of the fact that it is
clear (specific) so it tells precisely what should be accomplished. When every stakeholder
works on three specific objectives, such as What going to do? Why is this important at this
time? and How you going to do it? Then the objective will be clear and understand to
accomplished.
Measurable - It expresses when it has been accomplished (measurable) on way to measure
completion. As for MyToys (Pvt) Ltd, main objective is to expand the operation. This helps
to all the stakeholders to manage their work according to their objectives.
Attainable - A SMART objective is probably going to happen in an occasion that is
achievable. This is an essential to look at external and internal condition to choose whether it
can accomplish the SMART objective. For stakeholders of MyToys (Pvt) Ltd it helps to
figure out the way to achieve the objectives.

Realistic - Before setting a SMART goal significant elements, for example, assets and time
were considered to guarantee that that the goal was sensible. As MyToys (Pvt) Ltd objective
is to expand their operation they need to have a good customer base and good name of their
product.
Time Bound - At long last the Time Bound component gives a due date by which the
SMART target should be accomplished by. It should enable stakeholders to concentrate on
the undertakings required to accomplish the goal by breaking extensive errands into littler
segments that each have their own due date. The Time Bound component gives a valuable
advance check all through the venture and ought to discourage individuals from deferring
task completion unnecessarily.
SMART objectives serve to Clarifies MyToys (Pvt) Ltd end vision. Particular objectives help
MyToys (Pvt) Ltd to concentrate on what they need to accomplish and ways to achieve
success in a certain period of time.
1.2.3 Influence of stakeholders on business aims.
Business aim is where the business needs to go on future, its objectives. As MyToys (Pvt) Ltd
aim is expand the operations in different regions in the country and countries around Asia in
order to build their customer base and reputation, in order to achieve business aims
stakeholders must accomplish their objectives according to SMART objectives.
Employee - Employees can impact the achievement of an organisation by their productivity
and effectiveness in the employment, duties and undertakings they do ordinary. In order to
increase production there should be a growth of employees and increase their salary and
bonuses in order to keep the employee for long time.
Managers – Managers impact a business regular by the decisions they make. Managers
implement business policy and prepare technique which influences the running and benefit
making capacity of a business.
Suppliers - Supplier's dependability could influence production. If orders do not arrive on
time there will be a lagging in production process and may not be prepared for delivery to
customers. Also, business should maintain a good relationship with their suppliers by
maintaining proper payment methods.

Customers - Customers can impact a business by deciding to keep on purchasing products
from the organisation. In order to achieve customer satisfaction, organization should provide
durable toys with high quality.

Task 02
Background of E-Commerce and its impact to the Society.
2.1 Analyse the impact of introducing Ecommerce to MyToys by analyzing the benefits
and negative impacts it would have both on the customers and the business. (LO 2.1)
2.1.1 What is E-Commerce?
E-commerce (electronic trade) is the purchasing and offering of products and ventures, or the
transmitting of assets or information, over an electronic system, basically the web. These
business exchanges happen either as business to business, business to customer, consumer to
consumer or purchaser to-business. The terms E-commerce and e-business are regularly
utilized conversely. (Pea,S 2015)
It has turned out to be exceptionally well known in the way that it has enabled organizations
to exchange all around. Items can be available to everybody on the planet, as e-commerce has
turned into a worldwide market enabling organizations to offer items over the world and
conceivably accepting more benefit from the products.
Additionally, there are many purposes behind such a quick creating of web based business,
which for the most part because of the advantages that web gives. As a matter of first
importance, the web offers diverse sort of accommodation to purchasers. Buyers don't have to
go out searching for item data as the web can help them to seek from online destinations, and
it additionally assesses between each webpage to get the least expensive cost for
procurement.

