E-commerce & Social Media Platforms - Business Management Essay

This essay examines the strategic importance of e-commerce and social media platforms for business development. It highlights how organizations can effectively target customers, adapt to technological changes, and enhance profitability by leveraging platforms like Amazon UK, eBay UK, Asos, and Currys PC World. The essay also addresses the challenges businesses face in adopting new technologies and social media, such as employee resistance, training needs, and potential risks like fraud and misinformation. Ultimately, it concludes that these platforms are crucial for adapting to the evolving business environment and achieving sustainable growth, provided organizations can manage the associated challenges effectively. Desklib provides access to this essay and many more study resources to help students excel in their academic pursuits.

Ecommerce and Social
Media Platforms

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Ecommerce and Social Media Platforms are the platforms which are required to be given
appropriate consideration because through making their use the organizations can make sure that
they are able to make progress in the future (Gyenge and et.al., 2021). Therefore, it can be stated
that the organizations will be able to manage their own needs and requirements highly effectively
and efficiently in this manner. Therefore, it is absolutely important that the organizations should
make their proper and appropriate use. In this essay, a detailed and specific focus will be made
on the way in which their use can be made so that the goals and objectives are attained.
MAIN BODY
Ecommerce Platforms are necessary to be used because through making their use the
organizations can ensure that they are able to target customers in the market for the purpose of
enhancing the profitability level effectively and efficiently (Kumar, Konar and Balasubramanian,
2020). Thus, the use of platforms like Amazon UK, eBay UK, Asos, Currys PC World is quite
popular in U.K. This is so because their use can be made by the firms for managing their needs
and requirements highly effectively and efficiently in a right way.
The use of Ecommerce Platforms is therefore quite helpful for the organizations so that
they are able to make sure that they can target a wide range of customers who are present in the
market. Therefore, through making their detailed use the organizations will be able to make sure
that they are able to enhance their overall profitability in the market. In a Business Environment,
there are various changes which can take place in technology. This is so because technology
keeps on changing quite rapidly in the market. The relevant adjustments are required to be made
in technology so that the organizations are able to adjust according to them quite effectively and
efficiently. This will help the organizations to be able to attain the goals and objectives in quite a
proper and appropriate manner in the future.
Further, it can also be stated that the use of Ecommerce Platforms is necessary and
crucial because of the wide range of area which they can cover. In these areas there are a lot of
customers which are present and therefore the company is required to make the use of a proper
strategy to be able to target them. The company can thus make sure that through making their use
the enhancement in the efficiency and effectiveness can be made in the future.
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The Ecommerce Platforms can be highly helpful in targeting the customers as the
customers can shop on these platforms as per their own convenience. Thus, the mangers of an
organization should ensure that the appropriate Ecommerce Platforms which can be used should
be identified so that the management of the needs and requirements can be carried out which will
therefore help the firms a lot (Putri and et.al., 2021).
When the organizations make their use, they are able to adapt to the technological
changes which are taking place within the market. Therefore, it can be stated that the
identification of these technological changes becomes quite essential and important because in
this way the firms will be able to make sure that they can attain the necessary goals and
objectives in the future which will help them a lot (Sajjad and Zaman, 2020).
The technological developments can be implemented quickly in the Ecommerce
Platforms which is quite helpful in ensuring that the increase in the revenues can be made and
ultimately the profitability level can be enhanced. Thus, it can be said that the Ecommerce
Platforms are being used in such a manner for targeting the customers as well as for the purpose
of ensuring the growth of the company.
The Ecommerce Websites have a tremendous scope for the purpose of attainment of
growth in the future. This is so because through making their use the different types of
organizations can make sure that they are able to attain the goals and objectives in a better way
quite effectively and efficiently.
The Ecommerce Websites are also quite useful because they are helpful for the
identification of the appropriate steps to be taken for the particular purpose of ensuring the
Business Growth in the future. For the firms, it is therefore highly necessary and important to
make sure that they are able to appropriately identify the way in which their use should be made
so that the enhancement in the overall level of efficiency and effectiveness can be done.
Also, the use of these particular websites can be made by the organizations so that they
are able to introduce the new product range in the market. By doing this, they will be able to
make sure that they can effectively and efficiently make the use of technology which will help
them a lot.
