Operational Plan for BBQfun's E-commerce Strategy: Report

This report presents an operational plan for BBQfun's e-commerce strategy. It begins with an outline of the legislative and regulatory context, followed by an overview of BBQfun's policies and procedures. The report details the role of the operational plan in implementing the e-commerce strategy, including managing online customers, staff training, and product distribution. A strategy pyramid model is used to illustrate the integration of vision, mission, goals, strategies, tactics, and action plans. The report then outlines resource requirements, including trucks, website development, and staffing needs. An action plan is developed, detailing physical and human resourcing steps, timelines, milestones, and consultation and communication strategies. Performance indicators, including financial, customer, internal business processes, and learning and growth perspectives, are presented using a Balanced Scorecard. The report aims to provide a comprehensive framework for BBQfun's e-commerce operational plan, ensuring effective implementation and performance measurement.

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DIPLOMA OF LEADERSHIP MANAGEMENT
Name:
Course:
Date:

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TASK 1
1.1.1. Outline of the Legislative and Regulatory Context
There are several legislative and regulative contexts under the Operational plan of the
BBQfun. In this regard, one of such is the offering of the products in a store, which deals
with the online market. However, it would not incur any additional cost to the stores, as the
customers are liable to cover the extra charges. It also involves recruiting of the new staff
along with the retraining of the existing members of BBQfun. Correspondingly, it includes
adaptation of new strategies in office, stores, and its infrastructure. It includes addition of
new delivery vehicles and allocation of different resources with internal as well as external
legislation standards involving several practice codes such as intellectual property rights,
procedures, organisational policies and huge responsibilities. Furthermore, it comprise of
determining human resources and physical requirements by reviewing of documents related
to organisation with a descriptive research on e-commerce. In addition, it involves planning
of human resources as well as physical plan including establishment of the target of the
BBQfun and its subsequent measurement. It also includes assigning of several responsibilities
to the leader of warehouses with their respective roles1.
1.1.2. Outline of the BBQfun Policies and Procedures
Among the different policies and procedures related to the operational plan of BBQfun, the
most initial is the determination of varied physical as well as human resources. After this
step, proper planning of the physical and human resources is executed to establish several
measures based on the performance including the targets of the team leaders of the
warehouses for approaching the plan. Correspondingly, it involves assigning team leaders
1 Outline of the BBQfun Policies and Procedures, “Outline of the BBQfun Policies and Procedures,” 10.

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with descriptive roles that come under the planning of various operations. The next policy is
the proposal of the various available resources including the operational changes for
presenting the plan to the general manager in operations.
1.1.3. Role of an Operational Plan
For implementing the e-commerce strategy, various roles of the operational plan needs to be
sourced. These plans involve managing of the increasing online customers, sourcing out of
the four existing staff members to the two stores as they are overstaffed, training to the staff
with skilled online service platform to the customers, and developing the management itself
by retraining the old staff than hiring newer ones. In addition, the role of operational plan also
include enabling of the products distribution by allotting six trucks for the product delivery,
developing website of the e-commerce in less than 50 days, providing three of the forklifts,
recruiting of four workers for the warehouses and six vehicle drivers. Eventually, it includes
reconfiguring of the office space.2
1.1.4. Operational Plan of BBQfun
A new development in the operational plans of the BBQfun is made based on the following
model.
2 Beale, Maquet and Tua, “Design Operational Plan,” 2.

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Source: (Pattock, 2018)
Figure.1. Strategy Pyramid Model
According to the above Strategy Pyramid Model for the new operational plan of BBQfun,
several strategies are needed to be integrated for the successful implementation, which
include vision, mission, goals, strategies, tactics and action plans for the BBQfun.
Based on the Strategy Pyramid Model, several strategies for the new development in the
operational plan includes setting up of objectives as well as planning, proper organizing of
the group, motivating and communicating, along with measurements of the performance
within the organisation. In this regard, setting up of objectives and planning means
determining of the objectives of BBQfun aligned with its vision as well as mission, knowing
its goals, identifying the measures to reach the objectives and identifying the tactics of the
BBQfun to be used. Organizing of the group includes analyzing the decisions, activities and
decisions, classifying the work of the workers, distributing of jobs into several managerial
activities, grouping of several units to form a structure of the BBQfun and selecting the
people to do their assigned jobs. Moreover, it also involve making of a team to motivate and