2.1.2 Positive and Negative impact of E-Commerce to MyToys (Pvt) Ltd and Customers.
Advantages of E-Commerce to MyToys
(Pvt) Ltd.
Disadvantages of E-Commerce to MyToys
1. Through E-Commerce organization
can expand their sales globally.
2. Less number of employees needed and
it helps the organization to reduce
labour cost.
3. Products can be available 24x7 for the
customers.
4. E-Commerce helps to make the
business process much more fast and
efficient.
1. There will be an additional cost for
hosting services, domain name and
website security.
2. Security Issues because businesses
through e-commerce can be hacked
online.
3. Need transportation for deliveries.
4. High competition due to other
ecommerce businesses all around the
world.
Advantages of E-Commerce to Customer. Disadvantages of E-Commerce to
Customers.
1. Can shop from anywhere at any time,
without going to physical stores and
also it helps the customer to save
transport cost and time.
2. Allows the customer to compare
products with some other products
3. Customer can view the reviews of the
product before purchasing.
4. Business can send mails to the
customers to aware of the availability
of new products and promotions.
1. Quality issues such as; customer won’t
get a chance to look at damages of the
product before purchasing.
2. Customers may be anxious about
credit/debit card details being stolen.
3. Lack of personal communications.
4. Delay in delivery.

2.2 Discuss the global impact of e-Commerce on the society by taking different examples
with appropriate references. (LO 2.2)
Internet’s widespread use has driven numerous business substances to wander on electronic
commerce. Web based business alludes to the buying and selling of products and services
over the Internet or other networks.
Virtual organizations and the web are changing generally acknowledged financial practices
and making competition considerably fiercer than it has ever been previously. As the internet
opens up bigger markets to exploit, an ever-increasing number of adaptable organizations are
entering to the Ecommerce market and it enables new organizations to hold a market share of
the overall industry.
The above figure shows a survey done by United States about the ecommerce sales and
growth, it clearly shows that the Ecommerce have gradually increase by every year.
Amazon.com is a good example of how a virtual organization tested conventional endeavor.
Amazon is the largest online shopping website which know for wide selection of books and
expanded to sell Electronics, Music, Furniture and apparel.
“…16 million people used the Amazon. A year later, the number was 36 million, a figure that
would multiply at a furious rate. Today, more than 1.7 billion people, or almost one out of
every four humans on the planet, are online.” (Steve,W 2012)
Ecommerce have global impact on Tourism Industry as well. Globally over 90% of the web
users gather travel related details and travel to countries through online tourism websites. It
allows customers to have more options regarding vacation and economic planning.
“Emarketer.com predicted the sales of online travel booking such as (air, car, and hotel) will
increase 13.7% to 51.4 billion by 2010.... Hotel–Online.com report increase 7% to 30%
between 1998 and 2002 of online booking. Although there is a tremendous increase of the use
of online booking.” (Malik,R and Mohammed,Z. 2015)
From the above examples, it clarifies that E-commerce is conveying new business
opportunities to the travel and tourism industry based websites and Internet-based retailer
based websites such as Amazon and other retailer based websites.

Task 03
3.1. Investigate the market potential of introducing an ECommerce solution to an
organization such as MyToys. (LO3.1)
3.1.1 What is Market potential?
Market potential is the whole size of the market for an item at a particular time. It speaks to
the furthest reaches of the market for an item. Market potential is generally measured either
by sales value or sales volume. Market potential is only a preview in time.
3.1.2 Industry Description and Outlook.
MyToys (Pvt) Ltd belongs to the toy industry, which sells variety of toys. The toy and game
industry is organized into two classifications such as; traditional toys and video games.
Traditional toys incorporate activity figures, building sets, dolls, board games, puzzles,
vehicles, and other comparable toys. Video games incorporate with gaming consoles such as
PC games and dedicated consoles.
3.1.3 Information About Your Target Market.
The target market would be parents with kids between age of 1 to 17 years.
3.1.4 Distinguishing characteristics.
The product should be durable, it ought to be security to the children, and it ought to entrain
the children. As needs be, MyToys items contains every one of these qualities.
3.1.6 PEST analysis.
PEST Analysis is an estimation apparatus which is utilized to evaluate markets for a specific
product or a business at a given time span. PEST analysis support to take better business
choices.
PEST stands for;
P- Political
E- Economical
S- Social
T- Technological

