Operational Plan for BBQfun's E-commerce Strategy: Report

This report presents an operational plan for BBQfun's e-commerce strategy. It begins with an outline of the legislative and regulatory context, followed by an overview of BBQfun's policies and procedures. The report details the role of the operational plan in implementing the e-commerce strategy, inc...Read More

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DIPLOMA OF LEADERSHIP MANAGEMENT
Name:
Course:
Date:

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TASK 1
1.1.1. Outline of the Legislative and Regulatory Context
There are several legislative and regulative contexts under the Operational plan of the
BBQfun. In this regard, one of such is the offering of the products in a store, which deals
with the online market. However, it would not incur any additional cost to the stores, as the
customers are liable to cover the extra charges. It also involves recruiting of the new staff
along with the retraining of the existing members of BBQfun. Correspondingly, it includes
adaptation of new strategies in office, stores, and its infrastructure. It includes addition of
new delivery vehicles and allocation of different resources with internal as well as external
legislation standards involving several practice codes such as intellectual property rights,
procedures, organisational policies and huge responsibilities. Furthermore, it comprise of
determining human resources and physical requirements by reviewing of documents related
to organisation with a descriptive research on e-commerce. In addition, it involves planning
of human resources as well as physical plan including establishment of the target of the
BBQfun and its subsequent measurement. It also includes assigning of several responsibilities
to the leader of warehouses with their respective roles1.
1.1.2. Outline of the BBQfun Policies and Procedures
Among the different policies and procedures related to the operational plan of BBQfun, the
most initial is the determination of varied physical as well as human resources. After this
step, proper planning of the physical and human resources is executed to establish several
measures based on the performance including the targets of the team leaders of the
warehouses for approaching the plan. Correspondingly, it involves assigning team leaders
1 Outline of the BBQfun Policies and Procedures, “Outline of the BBQfun Policies and Procedures,” 10.

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with descriptive roles that come under the planning of various operations. The next policy is
the proposal of the various available resources including the operational changes for
presenting the plan to the general manager in operations.
1.1.3. Role of an Operational Plan
For implementing the e-commerce strategy, various roles of the operational plan needs to be
sourced. These plans involve managing of the increasing online customers, sourcing out of
the four existing staff members to the two stores as they are overstaffed, training to the staff
with skilled online service platform to the customers, and developing the management itself
by retraining the old staff than hiring newer ones. In addition, the role of operational plan also
include enabling of the products distribution by allotting six trucks for the product delivery,
developing website of the e-commerce in less than 50 days, providing three of the forklifts,
recruiting of four workers for the warehouses and six vehicle drivers. Eventually, it includes
reconfiguring of the office space.2
1.1.4. Operational Plan of BBQfun
A new development in the operational plans of the BBQfun is made based on the following
model.
2 Beale, Maquet and Tua, “Design Operational Plan,” 2.

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Source: (Pattock, 2018)
Figure.1. Strategy Pyramid Model
According to the above Strategy Pyramid Model for the new operational plan of BBQfun,
several strategies are needed to be integrated for the successful implementation, which
include vision, mission, goals, strategies, tactics and action plans for the BBQfun.
Based on the Strategy Pyramid Model, several strategies for the new development in the
operational plan includes setting up of objectives as well as planning, proper organizing of
the group, motivating and communicating, along with measurements of the performance
within the organisation. In this regard, setting up of objectives and planning means
determining of the objectives of BBQfun aligned with its vision as well as mission, knowing
its goals, identifying the measures to reach the objectives and identifying the tactics of the
BBQfun to be used. Organizing of the group includes analyzing the decisions, activities and
decisions, classifying the work of the workers, distributing of jobs into several managerial
activities, grouping of several units to form a structure of the BBQfun and selecting the
people to do their assigned jobs. Moreover, it also involve making of a team to motivate and

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encourage the employees, reflect responsibility for the relationship, making decisions on
human resources, broadcasting the organizational goal to the people and being in constant
touch with the workers. Last but not the least, it should involve measuring performance
including establishment of the major factors for the organizational success. Elaborately, it
involves various factors that are important to the performance of the employees, measuring
the targets of the organization and attempting to achieve the target performance of the
organization as well as all the employees. 3
1.2. Resource Requirements for E-Commerce Strategy
For the successful implementation of an e-commerce strategy of BBQfun, it requires several
resources that include six trucks for delivering the products, creating the e-commerce website
within 50 days, and requirement of the forklifts. It also needs four workers for the warehouse
and training to the old staff members of the organization along with the new employees for
delivering online customer services. The organization would require eight online sales as well
as eight customer service workers for improving the products sales in online and adding up of
six drivers for delivering the products by vehicles.
1.3. Develop an action plan
1.3.1. Physical Resourcing
The physical resourcing activities needed to be included are at least eight people to work for
online sales and customer service to manage customers, resourcing four of the existing
employees to the two stores and providing training to the employees. It also involves addition
of six trucks for delivering the product of BBQfun, bringing the three forklifts, recruiting four
new workers for the warehouse along with recruiting of six new drivers.
3Karen Pattock, Strategy pyramid business diagram,
https://www.karenpattock.com/biz-plan-made-simple/strategy-pyramid-business-diagram/ (January 07, 2018).

