Digital Business & New Technologies: E-commerce Strategic Report

This report provides an overview of e-commerce and its significance in the modern business environment. It examines technological platforms, software used in e-commerce, and different types of business organizations that leverage e-commerce. The report also discusses the effectiveness of e-commerce as a business tool, contrasting old and new management theories. Key conclusions highlight e-commerce as a platform and a business tool, enabling digital payment systems and sales tracking. Strategic recommendations focus on improving e-commerce through high-quality visuals, brand building, live chat integration, and conversion rate optimization. The report concludes that a well-defined digital marketing strategy is essential for firms to operate effectively in the evolving digital landscape.

DIGITAL BUSINESS & NEW
TECHNOLOGIES

TABLE OF CONTENTS
 INTRODUCTION
 FINDINGS EMERGING FROM CW1
 CONCLUSIONS DRAWN FROM CW1
 STRATEGIC RECOMMENDATIONS
 CONCLUSION
 REFRENCES

INTRODUCTION
 E-commerce is platform that help in providing variety of goods and
services to customers in least time.
 Also, the present presentation will discuss the significance of this
platform and will also highlight some of its benefits in making
business as success.
 Moreover, detailed description of technology used along with
overall summary of the report will also be provided under this
presentation

FINDINGS EMERGING FROM CW1
1. E-commerce and its importance
 From the CW1 it is outlined about the e-commerce that is termed as
selling and purchasing of the products and services by the use of digital
technology.
 As this is very important in the today's era as this helps the organizations
to trade internationally.

CONTINUED
2. WHAT TECHNOLOGICAL PLATFORMS AND SOFTWARE ARE USED
 In this it has given about the use of technological platforms of the technology that helps them
to have increase in customer base in the market.
 Further this report has outlined about the main platforms of the e-commerce software.
 These are software and platform as the service, on-premises platforms.
3. What type of business organization uses by e-commerce
 As there are various types of business organization that uses the e-commerce.
 This is use by the organization in order to sell its products by using the internet.

CONTINUED
4. How it is used as a business tool and is this effective
The use of e-commerce as the business tool which includes the e-commerce
platform, digital payment system, digital payment system and advanced
analytics and tracking.
5. Old and new emerging theories on the business and management
 Old- Classical management theory
 New- Modern management theory

CONCLUSIONS DRAWN FROM CW1
 From the overall report it can be said that e-commerce is the biggest
platform that have provided various opportunities to small and big
business to operate successfully in various markets.
 Moreover, using the earlier traditional methods it was not possible to
reach to new customer segments it would require lot of planning, cost
and time to set up the infrastructure
 However, with the upcoming and use of internet in current generation
there is greater development within the economy

CONTINUED
 Moreover, from the report certain conclusion that might be drawn
are that e-commerce is not only the business platform but it is
also used as business tool that help to offer various services to the
customers.
 Also, it allows in setting effective digital payment system for
various business and helps to track the sales of the business
through setting efficient tracking and online systems so that quick
feedback from the customers might be collected and action than
might be taken in most systematic manner.

STRATEGIC RECOMMENDATIONS
 For improving the commerce and its usages in the dynamic modern
times, organization must use the high quality pictures and the
products descriptions as for attracting and getting more attentions.
 With building the brand image is the strategy which must be adopted
as to increases the e- commerce platform more usages, by building
the brands images helps in attracting large number of consumers for
purchasing the products as attracting with loyalty and values of the
company for purchasing products by using online e-commerce
platforms

CONTINUED
 As For improving the use of commerce website and platform as a tool in business the
strategy must be adapted as for Adding the live chat to the platforms this allows in
asking questions by the consumers related to issue facing and the buying decisions
which helps in improvising the consumer experience, this helps in addressing and
leading for achieving the overall goal which helps in improving the consumer
experience.
 Further, for engaging more consumer of users for using and attracting to use the e-
commerce platforms, as by improving the conversion rates with testing tools. As
testing is the most important tool, adopting this stage as to improving and optimizing
the conversion rates for ever-increasing the sales with attracting large audiences

CONCLUSION
 From the above project it can be concluded that digital-marketing-strategy is very wide
and it is important for the firms to identify different operations areas so that working might
be done effectively.
 Also, the presentation had identified the significance of e-commerce and its importance in
the changing business environment.
 Also, detailed description of the resource used and various technological platforms had
also been identified

REFERENCES
 Boysen, N., De Koster, R. and Weidinger, F., 2019. Warehousing in the e-commerce era: A
survey. European Journal of Operational Research. 277(2). pp.396-411.
 Kwilinski, A. and et.al., 2019. E-Commerce: Concept and Legal Regulation in Modern Economic
Conditions. Journal of Legal, Ethical and Regulatory Issues. 22. pp.1-6.
 Alfonso, V., Boar, C., Frost, J., Gambacorta, L. and Liu, J., 2021. E-commerce in the pandemic and
beyond. BIS Bulletin, 36(9).
 Yu, H and et.al., 2021. Research on the financing income of supply chains based on an E-commerce
platform. Technological Forecasting and Social Change. 169. p.120820.