Impact of E-commerce and Social Media on Business Development

This essay examines the adoption of new technologies, specifically e-commerce and social media, and their impact on business growth and development. It analyzes both the positive and negative effects of these technologies on an organization's ability to compete in the market, enhance productivity, and reach a wider customer base. The positive impacts include achieving a competitive advantage, improving business operations, and increasing customer engagement. Conversely, negative impacts involve reduced direct customer interaction, increased risk of information theft, and the high investment required for implementation. The essay concludes that while adopting new technology is crucial for maintaining a competitive position, organizations must develop effective strategies and security measures to mitigate potential negative consequences.

Academic Writing for
Business and
Management
1

Table of Contents
Introduction......................................................................................................................................3
Main body........................................................................................................................................3
Task........................................................................................................................................3
Conclusion.......................................................................................................................................6
REFERENCES................................................................................................................................7
2

Introduction
Main objective of writing this essay is to better understand the concept of issues faced
by an organisation. It is analysis that an organisation will face various issues during performing
its operations. These operation will have both negative and positive aspects. The issue related to
adopting new technology is understanding through this report. Technology will play an essential
role in the growth and success of an organisation (Al-Khalaf, and Choe, 2020). It is analysis that
timely adopting new technology will assist a company to be competitive in market while on the
other hand it has also some negative effect. It is analysis that technology will help an
organisation in enhancing their productivity and provide efficiency in their work. It is analysis
that with the development of a country technology is also change at rapid rate. If organisation
wants to achieve higher growth and success than it is important that they will effectively analysis
the market and analysis the current trend related to technology. The issue on which this essay is
based is related to adoption of new technology including e-commerce and social media. It will
include various positive and negative affect of adopting this technology on business growth.
Main body
Task
E-commerce refers to a technology of buying and selling of goods and services over
the internet and effectively transfer the money and data to complete the sales (Changchit, Klaus
and Lonkani, 2020). It is also called as electronic commerce or internet commerce. Through this
technology an organisation will provide online services with the help of internet network. It is
analysis that E-commerce will help an organisation to provide better and fast services to their
customers. It will also assist n organisation by increasing the reach of its target customers. Now a
days this new technology is adopted by almost all the organisation.
While another important technology which is used by business most is social media
technology. It refers to a computer based technology that will assist an organisation or individual
to effectively transfer & share their ideas, thoughts and information with the help of building a
virtual network & communities (Hassandoust Akhlaghpour and Johnston, 2021). As per the
design social media is an internet based technology & it will give its user quick electronic
communication of content. Here content will include personal information that is documents,
3

videos and photos. Users can effectively engage with social media through a tablet, computer,
smartphone or applications.
The issue selected for this report is adoption of new technology including e-
commerce and social media. It was analysis that with the growth and development of technology
organisation will start adopting the technology like social media & e-commerce. It is analysis
that adopting this type of technology will have both positive and negative impact on organisation
growth and success. New technology will play a crucial role in successfully achieve the
organisation goal and objective. While on the other hand adoption of this type of technology will
also negatively affect the growth and success of company. These new technology will assist in
spread the positive word of mouth over the internet related to the company, while on the other
hand it will also rapidly spread the negative image related to company. New technology refers to
a technology which will assist an organisation in improving their business operations. It will
provide cost benefit to an organisation & enhance the revenue for company. Adopting
technology like e-commerce and social media will have both positive and negative impact which
is mention below:
Positive impact
It is analysis that adoption of new technology will positively impact the growth and
success of an organisation. Such as adopting technology like e-commerce & social media help an
organisation to be competitive in market. With the development of countries and increase in
globalisation it is analysis that competition for organisation in the market will also increase
(Khan and et. al. 2021). For effectively face the competition and maintain a competitive position
in market it is important that company will timely adopt the new technology which will help
company to provide better services to their customer at a wider area. Adoption of new
technology will assist an organisation to achieve competitive advantage in market that will also
enhance their profitability (Kim, and et. al. 2019). Other than this it is analysis that by adopting
new technology in organisation they are able to enhance their level of productivity. It will
analysis that technology like e-commerce and social media will help company to directly connect
with their customers and increase their efficiency to provide better offers and services to their
customer. It is analysis that by adopting new technology company is able to improve the quality
of their business operations and save cost for organisation (Liang and Yang, 2018). Other than
this adopting technology like e-commerce and social media will assist an organisation to
4