Political Economical
1. Political stability.
2. Legal framework for contact
enforcement.
3. Trade regulations and tariffs.
4. Price regulations.
5. Industrial safety regulations.
6. Efficiency of financial market.
7. Economic growth rate in Sri lanka and
Asia.
8. Labour costs.
9. Interest rates.
Social Technological
1. Growth of population in Sri lanka and
Asia.
2. Toys according to different age
groups.
3. Promotions during different seasons,
such as festival seasons.
4. Recent technological developments in
toys and gaming consoles. Eg;
Introducing of Virtual Reality(VR)
system.
5. Ecommerce system expand customer
base.
Table 2 – PEST analysis.
3.1.7 Level of competition.
MyToys (Pvt) Ltd have a competition among local toy companies such as DSL Toys (Pvt)
Ltd, Kiddies & Toys International (Pvt) Ltd, Lumala City and Cool Kidz which provide
different variety of toys. And also, the competition from foreign toy selling websites.
3.1.8 SWOT analysis.
SWOT analysis is a structure for recognizing and breaking down the Internal and external
environment influences that can affect the viability of a person, place, product or project.
SWOT stands for;
S- Strengths
W- Weakness

O- Opportunities
T- Threats
Strengths Weakness
1. Having three branches around
Colombo.
2. Manufacturing different types of toys.
3. Good quality products.
4. Maintaining a good customer
relationship.
5. Having skill of labours.
6. High cost of raw materials.
7. No Ecommerce system.
8. Safety concerns on the products.
Opportunities Threats
9. Expanding the sells globally by
introducing online shopping system.
10. New products which helps to expand
diversity and customer base.
11. Marketing of existing product in
current and new markets.
12. Competition from local organizations
and foreign organizations.
13. Security Threats related to online
purchasing, ex Hacking.
14. Increase in cost production.
15. Changes in foreign currency rates.
16. Substitute products from competitors.
Table 3 - SWOT analysis.

3.2. Currently there are different types of e-commerce systems in use. Evaluate e-Commerce
systems which are being used by organisations in current context. You are encouraged to
provide screen shots to support your answer. (LO 3.2 and D 1.1)
3.2.1 Different Types of Ecommerce systems.
The overall extension of the web has significantly added to the change of exchange and store
exchanges. Ecommerce, or electronic commerce, to a great extent implies purchasing or
potentially offering items through the web and is normally connected with online based
shopping. There are a few unique sorts of eCommerce, the most widely recognized as;
1. Business to Business (B2B) – Business to Business (B2B) includes every electronic
exchange of products or services led between organizations.
2. Business to Consumer (B2C) - The Business to Consumer is recognized by the
establishment of electronic business connections among organizations and final
consumer.
3. Consumer to Consumer (C2C) - Consumer to Consumer (C2C) sort Ecommerce
envelops every electronic exchange of products or services directed between
consumers. These exchanges are led through a third party, which gives the online
stage where the exchanges are really completed.
4. Consumer to business (C2B) - In Consumer to Business there is an entire inversion of
the conventional sense of trading merchandise. This sort of Ecommerce is extremely
regular in crowdsourcing based undertakings. An extensive number of people make
their products or services accessible for purchase for organizations.
3.2.2 Examples for ecommerce websites.
3.2.2.1 Adidas.
Adidas is branded sports product selling company. Adidas is incredibly famous for its sports
related items like sports apparel, shoes, shirts, bags, watches and different accessories.

3.2.2.2 Amazon.
Amazon.com, Inc. gives online retail shopping services. It gives administrations to four
essential client sets: customers, venders, ventures, and content creators. The organization
additionally gives other promotional services, for example, web based promoting. It serves
purchasers through its retail sites with an attention on choice, cost, and accommodation. It
designs its sites to empower its items to be sold by the organization and by outsiders
crosswise over many item classifications.
Figure 9 – Amazon website homepage.

Figure 11 – Amazon product overview.
Figure 12 – Amazon payment methods.

Figure 13 – Amazon product reviews.
3.2.2.3 Hostinger.
Hostinger is a multinational organization which merchandise, webhosting, SSL (Secure
Socket Layer), VPS (Virtual private server) and Domain Names. The organization
additionally gives season or monthly promotional offers.