The use of Ecommerce Websites is required to be made so that the organizations can
make sure that they are able to make the use of the Digital Payment Systems to process the
payments made by the customers. Thus, In this way the organizations will be able to make sure
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that the adaptation can be made with the new technology. Therefore, it will be highly helpful for
the organizations so that they can adjust according to the needs and requirements which are
related with the customers (Tandon, Mittal and Manohar, 2020).
Therefore, it can be ensured that the use of Ecommerce Websites should be made so that
the goals and objectives can be attained in a proper and appropriate manner. In this way, the
firms will be able to make sure that the management of the needs and requirements can be
carried out.
Now a day environment is changing day by day where it became important for
organizations to bring changes and develop the organizational productivity. The aim of business
industry is to grow their activities and functions by offering better quality of products and
services. It has seen that many businesses face the problem of adapting to new technology
including e-commerce and social media platforms that is impacting negatively on business
organization and affected profitability. To grow and promoting the products companies uses
social media and E-commerce that create the cost for organization and reduce the profitability.
The people who belongs to lower class and unable to use social media then it created the
challenges for industry to regulate business. Social media is a mechanism that used by business
concern for the purpose of thinking strategically and increasing business activities. To adopting
new technology and social media also a business problem such as people who is working in
existing organization and performing their roles on daily basis will neglect or ignore to adopt the
changes that directly affected business negatively. For example, Tesco is the large size
organization where number of employees working collectively by using their skills and ability.
The company wants to grow its business so it introduces new technology and use of new
mechanism, it created the challenge for existing employees to implement in their working. To
bring new technology there is needed to conduct the market research that is difficult for
organization and impacting on business activities (Vithayathil, Dadgar and Osiri, 2020). The
another issue is training that needs to provide by managers to their staff in case of using
technology and social media that could be easy way to working but employees do not get ready
for taking training and development that impacts negatively resulting lower sales and
profitability.
Social media is major challenge for business industry such as there is chances of fraud
and misconduct that reduce the reputation of a running organization. It has seen that companies
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use social media to create a need for customer for particular products and provide information
that can help to regulate the business. The sources of social media are Facebook, What’s up,
Twitter, Instagram, Snapchat, Pinterest, Tumblr and others that used for different purpose and
influencing number of people regarding organizational products and services. In the study it has
found that 8% of companies had terminated staff due to social media usage as they leak business
information outside that affects business activities negatively. To adopt new technology and E-
commerce, needs of high investment and proper focus to reply their customers which is difficult
for organization resulting lower sales and productivity in changing environment. Social media is
the way of interacting with people and sharing information that supports customers to make
buying decision and attain the productivity. But it has negative impact such as mislead the
people, providing wrong information, consuming time and internet cost and difficult to use
anytime. This directly impacts on business industry (Yang, 2020).
CONCLUSION
From the above essay, it can be concluded that Ecommerce and Social Media platforms
are helpful in ensuring that the adaptation can be made according to the new technology. The
organizations will be able to ensure that they can make the essential adaptations in this way
which will help them a lot in the future.
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REFERENCES
Books and Journals:
Gyenge, B and et.al., 2021. A New Strategic Marketing Management Model for the Specificities
of E-Commerce in the Supply Chain. Journal of Theoretical and Applied Electronic
Commerce Research. 16(4). pp.1136-1149.
Kumar, J., Konar, R. and Balasubramanian, K., 2020. The impact of Social Media on
Consumers’ purchasing behaviour in Malaysian Restaurants. Journal of Spatial and
Organizational Dynamics. 8(3). pp.197-216.
Putri, M. V. S. and et.al., 2021. The influence of social media platforms on the customer
purchase intention post COVID-19 outbreaks. International Journal of Technology
Marketing. 15(1). pp.82-100.
Sajjad, M. and Zaman, U., 2020. Innovative perspective of marketing engagement: Enhancing
users’ loyalty in social media through blogging. Journal of Open Innovation:
Technology, Market, and Complexity. 6(3). p.93.
Tandon, U., Mittal, A. and Manohar, S., 2020. Examining the impact of intangible product
features and e-commerce institutional mechanics on consumer trust and repurchase
intention. Electronic Markets. pp.1-20.
Vithayathil, J., Dadgar, M. and Osiri, J. K., 2020. Social media use and consumer shopping
preferences. International Journal of Information Management. 54. p.102117.
Yang, Y., 2020. The Utilization of Social Media for E-commece.
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