Adapting to New Technologies: E-commerce, Social Media & Business

This essay explores the adaptation to new technologies, focusing on e-commerce and social media platforms, and addresses the critical issue of data privacy. It highlights the benefits and challenges of adopting these technologies, particularly the risk of data theft and privacy breaches. The essay discusses how companies in the retail sector, such as Asos plc, Tesco, and Argos, react to these challenges by complying with data protection legislation and implementing security measures like software updates, password protection, and data encryption. It also recommends solutions for resolving data privacy breaches, including contacting legal authorities, implementing real-time security monitoring, developing access control policies, securing cloud storage, and using artificial intelligence for data protection. The essay concludes that while adopting new technology is beneficial, businesses must prioritize data privacy to ensure smooth operations and maintain customer trust. Desklib provides access to similar essays and study resources for students.

Adapting to new
technology including
E-commerce and
Social media
platforms
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Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Technology is a term which is utilized for describing the methods, devices or system,s
that provides a favourable result with an indulgence of scientific knowledge and practical
application. Technology is an area which is continuously developing and achieving new heights
with the time. In present time where the market is full of innovation or going more towards
digital trend technology plays a very important role and and resulting into various productive
results to the business (Aghasian, Garg and Montgomery, 2020). The development of E-
commerce and social media platform has evolved with the contribution of technology and
innovation. There are different social media platforms available in the market such as YouTube,
Facebook, Twitter, WhatsApp and many others. The present report discusses about the adoption
of new technology which includes social media platform and E-commerce. The issue which is
prevailing into the industry with respect to E-commerce and social media is discussed along with
its reaction as how businesses reacts to the situation. Lastly, recommendation is being made
based through providing solutions upon the issue and reaction of the company for the
technology. The issue which firms in retail sector who deals in E-commerce business is being
highlighted in the report.
MAIN BODY
Technology is such an element which is present in each organisation and holds a
significant image within the firm. Technology is refereed as a branch that includes scientific
knowledge and practical applications that involves skills, process or any method within its
execution. The relevance of technology within any business or in E-commerce is that it helps
organisations in completing their operational tasks with greater productivity and an effective
achievement of business objectives. It is the technology only which gave rise to E-commerce and
social media platforms which are achieving their success heights day by day. E-commerce is a
platform where numerous businesses or shops displays their product or services for the sale. It is
a virtual marketplace where a buyer has an option of selecting its product from different sellers
along with an option of having home delivery of such items. Social media platform refers to a
website or application through that numerous users develop and share their content,
communicates each other over internet (Bandara, Fernando and Akter, 2020). Companies
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through the help of technology sells its products or services as well as communicates its
customer's through different social media and E-commerce platforms (Das, 2021).
The issue with the adoption of new technology including social media and E-commerce
is of having a fear of data theft or privacy. Data secrecy refers to providing security to the
customer's as well as company's data from theft because this involves confidential as well as
personal information which should not be disclosed with common public or in open. With the
change in technology data privacy has now became a core issue which demands for high
business attention as well as proper adoption. It is very important for companies to protect and
safeguard the data of its customer's because it is not legal to disclose the personal information of
customer's in public. If privacy for a data is not maintained then the company would also loose
its confidential data and business strategies which a competitor firm can use in its operations.
Also, this can give rise to various other thefts or misuse such as theft of company's internal
finance reports, and theft of intellectual property, etc. Companies like Asos plc, Tesco, Argos
who sells their products via E-commerce platform as well as promotes and communicates with
its customer's through social media platforms. Through these platforms companies gathers lot of
personal information about their customer's as well as presents their own content which has an
opportunity of theft. It is important for businesses to safeguard their data otherwise this would
lead to a great loss for the business as well as can loose its all customer's (Greenleaf, 2019).
Data Privacy also includes an element of protecting various information from external and
internal threats as well as determining the scope of data sharing like what type of data is required
to share with whom and up-to what limit. Since the retail E-commerce place is categorised as the
busiest site or where there is a huge crowd which gives a more chance of data theft. Many
countries in order to have their data privacy, the law has been formulated in a form of legislation
so that customer's as well as company's confidential data can be safeguarded.