Figure 14 – Hostinger Homepage.
Figure 15 – Hostinger product overview.
Figure 16 – Hostinger payment method.

Figure 18 – Hostinger reviews.
3.2.3 Comparison between Adidas and Amazon.
Features Adidas Amazon Hostinger
Type of ecommerce. Business to Consumer Business to Consumer,
Business to Business.
Business to Customer,
Business to Business.
Product varieties. Only one brand Multiple brands Only one brand
Web site security. SSL protected SSL protected SSL protected
Accepted payment
methods.
Through PayPal Through credit cards Through PayPal and
Credit cards
Return refunds and
exchange policies.
Obtain warranty service
from seller
Can be returned within 30
days of receipt of
shipment
Monthly Payments can
be cancel, no return in
money
Product reviews. Product reviewsProduct reviews available Product reviews

available available
Table 4 - Comparison between Adidas and Amazon.
From the above comparison table, it clarifies that single organization can multiple
ecommerce types. In addition, Amazon and Hostinger organizations have multiple
ecommerce types such as Business to Consumer and Business to Business. Every
organization website contains an ecommerce transaction process, most of the transactions are
process through PayPal and card methods. All the above mention websites are SSL protected
which encrypt customer credit card information and passwords.

4.1. Though it would generate revenue, implementing e-commerce solutions would
require substantial investment. Evaluate the overall financial implications of
implementing an e-commerce solution for an organization such as MyToys. (LO 3.3)
In order to build an ecommerce system there are few ranges where My Toys needs to spend.
1. Hardware Cost
Motherboard Core i3 = 13 000 LKR
4GB DDR3 RAM = 4 950 LKR
3.7Ghz Core i3 Processor = 17 450 LKR
1 TB hard disk = 7 800 LKR
20" LED Monitor = 12 600 LKR
Keyboard = 950 LKR
Mouse = 650 LKR
Printer with scanner = 8 900 LKR
50m Network cables = 2 000 LKR
Routers = 6 000 LKR
Software Cost = 80 000 LKR
Total Hardware Cost = 154 300 LKR
2. Web developing charges = 80 000 LKR
3. Web hosting chargers from host provider = 620 LKR (Monthly)
4. Web security chargers = 17 360 (Annually)
5. Marketing cost = 15 000 LKR (Monthly)
6. Maintaining cost = 5 000 LKR (Monthly)
Monthly Cost = 20 620 LKR

Annual Cost = 17 360 LKR
Initial Cost = 234 300 LKR
The necessary hardware components are selected according to required PC performance.
Web developing charges are allocated according to a professional standard website, because
it should attract the customers and it must be user friendly. The reason for selecting a web
hosting package from a host provider, when comparing the labour cost and maintenance cost
for a server it’s cheap for having a hosting package from host provider at a fix price. SSL
certificate is needed for an ecommerce website, to encrypt customer credit card information
and other undisclosed information. The maintenance cost is allocated for the PC maintenance
and Marketing cost allocated for the Pay-Per-Click advertisements, Search engine
optimization and social media advertisements.

4.2. Based on the above justification on the market potential and the varieties of e-
commerce solutions available in the world of e-commerce solutions design an e
commerce solution for MyToys that would support the achievement their business
goals. (LO 3.4)
My Toys (PVT) Ltd belongs to the category of B2C and B2B where it sells for different other
organizations and consumers. The appropriate ecommerce framework for My Toys (PVT)
Ltd where customer can browse through the internet and purchase the relevant toy product.
For this solution, it needs a website to purchase the product online.
4.2.1 Creating the Website.
1. Web Authoring Tools - Web Authoring Tools are required to implement the front end
of the website. The html files made by Dreamweaver will incorporate ccs (cascading
style sheet) files that are utilized to upgrade the visual appearance of the site. Other
web authoring tools are graphic design packages, for example, Adobe Photoshop that
can be utilized to outline the skin for the user interface plan.
2. Website overview – Website consists of pages such as ‘Homepage’ which display
organization details and reviews, ‘Contact Us’ page which allows the user to send a
feedback about the organization or product, ‘Item page’ which display all the
categories of toys and when the user clicks on the relevant category it displays the
product details and the price of the particular product. When user wants to purchase
the product, user should login to the website and select the product and select the
payment method to complete the order. All the user records and purchased item
records will be saved in website database.
4.2.2 Suitability of Domain name.
My Toys (PVT) Ltd online website should contain good domain which help the customers to
find the site. For an example www.MyToys.com or www.MyToys.net would suits for the
organization.
4.2.3 SSL Certificate.
Secure Socket Layer certificate is needed to protect the website sensitive information. It gives
protection, basic security and information respectability for website and clients' personal
information.

