Adapting to New Technology: E-commerce and Social Media Platforms Use

This report explores the adaptation of new technology, focusing on e-commerce and social media platforms, and their impact on business development. It discusses both the positive aspects, such as enhanced promotional activities and increased sales opportunities, and the negative aspects, including information leakage, reduced employee productivity, and increased competition. The report highlights how social media and e-commerce platforms have shifted the power dynamic towards consumers, while also creating challenges in managing brand image and confidentiality. It concludes that these platforms are crucial for modern business operations, but businesses must navigate the associated risks to maximize growth and maintain a competitive edge. Desklib provides resources for students, including solved assignments and past papers.

ADAPTING TO NEW
TECHNOLOGY
INCLUDING ECOMMERCE
AND SOCIAL MEDIA
PLATFORMS

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Adapting new technology including e-commerce and social media platforms...........................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The selected topic is adapting new technology including e-commerce and social media
platforms. The issue is related to the technology in order to process the e-commerce and social
media platform. The technological advancement and development that has supported the
business houses to channelise its promotional activity over different e-commerce and social
media application but also the technology has further negatively affected the business venture in
form of information leakage, data hacking and such like of processes. In the modern era
information technology become the backbone of the overall success of the business venture
deliver by the venture. The role of social media application and e-commerce is significant na
become kind of necessary for the modern era of business environment (Gajewska and et. al.,
2019). The issue is related to the fake campaigning that is done over these platform. As there is
not any authenticity or feature arrive that can assess the actual situation which further lead to
fake marketing and selling activity. The many stakeholder group face the issue related to fraud
with customer. Fake marketing motivate the customer to buy the product offer by the business
venture that further result into the fraudulent activity with the consumer in market. This can be
state as the demerit associated with the information technology and its use in the form of social
media and e-commerce applications. This report will discuss the positive aspect of the social
media and e-commerce applications. Further, negative element belong to these platforms will
also be discussed in this report.
MAIN BODY
Adapting new technology including e-commerce and social media platforms
The adaption of the social media application and e-commerce could significantly
influence the business venture in positive manner. These application could attract plenty of
business growth and development opportunities in the favour of the business venture. The role of
these application is to promote the business operations and also to sale the respective equipment
in the market. This is considered as among the major operation and functional activity associated
with the whole operation management function of company. Sale is the leading functional area
that allow and motivate the business house to ensure the mitigation of all different business

objectives of company. The biggest role social media played is to channelises the promotional
activity of company at a very limited cost (Huang, Yang and Zheng, 2021). Today due to the
modern technology in the form of e-commerce platform and social media application like
Facebook, Instagram, Snap Chat allowed the businesses to effectively target to million of
customer by channelising the advertisement. The support social media application has given is in
the form of enhancing and strengthening the campaigning by allowing the million of active
customer over these platforms. By delivering one single campaign companies get to reach to
millions of active customers in a very limited time scale. This is a huge change that social media
application has provided to the business houses.
The role social media application and e-commerce platform play is to improve the scope
of selling for the business houses. Today the business venture do not need to open any store
rather to come over the e-commerce platform that seek minimum amount of investment and
provide equivalent opportunity to deliver the sales. The e-commerce market become very
actively especially after the pandemic of covid 19. All big multinational companies like Marks
and Spencer, Tesco and all other are active over the e-commerce application to deliver the tarde.
Comparatively the market is getting bigger every single day (Ingaldi and Ulewicz, 2019). The
role e-commerce platform deliver to the business house in the form of increased platform for
marketing and selling. Customer relationship management is also among the core business area
that is supported by these applications. Today it become easier and convenient from the customer
to reach out the business houses easily through social media applications. The role these social
media application and e-commerce site played is to support the venture for addressing the
customer issue and grievances easily. Customer also get to report their issue easily over these
applications. The records clearly denote that in the year 2021 the e-commerce sector has seen a
growth rate of 20.5% which is impressive (MANSUR and et.al., 2019). Due to these applications
and platform market get more volatile and open for all the houses irrespective of the scale of
venture. Especially for the new start up and upcoming business houses e-commerce is a massive
stage where they get to attract the existing customer and convince the buying decision with
support of attractive deals and discounts offer. This is clearly witnessed that due to the social
media sites and e-commerce platforms the growth maximisation has been strengthened for all the
business houses big as well small.