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Steps for the plan of acquiring resources include determining the several physical as well as
human resource requirements by recruiting the workers in the needed areas. Correspondingly,
it involves reviewing of several documentations of BBQfun followed up by the undertaking
of a preliminary research on the documents by consulting with the marketing as well as Sales
manager. The fourth step involves establishing of the various targets and measurement on
performances taking consideration of the warehouse team leaders to be used as a resource by
knowing the inefficient areas in the department of the company and allocating recruitment as
per the requirements. The fifth step includes training to the employees regarding several skills
based under the company objectives and giving them a clear idea about their respective roles.
The last and the final step involve approval of the plan by proposing the changes in
operational as well as resources to the operations general manager of BBQfun.
1.3.2. Human Resourcing Steps
Development of new action plan of BBQfun involving human resource have four steps,
wherein the first step of this action plan is the statement about its various mission or goals or
may be its ultimate objectives. The second step involves providing the inputs by the HR
manager of BBQfun that focuses on the key areas of the HR, its several constraints including
the capabilities and providing of the environment for the BBQfun’s strategists. The third step
involves communicating of the needs as well as various constraints of the strategists with the
HR manager. Eventually, it involves integration of several further operational plans as well as
the HR of BBQfun4.
1.3.3. Timelines and Milestones
Strategy for action plan including the e-commerce strategy of BBQfun can be done by
enabling a well co-operating environment and standardizing to a better level so that it helps
4 Reeves,“Procurement Strategy and Action Plan 2016 – 2020,” 12.

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building power for the purchase of goods by the customer. It also involves arranging
meetings in groups to focus on the lead buyers to ensure a mutual approach to a development
of BBQfun, which is an addition to this action plan. Moreover, it includes developing a group
for the procurement process that seeks in widening or creating varying channels of
communication within BBQfun for establishing an awareness of BBQfun’s policy as well as
the presentation of procurement that includes identifying of the benefits related to the
organization. 5It also includes practicing a best approach for obtaining the BBQfun’s ethical
value using the available resources that maybe internal or external, which is beneficial to the
action plan. Furthermore, following up of action plan as well as developing a team for
procurement of BBQfun’s resources with certain detail procedures following up of the well-
developed contract plans and strategies related with the action plans of the BBQfun. This in
turn converting them into the national contract plan including the various resources available
of the BBQfun is the final step involved in this action plan.
1.3.4. Consultation and Communication
Ensuring communications as well as consultations with the stakeholders of BBQfun under the
most cost effective and appropriate way are the prime need of the company. It involves
making best use of the advanced technologies and various opportunities involved in BBQfun.
Moreover, it includes building up of positive reputation and a proper promotion of the
BBQfun’s vision which ultimately helps in achieving its objective. It also includes ensuring
communication as well as consultations of BBQ, making the processes clear, understandable
and accessible, and making the consultation very clear about the roles that are involved in
terms of decision-making, which is followed up by providing a feedback in a clearer way
showing the changes by the activities of engagement and consultation6.
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6 Paramenter, “Key Performance Indicators,” 30.

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1.4. Performance Indicators for Operational and Financial Targets
Developing of an action plan involving the milestones and timelines includes maintaining a
natural flow of milestones must be parallel to each other in a logical way, where the
representation of interdependencies should be in adequate manner. Representing the
BBQfun’s key points or maybe its decision points and being able to control the objectives
which may be specific, measurable, specific and realistic followed by time bound. It should
be able to maintain readability in limited numbers including the spreading up of the entire
time period of the BBQfun’s project. To achieve this, there are several aspects needs to be
considered in terms of action plan means that involves knowing of what needs to be achieved
by the BBQfun, and when does it required to be achieve including who will be doing it and
knowing of how will it be done by BBQfun.7
7 Chamber of Commerce of Metropolitan Montreal formerly known as Board of Trade of Metropolitan
Montreal, Measure Performance and Set Targets, http://www.infoentrepreneurs.org/en/guides/measure-
performance-and-set-targets/ (January 07, 2018).