4.2.4 Payment Process.
Customer can choose PayPal or credit cards as the payment method.
4.2.5 Website Testing.
Before publishing the website, testing is necessary to ensure that the website is running
without any errors and most importantly verification is need about the transaction process and
the security of the website.
4.2.6 Promoting the website.
1. Search engine optimization - To gain the competitive advantage and increase the
merchandise website should be high ranked on the web search results.
2. Advertising – Promotional offers should be advertise through social media networks
and by sending the promotions to registered users.
4.2.7 Screenshots of the proposed e-commerce website.
Figure 19 – MyToys Register Page.

Figure 20 – MyToys Log In Page.
Figure 21 – MyToys Home Page.

Figure 22 – MyToys Product Page.
Figure 22 – MyToys Contact Page.

4.3. Taking into consideration the security issues and applicable legislations, evaluate
the suitability of the proposed e-commerce solution for an organization such as MyToys.
(LO 3.5)
As technology changes, it becomes progressively challenging to preserve individual
information on the web secure. Web security is vital to keeping hackers and cyber-thieves
from retrieving sensitive information.
4.3.1 Identity theft.
Identity theft is a type of taking someone's personality in which someone professes to be
another person by accepting that individual's character, ordinarily with a specific end goal to
obtain assets or acquire credit and different advantages in that individual's name. There are
identify theft methods such as Dumpster Diving, Skimming, Phishing, Changing Your
Address, Old-Fashioned Stealing and Pretexting
Dumpster Diving - Dumpster diving includes seeking through trash searching for something
helpful. This is regularly done to reveal valuable data that may enable a person to access a
specific system.
Skimming - Skimming is perusing a content rapidly to get a general thought of meaning. It
can be appeared differently in relation to scanning, which is perusing so as to discover
particular information.
Phishing - Phishing is trying to get delicate data, for example, usernames, passwords, and
credit card details. Phishing is normally completed by email deceiving and it frequently
guides clients to enter individual data at a fake website.
Changing Your Address - A hacker can get billing statements, financial balance data and
credit card offers by misleading your mail.
Old-Fashioned Stealing - Stealing personnel records, or bribe employees who have access,
such as Stealing wallets and purses, bank and credit card statements.
Pretexting - Criminals utilize false pretences to acquire personal information from financial
institutions and different sources.
The previously mentioned are a couple of issues in web based business to be effective and
have a solid client base the security of the site ought to be intensive. The following methods

can be utilized to ensure the security issues are limited as could be allowed and they are
reasonable for the E-business site of MyToys to minimize security issues.
SSL (Secure Sockets Layer) - Secure Sockets Layer (SSL) is a standard security innovation
for building up an encrypted interface between a server and a user, web server and a browser,
or a mail server and a mail user.
Firewall - Network firewalls are often used to avoid unauthorized Internet users from get into
private networks linked to the Internet, especially intranets. All messages incoming or
outgoing the intranet pass through the firewall, which inspects each message and blocks those
that don't meet the predetermined security criteria.
4.3.2 Legislations.
Legislations identified with E-commerce are there to institutionalize and control the business
forms between a business and a customer. There are a couple of acts MyToys ought to know
about to do the business morally and legally.
Data Protection Act 1998 - The main role of data protection legislation is to secure people
against conceivable abuse of individual information data about them, held by others. There
are eight principles included in this legislation, such as
1. Fairly and lawfully processed.
2. Processed for limited purposes.
3. Adequate, relevant and not excessive.
4. Accurate and up to date.
5. Not kept for longer than necessary.
6. Processed in line with the rights of individuals.
7. Secure.
8. Not transferred to other countries without adequate protection.
Consumer Protection (Distance Selling) Regulations 2000 - The Consumer Protection
(Distance Selling) Regulations 2000 offer lawful security to customers acquiring products