The companies such as Asos Plc, Tesco, Argos and many others reacts to the issue in
positive way such as complies with the legislation and keeps a full track upon its data so that
there is no scope left for any misuse or theft. There are various methods which companies uses in
order to maintain the privacy of their data such as applying regular updates to the software's,
applying password to the files or system, locking the applications when is not in use or
encrypting the data on continuous basis. In case the company founds any breach to the data
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privacy they adopts a legal way and lodges a complaint with the nation's data protection
authority who then looks for the breach and takes adequate steps (Kaushik and Dahiya, 2018).
Although it is not mandatory for the businesses to apply each option for data privacy but can
adopt any of them. Each company is having their separate policy for data like cookies policy
which is applied at the time of using their services or buying products from them. Argos provides
an option of choosing the privacy preferences through which a customer can have full control
over their privacy as well as provides its access to its business providers and professionals that
maintains Argos risk database and corrects various inaccuracies in data. Argos also collects
cookies and web beacons in order to collect the data of new visitors for their site and restricts the
data collection. Hence,it can be said that the companies reacts positively towards the issue of
data privacy and maintains a proper track upon the customer's data so that it can be provided
with best security (Palmatier and Martin, 2019).
In order to resolve the issue there are various options which a company can adopt if
found any breach within the data privacy. A company can contact legal authorities in order to
find the theft who has breached the data privacy and collects the data back. Businesses within
their E-commerce or social media platforms can apply real time security monitoring so that the
data which has an access can be monitored properly which will help to prevent an access of
unauthorized data by the external users. It is also recommended that companies can develop a
process control policy for the access so that the access of confidential and personal data is
allowed only to the company's authorized persons. It is possible that the data is storied in cloud
storage and proper protection is not allowed to such cloud so it is highly recommended to the
companies that they must provide an adequate safety to the cloud storage so that data does not
gets leaked. Businesses who are using E-commerce and social media platforms can also use
latest technologies in order to save the data privacy through providing encryption to each data
whenever accessed or stored. Use of Artificial Intelligence can also be made for the protection of
data by the companies. It is also recommended to the companies like Argos, Tesco, Asos to run
an assessment check over its data which they have collected and develop proper policies related
to the data of customer's so to have right protection of client's information.
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CONCLUSION
From the above essay it can be concluded that adoption of a new technology is a
beneficial call for the businesses but on the other hand is backed by various issues such as Data
Privacy. In order to have effective & smooth workings over E-commerce and Social media
platforms it is necessary to identify the issue and react accordingly. Data privacy includes a
security from company's end for the personal information of their clients as well as of their own
data which is confidential. With the increasing traffic over different social media and E-
commerce platform data privacy has now become a critical concern and needs high focus. In
order to safeguard the data from theft there are various measures which businesses can adopt
such as real time monitoring, regular updates of software, providing lock or passwords to files or
applications and several others. Through this companies can maintain their data privacy and on
the other hand develops their own policies for providing confidence to their clients with respect
to their personal information.
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REFERENCES
Books and Journals
Aghasian, E., Garg, S. and Montgomery, J., 2020. An automated model to score the privacy of
unstructured information—Social media case. Computers & Security, 92, p.101778.
Bandara, R., Fernando, M. and Akter, S., 2020. Privacy concerns in E-commerce: A taxonomy
and a future research agenda. Electronic Markets. 30(3). pp.629-647.
Das, P.K., 2021. Privacy and Security Issues in Big Data: An Analytical View on Business
Intelligence. Springer Nature.
Greenleaf, G., 2019. Global Data Privacy Laws 2019: New Eras for International Standards.
Kaushik, K. and Dahiya, S., 2018, November. Security and privacy in IoT based e-business and
retail. In 2018 International Conference on System Modeling & Advancement in
Research Trends (SMART) (pp. 78-81). IEEE.
Palmatier, R.W. and Martin, K.D., 2019. The intelligent marketer’s guide to data privacy: the
impact of big data on customer trust. Springer.
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