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Balanced Scorecard for e-commerce customer of BBQfun
KRA
(Key
Result
Area)
Target
KPI’s
(Key Performance
Indicator)
Result
Financial
Perspective
To increase the sales
along with cost
reduction
Operating cost return of the
BBQfun’s assets. The added
value of economic income,
equity returns, margin of
profit, variance of cost,
growth of sales, operational
cash flow and reducing
expenses of its
administration
Statements that are
made on financial
terms of a BBQfun
Customer
Perspective
To be referred for the
variant range of
products
Achieving satisfaction of
customers, rate retention of
customer, acquisition of
several new customers,
market shares, delivering on
time as well as filling the
orders in time
Large number of new
different products
being launched
quarterly in a year.
Internal
Business
Processes
Perspective
To be able to constantly
develop the variant new
products
Rate of defect, leading time,
suppliers in total, turnover
of the materials, and
capacity of the practical’s in
percentage, number of jobs
that are completed on a
given time in percentage,
new contact numbers
obtained from advertising,
efficiency of fuel and
number of total re-servicing
Reports based on
innovations of a
project
Learning
and Growth
Perspective
To have or recruit a
most knowledgeable
and intelligent staff in
the development of
different products
Total amount of sums that
are spent on training the
employees. It involves
satisfaction of the
employees, turnover of the
employees, number of hours
spent on training, total
number of various products
which are new, total sales of
new product in terms of
percentage and total number
of several patents
Number of
professionals dealing
with the development
of products having
masters degrees8.
8 Deltacpe LLC, “The Balanced Scorecard: Strategic-Based Control,” 6.

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KPI’s is known as Key Performance Indicators and are mainly used by the teams for projects,
higher managements and co-coordinators of the teams, whose roles are shaping or directing
the project to its success. They play a great role within the organization.9
They are directly linked with a BBQfun’s strategic goals as well as helping their managers to
realize if they are on the correct path in reaching a BBQfun’s project. The KPIs for
operational and financial targets are investment performance, net business, management as
well as administration assets, net operating revenue margins, total cost ratio, total ratio in
compensation, basic earnings per share and dividends per shares are the indicators, which
help in identifying of the operational and financial targets.
The operational plans includes KPIs and financial targets are tracking of the new revenue,
revenue in total, capturing of new customer, dealing with the average size as well as dealing
with them by the sales team that helps in better progression of BBQfun’s revenue targets. It
also involves measuring of the average time in holding the customers by the team which
includes the number of calls and ultimately helping in overall satisfaction of the customers.
Moreover, supervising the contribution of the sales that are generated in marketing by the
group of marketers can help in measure its effectiveness. Other areas in business of a
BBQfun can help in looking at the efficiency and quality of the process including its various
metrics. Moreover, it also includes focusing of the engagement of employees, their turnover,
their time in replacing others position including the other several metrics that can be done by
the human resources.
9 Schroders Annual Report and Accounts 2016, “Key Performance Indicators,” 1.

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1.5. Implementation of the Operational Plan
Contingency Plan10
Contingency Plan
Company Name:
Name of person developing the plan
Who was consulted as a part of this plan?
Name Position
Risk Identified: Risk due to the underperformance of employee, intellectual property
management and risk due to the breach on compliance of health and safety responsibilities
Strategies/activities to minimize the risk By when By whom
Identification of the Risk Occurred This strategy of the
Risk assessment can
only be done after the
day of being
scheduled followed by
advertising
The project
manager and the
project team are
involved
Quantification of the Risks that are
involved
It can only be done
when the
identification of risk is
completed
The project team
and manger are the
only people
involved in the risk
assessment
Development on the responsiveness of the
risks
This can be
implemented at the
time of the occurrence
of the risk in order to
reduce the negative
effects and
consequences
The project
manager and the
project team are
involved in all the
process
10Heimann, Contingency Planning as a Necessity, https://www.pmi.org/learning/library/contingency-planning-
necessity-risk-assessment-8898 (January 08, 2018)

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TASK 2
2.1.1. Physical resourcing activities
Physical resourcing activities involved are legislations of anti-discrimination, specification of
the person at the time of recruitment, making the disable people suitable for working in BBQ,
bringing in new drivers in the BBQfun, development of website of BBQfun and managing of
the warehouses which need sextra workers.
2.1.2. Steps and Strategies to Acquire Resources
Strategies and steps required for acquiring resources are as follows; Show casing of the
results that are obtained from planning, enabling the support for the leadership process,
Developing of a strategic group for planning, analyzing the present situation in BBQfun. This
is followed up by designing and broadcasting the BBQfun’s vision for the planning unit,
revising of the mission statement, knowing the major issues and developing a plan based on
this major issue of the BBQfun.
2.1.3. Risk Management Strategy
The Risk management strategy used for the protection of IP of BBQfun involves recruiting of
the online staff members that are fully trained along with the securing of the IP related
information to the employees. Moreover, it involves understanding the employees and not
threatening them at their jobs, creating a better relationship with the website developer or
may be extending the contract, enhancement of the better designing of the customer service,
and stabilizing the products that are overstocked online by large number of sales.