and services 'at a distance'. This definition incorporates purchases made through Internet,
advanced TV, mail arrange (counting list shopping), telephone, and fax.
Sale of Goods Act – This legislation covers all consumer sales of goods. This act contains
four major statuses such as This act ensures the seller has a right to sell that product, Product
should deal with given description, the product should have the correct quality. And this
section allows a card holder to hold the card issuer responsible for a merchant’s breach of
contract or misrepresentation.
Consumer Credit Act - This legislation presents new security for customers and new direction
for bodies exchanging purchaser credit and related businesses.
The number of applicable legislations that affect MyToys (Pvt) Ltd. Many of these
legislations have an immediate bearing on how organizations must work, which, thus, can
impact or decide the kind of data security controls those organizations need to set up. For
instance, organizations should be comfortable with important legislations such as the Data
Protection Act, which endorses how individual or sensitive information must be processed
and secured, to guarantee their operations are consistent.
Conclusion.

The present organizations should dependably endeavour to make the next best thing that
customers will need since consumers keep on desiring their products and services. E-
commerce is consistently advancing up plainly more imperative to organizations as
innovation keeps on progressing. As for MyToys (Pvt) Ltd it helps them to expand the
customer base through E-commerce system.
In the organization, stakeholders impact on business functions for different task which mostly
required in everyday business functions. These business functions are completed to
accomplish business objectives which are set by administration. Before introducing an E-
commerce, system investigation should be done on the market potential and analysis the
issues which will organization should face and help organization to plan the E-commerce
website in a successful way. Also, organization should follow the legislations related to
Ecommerce in order to control the business forms between the organization and consumer.
Future Enhancements.
MyToys (Pvt) Ltd should enhance the E-commerce system with the rapid development in
information technology, after some time the interface ought to be changed be more attractive
interface and user friendly for the clients as the present plan would be out-dated. Since
Mobile payments have advanced into a standout among the most recognized trends among
consumers, having the facilities such as Mobile applications will help to expand the sales in
future.
Self-Criticism.
Strengths. Weaknesses.
I was able to gather all the information which
I wanted.
It took a long time for the market potential
research.
The project was completed on given time
period.
It took long time to implement the E-
commerce website.
Referred to lots of useful sites which helped
me in gathering information which I need to
complete this project.

References.
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stakeholders-internal-and-external-117-6595/. [Accessed 20 June 2017].
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http://www.mindsparktechnologies.com/demonetization-ecommerce-effect/. [Accessed 27
June 2017].
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Inge,Y. 2017. The Advantages and Disadvantages of E-Commerce. [ONLINE] Available at:
https://www.youtube.com/watch?v=mBFUH47oeCM. [Accessed 27 June 2017].
Robert,A. 2017. US Ecommerce sales. [ONLINE] Available at:
http://www.smartinsights.com/ecommerce/ecommerce-strategy/top-ecommerce-trends-
inform-2017-marketing-strategy/. [Accessed 28 June 2017].
Steve,W. 2017. The Amazon Effect. [ONLINE] Available at:
https://www.thenation.com/article/amazon-effect/. [Accessed 29 June 2017].
Malik,R and Mohammed,Z. 2015. The Impact of E-commerce on Travel Agencies
Profitability in Respect of Size: Evidence from the U.S. [ONLINE] Available at:
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commerce_on_Travel_Agencies_Profitability_in_Respect_of_Size_Evidence_from_the_US.
[Accessed 29 June 2017].

Gantt Chart.
Task Time in Days
January 20th –
January 27th
January 27th –
Feb 4th
Feb 4th – Feb 14th Feb 14th – Feb
19th
Task 1
Task 2
Task 3
Task 4
Finalize the
Assignment