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encourage the employees, reflect responsibility for the relationship, making decisions on
human resources, broadcasting the organizational goal to the people and being in constant
touch with the workers. Last but not the least, it should involve measuring performance
including establishment of the major factors for the organizational success. Elaborately, it
involves various factors that are important to the performance of the employees, measuring
the targets of the organization and attempting to achieve the target performance of the
organization as well as all the employees. 3
1.2. Resource Requirements for E-Commerce Strategy
For the successful implementation of an e-commerce strategy of BBQfun, it requires several
resources that include six trucks for delivering the products, creating the e-commerce website
within 50 days, and requirement of the forklifts. It also needs four workers for the warehouse
and training to the old staff members of the organization along with the new employees for
delivering online customer services. The organization would require eight online sales as well
as eight customer service workers for improving the products sales in online and adding up of
six drivers for delivering the products by vehicles.
1.3. Develop an action plan
1.3.1. Physical Resourcing
The physical resourcing activities needed to be included are at least eight people to work for
online sales and customer service to manage customers, resourcing four of the existing
employees to the two stores and providing training to the employees. It also involves addition
of six trucks for delivering the product of BBQfun, bringing the three forklifts, recruiting four
new workers for the warehouse along with recruiting of six new drivers.
3Karen Pattock, Strategy pyramid business diagram,
https://www.karenpattock.com/biz-plan-made-simple/strategy-pyramid-business-diagram/ (January 07, 2018).

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Steps for the plan of acquiring resources include determining the several physical as well as
human resource requirements by recruiting the workers in the needed areas. Correspondingly,
it involves reviewing of several documentations of BBQfun followed up by the undertaking
of a preliminary research on the documents by consulting with the marketing as well as Sales
manager. The fourth step involves establishing of the various targets and measurement on
performances taking consideration of the warehouse team leaders to be used as a resource by
knowing the inefficient areas in the department of the company and allocating recruitment as
per the requirements. The fifth step includes training to the employees regarding several skills
based under the company objectives and giving them a clear idea about their respective roles.
The last and the final step involve approval of the plan by proposing the changes in
operational as well as resources to the operations general manager of BBQfun.
1.3.2. Human Resourcing Steps
Development of new action plan of BBQfun involving human resource have four steps,
wherein the first step of this action plan is the statement about its various mission or goals or
may be its ultimate objectives. The second step involves providing the inputs by the HR
manager of BBQfun that focuses on the key areas of the HR, its several constraints including
the capabilities and providing of the environment for the BBQfun’s strategists. The third step
involves communicating of the needs as well as various constraints of the strategists with the
HR manager. Eventually, it involves integration of several further operational plans as well as
the HR of BBQfun4.
1.3.3. Timelines and Milestones
Strategy for action plan including the e-commerce strategy of BBQfun can be done by
enabling a well co-operating environment and standardizing to a better level so that it helps
4 Reeves,“Procurement Strategy and Action Plan 2016 – 2020,” 12.

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building power for the purchase of goods by the customer. It also involves arranging
meetings in groups to focus on the lead buyers to ensure a mutual approach to a development
of BBQfun, which is an addition to this action plan. Moreover, it includes developing a group
for the procurement process that seeks in widening or creating varying channels of
communication within BBQfun for establishing an awareness of BBQfun’s policy as well as
the presentation of procurement that includes identifying of the benefits related to the
organization. 5It also includes practicing a best approach for obtaining the BBQfun’s ethical
value using the available resources that maybe internal or external, which is beneficial to the
action plan. Furthermore, following up of action plan as well as developing a team for
procurement of BBQfun’s resources with certain detail procedures following up of the well-
developed contract plans and strategies related with the action plans of the BBQfun. This in
turn converting them into the national contract plan including the various resources available
of the BBQfun is the final step involved in this action plan.
1.3.4. Consultation and Communication
Ensuring communications as well as consultations with the stakeholders of BBQfun under the
most cost effective and appropriate way are the prime need of the company. It involves
making best use of the advanced technologies and various opportunities involved in BBQfun.
Moreover, it includes building up of positive reputation and a proper promotion of the
BBQfun’s vision which ultimately helps in achieving its objective. It also includes ensuring
communication as well as consultations of BBQ, making the processes clear, understandable
and accessible, and making the consultation very clear about the roles that are involved in
terms of decision-making, which is followed up by providing a feedback in a clearer way
showing the changes by the activities of engagement and consultation6.
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6 Paramenter, “Key Performance Indicators,” 30.

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1.4. Performance Indicators for Operational and Financial Targets
Developing of an action plan involving the milestones and timelines includes maintaining a
natural flow of milestones must be parallel to each other in a logical way, where the
representation of interdependencies should be in adequate manner. Representing the
BBQfun’s key points or maybe its decision points and being able to control the objectives
which may be specific, measurable, specific and realistic followed by time bound. It should
be able to maintain readability in limited numbers including the spreading up of the entire
time period of the BBQfun’s project. To achieve this, there are several aspects needs to be
considered in terms of action plan means that involves knowing of what needs to be achieved
by the BBQfun, and when does it required to be achieve including who will be doing it and
knowing of how will it be done by BBQfun.7
7 Chamber of Commerce of Metropolitan Montreal formerly known as Board of Trade of Metropolitan
Montreal, Measure Performance and Set Targets, http://www.infoentrepreneurs.org/en/guides/measure-
performance-and-set-targets/ (January 07, 2018).