The increase influence of social media and e-commerce platform could certainly create a
negative impact over the business operations and companies. Due to emergence of the social
media and e-commerce application the power of customer become greater. Today the customer
completely influence the business decision-making. Due to this application the dominance has
completely shifted towards the consumer. This is considered as a core negative effect business
houses has faced due to the increased use of social media and e-commerce created over business
operations. Further due to this application unauthorized personal speaking on behalf of
companies has also increased (Qin and Jiang, 2019). Today anyone without holding any power
get to speak or comment over company operations and business practice. This could significantly
affect in negative manner over the organisation and its operations. The freedom over social
media to present the individual views and opinion could further motivate the people to give any
comment just to gain a fake publicity. This could somehow damage the brand image of the
business ventures.
The role social media application played is also to reduce the productivity of the
employee work at the organisation. All such people or employee who spend quality time over
social media end up getting less productive as they do not give focus to the regular day to day
activity. This could significant affect and influence the functional efficiency of the employee at
work place. Further the negative effect of social media and e-commerce over company involve
the reduced confidentiality of the companies (Sohaib, Kang and Nurunnabi, 2019). Many times
the confidential information get leak over the social media and e-commerce site. The effect of
this many time brand image of business house get completely demolished. Due to these
platforms competition is getting stronger for the big companies. Small start up get to facilitate
success at these platforms by presenting brand over these medium. All such business ideas that
run online require less capital top start the business which further motivate and allow them to
sale the same product at a low price (Tolstoy and et.al., 2021). The selling of product at a low
price reduce the profits of further other multinational companies. Many times this result into
liquidation of big companies. This is also difficult to track misleading or negative comments
over the social media application. As there is not way to control the presence of individual over
this application which result into unusual commenting in negative manner about the quality
product offer by big companies. This is usually supported by the small start up and emerging
business houses by creating a negative image about other brands over social media and e-

commerce sites. This create a scope of negative publicity over thee platforms that furtehr
demotivate end customer to make a buying decision.
CONCLUSION
Social media application and e-commerce platform are a core aspect of the business
operation perform. The use of these platforms is under to delegate the customer support services,
sales of companies and further to promote the products of company. The role of these platforms
are to constantly deliver the operation management aspect of the business venture. The social
media application such as facebook, Instagram and other platform and e-commerce site could
effectively support the business houses to maximise the overall growth and development of the
business houses. The venture could maximise the sales along with strengthening the service
quality in market. Also the use of these campaign is to maximise the brand value under
respective target market. The role these campaign play is under to support the business houses to
reach at the final desired outcome. There are plenty of issue also supported by the e-commerce
application and social media site is in the form of negative publicity, controversies and such kind
of factors. All this influence the business venture to restrict the business growth and development
possibilities under respective target market. Many time confidential information also get leak
over this application related to the business that result into liquidation of company's overall
business.

REFERENCES
Books and Journal
Gajewska, T. and et. al., 2019. The impact of the level of customer satisfaction on the quality of
e-commerce services. International Journal of Productivity and Performance
Management.
Huang, H. J., Yang, J. and Zheng, B., 2021. Demand effects of product similarity network in e-
commerce platform. Electronic Commerce Research. 21(2). pp.297-327.
Ingaldi, M. and Ulewicz, R., 2019. How to make e-commerce more successful by use of Kano’s
model to assess customer satisfaction in terms of sustainable
development. Sustainability. 11(18). p.4830.
MANSUR, D. M. and et.al., 2019. Moderating of the Role of Technology Theory to the
Existence of Consumer Behavior on e-commerce. The Journal of Distribution
Science. 17(7). pp.15-25.
Qin, X. and Jiang, Z., 2019. The impact of AI on the advertising process: The Chinese
experience. Journal of Advertising. 48(4). pp.338-346.
Sohaib, O., Kang, K. and Nurunnabi, M., 2019. Gender-based iTrust in e-commerce: The
moderating role of cognitive innovativeness. Sustainability. 11(1). p.175.
Tolstoy, D. and et.al., 2021. The development of international e-commerce in retail SMEs: An
effectuation perspective. Journal of World Business. 56(3). p.101165.