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2.2. Plan and Implement Human Resourcing
2.2.1. Human Resourcing Activities
The human resource activities in the action plan in assessment task 1 involves recruiting of
eight workers for the sales of online as well as service of the customers, sourcing of the
available employees in two different stores, providing training to the employees for
developing skills to ensure effective customer service and recruiting four workers for the
warehouse of BBQfun. In addition, it also includes recruitment of six drivers for delivering
the BBQfun’s product.
2.2.2. Strategies to Recruit People
As per the requirements for executing the plan effectively, the first step involves developing
the understanding among the employees about the organisations mission, vision and target.
Correspondingly, the next step involves several inputs provided by the HR manager of
BBQfun focusing on the major important areas under the human resource strategists. The
third step involves communicating of the various needs and requirements including BBQfun
strategist constraints with the HR manager of the company. Subsequently, it involves
integration of operational plans of the BBQfun and its Human resource. Several strategies
that include in recruitment under the plan are recruiting of the high skilled employees,
making more use of the old employees by providing them with skills training, recruiting
employees on the less efficient areas within the company, giving them more specific
information about their responsibilities assigned and allocating works as well according to the
organisational requirements.
2.2.3. IP Requirements for Human Resource Acquisition
Requirements of IP should include focusing on using the IP in a practical way as a form of
whole strategy of a BBQfun business, maximizing the use of staff that are competitive,

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working with partners of the business in a network, tailoring of the services of IP based on
the client as well as market and financing including determination of the BBQfun’s budget.
This is followed up by marketing the services of IP and benchmarking as well as evaluating
the services.
TASK 3
3.1. Operational Plan for Monitoring Performance of BBQfun
Milestone or Objectives Date Person
Responsible
Budget or
Resources
Assigning different roles, developing
work plans, finalizing the context and
performance indicators, and
developing an evaluation involving
performance of the budget and finance
August 31,
2018
PMP team is
responsible
Promotiona
l costs and
expenses
Indentifying the PMP team and
assembling them in order, monitoring
as well as evaluating performance and
prove report writing including
analytical skills and performance on
productivity
September
01, 2018
PMP team
and the
Developmen
t Objective
team are
responsible
Training of
employees
Engaging stakeholders by selecting the
indicators of performance, identifying
the limitations on data and developing
questions on evaluations of employee
performance with the policy of
performance in management
October
02, 2018
All the
internal
stakeholders
Leadership
training for
managers
as well as
team
leaders.
Developing a work plan including
indicators of goal level, context
indicators and evaluation on high level
questions based on the achievements
under the milestone and performance
targets
November
03, 2018.
Developmen
t Objective
teams or
Technical
Office teams
Stating of
BBQfun’s
vision to
employees
Dates along with the scenario for December PMP teams $865, 832.

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monitoring activity 04, 2018. are involved
3.2. Budgetary and Financial Performance
As per the give scenario mentioned in the Assignment1, the financial performance of
BBQfun would be satisfying after a year. It is expected to earn a total profit of $899,000. The
total expenses of the company in the first year will be relatively high, with a significant
amount of start-up cost that amounts to above $1,000,000. In addition, it would incur a major
variable cost, which is mainly relating to recruiting employees on the required areas in
BBQfun.
3.3. Productivity Performance
Considering the operational plan above, productivity performance of BBQfun seems to be on
a negative side in the present day context. The company seeks on conducting plans with
several team leaders and members. Moreover, all the plans and programs mainly relates to the
recruitment of employees, which also reflect that the company has major issue employee
productivity. However, at the end of a year, it is expected to perform well by following the
suggested operational plan. It is expected that the employee productivity will be reflected in
the financial performance of the company, wherein it is expected to earn a profit of $899,000.
3.4. Analysis of Milestones and Achievement
BBQfun is expected to achieve its milestones in successful way by following the operational
plan in a comprehensive way. In this regard, it can be analyzed that the person involved and
resources engaged are the key factors that would ensure towards the attainment of the
milestones. The key individuals responsible for achieving the milestone include the PMP
team, development objective team, and technical office team. The company would be able to
successfully conduct various work plans that includes finalizing context and following of