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Balanced Scorecard for e-commerce customer of BBQfun
KRA
(Key
Result
Area)
Target
KPI’s
(Key Performance
Indicator)
Result
Financial
Perspective
To increase the sales
along with cost
reduction
Operating cost return of the
BBQfun’s assets. The added
value of economic income,
equity returns, margin of
profit, variance of cost,
growth of sales, operational
cash flow and reducing
expenses of its
administration
Statements that are
made on financial
terms of a BBQfun
Customer
Perspective
To be referred for the
variant range of
products
Achieving satisfaction of
customers, rate retention of
customer, acquisition of
several new customers,
market shares, delivering on
time as well as filling the
orders in time
Large number of new
different products
being launched
quarterly in a year.
Internal
Business
Processes
Perspective
To be able to constantly
develop the variant new
products
Rate of defect, leading time,
suppliers in total, turnover
of the materials, and
capacity of the practical’s in
percentage, number of jobs
that are completed on a
given time in percentage,
new contact numbers
obtained from advertising,
efficiency of fuel and
number of total re-servicing
Reports based on
innovations of a
project
Learning
and Growth
Perspective
To have or recruit a
most knowledgeable
and intelligent staff in
the development of
different products
Total amount of sums that
are spent on training the
employees. It involves
satisfaction of the
employees, turnover of the
employees, number of hours
spent on training, total
number of various products
which are new, total sales of
new product in terms of
percentage and total number
of several patents
Number of
professionals dealing
with the development
of products having
masters degrees8.
8 Deltacpe LLC, “The Balanced Scorecard: Strategic-Based Control,” 6.

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KPI’s is known as Key Performance Indicators and are mainly used by the teams for projects,
higher managements and co-coordinators of the teams, whose roles are shaping or directing
the project to its success. They play a great role within the organization.9
They are directly linked with a BBQfun’s strategic goals as well as helping their managers to
realize if they are on the correct path in reaching a BBQfun’s project. The KPIs for
operational and financial targets are investment performance, net business, management as
well as administration assets, net operating revenue margins, total cost ratio, total ratio in
compensation, basic earnings per share and dividends per shares are the indicators, which
help in identifying of the operational and financial targets.
The operational plans includes KPIs and financial targets are tracking of the new revenue,
revenue in total, capturing of new customer, dealing with the average size as well as dealing
with them by the sales team that helps in better progression of BBQfun’s revenue targets. It
also involves measuring of the average time in holding the customers by the team which
includes the number of calls and ultimately helping in overall satisfaction of the customers.
Moreover, supervising the contribution of the sales that are generated in marketing by the
group of marketers can help in measure its effectiveness. Other areas in business of a
BBQfun can help in looking at the efficiency and quality of the process including its various
metrics. Moreover, it also includes focusing of the engagement of employees, their turnover,
their time in replacing others position including the other several metrics that can be done by
the human resources.
9 Schroders Annual Report and Accounts 2016, “Key Performance Indicators,” 1.

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1.5. Implementation of the Operational Plan
Contingency Plan10
Contingency Plan
Company Name:
Name of person developing the plan
Who was consulted as a part of this plan?
Name Position
Risk Identified: Risk due to the underperformance of employee, intellectual property
management and risk due to the breach on compliance of health and safety responsibilities
Strategies/activities to minimize the risk By when By whom
Identification of the Risk Occurred This strategy of the
Risk assessment can
only be done after the
day of being
scheduled followed by
advertising
The project
manager and the
project team are
involved
Quantification of the Risks that are
involved
It can only be done
when the
identification of risk is
completed
The project team
and manger are the
only people
involved in the risk
assessment
Development on the responsiveness of the
risks
This can be
implemented at the
time of the occurrence
of the risk in order to
reduce the negative
effects and
consequences
The project
manager and the
project team are
involved in all the
process
10Heimann, Contingency Planning as a Necessity, https://www.pmi.org/learning/library/contingency-planning-
necessity-risk-assessment-8898 (January 08, 2018)

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TASK 2
2.1.1. Physical resourcing activities
Physical resourcing activities involved are legislations of anti-discrimination, specification of
the person at the time of recruitment, making the disable people suitable for working in BBQ,
bringing in new drivers in the BBQfun, development of website of BBQfun and managing of
the warehouses which need sextra workers.
2.1.2. Steps and Strategies to Acquire Resources
Strategies and steps required for acquiring resources are as follows; Show casing of the
results that are obtained from planning, enabling the support for the leadership process,
Developing of a strategic group for planning, analyzing the present situation in BBQfun. This
is followed up by designing and broadcasting the BBQfun’s vision for the planning unit,
revising of the mission statement, knowing the major issues and developing a plan based on
this major issue of the BBQfun.
2.1.3. Risk Management Strategy
The Risk management strategy used for the protection of IP of BBQfun involves recruiting of
the online staff members that are fully trained along with the securing of the IP related
information to the employees. Moreover, it involves understanding the employees and not
threatening them at their jobs, creating a better relationship with the website developer or
may be extending the contract, enhancement of the better designing of the customer service,
and stabilizing the products that are overstocked online by large number of sales.