Adapting to New Technology: Impact on E-commerce and Social Media

This essay discusses the importance of adapting to new technologies, particularly in the context of e-commerce and social media platforms. It highlights how businesses must embrace emerging technologies to compete effectively in a dynamic environment. The essay examines the positive impacts, such as improved customer experience through augmented reality and personalized marketing using artificial intelligence, as well as the negative impacts, including privacy concerns and the high costs associated with technology adoption. Ultimately, the essay concludes that while there are risks involved, adapting to new technology is essential for the growth and success of businesses in the digital age, leading to increased sales and enhanced customer engagement. Desklib offers a wealth of resources, including solved assignments and past papers, to aid students in understanding these critical business concepts.

Adapting to new
Technology including E-
commerce and Social
Media platforms

Table of Contents
INTRODUCTION ..........................................................................................................................2
MAIN BODY...................................................................................................................................2
Adapting to new technology including e-commerce and social media platforms......................2
Positive and negative impacts of adapting to new technology...................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
Books and Journals.....................................................................................................................5
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INTRODUCTION
Technology works in a state of change because of the new developments in it and also
they are continuously emerging. The products which is used in the technology is changed and
with that the way by which the technology was used in the earlier phase was also changed and to
compete in the dynamic business environment it becomes very important that the businesses and
new developing platforms are adopting the new ways of technology(Meilatinova, 2021). Every
business is getting affected with the use of use of new technology which can compared with the
use of Internet which has changed all the dimensions of the working of a business. Social media
in the earlier time was not that much famous as compared to the present time which it has
become in which businesses are also bringing their presence on the different social media
platforms so that they can bring the awareness in the minds of consumers about the products and
services which they are bringing. Also, for the e-commerce business it has become important to
them also to make the use of technology and adopt the new ways of the technology so that they
can become advanced.
MAIN BODY
Adapting to new technology including e-commerce and social media platforms
The coming of technology has changed all the ways by which the business used to be
done in the earlier phase which can specially be seen in the way by which social media is used.
In the social media it will cover the platforms such as telecommunications systems, world wide
web or the social networking functions. Businesses which are working and interacting with the
consumers in a direct way are not able to develop the large base of customers as compared to the
bringing the company on social media which is providing and helping the business to build an
influence on the consumers(Chen, Hsiao and Wu, 2018). The technology adaptation was used
by the social media platforms when their was advent of mobile phones after which the use of
technology including the geotagging, APIs and the QR codes has changed the working of what
social media has become today. With the adaptation of technology by the social media platforms
which has helped in making the social media accessible, real time and also safe which has helped
in making the use of social media platform being worked seamlessly which will be helpful in
developing the experience of users by the way of automation. The adaptation to the new
technology which the social media has used in it is Augmented reality (AR) which is helping in
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providing the user with the best and immersive experience which makes them engaged for the
longer period of time. This technology is helpful in making and providing the user with the best
experience.
The successful e-commerce business is making the use of new and updated technology as this is
helpful in increasing the experience of customers by the way of providing the facility with
instant communication, data management and security and much more(Qalati and et. al., 2021).
Developing and creating an e-commerce website is the most important thing with which the
consumer will be attracted. The use of technology and that too updated technology has become
important because of the demand in the current shopping habits of consumers. When the
companies will be making the right use of technology then this will mean that they will be
providing the customers not the things which they want but in a differentiated way. The use of
Artificial Intelligence (AI) is the important factor which will be helpful in providing the insights
about the customer preferences which will helpful in providing the guidance as to what strategies
has to be used by the companies in its marketing campaigns. The use of technology is helpful in
providing the personalised experience which will be helpful in increasing the sales and that will
be helpful in influencing the purchase decisions of the consumers(Qin and Jiang, 2019).
Positive and negative impacts of adapting to new technology
Positive impact of adapting to new technology by e-commerce-
The positive impact which will be helpful to e-commerce companies will be that it will be
helpful to the business to make the better inventory management of the products. As the use of
technology helps the companies to make the better management of the stock giving them the
visibility on the inventory levels(Abed, 2018). The other advantage is that it helps in providing
smooth return processes to the consumers because in this type of business it is very important
that the company is making the use of technology for providing the returning amount which will
be hassle free.
Negative impact of adapting to new technology by e-commerce-
The negative factor which makes an impact on the use of technology by the e-commerce
websites is that even if the company has made full security on the transactions being made by the
consumers or any other factor but still the consumers are trapped into such difficulty which
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degrades the image of a company. The technology is the only factor which will be helpful in the
tracking of package and the time at which it is delivered but instead of using the best software
the information which is provided about the delivery of products is wrong.
Positive impact of adapting to new technology by social media platforms-
The best way with which the use of technology is benefiting the social media platforms is that
they are providing the best experience to the consumers as with the introduction of any new
feature in the social media platform people gets attracted to use it and with which they spend
their time making the fuller utilisation of the technology which has been updated(Kavota,
Kamdjoug and Wamba, 2020). With the use of technology people will be attracted towards the
use of social media platforms. In short, technology is helpful in bringing more people to use it.
Negative impact of adapting to new technology by social media platforms-
The negative impact which can be made with the adaption of new technology is that it can hinder
the privacy of people(Festa, Cuomo and Metallo, 2019). Though the companies make sure that
the information provided by the users is secure but still there are chances by which the privacy of
users gets impacted. The other factor is that the use of technology is highly costly and the
companies are at higher risk that whether the use of new technology will be liked by the
consumers or not. Thus, this makes all the research and working on new technology waste.
CONCLUSION
From the above essay it can be concluded that as the technology is developing the
performance of social media platforms is also being changing. They are making the use of
technology and because of which the number of people who are using the social media platforms
has been increased. The reason for this is that the technology will make the use of social media
more interesting which will be helpful in bringing more people. The other will cover adapting the
use of new technology by e-commerce websites which has helped the user to gain the
personalized experience which is helpful in increasing the sales of these companies.
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REFERENCES
Books and Journals
Festa, G., Cuomo, M.T. and Metallo, G., 2019. The service-dominant logic perspective for
enhancing the e-commerce of wine-A test/application on the Italian wine sector. Journal
of Business Research, 101, pp.477-484.
Abed, S., 2018. An empirical examination of Instagram as an s-commerce channel. Journal of
Advances in Management Research.
Chen, C.C., Hsiao, K.L. and Wu, S.J., 2018. Purchase intention in social commerce: An
empirical examination of perceived value and social awareness. Library Hi Tech.
Kavota, J.K., Kamdjoug, J.R.K. and Wamba, S.F., 2020. Social media and disaster management:
Case of the north and south Kivu regions in the Democratic Republic of the Congo.
International Journal of Information Management, 52, p.102068.
Meilatinova, N., 2021. Social commerce: Factors affecting customer repurchase and word-of-
mouth intentions. International Journal of Information Management, 57, p.102300.
Qalati, S.A. and et. al., 2021. A mediated model on the adoption of social media and SMEs’
performance in developing countries. Technology in Society, 64, p.101513.
Qin, X. and Jiang, Z., 2019. The impact of AI on the advertising process: The Chinese
experience. Journal of Advertising, 48(4), pp.338-346.
ONLINE
Influence of Technology on Social Media, 2019 [online] Available
through:<https://yourbusiness.azcentral.com/information-computer-peripherals-20329.html
>.
5 Technologies Taking Social Media Towards Its Next Evolution Set, 2021 [online] Available
through:<https://appinventiv.com/blog/technologies-making-social-media-better/
>.
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