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performance indicators along with evaluation of performance regarding the budget as well as
finance of the company.
3.5. Areas of Employee Underperformance
The key areas of the under performance of the employees in BBQfun includes the area under
the online sales along with customer service department, lacking in the skills department
under the customer service with deficient in the warehouse staff of BBQfun due to
underperformance. Underperformance areas also include office space that needs to be
reconfigured11.
3.6. Coaching session
As a coach I would consider the following coaching session of underperforming employees
of BBQfun as,
Steps in Coaching Date Goal or Objective
Establishing the Goals August 31, 2018. Making the employees
understand what they need to
do for attaining the BBQfun’s
success
Explore Reality of BBQfun September 01,
2018.
Understanding the places
where the employees lack in
and approach with their
lacking requirements
Generate Various options October 02, 2018. Creating several measures for
observing the process of
training that will make a clear
understanding to employees of
BBQfun
Agreeing action and wrapping
up
November 03,
2018.
Deciding on what process is
the best for coaching the
employees after understanding
11 USAID, “Performance Management Plan (PMP) Toolkit” 2.

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the underperforming areas12
3.7. Operational Plan Status Report
BBQfun Operation Plan Status Report Date:
Plan Goal Implement E-Commerce
Strategy
Department Operations
Plan
Objective/s
 Knowing the area which
needs development.
 Identifying the
underperformed
departments.
 Recruiting new employee
and training them with
the BBQfun’s vision and
mission
 Fulfilling the
organization
requirements
 Maintaining a better
relation with the
employees
 Seeking on achieving the
BBQfun’s target of profit
 Stabilizing the efficiency
of the employees in
places that needs more
attention
 Engaging with several
customers through
marketing and
developing services
 Increase in the number of
Person Responsible Office of BBQfun
who is in charge
of this project
12 Michael and Technical Information Service, “Mentoring and Coaching” 62.

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sales revenue
 Motivation to people for
performing through
several trainings and
performance
management
 Reducing the number of
operations direct as well
as indirect cost
 Building of the product
quality as well as quality
of customer service
 Engaging with several
customers through
marketing and
developing services
Coaching plan
Employee:
Coach/Manager:
Date of Session:
Questions
Goal Establishing a sustainable productivity in BBQfun in bringing a development
Reducing underperforming areas of employees in BBQfun
Training them with the purpose of showing them the vision and mission of
BBQfun
Reality Recruiting employees as some departments of BBQfun lacks in employment
Recruiting six drivers for making deliveries of the product
Providing online customer service training top employees
Options Recruiting or may be re-engaging of the employees
Training the employees again with the new customer service process

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Allocating the existing workers into other departments
Will BBQfun seeks on more of re-engaging and re-training of the existing old
employees, as it is consumes less amount of cost than the recruitment of news
employees
3.8. Recommendations
The recommendation to the company includes conducting the quarterly surveys on customer
satisfaction in a year. It should also fulfill the need for resource as well as distribution
requirements according to the policy. Moreover, the third recommendation is that it should
include the procedures along with engaging several workers of BBQfun with the strategy of
the company objectives to support the developments of the involved professionals.

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References
Deltacpe LLC. “The Balanced Scorecard: Strategic-Based Control.”
Heimann, Jerry F. “Contingency planning as a necessity.” Risk Management, (2000).
Hervé, Daphne Yong-d and Jaiya, Guriqbal Singh. “Making intellectual property work for
business.” The World Business Organization, No. 956 (2011): 1-85.
Michael, Alexa and Technical Information Service. “Mentoring and Coaching.” CIMA
Official Terminology, (2008): 1-19.
Paramenter, David. “Key Performance Indicators.” Developing, Implementing and Using
Winning KPIs.
Pattock Karren, “Strategy pyramid business diagram,” last modified 2018,
https://www.karenpattock.com/biz-plan-made-simple/strategy-pyramid-business-diagram/.
Reeves, David. “Procurement Strategy and Action Plan 2016 – 2020.” Abertay University.
Planning and Scheduling, last modified No Date,
http://www.cogta.gov.za/mig/toolkit/TOOLBOX/PM/Planning%20and%20Scheduling.pdf.
Schroders Annual Report and Accounts 2016. “Key performance indicators.” Strategic report
Strategy and business review.
Sherman Consulting, LLC. “Human Resource Recruitment Proposal.” Human Resource
Recruitment Proposal.
USAID. “Performance Management Plan (PMP) Toolkit.” A Guide for Missions on Planning
for, Developing, Updating, and Actively Using a PMP, (2013): 1-183.

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