effectively reach a large number of customers. This is because as per the current scenario
customers are more active over internet and it is consider as the best tool for company to provide
their services over there. It will save both time and cost of company & also the sales of the
products and services will increase. Social media is also consider as a best tool for promotion of
company brand and assist in easily attracting a large number of customers, which will help
company to successfully achieve their organisation goal. Other than it is analysis that adoption of
technology like e-commerce and social media will also enhance the engagement of customers.
For better growth and success of an organisation it is important that an organisation will
effectively engage with their customers this will help them in creating loyal customers and
improve their customer service. These technology are the best source which will assist in
improving the engagement between customers and organisation (Myovella, Karacuka and
Haucap, 2020).
Negative impact
In context of selected business issue it is analysis that it will also have a negative
impact on organisation image and growth. By adopting this type of technology the physical or
direct interaction between the organisation and customers will reduce. It is analysis that because
of this type of technology customers are not able to physically connect with company and also
they will not feel the services and product that company will provide them through this
technology. This will cause reduce the level of truest of customers on company which will affect
their relationship and cause reduction in the profitability and growth of organisation. Other than
this it is analysis that these technology are based on internet and all the information related to
customers and organisation is flow on internet (Pour, and Taheri, 2019). This will show that
chances of stolen of information is more because of many numbers of hackers and crackers are
available over there. They are the person who will stole the personal information of organisation
and leak it over internet. There are also the chances that they will sell the secret information of
company to the rivals which will directly affect the growth of organisation. Other than this
another negative impact of it is that for adoption of this type of technology it will require a large
amount of investment which will directly influence the profitability of an organisation. For being
competitive in market it is important that company will timely adopt the new technology but it is
quite difficulty for small organisation or for the organisation which will not earn that much profit
5

to invest in such kind of technology. This will badly influence the power and growth of
organisation in the market (Shaikh, Karjaluoto, and Häkkinen, 2018).
From the above discussion it is recommended that an organisation will require to
timely adopt the new technology so that they will maintain a competitive position in market and
for reducing the negative impact related to such kind of technology company it require to
develop effective strategy and use appropriate security software so that they will protect their
information from other person.
Conclusion
Above discussion on this essay it is concluded that new technology is an important
concept to understand by the organisation. As it is the current issue that is faced by organisation
and which have both positive and negative impact on the growth and success of company. From
the above discussion the concept of e-commerce and social media is effectively understand. It is
analysis that social media & e-commerce is an internet based technology will provide cost
benefit to company and also assist them to being competitive in market. It is analysis that by
adopting this type of technology an organisation is able to provide best and fast services to their
customers. New technology will assist an organisation to better improve their productivity and
performance & successfully achieve the competitive advantage in market. While on the other
hand it is analysis that adoption of these technology will also have some negative effect. Such as
The personal information of bot customer and company is not safe over internet as because of
high numbers of availability of hackers and crackers over there. Other than this it is analysis that
adoption of new technology will require a high amount of investment which is not possible for
the company who already generate less profit.
6

REFERENCES
Books & Journal
Al-Khalaf, E. and Choe, P., 2020. Increasing customer trust towards mobile commerce in a
multicultural society: A case of Qatar. Journal of Internet Commerce. 19(1). pp.32-61.
Changchit, C., Klaus, T. and Lonkani, R.. 2020. Online Reviews: What Drives Consumers to
Use Them. Journal of Computer Information Systems. pp.1-10.
Hassandoust, F., Akhlaghpour, S. and Johnston, A.C., 2021. Individuals’ privacy concerns and
adoption of contact tracing mobile applications in a pandemic: A situational privacy calculus
perspective. Journal of the American Medical Informatics Association. 28(3). pp.463-471.
Khan, S., and et. al. 2021. Antecedents of trust in using social media for E-government services:
An empirical study in Pakistan. Technology in Society. 64. p.101400.
Kim, J.J., and et. al. 2019. Channel stickiness in the shopping journey for electronics: Evidence
from China and South Korea. Journal of Business Research.
Liang, X. and Yang, Y., 2018. An experimental study of Chinese tourists using a company-
hosted WeChat official account. Electronic Commerce Research and Applications. 27. pp.83-89.
Lim, S.H. and Kim, D.J., 2020. Does Emotional intelligence of online shoppers affect their
shopping behavior? From a cognitive-affective-conative framework perspective. International
Journal of Human–Computer Interaction. 36(14). pp.1304-1313.
Myovella, G., Karacuka, M. and Haucap, J., 2020. Digitalization and economic growth: A
comparative analysis of Sub-Saharan Africa and OECD economies. Telecommunications
Policy. 44(2). p.101856.
Pour, M.J. and Taheri, F., 2019. Personality traits and knowledge sharing behavior in social
media: mediating role of trust and subjective well-being. On the Horizon.
Shaikh, A.A., Karjaluoto, H. and Häkkinen, J., 2018. Understanding moderating effects in
increasing share-of-wallet and word-of-mouth: A case study of Lidl grocery retailer. Journal of
Retailing and Consumer Services. 44. pp.45-53.
7